show episodes
 
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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The road to success is littered with speed bumps. Every celebrated actor, writer, musician, artist, inventor and entrepreneur has faced debilitating career rejection on their journey to the top. We tell their fascinating stories and break down exactly how they achieved their remarkable goals. Because hidden inside each rejection is a unique insight. And we’re here to find it. At its heart, this podcast is about persistence and inspiration. From the creators of Under The Influence, this show ...
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show series
 
Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them. Storekeepers love them. They can make you smile. They can make you angry. They can attract a lot of attention. They are the pop-up ads of the physical world. Ho…
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Manon Rhéaume was told hockey was for boys. Manon Rhéaume was cut from teams for being a girl. Manon Rhéaume was heckled by parents in the stands. Manon Rhéaume was told she was taking a spot away from boys with NHL dreams. Manon Rhéaume was told she’d never play pro. Manon Rhéaume became the first woman to ever play in an NHL game. If you enjoyed …
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Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns. So what are advertisers to do? One solution is Google. What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into t…
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80% of all advertising is ignored. That’s why some advertisers employ cheeky advertising. It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone. We’ll talk about a fruit company that printed an open letter to the Pope. An airline campaign that told you to “keep it in your pants.” And a product that claims yo…
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Adam Driver is a two-time Academy Award nominated actor known for his roles in films like Marriage Story, BlacKkKlansman and the Star Wars franchise as Kylo Ren. But before landing his breakout role on HBO’s Girls, Driver was rejected from Juilliard, turned his Lincoln Town Car around before he reached Los Angeles and was medically discharged from …
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Most tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: Billionaire Tourism. The super wealthy get bored easily. That means luxury tour planners dream up extreme vacation ideas. From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine…
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There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s. They’re usually leaders in their category. Is it because those products are the best? Or – is it because those brand names give the products a sen…
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Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry. Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and what marketing from other bands they admire. Hosted on …
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As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular. “Barbie” is breaking box office records. “Air” tells the story of Nike signing Michael Jordan. “Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting great reviews. And a movie about the origins of McDonald’s – …
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Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent. Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers. And a stunt where an ad agency put $3 million dollars between the glass of a bus shelter - unguarded, …
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This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen. Because there is nothing more powerful than a dramatic product demonstration. We’ll talk about a famous Krazy Glue commercial. And a Volvo ad where the ad writer risked his life to demonstrate a poi…
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This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be played over Disney’s Pocahontas movie – that tells the truth…
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Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category. As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer. I wanted to know how a cannabis producer becomes licensed, how a craft cannabis company competes with th…
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This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift. She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very …
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This week, we go one toke over the line and look at the emerging world of cannabis marketing. We start with the question - just how does a plant become illegal? We’ll explore the history of cannabis. We’ll talk about which celebrities have their own brands (Hello Willie Nelson!) Which high-end retail stores are now selling expensive cannabis paraph…
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This week, we look at copycat brands. Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world. You may like Walmart here, but there’s a Wumart in China. You may like North Face apparel, but did you know there was a South Butt brand? And, we’ll tell the story of a copycat cookie that overtook the original to be…
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To kick off our 2024 season, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. Kleenex is leaving after nearly 100 years. Skippy Peanut Butter has skipped the country after nearly 90 years. And KFC actually held a funeral for their terrible-tasting French fries. What’s happening up here? …
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We regret to inform you, this week marks the final episode of our 2023 season. And, as it’s the 20th of December, we thought it only fitting to tell a holiday-themed story. Elves love to tell stories. I bet you didn’t know that about elves… Elf is a beloved and timeless Christmas classic. Starring Will Ferrell, the film brought in over $200M at the…
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Last week, we told the story of EGOT winner Jennifer Hudson. Hudson put the O in EGOT when she won the Oscar for her role as Effie White in Dreamgirls. It’s said Dreamgirls is based on the story of The Supremes – Deena as Diana Ross, Effie as Florence Ballard. And in researching that episode, we discovered it wasn’t just Jennifer Hudson who had a r…
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Every once in a while, we drop an interesting show into our feed that we think you’ll like. This week, it’s “Twenty Thousand Hertz” - a show about the world’s most recognizable and interesting sounds. The show’s title comes from the highest frequency that can be perceived within the human hearing range. In this episode, host Dallas Taylor explores …
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Like Rita Moreno last week, Jennifer Hudson is an EGOT winner. She’s won an Emmy, a Grammy, an Oscar and a Tony – not to mention a Golden Globe. But before earning THE major award in every major entertainment category, Hudson was eliminated from American Idol – twice. Rejected after her first Hollywood audition, she had fallen off the radar. That i…
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This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what d…
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Rita Moreno is a member of the coveted and exclusive EGOT club. Meaning, throughout her career, she’s won an Emmy, a Grammy, an Oscar and a Tony. And not only that, Moreno is the first and only Latina EGOT winner in history. But before earning her Academy Award for West Side Story, Moreno was dropped by MGM. She spent years typecast – or simply not…
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This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career. By the way, a few of those books aren’t even about advertising. In fact, one is a book about science, and another is about theatre actors.…
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This week we thought we’d do something a little different. The Apostrophe Podcast Network has several shows on its roster. Four, to be exact. And one of those shows just crossed 1M listens in its very first season. Introducing Backstage at the Vinyl Cafe. Backstage welcomes listeners into the warm and comforting world of the Vinyl Cafe. Each episod…
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As you might know by now, the team behind Under The Influence has more podcasts executive produced by Terry. More on the Apostrophe Podcast Network can be found here. One of the podcasts we are very proud of just started its second season with Apostrophe. It's titled Backstage at the Vinyl Cafe. Backstage welcomes listeners into the warm and comfor…
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Did you know in the late 1800s, doctors didn’t wash their hands between procedures? When Dr. Ignaz Semmelweis – an obstetrician in Vienna – realized women in his hospital were dying at staggering rates, he implemented staff-wide mandatory hand washing. Maternal death rates dropped by 90%. But doctors weren’t happy. Semmelweis was called "crazy," to…
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This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design, technology and psychology to influence your decisio…
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Johnny Unitas is one of the greatest quarterbacks in NFL history. But once upon a time, the boy with the big hands and the golden arm was 6’1 and 140 pounds. He was told he was too "slight" to play high school football. He was rejected by Notre Dame. He was drafted, then cut from the Pittsburgh Steelers. He was told he’d never make it in the NFL. J…
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This week we look at “Dynamic Duos” - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple’s Steve Jobs and Creative Director Lee Clow, tempermental winery owner Julio Gallo and…
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In Part Two of Rejecting Walt Disney, Disney plays around with his ‘mouse’ idea – but is quickly deterred. Suits are afraid the public is afraid of mice – especially 10-foot-tall mice. Disney plays with sound, then colour. Then, he has his craziest idea of all: feature-length cartoons. Get to know Apostrophe: Instagram Twitter Threads YouTube Hoste…
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This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms taken out of the bowls. You may be surprised. Hosted on…
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The Walt Disney Company is worth $147B today. With over 800 films to its name, multiple television networks like ESPN and ABC, Pixar, Marvel, streaming, resorts and theme parks worldwide, it's the second-largest media conglomerate in the world. But before Mickey, before poisoned apples and before roller coasters, Walt Disney was rejected. He was fi…
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In case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Executive produced by Terry O', meet the Apostrophe Podcast Company. Apostrophe brings you Backstage at the Vinyl Cafe, Surviving Life with Survivorman Les Stroud and We Regret To Inform You: The Rejection Podcast – where we tell stories of how the worl…
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The Eiffel Tower is the most-visited paid monument in the world. 300 million people have climbed its stairs – or its elevators – since the landmark first opened in 1889. You’ve seen it in countless movies, you’ve marvelled at its 20,000 lights. But did you know back when the tower's design was first revealed to the public, 300 of France’s most-resp…
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This week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound, to the first use of sound in radio commer…
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This week it's our mid-season break, and that means an encore presentation of one of our most-loved episodes: Rejecting Leslie Jones. Chris Rock once described Leslie Jones as “about as funny as a human being can be.” She was a regular cast member on Saturday Night Live for six years, she’s a Ghostbuster and a three-time Emmy nominee. But before la…
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This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board game Monopoly just lost its trademark recently. Now b…
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Nina Simone is ranked #21 on Rolling Stone’s list of the 200 Greatest Singers of All Time. She was inducted into the Grammy Hall of Fame, the Rock and Roll Hall of Fame and released over 40 albums in her lifetime. But back when Simone was an 18-year-old pianist, she was rejected from music school. She faced doubt, racism and abuse at every turn. Th…
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This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business…
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Alan Ruck has several iconic roles under his belt. Cameron Frye in Ferris Bueller’s Day Off. Stuart Bondek in Spin City. And most recently, the eldest Roy boy Connor in Succession. But would you believe that after Ferris Bueller, Ruck couldn't land a part and wound up taking a job at a local Sears warehouse? This week, it's a much requested post-su…
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This week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest busines…
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Simon & Garfunkel is one of the greatest musical duos of all time. But before “The Sound of Silence” filled the airwaves, the pair’s debut album was a total flop. So much so that the partnership effectively split. Then their producer called – he'd remixed their best song. Hosted on Acast. See acast.com/privacy for more information.…
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