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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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The road to success is littered with speed bumps. Every celebrated actor, writer, musician, artist, inventor and entrepreneur has faced debilitating career rejection on their journey to the top. We tell their fascinating stories and break down exactly how they achieved their remarkable goals. Because hidden inside each rejection is a unique insight. And we’re here to find it. At its heart, this podcast is about persistence and inspiration. From the creators of Under The Influence, this show ...
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Disc Coverers

Iris Jay, Grace Lovelace, Balina Mahigan, and Juniper Theory

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Reading, reviewing and objectively ranking all 41 novels in Terry Pratchett's Discworld series, chronologically. Updates monthly.
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With the Paris Olympics in motion, it is a good time to revisit this episode from our archives. From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But…
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Each week on this podcast, we tell the stories of famous names who overcame debilitating career rejection. We’ve talked through the careers of actors, artists, authors, athletes and even an astronaut. But rejection affects us all. So this season, we wanted to hear from you. We put out a call for your rejection stories. You sent us voicemails, email…
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David Sheff conducted the last major interview with John Lennon. Just as Double Fantasy was being released, Sheff interviewed John & Yoko for Playboy magazine. It was the famous interview where Lennon went through the Beatles catalogue song-by-song - just before he died. The backstory of that interview is fascinating. Hosted on Acast. See acast.com…
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This week it's our mid-season break, and that means an encore presentation of one of our most-loved episodes: Rejecting Pedro Pascal. Pedro Pascal is the man of the moment. In 2020 he was named one of Entertainment Weekly’s Entertainers of the Year, and in 2023 he became one of the highest-paid actors on television. But only 10 years ago, Pascal wa…
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Astrid Kirchherr holds a special place in the history of the Beatles. She took the famous Hamburg-era photos of the Beatles in their formative years, she inspired their “moptop” hairstyle, and she happened to fall in love with Stuart Sutcliffe, the fifth member of the Beatles. Her story is compelling, and her love of the Beatles, as friends, comes …
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Online graphic design platform Canva is worth $26 billion. 85% of Fortune 500 companies utilize Canva, and its users span 190 countries. But when Australian entrepreneur Melanie Perkins pitched Canva to investors, she got the following feedback: “Your headquarters are too far from Silicon Valley.” “You didn’t go to Harvard, Stanford or MIT.” “Your …
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Lining up podcast guests can be quite the ordeal. Sometimes it literally take years before busy people accept an invitation, if they reply at all. Terry O'Reilly, arguably in high-demand was such a guest, his wife and producer, kept politely telling that it may or may not happen a number of times until I decided to give up. Low and behold, about 6 …
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Over the past five years – and 85 episodes – we’ve come across so many rejection stories that aren’t long enough to fill an entire episode. But that doesn’t mean they're any less filled with insight. Join us this week for a special “Short Stories” podcast – the inspiring pint-sized rejection stories of Melissa McCarthy and Jennifer Aniston. Before …
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In this episode, I had the pleasure to talk to Stephen Shedletzky, Lead Igniter at Simon Sinek's Start With Why and one of the nicest, most genuine human being I have ever met. We talked about the importance of purpose, culture and of course, rock'n'roll. About the podcast: The intent behind our podcast series "Truth Is Golden" is to look at renown…
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This week, we answer listener questions. We’ll talk about how bands create theme songs for TV shows and how much they get paid. We’ll go back in time and talk about that flirtatious couple from that famous Nescafe TV campaign. And we’ll explore why condom makers now market different sizes, when it used to be one-size-fits-all. What’s goin’ on there…
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This week, it’s our annual Brand Envy episode. Every year, I list four brands I’ve admired from a distance. We’ll talk about a classic board game created by a Canadian couple. An ice cream chain founded by another Canadian. An iconic lighter that was named after a zipper. And a woman who is dominating television these days. Hosted on Acast. See aca…
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Hi – Sidney here. You may not recognize the name Bessie Coleman, so you may be wondering whether or not to tune into this episode. But, I highly encourage you to give it a listen. It’s a story our team – from our director Callie to our engineer Geoff – all declared one of their favourites of the entire series. Because it’s a story about the ripple …
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First off, that's way too many teeth for a cat to have. DISCOVER US ONLINE: https://discpod.fun / disc@hypnovir.us on email / @discpod@queer.party on Mastodon / @discpod on Cohost, Bluesky and Xwitter NERO VILLAGALLOS O'REILLY: https://itsnero.com / webcomic ULTRAVIOLENTS at https://uv.itsnero.com / https://patreon.com/itsnero / @itsnero@mstdn.itsn…
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Squeakings and salutations, discettes and discinos! On this episode of DISC COVERERS, we're exploring Terry's first venture into young adult fiction: 2001's THE AMAZING MAURICE AND HIS EDUCATED RODENTS. We're admittedly less familiar with the YA end of Discworld, so this book's nuanced themes and dark subject matter took us by total (positive!) sur…
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Every company dreams of doubling its profit. It’s almost impossible to do. Yet, some companies do it by tweaking one tiny thing. We’ll talk about an industry that put three words on their packaging that doubled their profit. A company that created a catchy jingle that doubled their revenue overnight. And a business that changed one single word in a…
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This week, we shoot for the moon. Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars. We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station. There are companies who want to employ hundreds of tiny satellites to create log…
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The Sopranos is widely considered the greatest television show of all time. Just ask TV Guide, The Writer’s Guild of America and Rolling Stone. But before revolutionizing the one-hour drama and ushering in what’s become known as the second Golden Age of Television, the idea for The Sopranos was rejected. By every major network. At nearly 50 years o…
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Occasionally, an old advertising campaign is brought back from the dead. Even if it has been off the air for decades. This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time. A much-loved beer campaign that has been revived after 34 years. And a controversial commercial that was yanked off the air i…
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This week it’s our annual Bookmarks episode. We read a lot of books to research Under The Influence. But there’s never enough room to include all the great stories we find. So this episode is dedicated to those great stories that didn’t fit into our regular episodes. This year, our theme is bravery. We’ll tell an amusing story about how Danny DeVit…
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Under the Influence fans know that at the very end of each episode there’s a Fun Fact – an interesting little tidbit related to the show. Well, this year we’re asking you, our listeners, to record that Fun Fact. All you need is a phone or computer. Just visit our Fun Fact Page, follow the prompts and have fun with it. We choose two listeners every …
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Since the year 1937, over 60 Dr. Seuss books have been published. Over 650 million copies have been sold. Leading to film adaptations grossing over $1.7 billion at the box office. But before the late author was Dr. Seuss, he was Theodor Geisel. And his first children’s book “A Story That No One Could Beat” was a story that no one would want. After …
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I had the pleasure to interview Saša Radulovic, Johanna Hurme and Colin Neufeld, the partners at 5468796 Architecture as part of our Truth is Golden series. I was impressed to discover, in the course of my research for this interview and after talking to the 3 partners how approachable, genuine and friendly they were, on top of being some of the mo…
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This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today. They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears. From doctors recommending cigarettes, to 7-Up advertising to babies, to everyone singing about the joys of DDT, it’s am…
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In Part 2 of our Rejecting Manon Rhéaume episode, for the first time, Rhéaume plays with women. It’s Canada vs. the USA at the World Championships. Then, the goalie gets a strange letter in the mail – from the brand-new Tampa Bay Lightning. Hope you'll join us. Tell us YOUR rejection story: Record your voice: https://speak-to.us/rejection Write to …
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Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars. We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Transformers and Marvel. We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen…
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Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them. Storekeepers love them. They can make you smile. They can make you angry. They can attract a lot of attention. They are the pop-up ads of the physical world. Ho…
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Manon Rhéaume was told hockey was for boys. Manon Rhéaume was cut from teams for being a girl. Manon Rhéaume was heckled by parents in the stands. Manon Rhéaume was told she was taking a spot away from boys with NHL dreams. Manon Rhéaume was told she’d never play pro. Manon Rhéaume became the first woman to ever play in an NHL game. If you enjoyed …
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Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns. So what are advertisers to do? One solution is Google. What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into t…
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One founding half of GFDA and certified foulmouth, Jason Bacher is a talented designer, dedicated teacher and all-around decent human being. We talked about his humble beginnings selling wallpaper and how that eventually led him to found Good Fucking Design Advice with his long-time friend Brian Buirge. We also talked about failure, the strangeness…
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DISC COVERERS is back, and it's time we took this podcast to the last place in Discworld untouched by capitalism... SPACE! On this episode we cover THE LAST HERO, a short novella about elderly barbarians and wizard hijinks that mostly exists as an excuse for Paul Kidby to paint some really phenomenal illustrations. If you were a kind of swamp drago…
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80% of all advertising is ignored. That’s why some advertisers employ cheeky advertising. It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone. We’ll talk about a fruit company that printed an open letter to the Pope. An airline campaign that told you to “keep it in your pants.” And a product that claims yo…
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Adam Driver is a two-time Academy Award nominated actor known for his roles in films like Marriage Story, BlacKkKlansman and the Star Wars franchise as Kylo Ren. But before landing his breakout role on HBO’s Girls, Driver was rejected from Juilliard, turned his Lincoln Town Car around before he reached Los Angeles and was medically discharged from …
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Most tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: Billionaire Tourism. The super wealthy get bored easily. That means luxury tour planners dream up extreme vacation ideas. From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine…
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We Regret To Inform You returns to a podcast app near you in one week's time. We've got some inspiring stories to share with you this year – here's a sneak peek at what's to come. PS: Tell us YOUR rejection story: Record your voice: https://speak-to.us/rejection Write to us: hello@apostrophepodcasts.ca Hosted on Acast. See acast.com/privacy for mor…
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There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s. They’re usually leaders in their category. Is it because those products are the best? Or – is it because those brand names give the products a sen…
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This interview was initially published in July 2019. New-York-based, RISD-trained Canuck designer Theo Richardson spoke about his upbringing, creativity and the future of design. A genuinely nice and thoughtful guy, Theo revealed some of the secrets that led him to have such a successful career at a relatively young age. Listen in to hear more abou…
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Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry. Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and what marketing from other bands they admire. Hosted on …
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As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular. “Barbie” is breaking box office records. “Air” tells the story of Nike signing Michael Jordan. “Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting great reviews. And a movie about the origins of McDonald’s – …
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Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent. Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers. And a stunt where an ad agency put $3 million dollars between the glass of a bus shelter - unguarded, …
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This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen. Because there is nothing more powerful than a dramatic product demonstration. We’ll talk about a famous Krazy Glue commercial. And a Volvo ad where the ad writer risked his life to demonstrate a poi…
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TICK TOCK, DISCERATI... It's DISC COVERERS time again, and on this episode we're covering 2001's THIEF OF TIME! The Auditors are back on their bullshit again. They want to shatter time itself, and one of their number walks among the humans of the disc in mortal form. Only veteran History Monk sweeper Lu-Tze and his peculiarly gifted sidekick Lobsan…
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This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be played over Disney’s Pocahontas movie – that tells the truth…
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Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category. As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer. I wanted to know how a cannabis producer becomes licensed, how a craft cannabis company competes with th…
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This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift. She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very …
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This week, we go one toke over the line and look at the emerging world of cannabis marketing. We start with the question - just how does a plant become illegal? We’ll explore the history of cannabis. We’ll talk about which celebrities have their own brands (Hello Willie Nelson!) Which high-end retail stores are now selling expensive cannabis paraph…
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This week, we look at copycat brands. Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world. You may like Walmart here, but there’s a Wumart in China. You may like North Face apparel, but did you know there was a South Butt brand? And, we’ll tell the story of a copycat cookie that overtook the original to be…
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