The Go to Business Podcast for Moms! Are you a mom business owner who is ready to get organized in your life and business so that you can increase your profitability, work less and truly enjoy motherhood? If so, you’re in the right place. No more feeling like you have to choose between being a successful business owner or a present mom. Gone are the days of jumping from one thing to another, unsure of what to even focus on. Get ready to feel encouraged and empowered with honest truth, mindse ...
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Photo Field Notes Podcast: Career Advice for Photographers
Allie Siarto: Photographer and Photography Educator, Taylor Petrinovich, Allie Siarto
Stories, business advice, marketing ideas, and career inspiration from professional photographers
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Ep 184. Navigating the All In or Burn it Down Mentality
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Do you ever find yourself totally killing it in business, feeling on fire with so many ideas, only to suddenly want to burn it all down and quit altogether? If you’ve experienced this rollercoaster of emotions, know that you are not alone. I’ve been navigating this myself, and today I’m excited to share some breakthroughs I’ve had about the all-in-…
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Ep 183. Transform Your Workday Starting with a Strategic Business Meeting
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Do you start your workday feeling overwhelmed and scattered? You’re not alone. Discover how starting each work block with a strategic 20 minute meeting can transform your workday and boost your productivity. In This Episode: Reflecting on Your Workday: Are you often unclear about your priorities or feeling overwhelmed? Strategic Business Meetings: …
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Ep 182. Hidden Time Wasters in Your Business
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Imagine if you could reclaim up to 35 percent of your workweek from the trap of inefficiency. For mompreneurs striving to juggle both motherhood and business, every minute counts. Especially when statistics reveal that distractions and multitasking can lead to a productivity loss of over a third of your time. That's a significant chunk of valuable …
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Ep 181. How Voxer is Revolutionizing Communication for Busy Mompreneurs with Elizabeth Henson
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Episode 181 is a fun one, where I host a collaborative-style type interview with my friend Elizabeth Henson where we talk all about the amazing app that is Voxer! For the full show notes to this episode, head to thepurposegathering.com/revolutionizingcommunication Guest Bio: Elizabeth Henson is a podcaster, photographer, and passionate marketing co…
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Ep 180. Gracefully Navigating Change as a Mompreneur
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In Episode 180, we’re diving into the art of gracefully adapting to change, from family dynamics shifting overnight, to changes in the market altering your business course. We’ll explore why embracing change isn’t just necessary; it’s a superpower. You’ll discover strategies for flexibility, the importance of a support network, and how technology c…
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Ep 179. Huge Business Update - Persevering Through Hard Times + Massive Change
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This episode is a little different than normal. I don’t have steps, or a process for you to check off and follow, or tips for any specific business task. I wanna be really raw and vulnerable with you, because something big is happening in my business and I wanted to give you an update. For the full show notes to this episode, head to thepurposegath…
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Ep 178. Simplifying Marketing & Blogging with Danielle Blewit
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Do you have a blog paired with your photography website? Does the idea of blogging and maintaining that blog feel super overwhelming and unattainable to you? I found the PERFECT person to help coach us through all things marketing and blogging: my friend, Danielle Blewitt! This conversation with Danielle Blewitt is all about the importance of blogg…
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Ep 177. Navigating Sessions + Projects that Take Longer than Expected
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Have you ever glanced at the clock during a photo session or project and realized you’re way behind schedule? It’s a common challenge for sure, but there’s a silver lining in learning to manage these moments. In episode 177, I dive into practical strategies for keeping your sessions and projects on track. For the full show notes for this episode, h…
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Ep 176. Cultivating Respect From Your Kids Through Special Time
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Did you know that just 10 minutes of intentional one-on-one time with each child everyday can significantly boost their sense of belonging and respect towards you? In episode 176, I’m excited to dive into the concept of ‘Special Time’—a dedicated, daily part of your day to connect deeply with each of your children. For the full show notes to this e…
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The heart of business growth lies in the strength of its relationships. Do you believe that to be true? I certainly do. As a seasoned photography coach, I've been asked countless times about the secret ingredient to success. Without hesitation, my answer remains: relationships. Building genuine connections isn't just beneficial—it's transformative.…
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Ep 174. Parenting Beyond the Younger Years with Nellie Harden
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In this conversation, you’ll hear Nellie Harden and I discuss that transition between the first and second half of childhood and what it looks like specifically. We’ll also discuss how to launch versus release our kiddos into the world. For the full show notes for this episode, head to thepurposegathering.com/youngeryears Connect with Nellie: Websi…
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Ep 173. Get Organized with an Effective Task Management System - Goals Simplified Part 6
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Have you ever found yourself drowning in paper lists, sticky notes, and mental reminders, only to end the day feeling like you've barely scratched the surface of your to-do list? You're not alone. In Episode 173, we are diving into the 5th goal in our Goals Simplified Series that I think every mom photographer needs to have to make this year a huge…
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Ep 172. Up-Level Your Time Management Skills - Goals Simplified Part 5
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While many of us are aware of the strategies that could save us hours each week, implementing them remains a challenge. In this episode, we are diving into the 4th goal in our Goals Simplified Series that I think every mom photographer needs to have to make this year a huge success. For the full show notes to this episode, head to thepurposegatheri…
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Ep 171. Implement Weekly CEO Dates For Strategic Growth: Goals Simplified Part 4
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Do you ever sit down to work, only to find yourself overwhelmed by what to prioritize next, feeling confused and second-guessing your decisions? Episode 171 dives into the 3rd goal in our series that I think every mom photographer needs to have to make this year a huge success: Implementing a Weekly CEO Date for Strategic Growth! For the full show …
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Ep 170. Navigating Challenges with Boundaries + Community
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I have the honor to be included in the lineup for Brooke Jefferson’s Plan to Profit Summit coming up so soon! I was on her podcast to share about it, and thought it would be a ton of fun to reshare that podcast episode here with you as well! To start, You’re invited to the Plan To Profit Photographers Summit. This summit is online, so you can join …
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Ep 169. Create a Morning Routine that Fosters Wellness- Goals Simplfied Part 3
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For many of us mom photographers, balancing families and businesses, and establishing a morning routine can feel extremely difficult. But it’s so important that we understand that a solid morning routine is more than just a luxury. It’s a necessity for our wellness. Episode 169 explores some practical tips and thoughtful strategies to help you cult…
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Ep 168. This Goal Changes Everything - Goals Simplified Part 2
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In the first episode of this Goal-Setting Installment called "Goals Simplified", I am sharing my faith journey, and how you can set some similar goals towards exploring and cultivating a deeper connection with God. Resources: Grace Over Grind The Prayer Powered Entrepreneur Hustle Culture Vs. Kingdom Culture Podcast by Writing Off Social The Grace-…
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Ep 167. Goals Simplified – 5 Must-Have Goals for Mom Photographers in 2024
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As I was planning for this upcoming year and what episodes I wanted to share with you, this idea of goals kept coming to my mind. And I feel like setting goals for a new year is always really daunting. I want to speak to those of you today who are feeling overwhelmed with where to start and offer you 5 Must-Have goals for Mom Photographers in 2024.…
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Ep 166. Perfectionism is Really Procrastination in Disguise! How to Break Free From Unrealistic Expectations
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Are you tired of the never ending pursuit of perfection, and this unrealistic idea of who you want to be or who you think you should be? In episode 166, I’ll explore how perfectionism can actually often disguise itself as procrastination. I’ll also uncover some practical steps that will help you let go of these unrealistic expectations, unleash the…
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Imagine if you could reset your home in a short amount of time, leaving you with a fresh start, and a sense of relief. In episode 165 of the podcast, I'm going to be sharing with you a very simple, yet effective method to breathe new life into your space in 5 easy steps. For the full show notes for this episode, head to thepurposegathering.com/rese…
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Ep 164. Family Tradition Ideas to Cultivate Closeness
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Family closeness is proven to offer emotional support, reduce stress and enhance mental health, while also providing a strong sense of belonging, identity and resilience for both parents, and children. In episode 164, I share so many unique family tradition ideas, some of which you may have heard of, but I’m thinking a lot of them maybe you haven’t…
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Ep 163. Simplifying SEO for Photographers with Kyle Goldie
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In this episode, I have a conversation with my friend Kyle Goldie all about simplifying SEO for photographers! We chat about so much good stuff from the basics and where to start, to the benefits of SEO and how it can radically change your business. Head to the full show notes for this episode at thepurposegathering.com/simplifyingseo Kyle Goldie: …
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Ep 162. Following Through on Executing Your Quarterly Plan! No More Excuses
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How are you feeling about the quarterly plan you worked on during Episode 161? If you haven’t had a chance to create your quarterly plan yet with your top 3 goals, and action steps, go back to Episode 161 and that blog post first. That episode and blog post will help you create the plan you’ll need before you can begin executing that plan. In this …
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Ep 161. Stop Winging It! Quarterly Planning Made Simple for Photographers
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Do you struggle with thinking about the big picture of your business? Are you wondering what your goals should even be, and having a hard time putting a plan into action? I'm here to help you walk through how you can make quarterly planning in your business as a photographer super simple. For the full show notes for this episode, head to thepurpose…
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Ep 160. Enjoying Every Moment with Your Kids, Even the Hard Ones
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Imagine what your life would look like if you truly could enjoy every single moment with your kids- even the hard ones. I’m going to walk you through 4 steps that will help you turn this heartfelt vision into your everyday reality. For the full show notes to this episode, head to thepurposegathering.com/enjoyingeverymoment Complimentary Episodes: E…
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Ep 159. Moving the Needle Forward in Your Business With Practical Strategies
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This episode is a response to a question that a listener asked me over on the question part of my website. You can find it and submit your own question at www.thepurposegathering.com/askashley! The question I answer here is "What do you do during your own CEO day?" I loved diving into this answer! For the full show notes for this episode, head to t…
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Ep 158. Increasing Your Profit as a Photographer
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Are you ready to turn your passion into more profit? Did you know that running your photography business efficiently can significantly boost your profits? In this episode, I'll share insights on the art of raising your prices and implementing a client loyalty program that helps your clients keep coming back for more. For the full show notes for thi…
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Ep 157. How to Regularly Get Time Away from Your Kids
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Did you know The average stay-at-home mom spends over 80 hours per week, caring for their family. That's like having two full-time jobs. You have a to-do list that's a mile-long, a house full of responsibilities, and endless demands on your time from your adorable kiddos. But what about you time? I am specifically talking about alone time for you t…
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Ep 156. Making Wise Financial Decisions in Your Business
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Does the thought of tracking expenses and making financial decisions in your photography business seem like such a daunting task that you'd rather put off? In episode 156, I share my Top 10 Principles for Making Wise Financial Decisions in your Business. To listen to the full episode, head to thepurposegathering.com/wisefinancialdecisions Resources…
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Ep 155. From Drowning in Your To Do List to Confident CEO
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What would your business look like if you tipped the scales just a little bit and started focusing more of your time and energy on the strategic growth of your business, increased profitability, less overwhelm, and a more sustainable business structure? In this episode, I give you 5 steps for going from drowning in your to-do list, to a confident C…
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Ep 154. Getting Organized as a Mom Photographer
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Do you ever find yourself caught in a relentless tug of war between the demands of motherhood and the ambitious goals that you have for your photography business? Here's the thing. It doesn't have to be this way. You can regain control, create the balance you crave, and excel in both your motherhood and your business. I have some strategies and sol…
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Ep 153. Handling Major Schedule Changes + Transitions
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In this podcast episode, I will be discussing a major personal schedule change that has impacted my life. I am excited to share my journey of navigating big transitions with ease and less anxiety. Recently, I made the decision to enroll my daughter in a micro school due to homeschooling struggles, and this has completely flipped my world upside dow…
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Ep 152. Facilitating Sibling Time + Activity Ideas
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Have you ever wondered how to strengthen the bond between your kids and foster a lasting connection between them? In this episode, we’ll be taking a closer look at fostering sibling relationships through intentional sibling time. We’ll explore why sibling time is so crucial, and more importantly, how you can actively nurture and encourage those spe…
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Ep 151. Encouraging Sibling Bonding + Conflict Resolution
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Do you struggle with sibling rivalry in your home? Where your kids are just really struggling to get along, which in turn makes the whole family dynamic, feel so tense and stressful? Maybe you try to separate your kids as much as you can, and you try to foster the bond as best as you know how, but still, whatever you end up doing is just not workin…
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Ep 150. 4 Ways to Cultivate Teamwork in Your Home
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When you think of the word routine, what comes to mind? Are you instantly filled with joy and peace, knowing there will be order in your home? Maybe hearing this word makes you feel dread or annoyance, because you've tried routines in the past, and they haven't worked for you. Maybe they have felt too confining, or you just weren't sure how to impl…
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Ep 149. 8 Truth Bombs That Will Change Your Photography Business
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Do you ever wish that you could go back in time and tell your younger self some incredible insight, some tips, or some secrets? I do, too. I so wish that I could go back in time to when I was newly starting my business and to when I was newly starting to own my role as the CEO, and I really wish that I would have known these truth bombs that I'm ab…
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Ep. 148 Maintaining Your Sanity as a Mom and Photographer with Elizabeth McCravy
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In this episode, you'll hear a conversation I originally had with my friend Elizabeth McCravy over on her podcast. I've reshared it here for you to enjoy! You'll hear us chat about all things motherhood and photography, and I share 4 simple tips for how to maintain your sanity while juggling them both. Resources: Need support managing your time wel…
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Ep 147. Making Self-Care a Reality in Your Life
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If you’re being honest with yourself, do you find that you wake up every day feeling a little overwhelmed with just life in general, with all of the things that you have to do, with all of the people who need you, and you just feel like there’s never enough time in the day? Maybe you feel like you are never doing enough and you just have this const…
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Ep 146. Teach Your Kids How to Manage Their Boredom + Get Along
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Has the reality of summer set in? Maybe the novelty has sort of worn off, and everyone's kind of settled into their norm for the summer? Perhaps attitudes are not where you wish they were, and maybe your kids are just constantly feeling bored, or just constantly arguing, and you’re already ready for a change of some sort. I want to help you learn h…
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Do you ever feel like you are just flying by the seat of your pants? Day by day, week by week and month by month, and by the end of the year, you're looking at the progress that you've made, and you feel like you didn't get as much done as you wanted to get? Being strategic and having a plan for your week can really be the pivot point you need to b…
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Ep 144. How to Enjoy Summer Breaks + Still Be Productive
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I can’t wait to talk about today’s topic, which is how to survive summer break with your kids at home. These are tips that you can take and things you can do to make it easier on yourself, more enjoyable for your kids, and actually be able to get some work done in the process. I'll share 4 main tips for how to enjoy your summer break with your kidd…
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Ep 143. Maximize Your Marketing in 1 Hour per Week with Elizabeth Henson
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Do you ever feel like you’re spinning your wheels with your marketing? Like you’re putting so much time, effort, and energy into creating content that it feels like no one is actually seeing or engaging with? I totally relate mama. That’s why I am SO excited about this conversation I had with Elizabeth Henson. She is an incredible marketing strateg…
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Ep 142. How to Get Your Clients to Market For You
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How do you do the bulk of your marketing in your business? Is it all through your own efforts? Do you ever have clients referring you and doing some of that heavy lifting for you? I recently got a question submitted through the recording option on my website that I thought would be such a good podcast deep-dive for one of my Ask Ashley shows! Miran…
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Ep 141. Why I’ve Decided to Quit Instagram
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Do you have a love-hate relationship with Instagram? On one hand, you love it, and it seems like such a great way to connect with people and get your voice out in the world and show your beautiful photography. But then on the flip side, it's just so aggravating the amount of time that you spend pouring into content only to get a few likes, and mayb…
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Ep 140. 4 Critical Mistakes You Might Be Making On Your Photography Website with Elizabeth McCravy
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As a business owner, the first impression that a prospective client gets with you is so incredibly important. And as a photographer, it's even that much more important that your first impression is captivating. In today’s conversation, you’ll hear from my guest, Elizabeth McCravy. We are going to be talking about four critical mistakes that you mig…
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Ep 139.Owning Your Role as a CEO in Your Photography Business
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Do you ever struggle to consider yourself the CEO of your business? Does that word sound strange coming out of your mouth describing yourself? I know it can feel strange, but there are SO many benefits to truly and finally owning your role as the CEO of your business! In this episode, you’ll hear a replay of my presentation from my very own Focused…
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Ep 138. Creating Your Success Plan as a Mom Photographer
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Wouldn't it be so great if you could find this absolutely perfect plan for you, and your photography business that would just help you achieve success in every area, including your motherhood? Do you just wish there was a special formula you could follow? I get it. But I hate to break it to you; this perfect plan... it just doesn't exist. You have …
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Ep 137. 3 Steps to Focus Your Content Consumption in the Right Places
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As business owners, it can be extremely overwhelming the amount of information that we can consume at our fingertips. One thing that has taken me a while to really figure out is where I should spend my time and focus my attention when it comes to content consumption. So in today's episode, I am going to break this down into 3 really simple steps fo…
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Ep 136. The Best Advice for Mom Photographers to Grow their Business
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Raising littles while also trying to grow a photography business can oftentimes feel like an impossible task. You know, there are so many things you could be doing in your business and even feel like you should be doing, but you're just so overwhelmed with all the things that you're just reacting to tasks left and right instead of having a focused …
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One of the most time-consuming parts of being a photographer are the endless hours of editing. I totally remember those days when I was staying up late, I was using that time to catch up. And it just became really daunting and frustrating every time I had to edit, especially when I got really busy in the fall and spring season here in Arizona. And …
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