show episodes
 
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a gues ...
 
Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
 
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show series
 
In episode #2098, Neil and Eric talk about how to prepare yourself and your business against a recession. You can’t predict when a recession will hit, but you can do your best to prepare for it! Tune in to hear our recommendations for how to prepare your business for a recession, from increasing your conversion rate optimization to investing in you…
 
Mobile apps come in a variety of forms and serve a wide range of potential purposes. Good mobile apps follow standard best practices but also incorporate creative new elements. A mobile development company can help you take an initial idea and turn it into a fully functioning mobile app. We believe agile development lends itself to more innovative …
 
In episode #2097, Neil and Eric talk about 'spray and pray,’ the best way to get started with social media. There’s no one-size-fits-all approach to marketing, and you need to try out different things to figure out what works for your brand. Tune in to find out how to use the 'spray and pray' approach, combined with analytics, to hone in on what wi…
 
Website design is more than aesthetics. Your website also needs user-friendly navigation and well-organized content. A slow-loading site will repel visitors. High-performing sites use SSL to encrypt data like credit card numbers, email addresses, and personal information to make visitors feel confident and secure. This provides a clean, secure webs…
 
In episode #2096, Neil and Eric talk about where they think the world is headed (and what to do about it). With rising interest rates, businesses and marketing departments find themselves needing to adapt. Listen in to hear what you can expect in the coming months and what helpful steps you can take to protect yourself and your business, while also…
 
In episode #2095, Neil and Eric discuss their reaction to Elon Musk offering to buy Twitter. Plenty of people have offered to buy Twitter, and Elon Musk certainly has the funds to do it. Tune in to hear what you can expect if this deal goes through! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Elon Musk Offering To Buy Twitter [01:06…
 
In episode #2094, Neil and Eric talk about what you should never do when you're selling (how to lose a deal). The key to having a good relationship with customers is by instilling confidence. Learn how humility, a mentality of underpromising and over-delivering, as well as good communication will help you maintain fantastic long-term relationships …
 
In this post, we look at the factors in search personalization and how to do SEO in light of personalized search results. There are five main modes of personalization, each present in modern search but increasing in sophistication. Apps and bookmarks you use on your device can influence the types of results you see. This level of personalization ma…
 
In this episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shar…
 
Take a look at what's popular on your site and see what people are searching for. Use tools like Moz or Ahrefs to get hundreds of different long-tail keywords based on a single entry. Google Trends and Social Listening Software can help you uncover new topics and long-tail keywords for your niche. Use these tools to see what people are searching fo…
 
In episode #2092, Neil and Eric talk about how to keep an eye on your competitors in 2022. Tune in to learn how to keep track of your competitors and how you can save time by learning from their mistakes and experiments. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Keep An Eye On Your Competitors in 2022. [00:25] Why it’s essential that y…
 
Long-tail keywords play a critical role in both paid and organic online searches. For website content, long-tail keywords offer the opportunity to give users more specific content. Long-tail keywords are advantageous over shorter keyword phrases because there's less competition clamoring for them. Use tools like Ahrefs' Keyword Explorer to find key…
 
In episode #2091, Neil and Eric talk about how to come up with the perfect messaging for your product. Learn how simple messaging can elevate your conversion rate and why perfect messaging is always a work in progress. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Come Up With The Perfect Messaging For Your Product. [00:28] How your messag…
 
SEO is the process of uncovering opportunities for your brand to rank higher in search engines. If you're a startup doing digital marketing, you will want to focus on the long tail keywords. These are extended-phrase search queries such as "what is the best roofing company in Wyoming?". Once you've got your seed keywords, it's time to start gatheri…
 
In episode #2090 Neil and Eric talk about how to pick a marketing channel when there are so many to choose from. In order to build an omnichannel approach, you need to choose which channels to prioritize. Tune in to learn which channel you should leverage first and how to identify what works best for you. TIME-STAMPED SHOW NOTES: [00:20] Today’s to…
 
If you produce quality cornerstone content, you'll set yourself up for sustainable growth. You don't want to be spammy with your posts, but sharing the occasional link and giving followers a reason to visit can provide a nice and steady flow of traffic. If you already have a social media presence, these profiles can be leveraged to drive traffic ba…
 
In episode #2089, Neil and Eric talk about the challenges of podcasting. The level of saturation in the podcast market has increased dramatically in the past five years, making it increasingly difficult to stand out and become popular. Tune in to learn about the biggest challenges facing podcasters, and the most effective methods for growing your a…
 
In episode #2088, Neil and Eric talk about ad channels to consider for this year. We share the excellent ROI we’ve been generating through TikTok, as well as how to get the most out of advertising on Quora. Learn about when to remarket your content through platforms like Google and why you need to pay attention to where your audience is spending th…
 
In episode #2087, Neil and Eric talk about how Web3 marketing differs from Web2 marketing. You may need to do some extra explaining to give context for Web3, but if you’ve mastered marketing for Web 2.0, then you can market Web3! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Web3 Marketing Differs From Web2 Marketing. [00:27] Why the same con…
 
Blogging has democratized the internet. Anyone can launch a blog, write words, and publish them in a highly accessible manner. You don't need to be a foodie, interior designer, Pinterest Queen, wedding planner, or stay-at-home mom to start a blog. Starting a blog is one of the fastest ways to acquire digital marketing skills that are transferable i…
 
In this episode, Eric welcomes back Bob Glazer, to discuss how marketing is changing and explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the…
 
Plastic surgeons can use SEO to attract the right types of patients to their practice. You need to rank at least on the first page of search results for "plastic surgeons" in your community. The more you can target your audience, the more likely you are to find them on Google. SEO will get you ranked higher on Google and other search engines for ma…
 
In episode #2085, Neil and Eric talk about how Netflix’s stock tanked 35%, and what this means for marketers. For years Netflix had a competitive advantage as a unique streaming service. Learn how always trying to displace your own business can help you stay ahead, and what marketers can learn from Netflix’s recent dive. TIME-STAMPED SHOW NOTES: [0…
 
It's also a good idea to cruise around blogs dedicated to helping you increase conversions. It's not enough to opt for an "optimized" conversion strategy. You have to put your changes to the test in a live environment. Experimentation can help you discover new tactics or illuminate some false assumptions. It can also help you stay one step ahead of…
 
In episode #2084, Neil and Eric talk about 7 Marketing Tools For Q3 2022. Discover the best new tools for managing your social media, including Taplio for all your LinkedIn needs as well as Tweet Hunter for scheduling and managing tweets, threads, and more. Learn how Orbit.love can help you organize your community and how Commsor unlocks the power …
 
What is conversion rate optimization? It's the process of converting your inbound traffic into paying customers. Conversions aren't just about getting people to pay you money; they're about getting users to have meaningful interactions with your brand. SEO.co uses conversion optimization tactics just like you should, even on our home page. The grea…
 
In episode #2083, Neil and Eric share their reaction to Kevin Rose’s Moonbirds NFT Project earning $400M+ In 7 Days. Tune in to learn more about the project, how it raised its funds, and the type of marketing strategy you should implement for a project like this. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction To Kevin Rose's Moonbirds NFT…
 
Even some of the best SEO companies offer "guaranteed" results, such as a # 1 or top 5 ranking for certain keywords. A "money-back guarantee" is a company policy that gives clients the option of canceling their service and getting all of their money back. If you're looking for SEO services, do not trust any company that offers a money-back guarante…
 
In episode #2082, Neil and Eric take a look at how SEO influences your organic revenue growth. We all want instant results but when it comes to building your SEO, having a little patience is key. Learn how SEO creates brand awareness, why this leads to organic revenue growth, and why the long-term impact of SEO is so powerful! TIME-STAMPED SHOW NOT…
 
In episode #2081, Neil and Eric break down what you should do when your SEO traffic is flat. If your traffic is flat, it doesn’t necessarily mean that you’re not growing. Instead, it’s probably an indication that some of your pages are going up in rankings while others are going down. Tune in to hear how you can consolidate your content and institu…
 
In episode #2080, Neil and Eric talk about three ways to drastically improve your client retention. Many companies believe that a 30-40 percent churn rate is acceptable when actually this number is far too high. Learn how to identify the top reasons why your customers are leaving, why retention is so valuable, and how to drastically improve your re…
 
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