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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to ...
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SEO, digital marketing and custom software development services.
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Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
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1
Is Encyclopedia Britannica planning an IPO?
22:06
22:06
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In episode #2897, Eric Siu and Neil Patel discuss the surprising IPO plans of Encyclopedia Britannica, the implications of AI in business, particularly through the lens of Elon Musk's management strategies, and the evolving landscape of marketing agencies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s c…
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1
Why Mid-Market Companies Are Betting Big on ABM in 2025
22:26
22:26
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22:26
In episode #2896, Eric Siu and Neil Patel discuss the intricacies of account-based marketing (ABM), the importance of relatability in marketing, the competitive landscape in SaaS and the evolving dynamics of AI in marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil…
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1
How Chloe Shih Gained 300K IG Followers in a Week
26:42
26:42
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26:42
In episode #2896, Eric Siu and Neil Patel discuss the rapid growth of Chloe Shih's Instagram following, the role of immigration in shaping America's workforce, particularly in tech, and insights on social media management and data-driven approaches. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content …
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1
Neil Patel & Eric Siu's Holiday Productivity Tips
30:43
30:43
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30:43
In episode #2895, Eric Siu and Neil Patel discuss their holiday experiences, the current state of affiliate marketing, tax strategies and lifestyle choices, and missed marketing opportunities for 2025. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel Y…
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1
Nvidia CEO's urinal story, and Why people hate course creators
20:51
20:51
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20:51
In episode #2894, Eric Siu and Neil Patel discuss the humorous yet insightful story about Nvidia's CEO, Jensen Huan, the world of course creators, reflections on the pitfalls of fame, and the importance of authenticity in entrepreneurship. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling …
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In episode #2893, Eric Siu and Neil Patel discuss the financial success of popular podcasts, the ongoing debate about remote versus in-office work, the importance of performance metrics, Amazon's advertising strategies, Google's ranking algorithms, the significance of product quality, and the benefits of using Instagram's trial reels for content cr…
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1
The Reason Why $14.6B Klarna Stopped Hiring
22:52
22:52
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22:52
In episode #2892, Eric Siu and Neil Patel discuss employment due to AI, the future of TikTok amidst regulatory challenges, and the best SEO tactics for 2025. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Impa…
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The new way of doing YouTube, The average ROI per content type, Short-form videos don't convert, and more
26:33
26:33
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26:33
In episode #2891, Eric Siu and Neil Patel discuss the resurgence of vlogging as a means to share personal and business journeys, what content types yield the best ROI, the implications of AI in the workplace, and reflections on the balance between technology and personal touch in various industries. Don’t forget to help us grow by subscribing and l…
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In episode #2890, Eric Siu and Neil Patel discuss effective strategies for learning marketing in 2025. From surprising industry shifts to the power of innovation, they share insights that could redefine how you think about growth and strategy. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Level…
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1
Answering Year-End Questions Worth Asking
23:07
23:07
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In episode #2889, Eric Siu and Neil Patel discuss key reflections for the end of the year, focusing on business improvement ideas, the importance of hiring high-quality talent, and the need to identify and eliminate ineffective practices within the organization. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Er…
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In episode #2888, Eric Siu and Neil Patel reflect on their favorite tactics, including the effectiveness of webinars and AI tools like HeyGen and ChatGPT. They also explore growth strategies such as mergers and acquisitions (M&A) and the future of search engines as AI continues to evolve. Don’t forget to help us grow by subscribing and liking on Yo…
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1
Did the Hawk Tuah Girl Really Steal $50M?
25:31
25:31
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25:31
In episode #2887, Eric Siu and Neil Patel discuss the controversial case of the Hawk Tuah girl, the implications of celebrity culture on crypto investments, the revenue challenges faced by YouTube shorts creators, the competitive dynamics surrounding OpenAI, and the potential fate of TikTok amidst regulatory scrutiny. Don’t forget to help us grow b…
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1
The Genius Behind Zara’s Billion-Dollar Business Model
6:31
6:31
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In episode #2886, Eric Siu and Neil Patel discuss the innovative business model of Zara. They share insights into its founder Ortega's humble beginnings and emphasizes that age should not deter entrepreneurs from starting new ventures. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP Y…
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1
Don't Ignore These Top Marketing Channels
12:03
12:03
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12:03
In episode #2885, Eric Siu and Neil Patel discuss the most effective marketing channels. They highlight the significance of referrals and client retention in driving revenue, and share insights on the necessity of building strong relationships in agency growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eri…
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In episode #2884, Eric Siu and Neil Patel discuss the top marketing tools you need for 2025! They share their expert insights on leveraging these tools for massive impact. Plus, learn why patience in marketing is more crucial than ever. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP …
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In episode #2883, Eric Siu and Neil Patel discuss their biggest marketing wins for 2024, focusing on the success of the Karrot ABM product, the importance of partnerships and recruiting, the effectiveness of content creation and webinars, M&A strategies for growth, and innovative marketing tools. Don’t forget to help us grow by subscribing and liki…
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In-House Creators Get Paid $200k To Make TikToks
6:40
6:40
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6:40
In episode #2882, Eric Siu and Neil Patel discuss the significant salaries of in-house creators and the complexities of managing influencer relationships. They break down the ROI of various influencer categories, emphasizing the profitability of micro influencers compared to celebrities. Don’t forget to help us grow by subscribing and liking on You…
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How Monthly Webinars Transformed Our Business
7:53
7:53
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In episode #2881, Eric Siu and Neil Patel reveal how to supercharge webinars with strategic topics and audience-first planning for maximum impact. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Power of Webina…
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How to Make Your Agency Profitable in 2025
59:05
59:05
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59:05
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as Marcel Petitpas, CEO and co-founder of Parakeeto, shares strategic adjustments that can lead to improved profitability and outlines effective pricing strategies to achieve desired margins. Don’t forget to help u…
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How SEO performs against LLM (Large Language Models)
7:16
7:16
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In episode #2880, Eric Siu and Neil Patel discuss the nuances of LLM optimization versus SEO results, highlighting the overlap between Perplexity results and Google rankings. They discuss the potential acquisition of Perplexity by Google and the shifting dynamics in social media usage among marketers. Don’t forget to help us grow by subscribing and…
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Why Toyota, Walmart, and Target Are Cutting DEI
7:39
7:39
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In episode #2879, Eric Siu and Neil Patel discuss the recent trend of companies like Toyota, Walmart, and Target cutting back on Diversity, Equity, and Inclusion (DEI) initiatives. He emphasizes the importance of meritocracy in hiring and the need for cultural fit within organizations. Don’t forget to help us grow by subscribing and liking on YouTu…
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1
Judge Sinks Elon Musk’s $56B Tesla Pay Package
8:11
8:11
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In episode #2878, Eric Siu and Neil Patel discuss the recent legal ruling against Elon Musk's $56 billion pay package, despite shareholder approval. They explore the implications of such legal decisions on business operations and the broader context of public figures in the business world, contrasting Musk's visibility with the anonymity of other s…
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In episode #2877, Eric Siu and Neil Patel discuss effective strategies for going viral on LinkedIn—the importance of engaging content, consistent posting, and authenticity in communication. They outline a five-step framework for achieving viral success, including focusing on trending topics, maintaining a regular posting schedule, and mastering cop…
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1
How to Turn One LinkedIn Post into 8 Qualified Leads
8:31
8:31
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In episode #2876, Eric Siu and Neil Patel discuss the challenges and strategies of scaling LinkedIn Account-Based Marketing (ABM) campaigns, emphasizing the importance of engagement over mere views. They share insights on content marketing and tracking revenue generation. Don’t forget to help us grow by subscribing and liking on YouTube! Check out …
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1
Stop Losing Money: Track & Grow Your Agency
19:16
19:16
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19:16
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion of insider strategies on optimizing profitability, tracking efficiency, raising prices, and scaling through acquisitions. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s …
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