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Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we cons ...
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Brand & New
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When the Business Model Makes the Brand: Pacari Chocolate's Case Study (with Santiago Peralta, Co-Founder & CEO - posted initially in October 2019)
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By INTA
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Intellectual Property for Kids! (with David Bernstein and Megan Bannigan, Partners, Debevoise & Plimpton LLP - posted initially in April 2020)
24:29
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The Impact of the Video Conferencing and Social Media Apps Boom (with Dominique Shelton Leipzig, Perkins Coie LLP, Los Angeles, California, USA)
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25:33
Video conferencing and social media apps like Zoom, Houseparty, and TikTok have exploded in popularity during these times of global social distancing. While these apps have become much more popular among regular users, they also have attracted potential hackers, raising opportunities as well as risks to a brand-new scale and prompting some platform…
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The New Pirates: Innovative Options to Tackle Counterfeiting in China (with Loke Khoon Tan, Partner, Baker & McKenzie - posted initially in May 2019)
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Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over 150 countries. So Brand&New could not miss it! Counterfeiting is no less than one of t…
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Brand & New
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Acting With Purpose: Brands & Social Justice (with Peter Golder, Professor of Marketing, Tuck School of Business-Dartmouth College, Hanover, New Hampshire, USA)
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Following the recent wave of protests around the world centering on racial injustice and police brutality, many brands using offensive racial stereotypes have taken a stance, either voluntarily or due to social pressure. In the United States, in particular, consumers and media organizations have pinpointed brands like Uncle Ben’s, Aunt Jemima, and …
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Brand & New
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TOMS Shoes: Standing for Tomorrow, the Case Study of a Trailblazing Brand (with Jessica Murray, Senior IP & CSR Director, Toms Shoes Inc. - posted initially on November 2019)
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24:01
By INTA
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The Virtual Work Order: Generate Higher Performance and Stronger Relationships (with Keith Ferrazzi, Ferrazzi Greenlight, CEO)
22:09
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22:09
Our social lives have been turned upside down over the last six months, to say the least. While we have all appreciated first-hand the consequences of the COVID-19 pandemic on our personal life, it has also impacted our professional relationships and daily interactions. Remote work seems to be here to stay with an estimated close to 30% of the work…
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Climate Change and Intellectual Property (with Fabrice Mattei, Rouse Consultancy - posted initially on March 2019)
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23:05
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Disparaging Trademarks at a Time of Social and Racial Justice Movements (with Prof. Rebecca Tushnet, Frank Stanton Professor of the First Amendment, Harvard Law School, Cambridge, Massachusetts, USA)
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20:40
Aside from the COVID-19 pandemic and its gripping effects, 2020 will most likely be remembered for the series of police brutalities leading to the deaths of several African Americans in the United States and a subsequent wave of protests all over the world. These movements for racial justice led to a surge in initiatives in favor of black, indigeno…
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What can Patent Management teach IP Practitioners in relation to Innovation? (with Dave Kappos, Partner, Cravath law firm - posted initially on August 2019)
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20:46
By INTA
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Brands & Crisis Management: Drawing the Line between Good and Bad Practices (with Shep Hyken, Customer Service and Experience Expert, Shepard Presentations & Forbes.com)
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RECORDED BEFORE THE CURRENT SANITARY CRISIS Major brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning. This…
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Branding meets Innovation (with Shelly Lazarus, Chairman Emeritus, Ogilvy - posted initially on May 2019)
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24:35
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Deep & Dark Web: When the Internet Becomes a Global Minefield (with Andrew Grotto, Director, Program on Geopolitics, Technology and Governance at the Stanford Cyber Policy Center at Stanford University ...
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22:30
While the digital age has unleashed huge positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or deep fake impersonations, high technology provides anyone – literally anyone – with many easily accessible effecti…
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Becoming an All-Star IP Practitioner (with Anthony Dreyer, Partner, Skadden, and Monique Joe, Senior Vice President, Head of Brands and Content Intellectual Property, NBCUniversal Media)
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28:10
While most, if not all lawyers thrive for excellence and success with their clients, cases, or projects, not everyone manages to really reach and more importantly remain at the top of their game throughout their careers. Our guests today offer two different but similarly stunning examples of successful careers in the intellectual property world. Mo…
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Women's Empowerment in Intellectual Property (3rd episode with Myrtha Hurtado Rivas, Global Head Legal Brand Protection, Novartis International AG)
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28:14
What does diversity bring to the intellectual property industry and practice? What does it mean, in practice, to champion minority empowerment in the IP world? In this third episode of our Women's Empowerment in IP series, Myrtha Hurtado Rivas, the Global Head of Trademarks and Domain Names at Novartis International AG, Basel, Switzerland, talks ab…
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Supporting Businesses and Innovation in Times of Crises: IP Australia Case Study (with Michael Schwager, Director General, IP Australia)
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25:00
With the spread of the COVID-19 pandemic, countries worldwide have been implementing more or less stringent social distancing and lockdown measures, and the operations of intellectual property (IP) offices have been impacted just as any other businesses or institutions. Many IP offices around the world have implemented emergency policies to limit t…
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Employees and Intellectual Property: Risks and Workarounds to Protect Companies’ Intangible Assets (with Dr. Adi Gillat, Partner, H-F & Co.)
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25:08
When security breaches make news headlines, they tend to be about nefarious hackers in another country or a catastrophic failure of technology. However, employees occasionally make mistakes that can pose grave dangers to the organization’s cybersecurity, from emailing valuable data to recipients to misconfiguring assets that enable unwanted access …
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The Life Sciences Sector in Times of Pandemic: Innovation and Public Interest (with Marc Holtorf, Partner and Emmanuel Gougé, Partner, Pinsent Masons)
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23:04
News reports have never been as science-oriented as they tend to be these days due to the COVID-19 pandemic. Testing capacities, hospital medical equipment, potential treatments, and vaccine research are front and center, and it seems it is going to stay that way for some time given the direct and tangible stake that the public has in all those dis…
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Being an Intellectual Property Lawyer in Disquieting Times (with Peter McAleese, Partner, Akran IP Firm)
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24:30
A frightening new threat cascades around the world, upending familiar routines, disrupting the global economy, and endangering lives. While all multi-layered impacts of the Covid19 pandemic have yet to unfold, we already know that we are experiencing a major health crisis with significant global economic and social fallouts. Our guest today, Peter …
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Women's Empowerment in Intellectual Property (2nd episode with Cristina Carvalho, Managing Partner, Arent Fox)
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20:59
While among corporations, women now comprise 28 percent of general counsel in the United States, the situation is worse in law firms where women represent only about 19 percent of equity partners. Scores of law firms have signed on to "The Mansfield Rule, "named after Arabella Mansfield, the first woman ever admitted to practice law in the U.S. Sel…
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Defining the Legal Leadership of Tomorrow: Vision of a General Counsel (with Aurélien Hamelle, General Counsel, Total)
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29:41
General Counsel no longer are limited to a reactive role overseeing legal operations farmed out to law firms, but instead are key members of the corporate decision-making team. This is a major shift that has occurred over the past decades: General Counsel are leaders, innovators, decision makers at the highest levels, far beyond being technicians i…
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Women’s Empowerment in Intellectual Property (1st episode with Ayala Deutsch, Executive VP and Deputy GC at NBA Properties Inc., INTA 2020 President)
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By INTA
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The Future of the IP Legal System and its Governance (with Ivo Gagliuffi, Chairman of the Board, INDECOPI, National Agency of Intellectual Property, Competition and Consumer Protection, Candidate of Peru ...
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23:22
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Insights from One of the Most Innovative IP Offices in the World: the Singapore Model (with Daren Tang, Chief Executive of the Intellectual Property Office of Singapore, Candidate of Singapore for the ...
25:09
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25:09
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The Future of the IP Legal System and its Governance (with Marco M Alemán, Director, Patent Law Division, World Intellectual Property Organization, and Candidate of Colombia for the Position of Director ...
24:33
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24:33
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When Freedom of Expression Takes On Trademark Laws: What’s the Impact for Businesses and IP Rights Holders? (with Professor Lisa P. Ramsey, University of San Diego School of Law)
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26:16
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Getting a Sense of Nontraditional Trademarks (with Professor Irene Calboli, Texas A&M University)
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27:50
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27:50
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Blockchain and Cryptocurrency in Africa: Are International and Home-Grown Brands getting Ready? (with Brenda Kahari, BW Kahari)
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22:08
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Cannabis Brands: The Canadian Case Study (with Isabelle Jomphe, Partner, Lavery)
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22:12
Canada legalized the use of cannabis for recreational purposes on October 17, 2018. The country became the first major world economy to legalize it, starting a national experiment representing major cultural, social, public policy, and legal challenges for this nation. The comparison between Canada and its southern neighbor, the United States, is o…
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GDPR (General Data Protection Regulation): Impact in Europe and Beyond (with Pascale Gelly, DPO, Schneider Electric)
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24:41
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The IP Rights of the Future: What we should expect (with Francis Gurry, Director General of the WIPO)
26:20
26:20
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26:20
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Managing IP Rights at Times of Uncertainty in the UK (with Tim Moss, CEO of the UK Intellectual Property Office)
19:20
19:20
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19:20
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Inside Amazon: Strategies to Foster Customer Trust (with Dana Northcott, Vice President and Associate General Counsel, Intellectual Property at Amazon.com, Inc.)
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17:12
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Africa: Opportunities & Challenges in an Innovation-Generating Economy
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21:41
Intellectual property remains one of the most valuable assets in the Digital Age. In Africa, few countries, Kenya, South Africa, and Nigeria, are credited for having IP standards in place. International businesses are already present, operating in areas such as telecommunications and banking. But what are the main opportunities and challenges faced…
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What Does Being Innovative Really Mean for Legal Professionals?
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What does being innovative mean for legal professionals, in relation to work quality, client relationships, responsiveness, proactiveness, cost efficiency? Firoz Dattu, the Chair and Founder of AdvanceLaw, based in Washington D.C. and present in several countries, shares his views on the legal market dynamics and the changes–including the impact of…
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Focus on Kenya: At the Forefront of IP-related Legislative, Enforcement and Advocacy Efforts in Africa
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With a steady GDP growth over 5% last year, Kenya is one of the leading economic forces not only in East Africa but on the entire continent. In this context, it’s no surprise that intellectual property issues are at the forefront of most national institutional projects. From legislative amendments to update the main laws in light of new challenges …
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Dealing with IP & Innovation: the European Way
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22:18
Is there a European way to understand and manage intellectual property (IP)? Since the 18th century, Europe has always been at the forefront of innovation and competitiveness, as explained by Benoît Battistelli, who held various roles in French government departments and embassies before serving as Director General of the French National Institute …
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Inside the World’s Largest IP Office: A Discussion with the US Patent & Trademark Office Director
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Andrei Iancu has been serving since February 2018 as the Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO) s, based in Alexandria, Virginia. An engineer and intellectual property (IP) attorney, he previously was the managing partner of the law firm Irell & Manella, focused on…
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Cybersecurity & Privacy in the World of the Internet of Things
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Internet of Things, wearables, smart houses, connected cars … We now hear about these technologies and their promising potential in our lives on a daily basis. However, most of us do not necessarily grasp the broad ecosystem they rely on, and the variety of issues they deal with from a legal perspective. Luke Dembosky and Jim Pastore, both partners…
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Brand Strategy & the Fourth Industrial Revolution
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21:57
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What makes an organization more efficient than another to increase its performance, raise its value, and implement the best strategy for its brand(s) in the context of the fourth industrial revolution? This new wave, also called 4IR, is marked by technology breakthroughs -from artificial intelligence to the Internet of Things and autonomous vehicle…
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Insight into the Mindset of the Generation Z Population: Leaving its Mark on the World
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21:56
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21:56
Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over than 150 countries. So Brand&New could not miss it! Today’s episode is dedicated to a …
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Brand & New
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Doing Well by Doing Good: Inspiration, Innovation and Social Commitment in Brands
21:35
21:35
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21:35
Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over 150 countries. Brand&New could not miss it! Today’s episode is about how to make the w…
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India: the Artificial Intelligence Revolution and its Intellectual Property Implications
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19:17
India is one of the fastest-growing tech hubs in the world, that developed recently an ambitious national strategy to transform India, including actions related to Artificial Intelligence, to tackle challenges such as quality of education, demographic issues with smart cities and access to health care. In this context, the government is considering…
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Navigating the Internet: What's Hot in relation to Domain Names Management and Dispute Resolution
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23:35
Domain names play a special role in the intellectual property ecosystem. Following the recent ICANN (Internet Corporation for Assigned Names and Numbers) meeting that took place in Kobe, Japan, this episode goes back to the basics and reveals what’s hot in this area and the opportunities created by new technologies. Both law firm and brand owner pe…
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Picture This: Leveraging Image Recognition Technology for Intellectual Property Protection
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17:28
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Sandra Mau, founder and CEO of TrademarkVision, an image recognition for brand protection startup based in Pittsburgh (USA) and Brisbane (Australia) that was recently acquired by CompuMark (Clarivate Analytics), shares her vision about how machine learning and image recognition technology is transforming the intellectual property (IP) ecosystem at …
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Artificial Intelligence and Intellectual Property in Japan: A Deep Dive into Applications, and Legal and Policy Issues
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With artificial intelligence (AI) all over the news, Ayuko Nemoto, Partner at Sonderhoff & Einsel Law and Patent Office, based in Tokyo, Japan, takes a deep dive into this topic to help us understand the status of AI-generated works, how public and private sectors deal with AI and its legal aspects, and the protection and enforcement of intellectua…
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What Mindset and Soft Skills Do Lawyers Need to Thrive in a Fast-Evolving Tech Environment?
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22:05
In a departure from previous episodes that focus on IP or technology, Karen Clemens and Diane Ridon, both leadership coaches who contribute to the Executives Education Program at Harvard Business School, Boston, Massachusetts, center their conversation on humans—the qualities and skills, from emotional intelligence to critical thinking, that make a…
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Being Innovative and Disruptive in the Media and Entertainment Industry: the Netflix Approach to Intellectual Property
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23:07
With nearly 150 million subscribers worldwide, Netflix, Inc. has revolutionized the media and entertainment world. Our guest, Jeremy Kaufman, Senior Counsel, Intellectual Property at Netflix, Inc., in Los Angeles, California, shares with us the company’s local and global IP challenges, as well as his views about the role of IP counsel today. His un…
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Tech Startups and IP: Y-generation Entrepreneur Knits Sustainable Textiles into Fashion
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Y-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experience in following her passion for textiles after legal studies to develop this sustainable clothing company, and how she put a special focus on the IP protection of its signature smart fabric technology from the very beginning of th…
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Cybersecurity: Through an Intellectual Property Lens
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Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a research fellow at Stanford Law School, Palo Alto, California, and a director at InfraGard (Minnesota chapter), a FBI and private partnership. He shares his experience and views about cybersecurity, the threats related to data, and poten…
