show episodes
 
The Legal Road Map™ podcast teaches creative entrepreneurs how to protect your rights and stay out of legal hot water, so you can confidently build your dream business. Host Autumn Witt Boyd, a lawyer for creative and online businesses, gives you the answers to your copyright, trademark, and business legal questions. Like having an attorney in your back pocket. What contracts should you have? What the heck is a website privacy policy or terms and conditions? What should you protect with a co ...
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This podcast is for the digitally curious, smart go-getters, virtual assistants, and freelancers who want to work the freedom and flexibility of working from home as a higher-paid marketing assistant. On the show host, Emily Reagan, shares marketing tips and strategies, mindset, encouragement, best practices and stories of how your fellow freelancers achieved their dreams. It'll help you on your journey to building a sustainable, profitable independent contractor business on our terms.
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As a woman who owns a small business, you've realized you can't do it all yourself. You need a team, but not just any team. It's time you surround yourself with people who are happy to work alongside you. Fans of the podcast know they are set to secure the longevity of their business with the practical strategies, systems, tools, and tough people conversations you'll learn how to apply directly into your growing small business. Hosted by Shelli Warren, your Team and Leadership Coach, with de ...
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show series
 
FREE LIVE INFOSESSION: How to Become a Virtual Assistant. Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and w…
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Get ready for an honest, and somewhat raw episode today, featuring the incredible Dr. Rebecca Dekker, founder and CEO of Evidence Based Birth®. With 12 years of experience running a successful online business, Rebecca has so much wisdom to share about valuable, hard-learned lessons on conflict resolution, handling triggering situations and setting …
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3 Secrets to a Wildly Successful Low-Content Publishing Business*: Whether you’re starting on your Low-Content Publishing journey, struggling to break through a plateau after some initial success, or simply stuck somewhere in the middle unsure of what to do next, this can be the year you finally create a passive income stream that gives you the fre…
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Today we're tackling a topic that can really sting for us business owners - realizing you're overpaying someone on your team. In this episode, I'm sharing some of the glaring signs I've seen that you might be compensating a person beyond what their performance merits. I'm talking about things like paying double for outcomes without seeing any progr…
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If you own a solo or group practice, you know that the days of shame attached to wanting a therapist are gone. We’ve all seen the rise of Gen Z’s voicing their need for mental health support, and they’re getting it at work and in their everyday lives. On today’s episode, you will discover how Amanda Hunter turned her personal challenges into a thri…
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Today, we have an inspiring conversation with retail powerhouse Jenn Luna. In this episode, Jenn shares her incredible journey from hiring part-time staff who share her values to developing them into key leadership roles within her company. You'll hear about Jenn's transformation from a control-driven leader to one who empowers her team to take on …
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Today, we are joined by my client Autumn Witt Boyd, an exceptional attorney and trusted advisor to many online industry heavyweights. Her firm is dedicated to offering premium legal support, and our discussion journeyed through all the crucial elements for online business owners, from trademarks to legal compliance and intellectual property essenti…
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Today’s episode is all about why looking sharp matters for team performance and client impressions. Our guest style expert, Angela Foster shares compelling insights, including a collaborative approach to creating dress codes and the significant impact of being well-groomed on client relatability. You'll hear real-world examples and practical tips o…
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In this episode, we'll explore how to deliver a world-class onboarding experience that sets clear expectations while fostering a sense of belonging from day one. We'll discuss integrating new hires with your team and clients, balancing training without overwhelming, and the critical essence of leadership in this phase. We'll also cover practical st…
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Today’s episode is all about mastering the art of hosting impactful 1:1’s – those crucial face-to-face (or Zoom) conversations that build trust and connection far better than any Slack message or email ever could. I dive deep into how to create structured agendas, perform meaningful wellness check-ins, and give and receive feedback that actually fo…
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Team meetings falling flat these days? We've all experienced those meetings that drag on without clear purpose or outcome, but it doesn't have to be that way! In this episode, we're diving into the essentials of hosting impactful, efficient, and downright enjoyable meetings. We'll explore the different types of team touch points—daily huddles, week…
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I’ve been in this online marketing world for a while but I had never heard of neurocopywriting before. In this episode, we’re talking about all the secrets to grabbing attention and landing those dream clients. We covered everything from the nitty-gritty of copywriting that converts to the psychology behind why people click, buy, and subscribe. My …
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Branding Mini-Series #3 I see way too many virtual assistants who don’t stand out. They're not showing their personality. They have muddied messages. It's hard to even know what they do and who they serve. I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service p…
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I'm thrilled to introduce you to one of my favorite concepts— "drumbeats." If you own a small business and you're tired of micromanaging every detail, you definitely want to tune in. Drumbeats are the secret to transforming your team's efficiency and helping everyone stay in sync. Imagine reducing stress, boosting team confidence, and ensuring ever…
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Branding Mini-Series #2 We’re freelance service providers– self-employed business owners. It's up to us to showcase ourselves and feel confident. When we're marketing ourselves, no one else is going to do it. In this episode, we're talking about the ever-important brand photos, styling yourself, and getting to that power level so you feel confident…
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Today’s episode is all about the crucial distinctions between managing and leading in business. Learn how to strike the balance between managing processes, tasks, timelines, and money, while also leading with vision, empowerment, and developmental feedback. Whether you're a seasoned leader or aspiring to grow in your role, this episode offers pract…
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Branding Mini-Series #1 If we know our brand voice and personality, if we can feel good about how we're showing up and how we speak about ourselves, then the rest will fall into place and won't feel so salesy, slimy, and gross. Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talk…
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Continuing with our series designed specifically for Team Leaders, today it’s all about making your mark by building credibility in your Leadership role. Having credibility will take you far in life, both at home, in your community, and at work. The more credible you are, the more people will trust you, and want to work alongside you. In this episo…
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Pay less in taxes and keep more money in your pocket. In this episode, we’re taking the next step by thinking about options with your finances and empowering yourself because taxes shouldn’t scare you. My guest is CPA Kimberly Tara. She’s a wife, a mom to four little kids, and a multi-passionate entrepreneur. As a tax strategist and business growth…
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Continuing with our series designed specifically for Team Leaders, today it’s all about nailing communication as a Leader. In this episode, we explore the different facets of effective communication, including verbal, written, and nonverbal cues. I also share personal anecdotes about the challenges I've faced and observed others encountering, offer…
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We’re talking about business operations versus marketing and where the two intersect. It's an area where I always felt weak coming from journalism and PR background. I've never really been in a big operational environment. My guest is my friend Ange Quinn: operations expert, Clockwork Certified Partner, and owner of The Ops Builder. Her whole goal …
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Continuing with our series designed specifically for Team Leaders, today it’s all about how complacency is a crucial pitfall in leadership. It can be felt as people becoming too comfortable and that increases everyone’s risk of stagnation. This episode sheds light on the subtle yet destructive effects of complacency and offers actionable strategies…
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Confrontation doesn’t have to be scary. You can turn tough talks into team triumphs and our focus today is on why confrontation should be viewed not as your foe, but as your ally in the workplace. We'll debunk myths, discuss the constructive power of confrontation, and provide you with practical strategies to handle it with grace and effectiveness.…
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An often overlooked part of the online business world: copyright and legal safeguards. Today we’re diving into legal protection for our clients who produce digital courses, memberships, and coaching programs. Sometimes they forget to do some of the most basic things. I cover some of this inside my signature program, the Unicorn Digital Marketing As…
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Short-form video is king and it just became a necessity. I've learned that clients are counting on us for consistency and to show up on other social media platforms. As service providers, we can help clients with repurposing clips and getting in front of a new audience. TikTok is one of those places that has a lot of room for growth. I have the “Ti…
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Have you ever been caught understaffed during the summer months, or experienced the guilt of trying to take a well-deserved break only to have your team ping you with questions? Those days are over! In this episode, we'll explore the crucial balance between risk and reward as the warm weather rolls in, and I'll share some tips to help you plan ahea…
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Today, we're delving into a topic that I know keeps many of you up at night: how to maintain those crucial connections with a large team. Recently, we tackled the fatal mistakes leaders make in 1:1’s and the pivotal reason people pack up and leave - feeling disconnected from you and their work. But when you've got a hefty team, those 1:1’s can't co…
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One of the reasons I love to offer marketing services is I saw very quickly in my freelancer career that if I leaned into marketing and less management, less operations, and less admin, then I had more freedom. Marketing really lends itself to getting ahead. Even if your clients are requiring a weekly task, you can get organized, you can systematiz…
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After 200 episodes, I’ve learned that having a podcast forces you to show up. I say this all the time about hiring a team– when you have other people who are working beside you to accomplish a goal, you take it seriously and don't put it aside. This is gonna be a fun episode because I also asked my podcast editor, Emily Porter, a fellow military sp…
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Have you ever thought that your 1:1 meetings with your team members could be better? Today, I’m uncovering the crucial errors leaders often make during these personal discussions—and how you can avoid them. Whether you're just starting out with 1:1’s or you're an experienced leader looking to fine-tune your skills, you’ll learn how to ensure that e…
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I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and transformed my approach to freelancing. In this episode, I'm pulling back the curtain on the myth of the "six-figure VA" and sharing …
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From the top choices for purchasing turnkey businesses to the key factors influencing the sale price, we’re diving into your team's crucial role in positioning your business for a successful sale. Learn about the seven key result areas that potential buyers evaluate, and discover how your team's stability, efficiency, and leadership can significant…
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Here’s what I see happen with freelance service providers: We jump in, we book our first clients, and then we never look back and never take the time to up-level our positioning and assets so we can attract bigger clients who value us and who pay more. This becomes a problem when you’re ready for project rates because you're not positioned as an ex…
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Highly billable team members deserve all the love and if you’ve been wondering when a bonus is a great idea for your team versus commissions today’s episode is for you. You’ll meet sales expert Nikki Rausch and hear some strategies you can use today to create balance between incentivizing client acquisition and fostering a quality-first approach to…
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We’re celebrating 200 EPISODES of Unicorns Unite with a takeover! My 2 friends and guest hosts, Celi Arias and Jen Liddy, are asking unfiltered questions about my personal and professional journey as a freelancer, entrepreneur, and mother. Celi Arias is a seasoned entrepreneur and consultant with a proven track record of building and selling 7-figu…
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