"How can we increase conversions, get more quality leads–and make more sales?" From signing up for a free SaaS trial to booking a meeting and making a sale — it all hinges on motivating people to take action. Selling to the health and fitness industries requires specialized strategies. In my podcast, I speak with top B2B marketing experts, content strategists, tech gurus and branding experts within these industries. I weave in my own fitness background and years in the fitness world to dig d ...
…
continue reading
Join Bobbie as she interviews Enterpreneurs and Business Owners and dives into what's working for them as well as a little about their copy.
…
continue reading
Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.
…
continue reading
Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way? B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue. Each week, Jason Bradwell sits down with industry experts to break d ...
…
continue reading
B2B technology copywriters
…
continue reading
It's a simple concept. You pose a question about B2B content writing; we go in search of an expert to answer it. Along the way, you'll hear copywriting hints and tips, and commentary on the key issues in B2B content marketing. It's all brought to you by the B2B tech writers at Radix Communications.
…
continue reading
It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.
…
continue reading
The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
…
continue reading
Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dich ...
…
continue reading
Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.
…
continue reading
Weekly recordings of our Lavender Live show doing deep dives on Sales & Cold Email related topics. Featuring expert guests in the B2B sales space. Hosted by various members of the Lavender team.
…
continue reading
In this podcast, Finn Thormeier, Founder of Project 33, shares current lessons and insights on all things Founder-Led Marketing, Demand Gen, SaaS Growth, Marketing, B2B Content, Linkedin, and more.
…
continue reading
Making sense of the world around us by questioning conventional wisdom, widely-held assumptions, and deeply-rooted beliefs in order to figure out the capital T - Truth. More info
…
continue reading
Are you looking for a content marketing podcast that’s ready to question the status quo and tackle the future of marketing with rebellious curiosity? Then you’re one of us, the Content Rebels. Join your host, Sarah Spence, Founder and CEO of Australia’s fastest growing content agency, Content Copywriting every Thursday morning as she talks with industry leaders about everything from best practice to culture. Whether you’re a freelancer, a leader, working in house or with an agency, if you wa ...
…
continue reading
Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY
…
continue reading
The Content Marketing Lounge Podcast is a show for entrepreneurs, side-hustlers, solopreneurs, freelancers, consultants, and content marketing professionals who want to grow their business with content marketing. Host Nathan Collier goes beyond surface-level black-and-white issues—with special love for those of you working for yourselves. After the show, join Nathan in The Content Marketing Lounge Facebook group to continue the discussion.
…
continue reading
1
The Agents of Change Digital Marketing Podcast
Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market
Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
…
continue reading
(Previously The Client Catching Podcast) The B2B Growth Think Tank is hosted by Adam King "The Captain" of London based Growth Consultancy Think Like a Fish. The mission of the podcast is pretty simple.. To uncover answers to the BIG QUESTION every B2B business leader needs to ask… “With so many things needing improvement in my business, where should I focus my efforts to get maximum growth in the shortest possible time?” No hype. No false promises. Just real strategies that work! Join Adam ...
…
continue reading
In The Sausage Factory, hosts Mark and Matt dive into the chaotic world of content marketing, where everyone is pushing the "make more content" button. Join them as they look at what works and what doesn't in a $500 billion industry. Sponsored by https://www.rockee.io - the content feedback platform
…
continue reading
SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
…
continue reading
1
Is Your Brand Positioning Losing You Business?
35:24
35:24
Play later
Play later
Lists
Like
Liked
35:24
Mark Evans, founder of Marketing Spark, discusses the critical importance of brand positioning. He tells how it defines a company's identity, audience, value, and uniqueness and serves as the foundation for effective messaging and marketing strategies. He also dives into the impact of AI on content marketing–and concerns regarding potential misuse.…
…
continue reading
1
Episode 18: How copywriting can make (or break) your conversion metrics
52:06
52:06
Play later
Play later
Lists
Like
Liked
52:06
This episode explores conversion from a fresh and creative perspective. We chat with conversion copywriting expert Eden Bidani, who shares valuable insights and tips on crafting content that boosts conversions. Listen to learn: Why speaking to customers is the most important part of every project Why copy is on a democratization journey Why AI will…
…
continue reading
1
Mastering Social Media for Small Business Success with Peg Fitzpatrick
40:46
40:46
Play later
Play later
Lists
Like
Liked
40:46
You know, some people just get social media. Peg Fitzpatrick is one of those people. In this episode, I chat with Peg—author, speaker, and all-around social media guru—about how small businesses can navigate the tricky waters of social media marketing. From picking the right platform to creating a consistent brand, Peg shares practical, no-nonsense…
…
continue reading
1
Demand Gen Playbook to Scale Your Company From $1M - $10M | Evan Hughes on Rev Genius
1:00:23
1:00:23
Play later
Play later
Lists
Like
Liked
1:00:23
Evan Hughes joined Stacey Danheiser and Sarah Breathnach on a live Rev Genius event focused on delivering effective strategies for scaling companies. They address how to stand out in competitive markets, define ideal customer profiles, leverage content creation, and harness AI in marketing. Packed with actionable advice on aligning sales and market…
…
continue reading
1
Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (episode #112)
51:01
51:01
Play later
Play later
Lists
Like
Liked
51:01
Imagine this: you've spent months ideating, planning, and crafting the perfect marketing campaign. The creative is stunning, the messaging is on point, and the target audience has been meticulously defined. But as the launch date approaches, things start to wobble. A key department is out of sync, a crucial piece of technology isn't ready, or the t…
…
continue reading
1
149: Dave Dye on the philosophy behind creating ads people actually enjoy
1:33:14
1:33:14
Play later
Play later
Lists
Like
Liked
1:33:14
This week we just kept on making the logo bigger and bigger (and bigger) until we caught the despairing eye of legendary art director, author and, let’s face it, visual Jesus, Mr Dave Dye. The art director’s art director, Dave is the architect of some of the coolest advertising you’ve ever seen – with a hit-list of iconic ads for everyone from Adid…
…
continue reading
Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Experimentation - how to stay ahead of the game, create new campaigns with existing content, playing with format and where they see things heading in the future. See the video on our …
…
continue reading
1
Optimize Your Online Forms for More Leads with Aaron Weiche
42:02
42:02
Play later
Play later
Lists
Like
Liked
42:02
In this episode we’re diving deep into a topic that can make or break your business: how you handle leads after they fill out your contact forms. My guest, Aaron Weiche, CEO of LeadFerno, has done some eye-opening research on this very subject. Spoiler: Most of us are doing it wrong. Aaron’s here to share his insights on boosting response rates and…
…
continue reading
1
How to Be Bold For More Powerful Messaging
34:57
34:57
Play later
Play later
Lists
Like
Liked
34:57
In this insightful podcast episode, Billy Broas, founder of Linchpin Media, LLC, shares his ironic journey from beer brewing to marketing. He introduces his signature messaging approach, 'Five Light Bulbs,' which emphasizes understanding your customer's status quo. He digs into the downsides of conventional content marketing advice and the advantag…
…
continue reading
1
The CEO LinkedIn Playbook | Megan Bowen on The Founder-Led Marketing Show
50:04
50:04
Play later
Play later
Lists
Like
Liked
50:04
From the Founder-Led Marketing Show: “Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs. In this episode we are talking about: - The Biggest Challenge from COO to CEO - The CEO LinkedIn Playbook - How to Co…
…
continue reading
1
Substance Over Style: Good work has to speak for itself (podcast episode #111)
49:33
49:33
Play later
Play later
Lists
Like
Liked
49:33
“Writing is never done, it is just due.” This is a common sentiment from anyone who has ever worked in a deadline-driven field like journalism or academia. And it certainly holds true right here in the marketing industry as well, made all the more difficult in my career personally when I transitioned from print to digital…which could be changed an …
…
continue reading
1
Snacks 28: Remarketing Measurement & Budget Allocation
15:39
15:39
Play later
Play later
Lists
Like
Liked
15:39
Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Measurement - how to keep an eye on analytics and what trends to learn from, Budget allocation - what percentage to typically invest in each ad type, and Experimentation - different tes…
…
continue reading
1
Boosting Sales Through Conversion Copywriting with Suzanne Reilley
27:01
27:01
Play later
Play later
Lists
Like
Liked
27:01
Persuasive copywriting is more than just putting words on a page! This week, I chat with Suzanne Reilley, a seasoned business coach and marketing strategist, to uncover the secrets of conversion copywriting. Suzanne shares her insights on how to write copy that actually gets results—whether it’s an opt-in, a sale, or anything in between. https://ww…
…
continue reading
1
7 Legendary Copywriting Tips Proven to Crush It
18:07
18:07
Play later
Play later
Lists
Like
Liked
18:07
In today’s episode where we’re diving into the best copywriting advice ever—straight from the legends themselves. The ads and copy may be from years gone by, but the strategies still work today. We’ll be covering timeless tips from the likes of John Caples, Eugene Schwartz, Joseph Sugarman, and more. And to make it extra relevant, I’ll show you how…
…
continue reading
1
Do This Before Starting Paid Ads in B2B| Megan Bowen on Breaking B2B
45:08
45:08
Play later
Play later
Lists
Like
Liked
45:08
From Breaking B2B: ► Is it really possible to start paid ads too soon as a b2b company? Sam talks to Megan Bowen, CEO @ Refine Labs. They cover: 👉 5 milestones to nail before investing in paid ads 👉 How to nail each with a step-by-step 👉 Setting yourself up for success with b2b paid ads See full videos and more on our YouTube channel Stay on top of…
…
continue reading
1
148: Dan Nelken on copywriting confidence, creatively winging it and not giving a forklift
54:39
54:39
Play later
Play later
Lists
Like
Liked
54:39
This week, we got into a thumb-war-to-the-death with our inner critic in order to lure over legendary copywriter, speaker, coach, author and all-round good Canada goose egg Dan Nelken. The alphabetical genius behind the bestselling Self Help Guide for Copywriters, and his 5-star online course ‘Writing Under Pressure’, Dan has made it his mission to…
…
continue reading
1
Client Empowerment: Be the woman behind the woman (podcast episode #110)
41:51
41:51
Play later
Play later
Lists
Like
Liked
41:51
My latest guest represents the perfect dichotomy of what it takes to make it in marketing. On the one hand, the word rockstar is half the name of her company, which connotes to me, Mick Jagger strutting around on-stage crooning “I’m a man of wealth and taste.” Or perhaps for a newer generation, Adam Levine in the spotlight belting out “I got the mo…
…
continue reading
1
Snacks 27: Remarketing Objectives & Process
12:46
12:46
Play later
Play later
Lists
Like
Liked
12:46
Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to talk about Remarketing campaigns. They cover the main objectives to consider when launching a campaign, and how to tailor your audiences most effectively. They also cover the basic process on building the campaign. See the video on our YouTube…
…
continue reading
1
Scaling AI Strategies for Business Success with John Munsell
41:52
41:52
Play later
Play later
Lists
Like
Liked
41:52
If you’ve ever wondered how to scale AI across your entire organization, today’s guest has the answers you’ve been looking for. John Munsell, CEO of Bizzuka and serial entrepreneur, joins us to break down his AI Strategy Canvas—a game-changing framework that’s helped over 600 businesses streamline their operations. From scalable prompt engineering …
…
continue reading
1
From Click to Client: Hospitality Websites That Convert
27:21
27:21
Play later
Play later
Lists
Like
Liked
27:21
As a guest on Cory Falter's InnSync show, I dig into the role of conversion optimization for hospitality vendors. The same rules and tips apply to any business striving for better conversions. I start with the principles of persuasive web copy and the importance of the problem-agitate-solution framework in establishing trust. We also get into pract…
…
continue reading
1
Mastering User Acquisition Strategies with Hannah Parvaz
32:10
32:10
Play later
Play later
Lists
Like
Liked
32:10
Ever feel like your user acquisition strategies are more ‘spray and pray’ than scientific? You’re not alone. In this episode, I’m joined by Hannah Parvaz, a multi-award-winning marketer and founder of Aperture. Hannah has helped over 250 companies crack the code on customer acquisition, and she’s here to share her insights on everything from unders…
…
continue reading
Copy not converting? When no one's reading your emails, clicking on your opt-in, or signing up for your free trial, it's time to rethink your approach. In today's episode, I dig into 14 reasons why your copy may not be connecting with your audience. From being "too nice," skimping on research or using the wrong voice in your copy, finding and fixin…
…
continue reading
1
B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what? (episode #109)
1:06:16
1:06:16
Play later
Play later
Lists
Like
Liked
1:06:16
When I started in B2B, my mentor told me, “We call this business to business, but make no mistake, people buy products, not businesses. It’s people who make decisions for these businesses.” Here’s where the rubber meets the road. If you’re only focused on businesses as accounts, you’re overlooking opportunities. For example, as our latest guest sha…
…
continue reading
1
Incorporating Founder-Led marketing & Sales Into Your BizDev Strategy | Megan Bowen on Becoming a Hiring Machine
49:12
49:12
Play later
Play later
Lists
Like
Liked
49:12
From Becoming a Hiring Machine “In this episode, Sam is joined by Megan Bowen, CEO at Refine Labs, to talk about the power of founder-led marketing and sales. Refine Labs is the definition of a founder-led company, with founder and former CEO Chris Walker's persona being the building block. Throughout the conversation, Sam and Megan discuss founder…
…
continue reading
1
147: Kevin Chesters on Shambles to Success via Strategy, Creativity and Muddy Fields
1:03:58
1:03:58
Play later
Play later
Lists
Like
Liked
1:03:58
This week, we went fishing in a Levi’s Creek to catch TED speaker, co-author of ‘The Creative Nudge’ and enthusiasm enthusiast, Kevin Chesters. His Twitter bio says he’s a “tall bald bloke from Penzance”. And whilst that might be true, it does rather undersell the fact that perched atop that tall body, and in that bald bonce, are some serious smart…
…
continue reading
Senior Copywriter Erik Sena joins Steph Crugnola on Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In this episode Erik digs into the do's and don'ts of copywriting, how to approach a style guide, and staying ahead of the competition without sacrificing your why. See the video on our YouTube Channel…
…
continue reading
1
The Framework for Video Marketing Success…Every Time with Michael Cinquino
36:05
36:05
Play later
Play later
Lists
Like
Liked
36:05
When it comes to video marketing, it’s easy to get caught up in the tech and forget about the human connection. That’s where Michael Cinquino steps in. With a background that ranges from the U.S. Navy to MFA in acting, and 20 years of photography and coaching experience, Michael brings a unique perspective to the world of video marketing. In today’…
…
continue reading
1
Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (episode #108)
47:13
47:13
Play later
Play later
Lists
Like
Liked
47:13
Content Warning: On How I Made It In Marketing, we delve beneath the buzzwords of our industry to uncover the biggest lessons from successful careers. Our guests share detailed, hard-fought, in-the-trenches stories of how they learned these lessons and put them into practice. Today's guest has spent a significant part of her career selling condoms.…
…
continue reading
Question: Why would you ever write copy to agitate someone? Answer: To let the website visitor/reader know you not only know they're in pain, but you know how it feels. How? By crafting specific, detailed, empathic, copy only someone who understands their predicament would know. This builds trust. People who trust you are more likely to believe you…
…
continue reading
Cara Wong and I talked about B2B marketing in more traditional industries - how it is different and how has it changed. Some of the questions we discussed included the following: - What are the biggest changes you have seen in marketing in the last few years in traditional B2B companies? - Social media might not be considered a strong channel for t…
…
continue reading
1
Stop Wasting Money on Marketing | Megan Bowen on the Unpolished MBA Podcast
34:55
34:55
Play later
Play later
Lists
Like
Liked
34:55
From Unpolished MBA Podcast: Megan Bowen, CEO of Refine Labs, joined us to discuss innovative marketing strategies. Megan, a recognized figure in the marketing industry with a 17-year career in B2B SaaS companies, shares insights on common marketing leadership mistakes under pressure for revenue targets, the necessity of organizational alignment, a…
…
continue reading
1
Snacks Episode 25: Staying Consistent in Your Brand Voice
6:07
6:07
Play later
Play later
Lists
Like
Liked
6:07
Senior Copywriter Erik Sena joins Steph Crugnola on Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In this episode Erik covers how to stay consistent with your brand's voice while finding ways to stand out and break through the noise in saturated markets. See the video on our YouTube Channel…
…
continue reading
1
Reddit for Marketers: Boost Your Brand with Brent Csutoras
49:35
49:35
Play later
Play later
Lists
Like
Liked
49:35
Reddit as a marketing tool? Absolutely! Join us as we dive into the world of Reddit marketing with Brent Csutoras, an 18-year veteran of the platform. In this episode, Brent shares how to understand customer sentiment, become an active member in relevant communities, and the importance of karma points. We also explore how to leverage Reddit’s growi…
…
continue reading
1
The Best Homepage Hook: Pain or Solution?
18:39
18:39
Play later
Play later
Lists
Like
Liked
18:39
Is your homepage headline driving conversions... or sending visitors packing? Starting your homepage with the solution or pain point is a hot debate. Pain /problem -agitation-solution (PAS)- a popular copywriting formula - says to lead with pain. But could reminding your visitor why they landed on your page backfire? In this solo episode, I dig int…
…
continue reading
1
CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107)
53:45
53:45
Play later
Play later
Lists
Like
Liked
53:45
Look, let’s face it, our industry can have a bad reputation. And I can see why. Just scroll through YouTube or social media and you’ll see self-appointed gurus shouting about tricks and hacks and shortcuts. But sustainably successful marketing is not about shortcuts, it’s about digging into the very essence of what it means to be a human being. Sou…
…
continue reading
1
Expert Session: Marketing in Competitive Categories with Kyle Coleman
45:56
45:56
Play later
Play later
Lists
Like
Liked
45:56
In our June Expert Session, Chris Walker was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. The…
…
continue reading
1
146: Why Brand Matters More Than Ever in B2B Marketing with the Marvellous Mimi Turner of the B2B Institute at LinkedIn
1:31:04
1:31:04
Play later
Play later
Lists
Like
Liked
1:31:04
This week we got out our thesaurus and sent a proper professional-sounding connection request to snag the attention of Mimi Turner, Head of LinkedIn’s B2B institute for EMEA and Latin America. With more strategic know-how in her little finger than a yurt-load of gurus, Mimi has worked as Director of Strategy, Messaging and Research for The Liberal …
…
continue reading
1
Snacks Episode 24: Finding Your Unique Brand Voice
5:42
5:42
Play later
Play later
Lists
Like
Liked
5:42
Senior Copywriter Erik Sena joins Steph Crugnola on this episode of Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In the episode Erik covers how to find your voice as a brand - the factors to consider, strategies to employ, the importance of finding your 'why', and the research that will help support your journey. See the …
…
continue reading
1
Mastering B2B Success on LinkedIn with Brooke Sellas
37:32
37:32
Play later
Play later
Lists
Like
Liked
37:32
Today, I’m thrilled to bring back Brooke Sellas for her third appearance. Brooke is the award-winning CEO of B-Squared Media, and she’s here to share her latest insights on leveraging LinkedIn for B2B success. Whether you’re a LinkedIn novice or a seasoned pro, Brooke’s expertise will help you rethink your strategy and boost your engagement. Let’s …
…
continue reading
1
Sustainable Marketing: How DC Water turns waste into wealth (episode #106)
43:09
43:09
Play later
Play later
Lists
Like
Liked
43:09
The Accidental Recycled Poop Marketer! That’s the headline of a recent podcast guest application. And it came from someone leading marketing for an interesting product – a paid B2B and B2C product, sold by a nonprofit, that is run by an independent city government authority, a water and sewer utility formed in collaboration with the federal governm…
…
continue reading
In this episode, I’m a guest on the Death to Vanilla Podcast hosted by Steve Burkhart. I get into the contrast between various types of copywriting specialties, including SEO and conversion copywriting. I also discuss crafting compelling headlines and hero sections, understanding market sophistication, and catering to diverse reader behaviors. The …
…
continue reading
1
How this B2B Founder closes $350k ARR per Month with LinkedIn content
45:10
45:10
Play later
Play later
Lists
Like
Liked
45:10
Matt Watson is the Founder and CTO of one of the early SaaS companies in 2003 and bootstrapped it to $35M ARR and a $150M exit in 2011. Currently, Matt is the Founder and CEO of Full Scale, which helps other startups and tech companies scale up their development teams with top global talent In this episode, Matt and I cover the following topics: Fo…
…
continue reading