From Click to Client: Hospitality Websites That Convert

B2B Marketing & Copywriting

As a guest on Cory Falter's InnSync show, I dig into the role of conversion optimization for hospitality vendors. The same rules and tips apply to any business striving for better conversions. I start with the principles of persuasive web copy and the importance of the problem-agitate-solution framework in establishing trust. We also get into practical tips improving website design, including optimizing the hero section, rethinking button language --and incorporating video testimonials to verify social proof.

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Follow Cory here: https://www.linkedin.com/in/coryfalter/

Check out my interview on Cory's podcast here: https://open.spotify.com/episode/2ObrLnZ1skDQ0WdhkvJIiy?si=UdpoMNZYRDOOHWlnLY95Yw

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Time stamps:

Importance of Persuasive Copy (00:02:05)

Problem-Agitate-Solution Framework (00:04:16)

Building Trust in Marketing (00:07:05)

Impact of a Poorly Optimized Website (00:13:36)

Customer Journey and Sales Process (00:16:05)

Transparency in Pricing (00:18:50)

Top Tips for Website Improvement (00:21:06)

How to Identify Your Value Proposition (00:21:27)

Optimizing the Hero Section (00:22:28)

Rethinking Button Copy (00:22:28)

Importance of Social Proof (00:23:23)

Importance of Trust in Business Relationships (00:24:45)

The Danger of Misusing AI in Client Interactions (00:25:14)