"How can we increase conversions, get more quality leads–and make more sales?" From signing up for a free SaaS trial to booking a meeting and making a sale — it all hinges on motivating people to take action. Selling to the health and fitness industries requires specialized strategies. In my podcast, I speak with top B2B marketing experts, content strategists, tech gurus and branding experts within these industries. I weave in my own fitness background and years in the fitness world to dig d ...
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LEARN HOW TO ROCK A THRIVING HEALTH COACHING BUSINESS The Healthy Hustle Podcast is the only no-fluff, no-BS show for health coaches who want to rapidly grow their business and consistently hit 5 and 6-figures using down and dirty grassroots marketing. We help health coaches break free from imposter syndrome and fears that paralyze their success. Each week, we’ll offer real tangible steps for the solopreneur that I wish I would’ve known in year one of building my health coaching business. We ...
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Get the Good and the Bad of Healing 100% any health condition, from the inside out, using body chemistry and simple laws of health.
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How to Stand Out in a Crowded Market with Linda Melone
32:09
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Are you struggling to stand out as a health coach in a noisy and competitive space? Do you feel like your message isn’t reaching the right people? You’re not alone! Today’s guest, Linda, has been on every side of the fitness and marketing fence. She worked as a personal trainer for over 15 years (CSCS, ACE, NASM, and ACSM certified), was a fitness …
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How to Build a Standout Brand Personality
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34:07
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Is your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly…
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Master Client Attraction without Social Media Overwhelm
27:17
27:17
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In this episode I speak with Hailey Rowe—marketing/sales coach, consultant, and LinkedIn lead generation expert. Hailey shares her journey into coaching, emphasizing her background in behavioral change and business development within wellness startups. Hailey tells how she’s been helping service-based entrepreneurs build client-attraction systems a…
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How to Niche Down and Create Content Pillars for Your Social Media Strategy
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Are you struggling to attract your ideal clients as a health coach? Do you feel like your message is getting lost in the noise? You’re not alone! Many coaches find it challenging to stand out in a crowded market, but niching down and establishing content pillars can help you connect with your audience more effectively. In today’s episode, we’re div…
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How to Create an Irresistible, Uncompromising Brand Strategy
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In my podcast interview with Jason Vana, an expert in LinkedIn and brand strategy, he dives into the importance of defining and implementing an effective brand strategy. We have a lively discussion about brands within the health and fitness industry, specifically the concept of brand differentiation through examples like Planet Fitness. He also tel…
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Cracking the Code of Facebook Ads: What's Working Now and How to Stay Ahead in 2024 & Beyond
33:48
33:48
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Are you ready to master Facebook ads without breaking the bank? Do you want to learn how to create campaigns that drive results and grow your business? Are you curious about the latest Facebook ad strategies for 2024 and beyond? In this episode of the Healthy Hustle Podcast, we sit down with Jodi Sodini, an unapologetic marketing expert, CEO, and h…
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Is Your (Misaligned) Brand Positioning Losing You Business?
35:24
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Mark Evans, founder of Marketing Spark, discusses the critical importance of brand positioning. He tells how it defines a company's identity, audience, value, and uniqueness and serves as the foundation for effective messaging and marketing strategies. He also dives into the impact of AI on content marketing–and concerns regarding potential misuse.…
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Are you struggling to attract the right clients to your health coaching business? Do you find it challenging to market your services effectively? Creating an Ideal Client Avatar might be the key to transforming your business! In today’s episode, I’ll guide you through the essential process of defining your Ideal Client Avatar. We’ll explore why hav…
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How to Be Bold For More Powerful Messaging
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34:57
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In this insightful podcast episode, Billy Broas, founder of Linchpin Media, LLC, shares his ironic journey from beer brewing to marketing. He introduces his signature messaging approach, 'Five Light Bulbs,' which emphasizes understanding your customer's status quo. He digs into the downsides of conventional content marketing advice and the advantag…
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7 Legendary Copywriting Tips Proven to Crush It
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In today’s episode where we’re diving into the best copywriting advice ever—straight from the legends themselves. The ads and copy may be from years gone by, but the strategies still work today. We’ll be covering timeless tips from the likes of John Caples, Eugene Schwartz, Joseph Sugarman, and more. And to make it extra relevant, I’ll show you how…
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Do you ever feel like giving up on your business when things get tough? You're not alone. In today’s episode, we’re diving deep into the five strategies that will help you persevere and push forward, even when you feel like you can’t go on anymore. In this episode, I’ll share actionable steps to create momentum when you feel stuck, including how to…
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From Click to Client: Hospitality Websites That Convert
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27:21
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As a guest on Cory Falter's InnSync show, I dig into the role of conversion optimization for hospitality vendors. The same rules and tips apply to any business striving for better conversions. I start with the principles of persuasive web copy and the importance of the problem-agitate-solution framework in establishing trust. We also get into pract…
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Are you feeling overwhelmed by the idea of creating a funnel for your health coaching business? Do you think it's too complicated or scary? Well, it doesn't have to be! A funnel is simply a way to build a relationship with your potential clients, taking them on a journey from first contact to becoming a loyal customer. In today’s episode, I’m break…
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Copy not converting? When no one's reading your emails, clicking on your opt-in, or signing up for your free trial, it's time to rethink your approach. In today's episode, I dig into 14 reasons why your copy may not be connecting with your audience. From being "too nice," skimping on research or using the wrong voice in your copy, finding and fixin…
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Menopause Essentials: Anxiety, Sleep, and Hormone Management with Bg Mancini
2:20
2:20
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Are you experiencing the physical and emotional changes that come with perimenopause or menopause? Are you seeking expert guidance to better understand and manage this transition? Do you want practical strategies to support your well-being during this significant phase of life? In this insightful episode of the Healthy Hustle Podcast, we are joined…
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Question: Why would you ever write copy to agitate someone? Answer: To let the website visitor/reader know you not only know they're in pain, but you know how it feels. How? By crafting specific, detailed, empathic, copy only someone who understands their predicament would know. This builds trust. People who trust you are more likely to believe you…
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Pricing Strategies In Less Than 5 Minutes
10:30
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Are you struggling with how to price your coaching programs? Feeling unsure about what to charge for your services? Want to know how to confidently set your prices and attract more clients? In today’s episode, I’m breaking down simple and effective pricing strategies for new coaches. We’ll discuss how to set the right price for your coaching packag…
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The Best Homepage Hook: Pain or Solution?
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Is your homepage headline driving conversions... or sending visitors packing? Starting your homepage with the solution or pain point is a hot debate. Pain /problem -agitation-solution (PAS)- a popular copywriting formula - says to lead with pain. But could reminding your visitor why they landed on your page backfire? In this solo episode, I dig int…
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Are you a new health coach struggling to gain visibility? Feeling overwhelmed with how to start building your brand and presence online? Want to know effective strategies to get noticed and grow your business? In today’s episode, I'm diving into practical strategies for new coaches to gain visibility. We'll discuss the importance of leveraging soci…
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In this episode, I’m a guest on the Death to Vanilla Podcast hosted by Steve Burkhart. I get into the contrast between various types of copywriting specialties, including SEO and conversion copywriting. I also discuss crafting compelling headlines and hero sections, understanding market sophistication, and catering to diverse reader behaviors. The …
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Thriving You = Thriving Business with Stefanie Kerwin
31:21
31:21
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Are you a busy professional looking to find balance in your personal and professional life? Do you want to learn how to manage stress, balance your hormones, and future-proof your health while creating a successful business? Are you ready to transform your approach to both health and business? In this episode of the Healthy Hustle Podcast, we are d…
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Is being authentic becoming a marketing strategy of the past? As a copywriter, what do you do when your client wants you to use misleading, unethical content in your content? As a fellow copywriter and marketing strategist who's experienced more than her share of such situations, Stacy Eleczko spills the tea of these and other awkward situations. S…
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Marketing is never more important than when the economy is in a downward spiral. Unfortunately, it's often the first department cut. The solution isn't to cut marketing, but to change your approach. In this week's episode, I speak with Ryan Farber, Principal of Idea Spark Marketing, about marketing strategies to help optimize your efforts. He talks…
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How to Get Excellent Results with Your Clients with Dr. Ritamarie Loscalzo
30:09
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Are you a health practitioner looking to achieve outstanding results with your clients? Do you seek practical strategies and expert insights to elevate your practice? Are you ready to transform your approach to client care and make a lasting impact? In this episode of the Healthy Hustle Podcast, we are honored to host Dr. Ritamarie Loscalzo, a lead…
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Websites are a must-have to establish credibility in any business, particularly health and wellness. Social media isn't enough. In this episode with Whitney Bateson, MPH, RD, a digital strategist, Whitney talks about how websites are a hub for business credibility and why social media alone isn't enough. She gets into common design mistakes, and th…
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How to Develop Rock-Solid Confidence with Lisa Marie Pepe
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Do you struggle with confidence in your entrepreneurial journey? Are you searching for ways to enhance your online visibility and embrace your unique talents? Have you ever wondered how to transform your wisdom into wealth? In this episode of the Healthy Hustle Podcast, Lisa Marie Pepe, The Confidence Coach and Online Visibility Expert for passiona…
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How to Create Engaging Video for LinkedIn
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38:56
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Video content has never been more important than now, but not many people on LinkedIn are using it effectively. In this episode with Anthony Leung, founder of Mean Write Hook, he shares the importance of using video to show authenticity, use storytelling, and capture engagement. Anthony dives into the challenges with LinkedIn engagement, the impact…
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Listening to Your Intuition in Business with Kira Whitham
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Are you ready to harness the power of your intuition to transform your business? Do you want to learn how to tap into your inner wisdom to make better decisions and achieve greater success? Have you been seeking a holistic approach that integrates your mind, body, and spirit for sustainable growth? In this episode of the Healthy Hustle Podcast, Kir…
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How to Write Copy for Controversial Products and Services
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38:55
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Copywriting for traditional services and businesses is challenging. Nailing down unique value propositions, doing competitor research, and capturing the right voice are one thing. It's even tougher when the business you're writing for is unfamiliar or has a negative reputation among your target audience. You need to shift your approach. In this epi…
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Putting the Unicorns Out to Pasture with Sarah Kahn
29:14
29:14
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Are you ready to become a standout authority in your space without losing your spark? Do you want to ignite your next level of recognition, respect, and revenue? Have you been searching for a no-nonsense growth strategy that delivers real results? In this episode of the Healthy Hustle Podcast, we're joined by Sarah Khan, the go-to strategist for ba…
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Misleading ads, manipulative persuasion tactics, and other less-than-ethical copywriting practices may lead to quick sales, but they come at a high cost. In this episode, I talk about deceptive marketing strategies and the long-term damage they inflict on your brand. Even calls to action (CTAs) can turn against you when used this one way. Integrity…
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Busting the myth that "live launching is the best way" with Nicki Krawczyk
45:28
45:28
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Do you find it challenging to establish a consistent path to success for your online courses? Are you looking to break away from the stress and constraints of traditional launching strategies? Have you ever wondered how to build a sustainable and thriving business without experiencing burnout? In this episode of the Healthy Hustle Podcast, we're jo…
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How to Engage Your Audience in a Creator Economy
38:31
38:31
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In this episode, I speak with Mike Phillips, founder of Marketing Muscle Online. Mike shares insights on the parallels between fitness and business, with a focus on consistency and small, achievable goals. We discuss the challenges of gaining traction on social media, the concept of "creator motion" as a marketing strategy, and the importance of pr…
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How to Overcome Limiting Beliefs as a Health Coach
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12:08
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Are you struggling with limiting beliefs as a health coach? Do you feel like imposter syndrome and fears are holding you back from achieving your full potential? Want to know how to break through these barriers and grow your business? In today’s episode, I'm tackling these challenges head-on. We'll explore common limiting beliefs, share personal ex…
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Copywriting for health, wellness and fitness brands takes empathy and emotional intelligence. Making the reader feel worse about themselves isn't the way to go if you want to gain the reader's trust. In this solo episode I talk about how to navigate the sensitive fields of health, wellness and fitness when using the PAS (problem-agitation-solution)…
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The Art & Science of Conversion Copywriting
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In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understan…
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Overcoming Stress and Reclaiming Your Libido with Dr. Diane Mueller
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Are stress and burnout taking a toll on your overall well-being, including your libido? In this episode, Dr. Diane Mueller guides us on reclaiming our sexual desire after experiencing burnout. Discover the importance of self-care and learn stress management techniques, and the role of hormones in nurturing a healthy libido. Get ready to reignite yo…
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How AI Uses Personalization to Boost Gym Engagement
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More than 50% of gym members quit within 6 months of signing up. It's no surprise. Gyms can be intimidating, especially if you're a newbie. And not everyone can afford a personal trainer. But what if you could get support, personalization and motivation via AI? In this episode with Alantheus (a.k.a. Alan) Thompson, CEO of GroeFit.io, he tells how t…
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Fast-Track Your Coaching Success with the 10K Accelerator Method
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42:20
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Are you ready to hit those $10k months? Do you wish you knew what are the quick win activities that get you consistent profitable months and fast? In this episode, coach Molly Claire breaks down the simple step by step activities on how to start a business and make it profitable within a short timeframe. From focusing on quick win activities to hon…
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How to Craft Messaging that Builds Trust in Health Marketing
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As marketers and copywriters in the wellness field, we talk a lot about the importance of building trust with your messaging. And it's never more important than within the health space. In this episode, Monica H. San Miguel, CEO of HueTrition, discusses the nuances of marketing in the health and nutrition space. She talks about the emotional aspect…
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5 Pricing Hacks for Your Health Coaching Business
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Are you a health coach that needs help with pricing your offers? Do you struggle with undercharging or increasing your prices? If so, then this is the podcast episode for you! In this episode, Rachel shares five key ways to price your health coach offerings and provides valuable insights to help you navigate this important aspect of your business. …
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Crafting copy that accurately represents your brand's voice can be daunting, particularly when bringing on a new copywriter. It's where Justin Blackman can help. He's the brand voice virtuoso who's mastered the art and science of defining a brand's unique identity. This episode highlights his approach to crafting a voice that's unmistakably you, sp…
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How to Make Money First, Build Your Confidence, and Grow Your Business w/ Hanna Bier
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27:06
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Are you living paycheck to paycheck and ready to grow your net worth? Do you feel like there is something standing in the way of you reaching your true earning potential? In this episode of Healthy Hustle, Rachel chats with money healing and financial growth coach, author, and speaker Hanna Bier. Your relationship with money has a direct impact on …
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Inclusivity and Authenticity in B2B Content Creation
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35:32
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In this episode Jane Serra, creator and host of the Women in B2B Marketing podcast, tackles the challenge of attracting diverse guests to podcasts. She provides insights into the ever evolving landscape of B2B marketing, particularly in fitness and wellness, shares strategies for leading marketing teams and highlights the rise of video-first format…
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The Number 1 Reason You're Not Making Money as a Health Coach
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Are you not making enough money in your health coaching business? Do you have trouble nailing down your niche? Then this is the episode for you! In this week’s Healthy Hustle podcast, Rachel gives us another dynamite solo training where she shares the secret behind nailing your niche and your positioning in the health coaching industry. The number …
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The Challenges of Being an Agency Copywriter vs. Freelancer
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37:56
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In this podcast episode, I speak candidly with Nadine Heir, founder of Write Wiser, as she shares her journey from agency copywriting to becoming a solopreneur. We discuss the challenges of agency versus freelance skills and client communication nuances. Nadine also talks about the cultural distrust towards agencies, the value of transparency, and …
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How to Make Your First $5k as a Health Coach
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28:00
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Are you ready to break through the $5k ceiling in your health coaching business? Do you feel overwhelmed and confused on what you should ACTUALLY be working on to meet your goals? You’re in the right place because today Rachel breaks down the step by step on how to make your first $5k in business. In this episode, Rachel gives you a comprehensive g…
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In my guest appearance on Jane Serra's Women in B2B Marketing Podcast, I'm in the hot seat. I talk about how to use copywriting frameworks effectively, creating customer-centric copy, the importance of clear calls to action and yes, the impact of AI on copywriting. And that's just the tip of the iceberg. You'll hear some of my best actionable tips …
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Your Lead Generation Playbook: Strategies for Explosive Business Growth
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Do you wish you could have leads come to you effortlessly and easily? Are you someone who breaks out into a cold sweat at the idea of going to a networking event? Then this is the episode for you! Tune in as Rachel interviews networking and referral expert Sarah Gemmell who shares tips that will exponentially grow your business this week. During th…
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Future Trends Shaping B2B Fitness & Wellness
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35:18
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In this episode, I speak with Mike G. Hansen, Venture Partner and Strategic Advisor in the Health, Fitness & Technology industry, on future trends in the fitness and wellness B2B space. He tells how the shift is towards holistic well-being driven by consumer preferences for feeling good from the inside out. Mike also gets into the integration of sc…
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