The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Challenges of Being an Agency Copywriter vs. Freelancer
Manage episode 415504842 series 3424407
Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast episode, I speak candidly with Nadine Heir, founder of Write Wiser, as she shares her journey from agency copywriting to becoming a solopreneur. We discuss the challenges of agency versus freelance skills and client communication nuances. Nadine also talks about the cultural distrust towards agencies, the value of transparency, and offers advice for emerging copywriters to build their portfolios. Let's dig in.
*****
For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter:
For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas.
*****
Time stamps:
Differentiating Between Agency and Solopreneur (00:01:20)
The Challenges of Networking on Linkedin (00:01:50)
Working in Agencies and Corporate Environments (00:03:00)
The Fast-paced Environment of Agencies (00:05:03)
Acronyms and Industry Jargon (00:09:23)
Transitioning to Freelance Work (00:12:55)
Transition to Writing (00:15:25)
Mastering Remote Work (00:17:04)
Relationships in Self-Employment vs. Agency Settings (00:24:40)
The Significance of Marketing Specialization (00:31:32)
Freelancer vs. Agency for Copywriting and Marketing (00:32:18)
Managing Teams of Freelancers for Clients (00:33:04)
Expert Tips for Aspiring Copywriter (00:34:31)
125 episodes
Share
Manage episode 415504842 series 3424407
Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast episode, I speak candidly with Nadine Heir, founder of Write Wiser, as she shares her journey from agency copywriting to becoming a solopreneur. We discuss the challenges of agency versus freelance skills and client communication nuances. Nadine also talks about the cultural distrust towards agencies, the value of transparency, and offers advice for emerging copywriters to build their portfolios. Let's dig in.
*****
For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter:
For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas.
*****
Time stamps:
Differentiating Between Agency and Solopreneur (00:01:20)
The Challenges of Networking on Linkedin (00:01:50)
Working in Agencies and Corporate Environments (00:03:00)
The Fast-paced Environment of Agencies (00:05:03)
Acronyms and Industry Jargon (00:09:23)
Transitioning to Freelance Work (00:12:55)
Transition to Writing (00:15:25)
Mastering Remote Work (00:17:04)
Relationships in Self-Employment vs. Agency Settings (00:24:40)
The Significance of Marketing Specialization (00:31:32)
Freelancer vs. Agency for Copywriting and Marketing (00:32:18)
Managing Teams of Freelancers for Clients (00:33:04)
Expert Tips for Aspiring Copywriter (00:34:31)
125 episodes
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Similar to B2B Marketing & Copywriting
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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continue reading
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Go offline with the Player FM app!
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