Real Talk on Copywriting That Converts

B2B Marketing & Copywriting

In my guest appearance on Jane Serra's Women in B2B Marketing Podcast, I'm in the hot seat. I talk about how to use copywriting frameworks effectively, creating customer-centric copy, the importance of clear calls to action and yes, the impact of AI on copywriting. And that's just the tip of the iceberg. You'll hear some of my best actionable tips you can use right away.

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Follow Jane on:

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/

Twitter: https://twitter.com/womeninb2bmktg

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Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

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Time stamps:

Linda's Career Path From Food to Fitness (00:02:06)

Transitioning to Fitness and Writing (00:02:30)

Challenges in Starting an Online Fitness Business (00:07:08)

Challenges in Creating and Selling Courses (00:08:23)

Linda's Passion for Writing (00:09:33)

Where to Begin with Copywriting (00:12:47)

Creative Process for Different Copy Formats (00:15:00)

Words to Avoid and Use (00:17:17)

The Power of "You" in Writing a Copy (00:19:50)

Frameworks for Creating Effective Copy (00:23:08)

Copy and Visual Storytelling (00:24:31)

Understanding Visitor's Decision-Making Process (00:28:00)

Importance of Customer Data and Research in Copywriting (00:30:46)

Conversion and CTAs (00:35:40)

Use of Microcopy and Natural Language in CTAs (00:37:49)

Impact of Long Sales Pages (00:41:29)

Evolution of Copywriting with AI (00:43:42)

Gender and Empathy in Copywriting (00:51:27)