How to Write Copy for Controversial Products and Services

B2B Marketing & Copywriting

Copywriting for traditional services and businesses is challenging. Nailing down unique value propositions, doing competitor research, and capturing the right voice are one thing. It's even tougher when the business you're writing for is unfamiliar or has a negative reputation among your target audience. You need to shift your approach. In this episode, I chat with Lindsay Redifer, a fellow conversion copywriter and founder of Red Thread Marketing. She shares her experiences writing for a clinical hypnosis client and a fair trade essential oils business. Tune in to discover her approach and learn how she anticipated and overcame objections in her copy.

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Connect with me: https://linktr.ee/lindamelone

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Connect with Lindsay:

https://www.linkedin.com/in/lindsay-redifer-copywriter/

Better Marketing on Medium.com

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Time stamps:

Challenges of Writing for Clinical Hypnosis (00:04:05)

Misconceptions about Hypnosis (00:07:44)

Emphasizing Scientific Evidence (00:10:37)

Benefits of Alternative Approaches (00:16:55)

Fair Trade and Transparency (00:23:34)

Understanding Fair Trade (00:25:48)

Client Outreach and Marketing (00:28:20)

Navigating Social Media (00:32:25)

Advice for Copywriters (00:34:35)

Learning about Niche Segments (00:34:53)

Creating Visual Demonstrations (00:35:43)

Connecting with Health and Wellness Community (00:36:42)