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How to Find Your Unique Brand Voice
Manage episode 418206907 series 3424407
Crafting copy that accurately represents your brand's voice can be daunting, particularly when bringing on a new copywriter. It's where Justin Blackman can help. He's the brand voice virtuoso who's mastered the art and science of defining a brand's unique identity. This episode highlights his approach to crafting a voice that's unmistakably you, spanning vocabulary, tone, and rhythm. He dishes out strategies for crafting writing that's both genuine and engaging across B2B sectors, including fitness and health marketing.
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Find Justin here: https://prettyflycopy.com
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Follow Linda: https://linktr.ee/lindamelone
For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter
For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...
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Time stamps:
Three Elements of Brand Voice (00:00:00)
The Story Behind Justin Blackmon's Tagline (00:02:26)
Developing Expertise in Brand Voice (00:04:33)
Scientific Aspect of Writing (00:08:27)
Components of Brand Voice (00:10:59)
Difference Between Speaking and Writing Voice (00:14:29)
Negative Impact of Using a Wrong Brand Voice (00:17:06)
The Importance of Defining Brand Voice (00:20:14)
Exploring Brand Voice in B2B Sector (00:21:38)
Using Humor in Brand Voice (00:24:12)
AI and Brand Voice (00:33:27)
Developing Brand Voice (00:36:32)
125 episodes
Manage episode 418206907 series 3424407
Crafting copy that accurately represents your brand's voice can be daunting, particularly when bringing on a new copywriter. It's where Justin Blackman can help. He's the brand voice virtuoso who's mastered the art and science of defining a brand's unique identity. This episode highlights his approach to crafting a voice that's unmistakably you, spanning vocabulary, tone, and rhythm. He dishes out strategies for crafting writing that's both genuine and engaging across B2B sectors, including fitness and health marketing.
*****
Find Justin here: https://prettyflycopy.com
*****
Follow Linda: https://linktr.ee/lindamelone
For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter
For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...
*****
Time stamps:
Three Elements of Brand Voice (00:00:00)
The Story Behind Justin Blackmon's Tagline (00:02:26)
Developing Expertise in Brand Voice (00:04:33)
Scientific Aspect of Writing (00:08:27)
Components of Brand Voice (00:10:59)
Difference Between Speaking and Writing Voice (00:14:29)
Negative Impact of Using a Wrong Brand Voice (00:17:06)
The Importance of Defining Brand Voice (00:20:14)
Exploring Brand Voice in B2B Sector (00:21:38)
Using Humor in Brand Voice (00:24:12)
AI and Brand Voice (00:33:27)
Developing Brand Voice (00:36:32)
125 episodes
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