Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
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Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you wi ...
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Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
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In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.
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The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.
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From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
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We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.
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In this podcast, we go beyond the basics and explore cutting-edge strategies and insights from some of today’s top professional marketers.
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Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
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The Solving for B° Podcast addresses today’s biggest branding topics.
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Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.
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We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more! Hosted by Shahin Hoda Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.
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Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like: ...
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Liam Bateman, founder of award-winning B2B marketing and PR agency The Think Tank, will be talking to some of the industry’s top talent, inviting them to share their stories, insights and ideas. Each episode, Liam and his guest will bust myths, divulge secrets and have a bit of fun talking about the industry whilst tackling some of the big B2B questions.
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You are remarkable. Even if your customers, your team members or your leadership don’t know it yet. Isn’t it time you showed the world what you have to offer? We think so. That’s why we’ve started the Remarkabrand podcast. Listen in as Resound CEO Mike Jones and an array of guests get together to talk about all things branding. Whether you’re a brand new B2B, or a manager with decades of experience leading a marketing team, we’ll be covering topics you need to hear—and throwing out strategie ...
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Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.
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Effectively advertising on Twitter isn't always easy. On each episode, we’ll feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.
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Welcome to Inkbot Design, the podcast where creativity meets strategy. Whether you're a designer, entrepreneur, or brand strategist, we dive deep into design, branding, and marketing to help you craft powerful, engaging brands. https://inkbotdesign.com/
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Icons Behind Brands is an online magazine & knowledge sharing platform for Marketing, Advertising, branding industry, where we feature pioneers, icons, and people who have made landmark success in their domain and created themself or their organization a great brand. To understand their journey and challenges to make a strong brand in today's competitive and distracting environment.In the last 8 months, we have interviewed more than 40 industry stalwarts and more than 200+ videos are up on o ...
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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Louis Grenier | Marketing & Branding
The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry bi ...
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B2B Topics through Human Stories Entrepreneurship | Leadership| Mental health | Media brand | Marketing | Technology | Personal Developement | Life Journey
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If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.
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This is the Running Industry Alliance (RIA) Podcast brought to you in association with supersonic. “The podcast will focus on meaningful running industry content, with listeners benefiting from useful information, data and action points that can help propel their businesses forward, sharing peer to peer knowledge whilst showcasing the running industry and advancements beneficial for all”. Originally the Running Industry Podcast (2020) hosted by Matt Ward, now having joined forces with RIA to ...
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How do some experts rise from relative obscurity to national or even international prominence? Most are ordinary people who built their reputations over time. We call these individuals, “Visible Experts.” Join Kelly Waffle of Hinge Marketing as he interviews a wide range of Visible Experts (B2B marketing thought leaders, CEOs of companies and professional services firms, and industry subject matter experts). If you are an expert who wants to build a powerful personal brand — or if you simply ...
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B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.
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The Anonymous Marketer is a podcast where we tackle the biggest questions from the B2B marketing community. But instead of bringing on guests for a quick chat, every question comes from an anonymous source. These are the questions B2B marketers have, but are afraid to ask.
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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.
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Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!
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The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
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Are you a business owner wanting to build a brand but you're constantly being pulled in 100 different directions? On The Ventur Podcast, we give you the clarity and direction you need to build a brand that leaves a legacy. From brand positioning and messaging to customer research and more, you're going to learn exactly how we find gaps in the market with our clients here at Ventur.
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Make your business work for you. Get the tips, tools and expert advice you need to grow your business while enjoying the journey.
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What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.
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The Brand Transformation Show by Blirt is where we unpack what it takes for leaders to transform their brand through leadership, creativity & technology.
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Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives. letstalkbranding.substack.com
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A branded podcast is your opportunity to give your business a real voice. But building a successful podcast that delivers on your business goals requires more than just choosing a good microphone. Our industry experts break down the essentials, from episode planning to interviewing guests, mixing and mastering audio to promoting your show to the right audience. Your brand has a voice. A branded podcast will let it be heard. Learn how to build a branded podcast with Relationary Marketing.
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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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Trigger Points is a podcast for B2B marketers ready to challenge the status quo and push beyond traditional marketing boundaries. Each episode explores the latest in B2B marketing insights, offering listeners an arsenal of strategies to grow their brand, boost revenue, and expand their audience. Produced by Hired Guns Agency, Trigger Points serves as a catalyst for marketing professionals seeking to innovate their approach and leverage cutting-edge tactics. Whether you're looking to disrupt ...
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Bringing you interesting contemporary takes, industry tips and tricks, guest interviews, and true stories from B2B marketers in the trenches.
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Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients ...
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The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.
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Kim Thompson-Pinder interviews thought-leaders, consultants, professionals and entrepreneurs who share with you from their vast knowledge to help grow your business bigger, stronger through authority and influencer marketing. Scaling your business to the next level is hard. To do so you need to grow in so many areas including sales, marketing, networking, communication social media and leadership skills. On the Author to Authority Podcast we cover all of those plus brand marketing authority, ...
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CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.
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It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.
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These days, every company is a media company. The pressure for marketers to be everywhere has never been greater. You better be blogging, Snapping, and doin’ it for the ‘gram. This is where you, fearless marketer, come in. You’re overworked and spread thin across multiple channels….then someone mentions starting a podcast. Well, this podcast is here to help. Welcome to The Brand Experiment, a resource for B2B & B2C marketers looking to learn how audio fits into their marketing strategies. Ha ...
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We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions ...
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A weekly podcast discussing the strategies, tactics, and tools growing B2B SaaS brands need to crush the competition and grow their businesses. New episodes every Tuesday!
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Vidyullatha Prakash on B2B Marketing Excellence | Icons Behind Brands
28:21
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Join Devleena Neogi on Icons Behind Brands for an insightful conversation with Vidyullatha Prakash, a renowned marketing leader with over 17 years of experience in the B2B tech space. In this episode, Vidyullatha shares her invaluable insights on: Career Journey: Discover how Vidyullatha's early experiences and strategic decisions have shaped her s…
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Navigating Marketing in a Global Brand: Marcom Insights With Hunter Holtshopple
48:56
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In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Hunter Holtshopple, the Marcom Manager for the Evaluation Business Line at SLB. They discuss his varied career path from a mechanical engineer to a marketing and communications leader, as well as the strategies SLB employs for effective B2B marketing.…
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#177: Brand | Startup Brand Building with Ari Yablok, Head of Brand at Island
51:17
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Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser." Dave and Ari Cover: The key differences between category creation and strategi…
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Market Leader vs Challenger Brand: The Differences in GTM
27:52
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Learn the differences between working in a Market Leader company versus a Challenger brand, with Co-Founder and CEO of Truescope, John Croll AM. This episode also covers... Transitioning from Market Leader to Challenger How to differentiate yourself in the market How to have effective brand awareness About John... John is the current Co-Founder and…
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Taming the Product Portfolio Beast: Simplifying B2B Offerings
12:36
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In this episode of The Good Brand Podcast, hosts, Chris Lumsden, and Julie Murdoch and Stewart Steel dive into the challenges of managing complex product portfolios in B2B businesses. They running through: The unintentional growth of product ranges and how it leads to confusion Key statistics on B2B buying journeys and decision-making processes The…
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Goodbye Lead Gen, Hello Brand Power: The Future of B2B Marketing (with Lena Weber-Reed from Getronics)
32:33
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This week on the podcast, Niels van Melick is joined by Lena Weber-Reed, UK Marketing and Communications Manager at Getronics, to discuss the current state of B2B marketing and how teams should adapt to drive results. Lena shares her thoughts on the challenges facing B2B marketers today—from shifting away from traditional lead gen tactics to the ne…
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B2B Brand Awareness: Why It Matters & How to Build It
43:48
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Your business might offer the best products and services, but none of that will matter if you lack brand awareness. In this podcast, Chris, Charity and Bo discuss the importance of brand awareness in the B2B landscape. Discover brand awareness tactics, channels and benefits, and learn about the differences in application between B2B and B2C.…
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Here are the key takeaways from the podcast: * Effectiveness in marketing: It's about ensuring that marketing efforts, particularly advertising, achieve their intended goals, whether that's awareness, behavior change, or sales. * Econometrics simplified: Econometrics uses data to determine if a marketing campaign worked by analyzing both the campai…
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Unlock the full potential of your B2B marketing efforts with the transformative power of podcasting! Shaun Raines, from Hired Guns Agency, joins Trigger Points, sharing his wealth of knowledge on how podcasts can elevate your brand. Imagine turning each podcast episode into a dynamic "content engine" that not only entertains but also introduces you…
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New From Exit Five: Introducing Our 8 Week Marketing Leadership Accelerator
9:48
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Matthew Carnevale, Marketing Manager at Exit Five sits to talk about our New Marketing Leadership Accelerator Program - an 8 week live program to help you advance your skills and grow your career as a B2B marketing leader. He covers Why structured learning tracks are a good bet for Exit Five What's included in the program and why you should join Wh…
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Ep 525 - Why has Tony Robbins used Firewalking to create massive change in people with Dave Albin
40:07
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Former firewalk captain for Tony Robbins, Dave Albin, shares his personal journey of overcoming addiction and finding personal development through Tony Robbins' programs in a recent episode of the Author to Authority podcast. The conversation discusses their experience attending a seminar with Tony Robbins that included a firewalk and the transform…
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Unlocking Innovative B2B Content Approaches with Kristi Gamboni, TrustRadius
29:47
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"We try to do as much as we can to really elevate customer voice and let the customer voice do the talking for us, which is something that we suggest companies do," says Kristi Gamboni, Sr. Integrated Marketing Manager at TrustRadius In this episode of The Content Cocktail Hour, Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius, sh…
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Sales Strategies that Unleash the Power of AI
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This week's show is entitled, "Sales Strategies that Unleash the Power of AI" and my guest is Jeb Blount, CEO of Sales Gravy, Inc and the co-author of a new, best-selling book: "The AI Edge" Tune in to: Discover how AI is revolutionizing B2B marketing and sales. Learn why AI-generated emails could harm your brand. Find out how to leverage AI for sm…
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This guide will explore 10 B2B marketing strategies to help you stand out, connect deeply, and win hearts in ways you never thought possible. Learn More - https://inkbotdesign.com/b2b-marketing-strategies/By Inkbot Design
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Smart businesses know investing in branding design isn't an expense—it's an investment in trust, recognition, loyalty, and their brand's future. Learn more - https://inkbotdesign.com/invest-in-branding-design/By Inkbot Design
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Corporate Identity: The Soul of Your Business
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Your corporate identity is the soul of your business. And like any typical soul, it's shaped by thousands of human choices made in a moment. Learn more - https://inkbotdesign.com/corporate-identity/By Inkbot Design
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Mastering Global Brand Transformations with Darren Horwitz
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In this episode of The Claw, Eric Holtzclaw sits down with Darren Horwitz, founder of TenTen Group, to discuss large-scale global brand transformations. Darren shares insights into how TenTen helps organizations navigate rebranding, offering services around planning, building, and managing the entire process. Darren dives into the five critical pil…
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Logo Design Ethics: How to Avoid Ethical Violations
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Discover key principles of logo design ethics and learn how to avoid violations. Explore best practices, copyright laws and responsible strategies. Learn more - https://inkbotdesign.com/logo-design-ethics/By Inkbot Design
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Retargeting in Marketing: The Art of Second Chances
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Retargeting (or remarketing) is a nifty little trick marketers have up their sleeves. It’s all about reconnecting with people who have shown interest. Learn more - https://inkbotdesign.com/retargeting-marketing/By Inkbot Design
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Influencer Marketing Strategies to Boost Brand Reach
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Good Influencer Marketing strategies aren’t about finding the loudest voice; it's finding the right voice for your niche. Here's how to do it effectively. Learn more - https://inkbotdesign.com/influencer-marketing-strategies/By Inkbot Design
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DIY Logo Design: The Lazy Entrepreneur’s Guide
8:21
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Why pay a designer when you can DIY logo design? Discover the secret to creating a standout logo in minutes—with no design skills required! Learn more - https://inkbotdesign.com/diy-logo-design/By Inkbot Design
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Virtual Reality Marketing: Immersive Brand Experiences
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Virtual reality marketing has one straightforward element: immersion. Rather than showing someone a product, you invite them into an experience. Learn more: https://inkbotdesign.com/virtual-reality-marketing/By Inkbot Design
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Programmatic Advertising: What It Is and How It Works
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A marketer's dream is to reach the right people with the right message at the right time; this is where programmatic advertising saves the day. Learn more - https://inkbotdesign.com/programmatic-advertising/By Inkbot Design
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Inkbot Design: Transforming Brands With Strategic Creativity We empower ambitious businesses to rise above the noise and drive growth in the most crowded markets. Our data-driven process creates distinctive brand identities and experiences that resonate with target audiences, driving tangible results for industry leaders. https://inkbotdesign.com/…
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Marketing for Startups: Igniting Growth on a Budget
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Marketing for startups has little to do with finding one-size-fits-all but finding that sweet mix of strategies that works for your unique business. Read the Article: https://inkbotdesign.com/marketing-for-startups/By Inkbot Design
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Brand Strategies to Have Your Clients at “Hello” with Kevin Perlmutter
22:34
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Have you ever had someone at “Hello”? Someone that understood your branding and service offering and wanted to work with you? I discuss how to do that with my guest, Kevin Perlmutter. Kevin is the Chief Strategist and Founder of Limbic Brand Evolution – a brand strategy and neuromarketing consultancy, and creator of Limbic Sparks Brand Strategy, wh…
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Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies
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The conversation covers topics such as false consensus bias, SEO strategies, and programmatic SEO. The main themes include the importance of recognizing and overcoming biases in decision-making, the need to explore new SEO strategies beyond traditional content creation, and the potential of programmatic SEO for automation and scalability. The conve…
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Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Experimentation - how to stay ahead of the game, create new campaigns with existing content, playing with format and where they see things heading in the future. See the video on our …
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The Paid Search Audit That Drives Results: A Complete Walkthrough
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In this tactical episode, we’re joined by Blend’s PPC Campaign Manager, Sean Williams, to dive deep into the world of Paid Search with a comprehensive guide to auditing your PPC campaigns. From goal setting to conducting a thorough health check, optimising ad copy, perfecting landing pages, and analysing results, this episode is loaded with actiona…
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The Importance of Having a Strategic Brand Plan
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In this episode of the He Said, She Said, Razor Branding podcast, Jaci and Michael Russo discuss the critical components of strategic brand planning, focusing on their Razor Branding™ process. They explore the four essential elements: Focus (understanding your audience), Promise (why people should care), Connection (the messaging), and Harmony (whe…
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How Content Fuels Marketing Growth with Carol Howley, Exclaimer
21:00
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"If you build that brand trust, everything else is going to start to follow," says Carol Howley, Chief Marketing Officer at Exclaimer In this episode of The Content Cocktail Hour, Carol Howley, CMO at Exclaimer, discusses the essential role of brand and content in B2B marketing. Drawing from her extensive experience in both demand generation and br…
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This episode features an interview with Jason Ing, CMO at Gusto, a company that automates and simplifies payroll, benefits, and HR, while providing expert support. Jason was early on the ground at Xbox and Prime Video, playing pivotal roles in revolutionizing online gaming and digital media. Jason offers a behind-the-scenes look at marketing major …
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#24: Telling a unified story across diverse audiences and product portfolios with Ajay Kumar, CMO at ManageEngine
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Welcome to today's episode where we will explore how to tell a unified story while marketing several products to several audiences. Joining us is Ajay Kumar, Head of Global Marketing and Chief Evangelist at ManageEngine, to discuss this and more. Ajay Kumar KG is the Head of Global Marketing and Chief Evangelist, ManageEngine, the enterprise IT man…
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In this episode of 95% Content, Erik talks with Pete Lorenco (VP of Marketing at Pathfactory). Pete has built a content engine at Pathfactory that is intentionally designed to build trust and affinity with the 95% of buyers who are not in- market to buy (yet), so that when they are ready to buy, Pathfactory is one of the solutions that is already o…
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#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)
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This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this …
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The CEO LinkedIn Playbook | Megan Bowen on The Founder-Led Marketing Show
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From the Founder-Led Marketing Show: “Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs. In this episode we are talking about: - The Biggest Challenge from COO to CEO - The CEO LinkedIn Playbook - How to Co…
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Using GDD Strategies to Unlock Profitable Growth
31:37
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We explain how to use growth-driven design (GDD) strategies to optimize your marketing efforts, giving you the data you need to double down on your most profitable growth opportunities.By Lean Labs
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Madhumita Phukan, Global Marketing Head for AI Businesses at Tech Mahindra | Icons Behind Brands
20:59
20:59
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Join us for an insightful conversation with Madhumita Phukan, a visionary leader in the world of AI marketing. As the Global Marketing Head for AI Businesses at Tech Mahindra, Madhumita brings over two decades of experience in marketing, PR, and corporate communications. In this episode, we delve into Madhumita's inspiring journey, her strategies f…
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This week's show is entitled, "How to Fall in Love with Selling" and my guest is Mark Cox, Founder of In the Funnel Sales Coaching. TAKEAWAYS: Transform your mindset about selling: Discover how shifting from "pitching" to genuinely helping others can make you love selling and improve your success in the field. Learn to overcome call reluctance: Und…
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#175: Strategy | Enterprise Pipeline Growth and Channel Optimization Strategies with Ruth Zive, 3x CMO and Current CMO at LivePerson
51:19
51:19
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Dave is joined by Ruth Zive, CMO at LivePerson, who shares her journey in marketing leadership across tech and nonprofits. Ruth talks about aligning marketing and sales teams and navigating enterprise marketing. Ruth and Dave cover: How to align marketing and sales teams by focusing on shared goals and accountability for pipeline outcomes The best-…
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Brand-Demand Synergy and Rethinking MQLs with Matt Lyman, LeanData
31:04
31:04
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31:04
"It's that fun balancing act of which one do we want to succeed versus which one is succeeding? And then taking a look and saying, do we need to promote more the one that we want to succeed?" says Matt Lyman, VP of Demand Generation at LeanData In this episode of The Content Cocktail Hour, Matt Lyman, VP of Demand Generation at LeanData, draws from…
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INBOUND24 preview: HubSpot’s annual marketing shindig
14:44
14:44
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As Roop would say, "It's the most wonderful time of the year" (and no, he's not talking about Christmas)! It's time for HubSpot's annual marketing conference, INBOUND. This year marks Roop's third time attending, but he’s not going alone. Sam and Senior Client Engagement Manager, Joy Hulver, will be joining him in Boston for a jam-packed agenda cov…
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Building a Company in Crisis and Rethinking B2B Marketing with the RINse and Repeat Framework with Marc Thomas
50:23
50:23
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Marc shares his journey from starting a magazine to founding a creative agency and eventually building a real-time voting tool called Dupol. He discusses the importance of sustaining a company and finding leverage within existing resources. The conversation also touches on the challenges faced during COVID-19 and the unexpected surge in demand for …
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Real Client Workshop: How To Reinvent Your Brand
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This is a live client workshop where we solve real problems, with real businesses, in 60 minutes or less. In this episode, we work with MediaXchange - a television & entertainment education leader - to help them reinvent their brand after more than 30 years in the industry. Host: Kaine Levy Guests: Katrina Wood and Przemek Wojs of MediaXchange 👉 Gr…
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VP & Head of Channel Marketing at Niva Bupa Health Insurance: Pranav Pathak | Icons Behind Brands
32:31
32:31
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Join Devleena Neogi as she sits down with Pranav S Pathak, a seasoned marketing professional with a wealth of experience in industries like Radio Mirchi, Vodafone, Royal Enfield, and Airtel. In this insightful episode, Pranav shares his journey, insights into the insurance industry, strategies for building strong brand communities, and his leadersh…
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Snacks 28: Remarketing Measurement & Budget Allocation
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15:39
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Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Measurement - how to keep an eye on analytics and what trends to learn from, Budget allocation - what percentage to typically invest in each ad type, and Experimentation - different tes…
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Кутюр без правил | Шоппинг в большом городе | Дубай и стиль - Катя Еланцева, стилист и байер
57:29
57:29
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Катя Еланцева- стилист и байер европейского кутюра, профессионал своего дела, владеющий техникой определения типа через арт. Поговорили о том, как стиль это не просто про одежду, а про бренд. Как не потеряться в массе брендов, доступных в Дубае, о том, что шоппинг-это работа и как сделать так чтобы гардероб помогал, а не добавлял задач в самые отве…
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This episode features an interview with Karen Budell, CMO, Totango + Catalyst. Totango and Catalyst recently joined forces to build a leading customer growth platform that helps businesses protect and grow revenue, providing businesses with a united platform that drives recurring revenue success and measurable growth. In this episode, Karen talks a…
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Lean Research for Effective Content with Clay Ostrom, Map & Fire
32:22
32:22
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"I think one of the misconceptions around research is that it's got to be this long, formalized process that takes months and maybe a lot of budget. And I think that just kind of scares people away from the idea, or at least makes it something that you just want to put off indefinitely," says Clay Ostrom, Founder and Brand Strategist at Map & Fire …
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Unlocking Leadership for Your Brand with Chris Hutchinson
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43:04
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In this episode of the “He Said, She Said” Razor Branding™ Podcast, hosts Jaci and Michael Russo welcome Chris Hutchinson from Trebuchet Group. Chris dives deep into the importance of leadership in building effective teams, sharing insights from his experience as an Air Force officer and a “recovering mechanical engineer.” Discover how great leader…
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