show episodes
 
This podcast is dedicated to helping the Enterprise Fintech industry navigate the threats and opportunities of the 2020s. Each episode features an interview with an executive or thought leader, discussing topics such as marketing, growth, sales, culture, career and more. If you’re looking to overcome your growth challenges and discover new ideas to engage with your prospects and clients or learn best practices from B2B Fintech experts, this show is for you.
 
B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
 
What story are you telling yourself? Are you acting as the narrator of your life? Whether you're a C-Suite leader or the PTA president, achieving your marketing milestones and defining your personal brand starts with you. Join hosts Bart Simpson and Matthew Nutt of Flywheel Brands on their journey to learn what tactics can create the kind of momentum needed to reach your potential. Through guest interviews and debated discussions on topics like servant leadership and viral videos, this weekl ...
 
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show series
 
The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Expe…
 
In this episode, the legendary Guy Kawasaki, who was the Chief Evangelist at Apple and is currently the Chief Evangelist at Canva, joins us to share his insights on product evangelism.He talks about:--> How evangelism is different from traditional marketing and sales--> The key skills and goals of an evangelist--> Why it makes sense to target middl…
 
In this episode of The Fintech Files, George Aliferis speaks to Patrick Ryan, CEO of Odin a community of creators and operators leveraging crowd intelligence to build and invest in companies together. Listen on iTunes: https://podcasts.apple.com/gb/podcast/the-fintech-files/id1511595070 Or on every podcast platform https://pod.link/1511595070 SOME …
 
Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!) by David Priemer When was the last time you enjoyed talking to a salesperson? While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company―and his entire profession―was acti…
 
In this episode, I’m talking with Torsten Hoffmann, a serial media entrepreneur, award-winning filmmaker and advisor to technology start-ups about his films: "Bitcoin: The End Of Money” & “Cryptopia: Bitcoin, Blockchains and the Future of the Internet” Listen on iTunes: https://podcasts.apple.com/gb/podcast/the-fintech-files/id1511595070 Or on ever…
 
In today’s episode, Allison Macleod, the EVP of Global Marketing at Flywire takes us through a real case study on how she built and executed the marketing strategy at Flywire -- a payments company with 12 offices around the world, catering to multiple countries, each with different financial systems.She talks about:--> How she went about building t…
 
The Strategy Mindset 2.0: A Practical Guide To The Design and Implementation of Strategy by Dr. Chuck Bamford According to strategic planning expert Dr. Chuck Bamford, business strategy is a mixture of instinct and instruction. You already have the instinct—let Bamford provide the instruction you need to hone your business and leadership traits and…
 
David (Ledge) Ledgerwood joins the show to share some amazing insights on the mistakes and reasons why transitioning from founder-led growth to sales-led often fails.Further, he throws light on:--> The difference between how a founder sells and how a VP of Sales goes about it--> Why sales is not among the functions that's easy to scale--> The right…
 
In this episode, we are investigating the role and the potential of enterprise blockchain with Richard Brown, CTO at R3. R3 is an enterprise software firm that is pioneering digital industry transformation. R3’s enterprise blockchain platform Corda is digitalizing the processes and systems that firms rely on to connect and transact with each other …
 
Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Stacey Danheiser, Simon Kelly, and Paul Johnston "How do we get customers to choose us over our competitors?" In a crowded market, it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problems bette…
 
In this episode, Akeel Jabber, the technology investor at HoriZen Capital who specializes in acquiring and growing SaaS companies joins us to share his expertise on:--> What kind of companies should actively look out for raising investments or getting acquired? --> Is revenue the only yardstick?--> The impact of funding rounds on the acquisition di…
 
In this episode of The Fintech Files, we are investigating the technology shaping the future of investing with Pierre Mendelsohn, the founder and CEO of Alpima, the SaaS platform for investment management & product design. QUOTES “If you looked at how the industry changed from 1995 to 2014, it's fair to say the tech we were using to build solutions…
 
This week on the If You Market podcast we talk with Michael Greenberg about podcasting and how companies can find an ROI somewhere in the podcast industry. He gives podcast ROI secrets that are so good our audio mysteriously cuts out during some tips. Michael Greenberg, CEO of Call For Content, and author of the B2B Podcast Playbook.…
 
Cristi Movila, Growth Leader for Eastern Europe, for VTEX (the category leader in collaborative commerce) joins Yaag and Manish to share deep insights into:--->How collaborative commerce really works---> What is headless commerce and how does composable commerce work?---> How VTEX applies these three concepts within their organization and how they …
 
Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds by Mark Schaefer At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of dig…
 
In this episode, Casey Graham, the CEO of Gravy, joins Yaag and Manish to discuss how culture building can be a strong pillar to building an amazing marketing organization. He shares his insights on:-->What he looks for in people while recruiting and how people quickly fit into the culture--> Revenue Flywheel partnership--> The kind of leadership h…
 
In this episode, we are investigating how technology is shaping the future of banking with Sankaet Pathak, Founder and CEO of Synapse a Banking Platform enabling companies to build and launch best-in-class financial products. Sankaet realized that to “ensure that everyone has access to high-class financial products the path was upgrading the infras…
 
Replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers by Erik Pete…
 
This week on the If You Market podcast Tricia Benn joins us to talk about Data Based Decision making and how to leverage information to maximize business performance. Tricia Benn is a partner and Chief Community Officer of the C-Suite Network and General Manager of The Hero Club, an invitation-only membership organization for CEOs, founders, and in…
 
Have you ever thought of combining CRO and evolutionary psychology to improve the conversion on your website and landing pages? Tim Ash, the author of Unleash your Primal Brain joined Yaag and Manish to share: ---> How many of our decisions are easily predictable and how we are not the rational geniuses with free-will that we like to imagine.---> T…
 
The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies by Dan White In today’s complex commercial environments, marketing has become a central aspect of every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders, and compe…
 
In this episode of The Fintech Files, we are investigating the power of storytelling for B2B fintech with Ashley Poynter, Chief Storyteller at Content Rewired. Ashley is a trained journalist and now works with many firms in the B2B, Fintech and Payment space. IN THIS EPISODE 00:00 Career 02:45 Marketing challenges for B2B Fintech 05:00 A data-drive…
 
This week on the If You Market podcast Amanda Nielsen joins us to talk about the magic of Partnerships, the different types and how to make them successful. Amanda, is the Partner Enrollment Manager at FormStack. She also does Demand Generation Consulting, public speaking and, possibly most importantly is huge dog lover.…
 
It's very rare in the world of B2B marketing and sales, to think of graphic design as a key contributor to business. Johnathan Gryzbowksi, the co-founder of Penji, the guy who created the concept of unlimited graphic design, joins Yaag and Manish to share:---> how graphic design is not limited to being the aesthetic face of businesses— the deeper, …
 
The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS by Martin Lindstrom A humorous yet practical five-step guide to ridding ourselves—and our companies—of the bureaucratic bottlenecks and red tape that plague every office You try to reserve a conference room for a crucial client meeting via your compa…
 
Do you use a CRM Solution, or would you describe it as a CRM problem? On this episode of the If You Market podcast we talk with Jeroen Corthout about why CRMs are so critical to a business and why they so often go unused. How to find the right CRM for your team, how to use it, and how to get buy in from sales. Jeroen is co-founder and CEO of Salesf…
 
Jon Miller, the founder of Marketo, who later founded Engagio (which is now part of Demandbase) joined Yaag and Manish to share his insights on the different approaches to ABM ranging from hyper-targeting to marketing automation and engagement building. He even shares 5 levels of account orchestration and how something as simple as a standup betwee…
 
Ultimate Guide to Facebook Advertising by Perry Marshall, Bob Regnerus, and Thomas Meloche New Customers Are Waiting...Find Them On Facebook Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob…
 
Some interesting tidbits of Christopher Lochhead shared with Yaag and Manish about marketing podcasts:If you are a B2B business and you don't have a podcast - you are insane :)Missionaries and mercenaries - you need to know which one are you!Brands don't define a category, category design makes a brandIs category creation a go-to-market strategy wh…
 
The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching t…
 
When I snap my fingers you will awake...you will listen to this podcast...and you will learn. Or if you prefer "These are the words you're looking for". On this episode of the If You Market podcast Paul Ross talks with us about how to adjust your wording to tap into your audiences subconscious and turbocharge your results. The magic 2 word combinat…
 
In this episode, Justin Gray, the CEO of LeadMD joins Yaag and Manish to discuss RevOps. Justin dives deep into sharing how to go about building your revenue operations, the responsibilities of a RevOps, and he even goes to share a framework. If you want to connect with Justin after listening to this episode, his twitter handle - @jgraymatter…
 
Friday Forward: Inspiration & Motivation to End Your Week Stronger Than It Started by Robert Glazer Wake up. Get inspired. Change the world. Repeat. Global business leader and national bestselling author, Robert Glazer, believes we all have a responsibility to each other: to give one another the inspiration and support we need to be our best. What …
 
There are several growth strategies such as sales-led growth, product-led growth, founder-led, marketing-led, etc. Which one makes more sense? What do each of those strategies even mean? And what's the best option for your business? In this episode, Yaag and Manish analyze and give their perspectives on all four of them.…
 
Replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast The Practice: Shipping Creative Work by Seth Godin Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth by Darrell Amy The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, …
 
Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads by Skip Miller Too many companies have let their salespeople devolve into an order-taking, customer “farming” team where the focus is on following up on inbound leads or just trying to upsell current customers. Outbounding shows them how to power up the sale…
 
How do you set pricing, and why? This one detail can affect your revenues and success more than any other. This week Shannyn Lee joins us and we dig into everything you need to know about pricing. Shannyn spent a decade in marketing and communications for a number of Fortune 500 companies, before moving on to a leadership role at Seattle design fir…
 
In this episode, Juliana Jackson, the Chief Evangelist at Omniconvert, joins Yaag and Manish to share her insights on how you can use data to improve your customer lifetime value. She talks about the different types of data already available within your tech ecosystem and how you can make use of it, using RFM segmentation to prioritize on high valu…
 
In this episode, I’m talking to Anthony Munns. Head of digital at 8topuz and host of the 8topd Fintech Podcast 8topuz is a wealth fintech providing an AI trading software for the foreign exchange market. We’ll be discussing the wealth creation opportunity with automated FX and how to market that proposition. CONTENT 00:00 Intro 00:32 Anthony’s care…
 
Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and …
 
If your planning on selling your business you need hear what Brian Mac Mahon has to say on this weeks episode of the If You Market podcast. Marketing your product and your band is one thing, but you need to be marketing your business to potential buyers and that's something else. Brian is the owner of Expert DOJO, the largest peer to peer Startup p…
 
In this episode, Doug Brown, the CEO of Business Success Factors, who has built 35 companies and has been into sales from the age of 3, and been the president of sales and training for companies of Tony Robbins and Chet Holmes joins us. He shares his experience on some of the biggest mistakes companies make which impedes their sales revenue growth,…
 
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers by Erik Peterson and Tim Riesterer Proven customer engagement approaches for winning in the most important moments driving profitability and growth―customer retention and expansion Industry analysts report that up to 70-80% of business growth comes from existing custome…
 
This week on the If You Market podcast we talk with Daniel Glickman about video marketing. What more can I say, Daniel is a pro and is well known for dispensing a torrent of practical marketing advice. He doesn't disappoint. Daniel is the CMO of Wave.video and chief operator of the CMOconfessions blog, podcast, and newsletter.…
 
In this episode, Max Altschuler, the founder and CEO of SalesHacker (which was acquired by Outreach in 2018), joined Yaag and Manish to share what goes into building an online sales community, the challenges one might face to grow the community, and most importantly what triggered him to stop doing in-person events and pivot to a 100% virtual commu…
 
The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard Video can help you close the deal in a virtual world and this book from award-winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is …
 
Replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast: The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times by Jay Abraham Virtual Selling: A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to…
 
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