Join CERDA!, The Lovely JP, and Vague as they travel to the quirkiest, weirdest, fun, or down-right divey-est bars, drinkeries, distilleries, breweries, and pubs to sample the local flavor and discuss issues regarding strange laws, odd court cases, current events, and much more!
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THE EXPERTS ARE LYING TO YOU! Tired of wasting time and money on marketing strategies that don’t deliver? Sick of being fed empty promises by so-called ”gurus” who couldn’t sell a drink in a desert? Want to use AI and the internet to increase sales without coming off sounding like a robot? Erik Shellenberger has written 4 books in the Restaurant & Bar Marketing series including his latest book - ”Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would” Through this no-nonsense ...
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A collection of short form audio updates weekly (The Tailwind Digital Minute) and longer episodic podcasts (The Tailwind Twenty) from the minds at Tailwind in Tempe, AZ. Get the latest updates in digital marketing trends, technologies and more.
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The Best Website Platforms for Restaurants
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The Best Website Platforms for Restaurants: How to Choose Wisely When it comes to finding the best website platforms for restaurants, it's important to choose a solution that enhances visibility and user experience without unnecessary costs. Website platforms like WordPress, Wix, Squarespace, PopMenu, and BentoBox each have their strengths, but the…
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How to maintain Your Restaurant’s Stellar Reputation using These Techniques
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In this episode of the Restaurant and Bar Marketing Podcast, Erik Shellenberger dives into the crucial role of reputation management for bars and restaurants. Discover expert tips on how to effectively respond to reviews on Yelp, Google, and TripAdvisor, and why managing your online presence is more important than ever with the rise of AI. Erik sha…
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Maximize Holiday Promotions: Expert Tips for Marketing Your Bar or Restaurant
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger shares expert strategies for holiday promotions. Learn how to effectively pivot your marketing efforts to make your bar or restaurant stand out during the holidays. From over-the-top decorations to creative drink presentations, Erik explains how to generate free pr…
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Handling Nightmare Yelp Reviewers | The worst of the worst Yelpers
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger shares a hilarious yet eye-opening account of a nightmare Yelp reviewer targeting one of his clients, La Antica Pizzeria de Michele in Hollywood, California. Erik dives into how to handle serial complainers, like Alexander Mendoza, who leave multiple one-star revie…
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We explore the country's most unique restaurants and bars - Part 1
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Join us on an epic 3-month RV road trip from Scottsdale, Arizona, to San Diego, California! Join us as we explore the country's most unique restaurants and bars starting with the California coast, with stops in Yosemite, San Francisco, Malibu, Newport Beach, and more. From tiki bars like Smuggler’s Cove to hidden gems like Mothership, and top picks…
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Google Algorithm Changes 2024: Why Your Restaurant & Bar Impressions Are Dropping | SEO Tips
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Welcome back to the Restaurant and Bar Marketing Podcast with Erik Shellenberger, recorded in Los Angeles, California! In this episode, Erik breaks down the recent changes to Google's algorithm and how it impacts your restaurant or bar’s Google Business Profile impressions and clicks. If you've noticed a drop in your numbers, you're not alone! Erik…
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How AI Will Rank Your Restaurant or Bar in 2025
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Welcome to the Restaurant and Bar Marketing Podcast! In this episode, Erik Shellenberger dives deep into how AI will revolutionize how your restaurant or bar is found online. Learn about SEO, search engines, and AI's role in ranking your business above the competition. By 2026, Google is expected to lose 25% of its search volume to AI-driven tools …
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Understanding the "It" Factor: Why Some Bars and Restaurants Just Have It, while others don't
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In this episode of the Restaurant & Bar Marketing podcast, Erik Shellenberger dives into the elusive concept of the "It Factor" that makes some bars and restaurants irresistibly appealing. Drawing parallels with Apple products and the emotional appeal they create, Erik explains how aesthetics, service, ambiance, and layout contribute to the success…
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Maximize Your Tips: Ruthlessly Self-Serving Tips for Front of House Staff
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In this episode of the Restaurant & Bar Marketing podcast, host Erik Shellenberger shares a powerful speech designed for front-of-house staff, showing them how to increase their tips by adopting a “ruthlessly self-serving” mindset. This episode is all about putting more money in your pocket—not just improving the business. Erik explains how being p…
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Fishbowl vs. Ocean: Rethinking Restaurant Marketing Strategy
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In the next episode of the Restaurant & Bar Marketing podcast, Erik Shellenberger discusses a key concept from his first book: the Fishbowl vs. the Ocean. Erik explains why relying solely on social media and existing databases (the "fishbowl") isn't enough to drive new business. Instead, he emphasizes the importance of targeting all potential custo…
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Yelp's Hidden Algorithm: How It Hurts Small Businesses
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Today on the Restaurant and Bar Marketing Podcast, Erik Shellenberger reveals how Yelp's algorithm can hurt small businesses by flagging positive reviews and favoring negative ones. Using real examples like the Peach Cobbler Factory in Cincinnati, Erik explains how Yelp’s flawed system filters reviews, impacting businesses' online reputation and Go…
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AI in Restaurant Marketing: Boosting or Hurting Your Business?
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger dives deep into how AI is shaping the marketing and operations of restaurants and bars. Erik discusses both the benefits and drawbacks of using AI tools like ChatGPT for marketing, customer engagement, and dynamic pricing. He highlights concerns about AI creating b…
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Boost Your Restaurant or Bar with AI: Simple Tips for Owners Using ChatGPT
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In this episode, we show restaurant and bar owners how to boost their business using AI, specifically ChatGPT. Learn practical and easy-to-understand ways to leverage artificial intelligence for improving your marketing strategies, customer engagement, and overall operations. This guide breaks down AI technology in simple terms, making it accessibl…
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Introduction to the Restaurant & Bar Marketing podcast
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Erik Shellenberger has been in the restaurant and bar industry since he was thirteen years old and worked for his mother in the food and beverage department at a Utah ski resort. Since then, he has held every position from dishwasher to bartender to marketing director and everything in between. With well over a decade of corporate marketing experie…
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What Matters Most To Consumers Looking At Reviews
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On this week's edition of the Tailwind Digital Minute, we look into two big reports focused on how users perceive fake or forced product reviews.
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Mobile App Advertisers Barred From Facebook Device Data
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Is Twitter Adding Stories? | Bing's New Webmaster Tools
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Shopify's Q4 Performance And Microsoft's Bing Pushback
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Featured Snippets Are No Longer On First Page Rankings?
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Google's Cookies Crumble | Walmart Search Ads
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New Social Ad Updates | Spotify Podcast Ad Placements
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It's a quick little update episode this week as we look in to Google's dominance of local and map search rankings.
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Google Ads Reporting Errors | Facebook Brand Safety
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Welcome our newest media analyst to the flash briefing as we look into Google Ads reporting issues, Facebook's brand security tools and more!
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Has TV Ad Spending Peaked? | LinkedIn Data Validation
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The reign of TV advertising may be coming to an end while marketing on Digital platforms, like LinkedIn, is updating and growing every day,
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Restaurant Ads In Uber Eats? | Nielsen Splits Up Business
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Learn more about some of the new advertising updates on the horizon for Uber Eats and Nielsen in this week's edition of our marketing flash briefing.
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Facebook Message Icebreakers | Google Purchases Fitbit
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Get a speedy update on last week's hottest digital marketing stories from Facebook's new icebreaker features to Google's acquisition of Fitbit.
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Featured Snippets Unfair To Mobile? | Text Ad Lead Forms
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Listen in as we look into reports that featured snippets are less likely to appear on mobile, the new lead forms for Google text ads, and more marketing news!
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Facebook Search Ads | Google Affinity Audiences
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It's a longer episode this week as we break down Facebook's returning search ads, Snapchat's new dynamic ad beta, and Google's new search ad audiences!
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Twitter Apologizes For Privacy Issues | Automated SEO Tasks
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Dig deeper into marketing news with us as we look into Twitter privacy violations, automated SEO offerings and Google Shopping Network Partner decreases.
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A Merger Creates A Marketing Titan | Privacy Compliance
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Taboola and Outbrain are combing forces to create a massive marketing juggernaut, GDPR compliance is benefitting companies and we're digging in to both.
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In-Stream Ad Insights | Google's French Publisher Feud
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Google won't be paying french publishers copyright fees AND Instagram's in-stream video ads are outperforming story ads? Let's find out what's going on!
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Is Amazon Manipulating Search? | Facebook Pixel Issues
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In this marketing flash briefing we look into allegations against Amazon, the results of Facebook Pixel issues and Google's new breadcrumb report.
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Customer Journey Analytics And A New Local SEO Tool
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In this flash briefing, hear more about Adobe customer journey analytics, local Google algorithm tools for SEOs and a new way to grow audiences in Facebook.
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Tailwind's Digital Minute - Episode 25 - September 9th, 2019
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Facebook is introducing a new automated lead generation tool to messenger, there's a new audio advertising marketplace on the horizon and Google is letting you swipe left and right on movies you like! We break it all down here in this week's edition of the Digital Minute.
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Tailwind's Digital Minute - Episode 24 - August 26th, 2019
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Twitter launched new video ads last week while Google was working to improve their ad delivery platform and industry privacy guidelines as a whole.
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Tailwind's Digital Minute - Episode 23 - August 19th, 2019
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LinkedIn's launched a new Audience Engagement Insights tool while Zero-Click searches and the Customer Data Platform industry continue to expand quickly!
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Tailwind's Digital Minute - Episode 22 - August 12th, 2019
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This week, Alex Kulpinski and Ryan Gudmundson sit down to discuss Microsoft's PromoteIQ acquisition and Google showing playable podcasts in results.
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Tailwind's Digital Minute - Episode 21 - August 5, 2019
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This week, Kai Ciancio and David Ericson sit down to discuss Spotify ad targeting tools, Google My Business search performance and more.
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Tailwind's Digital Minute - Episode 20 - July 29, 2019
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This week, Tailwind's David Ericson and Mackenzie Nance discuss the growth of Pinterest's ad platform, Facebook's profits and the newest Google Display tool.
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Tailwind's Digital Minute - Episode 19 - July 22, 2019
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This week, Alex Kulpinski and Andrew Karlovsky discuss new updates to Facebook's ad aspect ratios, Google Parallel Tracking and Amazon Prime Day.
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Tailwind's Digital Minute - Episode 18 - July 15, 2019
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This week, Kai Ciancio and Priscilla Plazola discuss two newly launched marketing services and reflect on Facebook's user transparency updates.
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Tailwind's Digital Minute - Episode 17 - July 8, 2019
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Bri Larkin and David Ericson discuss the separation of Watson Marketing from IBM and the return of Facebook reach estimates for custom audiences.
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Tailwind's Digital Minute - Episode 16 - July 1, 2019
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Bri Larkin and David Ericson discuss updates in advertising on Instagram and Twitter as well as the recently popular concerns with malvertising.
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Tailwind's Digital Minute - Episode 15 - June 24, 2019
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David Ericson hosts this week covering Google Display and Video 360 Updates, and a new Digital Safety group from Procter & Gamble and Unilever.
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Tailwind's Digital Minute - Episode 14 - June 17, 2019
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David Ericson hosts this weeks briefing focused on Facebook's new market research app, as well as Verizon Media's new DSP tool that marketers can utilize.
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Tailwind's Digital Minute - Episode 13 - June 10, 2019
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This week David Ericson covers updates to Google's search algorithm as well as some anti-trust happenings in the world of Facebook, Google, Apple, and Amazon.
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Tailwind's Digital Minute - Episode 12 - June 3, 2019
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Tailwind's David Ericson delivers this week's flash briefing. This week we cover Google letting enterprise users escape Chrome's ad-blocking restrictions, as well as a new Foursquare acquisition from Snap. Remember Foursquare?
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Tailwind's Digital Minute - Episode 11 - May 28, 2019
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Facebook removes 2.2 billion accounts, Instagram sees slight upticks in user activity, and Google launches an update to their mobile SERPs.
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Tailwind's Digital Minute - Episode 10 - May 13, 2019
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Google IO 2019, Chatbots and Podcasts in Search.. oh and a noisy bird.
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