When it comes to communicating with potential customers, authentic, genuine content is the name of the game.​ Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of AngelsDeck Global Ventures, a leading venture capital firm. Throughout her vast experience, she has become a leading e…

Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case.​ Justin McGuire is the Founder of MCG Talent, the region's top marcom recruitment firm, and over the years he spent developing MCG Talent into a multi-million-dollar company, he has learned a thing or two about how…

When it comes to podcasters in the Middle East, few are as seasoned and knowledgeable as Loulou Khazen.​ Loulou is the founder and host of Conversations With Loulou, a startup podcast which has grown to become one of the UAE's largest. Loulou is also an accomplished entrepreneur and currently invests heavily in tech startups with her company, Spade…

Managing global marketing efforts for a major brand will always be a challenge, but when you have the right team and partners by your side, it becomes much simpler. Manuri Anthonis is the Director of Marketing at Bounce Middle East, one of the region's premier entertainment venues and a top entertainment brand globally. Join us as Manuri delves int…

To achieve brand growth in 2024, brands need to go beyond the traditional offline and online marketing channels. Today, there is a myriad of untapped marketing channels which businesses need to start leveraging to succeed. Marisha Lakhiani is the Chief Growth Officer at Mindvalley, one of the world's top startups which is reported to be currently v…

With an over-abundance of content across most major social media platforms, it's nowhere near as easy to stand out on social media nowadays than in the 2010s, where simply creating decent content on a regular basis was enough. Chris Do is one of the top branding experts globally. He has amassed 1M followers on Instagram, has led multiple businesses…

Public Speaking is one of the most underrated skills for your career, and life. Strong public speaking unlocks opportunities, catalyzes change, drastically improves confidence and more.​ Flo Akinbiyi is a globally-renowned public speaker and communication coach who has helped countless professionals, executives and companies improve their public sp…

Achieving excellence is never easy. Whether you're a surgeon, marketer, lawyer or engineer, standing out requires true passion for what you do, commitment to succeed, and the bravery to venture where no one has previously gone.​ Dr. Bernard Salameh is a celebrity plastic surgeon who has pioneered a variety of awake procedures that have revolutioniz…

Sonic branding is so much more than a jingle, and it can do wonders for your business metrics across the board. Ahmad Haffar is undoubtedly the region's most renowned sonic branding expert, and he's created sonic systems for over 100 of the region's top businesses.​ Join us as Ahmad walks us through how he discovered sonic branding, how he got so g…

Harnessing the potential of Google's algorithms, SEO tactics, AI advancements, and content marketing is pivotal for effective audience engagement. Erika Varangouli, Head of SEO Branding at SemRush, sheds light on the strategies that can help you connect with your desired audience.​ Join us in this episode as Erika shares her insights and expertise …

Managing a marketing agency is challenging in many ways, especially during the early stages. While difficult at first, it is also an extremely rewarding journey, as John von Hofsten and myself know all too well.​By Bassem Saber

It takes a lot of concerted effort to successfully grow and scale a startup, and that is exactly what Ross Veitch has been able to accomplish with his brainchild and passion project for the past 18 years: Wego.​By Bassem Saber

Marketers in the automotive industry face a unique set of challenges that others may not even consider. Due to long sales cycles and the large commitment needed from customers, successful automotive marketers operate in a way that is not too dissimilar to B2B marketing while still communicating in a way that fits a B2C audience.​…

Few people are as knowledgeable or experienced in SEO as Neil Patel. Having started his marketing career at the age of 16, back when the internet was still in its infancy, Neil knows exactly what it takes to consistently rank at the very top of Google, Bing, and other search engines.By Bassem Saber

Owning an agency isn't all it's cracked up to be, and many agency owners find themselves spending all their time working to grow their business. Jason Swenk, who has founded numerous businesses during his career, knows this struggle all too well, but he also knows the solution.​By Bassem Saber

Some social media "influencers" discredit the name. Others add enough value to their audience to become a true star. Wadih Elnajjar is the type of content creator who has been in the industry for years, and whose experience, following, and engagement rates are unmatched within the region.​ Join us as Wadih shares his story on how he achieved stardo…

SEO is one of the hardest marketing channels to master, and that is why you can't miss this episode of Masters of Marketing with James Reynolds, Founder of SEO Sherpa and a leading SEO expert both regionally and globally. ​James shares with us the tactics he uses to get his clients' websites ranking at the top of Google and other search engines, an…

When it comes to acquisitions, it's often a huge international company that acquires a smaller local player, but not in the case of AXA's acquisition by GIG in the GCC. Caroline Bertrand, Chief HR and Marketing Officer at GIG, recounts the unique journey she experienced as part of GIG's acquisition of AXA Gulf.​…

Few people around the world possess the charisma and charm that Dave Crane does, and that's because he has worked hard to get to where he is today. Dave is a master of storytelling, public speaking and entertainment, among other things, but his main strength comes from his ability to jump and grow wings on the way down.​…

Marketing for healthcare brands is unlike any other industry. Does social media have a big role to play? What's the best way to get patients for a low cost? Where do influencers come into play?By Bassem Saber

Anyone who is self-employed will know: marketing yourself in 2023 is extremely complex. Nassim Nasr is a renowned artist and marketer, and his unique story of how he decided to follow his dream and the steps he took to achieve it is sure to captivate you.​By Bassem Saber

People crave authenticity, and when it comes to social media, few things can help you achieve growth the way that being your natural self does. Mais Mohammed is many things: a TV Presenter, a Life Coach, a Yogi, an Influencer, but most of all, a human.​By Bassem Saber

Referral marketing can be an absolute goldmine when done right. In this episode of Masters of Marketing, Phil Bedford, the Godfather of Referral Marketing, takes us through exactly what you can accomplish for your business with referral marketing, and how.​By Bassem Saber

Growth can only be the result of dedication, commitment, and efficient use of resources, and this is all too obvious in this episode of Masters of Marketing where Nader Amiri, Founder of elGrocer, discusses how he grew elGrocer and pulled off a multi-million dollar exit.​By Bassem Saber

Some marketers know how to talk the talk AND walk the walk. In this episode of Masters of Marketing, Tariq Abu Samra, Founder & Managing Partner of BloomingBox.com, shows us exactly how he grew his business to become one of the largest e-Commerce gifting platforms in the region in just a few years.By Bassem Saber

PR is one of the most essential building blocks for a company's reach and brand trust, and in this episode of Masters of Marketing, Zeina Akkawi, a renowned Publicist and Managing Director of PAZ Marketing Management, shows us exactly how it's done.By Bassem Saber

No one has ever built a multi-million-dollar business by accident. This fact is all too evident in this episode where serial entrepreneur Vikram Ahuja, Co-Founder of Talent500 and Founder of Byond Travel, delves into the biggest lessons he's learned and some of the most innovative marketing tactics he has successfully applied and used to grow his b…

Brands trying to secure high profile clients often struggle because of avoidable mistakes and missed opportunities. Keeping your brand ahead of the game in terms of both product and marketing is crucial to growing and maintaining your number of clients. Listen to the full episode with Karim Saad, Founder & CEO of Giga Works, to learn how innovation…

Podcasts have surged in popularity recently, and for good reason...​ For listeners, they provide useful information and entertaining content in a low-commitment format. For podcasters, they provide improved reach, personal branding and a potential revenue stream. Listen to the full episode with Vuk Zlatarov, Managing Partner at Creitive Ventures, C…

Michael Kortbawi, a business leader that grew his law firm to 9 offices and over 150 lawyers, discusses what it took him to grow his business from a marketing standpoint. His experience definitely applies to other B2B businesses in the service industry.By Bassem Saber