Out of the traditional 4 P's of marketing, Product is often the most underrated amongst marketers. For Switch Foods, this couldn't be farther from the truth.​ Edward Hamod is the CEO of Switch Foods, a company that produces plant-based meat alternatives and that is building awareness and educating consumers in the region on the dangers of meat over…

Growing and scaling a brand is never an easy task, but when you have the right mindset and follow the right strategies, it becomes much more doable.​ Tarik Chebib is the CEO Middle East of Capital.com, one of the world's top investment platforms, and he has led the company to massive success in the MENA region.​ Join us as Tarik delves into marketi…

Катя Еланцева- стилист и байер европейского кутюра, профессионал своего дела, владеющий техникой определения типа через арт. Поговорили о том, как стиль это не просто про одежду, а про бренд. Как не потеряться в массе брендов, доступных в Дубае, о том, что шоппинг-это работа и как сделать так чтобы гардероб помогал, а не добавлял задач в самые отве…

Any social media expert worth working with will tell you that there's no one-size-fits-all formula for brands to go viral. However, finding a virality formula is a possibility for almost any brand out there.​ Fahad Kaleem is a top content creator and the Co-Founder of KNINE Unit, an agency specialized in helping people and businesses go viral on Ti…

In this episode, we chat with Simon Alexander Ong, an award-winning life coach, speaker, and author of the bestseller "Energize." Simon shares his insights on energy management and how it can transform your life and career. Discover why energy management is crucial for maximizing creativity and productivity, and learn about Simon’s inspiring journe…

Welcome to the Vela Media channel, where we explore the intersection of content creation, business innovation, and personal transformation. Host Lara Varlamova sits down with Dave Catudal, Co-founder of Lyvely. With a rich background in tech and wellness, Dave shares his journey from founding a leading D2C health supplement brand in the GCC region …

In the 11th episode of the Step 2024 Conference series, host Lara Varlamova sits down with Bassem Saber, co-founder and CMO at weareigloo.com. Dive into the dynamic world of B2B marketing as Bassem shares his expertise on leveraging inbound and outbound strategies, creating impactful content, and forming strategic partnerships. Discover why "In 202…

Join our host Lara Varlamova in this insightful conversation with Vanhishikha Bhargava, the Founder of Contensify, in episode 10 of the Step Conference 2024 serial. They dive deep into the importance of starting your marketing efforts early to avoid getting lost in the ever-increasing noise of the digital world. Vanhishikha shares her expert insigh…

Join our Lara Varlamova as she chats with Mimi Nicklin, a bestselling author, CEO, empathy advocate, and podcaster. In this episode, they explore the incredible power of empathy in our lives and workplaces. Often considered a buzzword today, empathy is essential for fostering genuine connections and improving well-being. Mimi shares her journey and…

Join our host Lara Varlamova as she welcomes PR Professional & Business Advisor Anastasiya Golovatenko in the new #Step2024 episode. In this insightful episode, Anastasiya shares her experiences and strategies from the mentor sessions, discussing the importance of strategic communication, content creation, and scaling businesses effectively. Discov…

A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.​ Charlotte Vermeer is the Managing Partner of Igloo, the award-winning agency in Dubai and Miami, and my good friend. She overlooks our Dubai office, sales team and business d…

Welcome to the new Step Conference 2024 episode! In this insightful interview, Lara Varlamova hosts Eric Fulwiler, Co-Founder & CEO of Rival, to explore the future of #marketing. Discover how modern marketing strategies involve thinking and acting like a #mediacompany, focusing on creating valuable content and engaging experiences for your audience…

Join us for an insightful conversation with Stefania, a speaker at the 2024 #STEPConference, as she discusses the importance of mindfulness in leadership. Stefania shares valuable insights on how startup founders can balance high achievement with personal well-being and offers practical mindfulness techniques to help leaders stay focused and resili…

Welcome to a new interview from the #STEP2024 conference! In this episode, Lara sits down with Lubna Forzley, MA, PCC — Board Member, Founder & CEO of Stories, TEDx Speaker, and Executive Coach. They dive into the challenges of burnout and stress among entrepreneurs, with Lubna sharing key insights from her panel discussion. Learn why 72% of entrep…

The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.​​ Mohamad Itani is the Head of Partnerships at Amazon Ads, and through his experience and the insights available to him, he is exceedingly knowledgeable about the …

Join our host Lara Varlamova in this Step 2024 episode as she engages in a captivating conversation with Lucy Chow, recognized as one of the Women of the Future Top 100 and Women in Games Ambassador. Lucy shares insights on the challenges and rewards of early-stage investing, the underrepresentation of female founders in venture capital, and the im…

In this episode of her podcast, Lara Varlamova sits down with the multifaceted Margarita Alex. Margarita is a renowned coach, public speaker, and model who has achieved success in various industries. She shares her empowering journey, from navigating the demanding waters of the modelling industry and overcoming personal obstacles to successfully tr…

In episode 4 of Step 2024, our host, Lara, talks to Elnora Berialova, Director of Public Relations at Luna PR. Join them as they explore the balance between personalized technology and privacy, discuss how to leverage the benefits of advanced tech, and examine the implications for our digital rights. They also delve into the media’s role in shaping…

When it comes to communicating with potential customers, authentic, genuine content is the name of the game.​ Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of AngelsDeck Global Ventures, a leading venture capital firm. Throughout her vast experience, she has become a leading e…

In Episode 2 of Step 2024, Lara Varlamova hosts Lama Masri, Commercial Director at Mawdoo3 Group and former executive at Podeo, to discuss new trends in podcasting, the latest hacks for podcast discoverability, and new platforms for podcast publishing. Join them in this insightful conversation to hear more about all things podcasting. Larisa Varlam…

In episode 3 of the Step Conference 2024 series, our host Lara chats with Racha Ghamlouch, co-founder of Digital Digest. Join them as they delve into the evolving landscape of entrepreneurship and discuss its current state in Dubai and around the world. Larisa Varlamova On Speaking Terms B2B Podcast Channel Connect on Linkedin https://www.linkedin.…

In the first episode of Step Conference 2024, Lara Varlamova interviews a regional TikTok star who hacked the TikTok algorithm and mastered the art of going viral. Tune in to discover the secrets behind creating viral content, understanding how the TikTok algorithm works, and learning the essentials of good content creation. Larisa Varlamova On Spe…

Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case.​ Justin McGuire is the Founder of MCG Talent, the region's top marcom recruitment firm, and over the years he spent developing MCG Talent into a multi-million-dollar company, he has learned a thing or two about how…

In this podcast episode, Lara Varlamova, the host of "On Speaking Terms," interviews Kuralay from Energy Marketing. They delve into the transition from a corporate career to founding her own marketing agency, the role of healthy self-confidence, authenticity, competition, and psychology in this transformative career journey. Larisa Varlamova On Spe…

В новом эпизоде VeelaMedia, Лара Варламова разговаривает с соосвателями бизнес-школы Synergy Business School в Дубае о том как им удалось сохранить и расширить свой бизнес несмотря на ковид, о том какие бизнес программы действительно стоит проходить. Гагик и Геворг рассказали о том как привозили и привозят именитых спикеров на бизнес мероприятия, к…

In this episode of her podcast, Lara Varlamova sits down with Alexander D. Bare, a founder of Burger28, a chain of restaurants in Dubai, a serial entrepreneur, and social media enthusiast. They discuss the power of humor in standing out, the significance of authenticity, and share insights on using modern media to promote yourself and your business…

When it comes to podcasters in the Middle East, few are as seasoned and knowledgeable as Loulou Khazen.​ Loulou is the founder and host of Conversations With Loulou, a startup podcast which has grown to become one of the UAE's largest. Loulou is also an accomplished entrepreneur and currently invests heavily in tech startups with her company, Spade…

Visit website: veelamedia.comBy Lara

Managing global marketing efforts for a major brand will always be a challenge, but when you have the right team and partners by your side, it becomes much simpler. Manuri Anthonis is the Director of Marketing at Bounce Middle East, one of the region's premier entertainment venues and a top entertainment brand globally. Join us as Manuri delves int…

To achieve brand growth in 2024, brands need to go beyond the traditional offline and online marketing channels. Today, there is a myriad of untapped marketing channels which businesses need to start leveraging to succeed. Marisha Lakhiani is the Chief Growth Officer at Mindvalley, one of the world's top startups which is reported to be currently v…

With an over-abundance of content across most major social media platforms, it's nowhere near as easy to stand out on social media nowadays than in the 2010s, where simply creating decent content on a regular basis was enough. Chris Do is one of the top branding experts globally. He has amassed 1M followers on Instagram, has led multiple businesses…

Public Speaking is one of the most underrated skills for your career, and life. Strong public speaking unlocks opportunities, catalyzes change, drastically improves confidence and more.​ Flo Akinbiyi is a globally-renowned public speaker and communication coach who has helped countless professionals, executives and companies improve their public sp…

Achieving excellence is never easy. Whether you're a surgeon, marketer, lawyer or engineer, standing out requires true passion for what you do, commitment to succeed, and the bravery to venture where no one has previously gone.​ Dr. Bernard Salameh is a celebrity plastic surgeon who has pioneered a variety of awake procedures that have revolutioniz…

Visit website: veelamedia.comBy Lara

Visit website: veelamedia.comBy Lara

Sonic branding is so much more than a jingle, and it can do wonders for your business metrics across the board. Ahmad Haffar is undoubtedly the region's most renowned sonic branding expert, and he's created sonic systems for over 100 of the region's top businesses.​ Join us as Ahmad walks us through how he discovered sonic branding, how he got so g…

Visit website: veelamedia.comBy Lara

Harnessing the potential of Google's algorithms, SEO tactics, AI advancements, and content marketing is pivotal for effective audience engagement. Erika Varangouli, Head of SEO Branding at SemRush, sheds light on the strategies that can help you connect with your desired audience.​ Join us in this episode as Erika shares her insights and expertise …

Visit website: veelamedia.comBy Lara

Managing a marketing agency is challenging in many ways, especially during the early stages. While difficult at first, it is also an extremely rewarding journey, as John von Hofsten and myself know all too well.​By Bassem Saber

Does authenticity help or harm your public brand? Learn what it takes to Build your Media Brand from Natalia Wiechowski Visit website: veelamedia.comBy Lara

It takes a lot of concerted effort to successfully grow and scale a startup, and that is exactly what Ross Veitch has been able to accomplish with his brainchild and passion project for the past 18 years: Wego.​By Bassem Saber

Watch the video podcast on YouTube #dubaipodcast #b2bpodcast #podeo #b2bpodcastchannel #appleppdcast #googlepodcast Visit website: veelamedia.comBy Lara

Marketers in the automotive industry face a unique set of challenges that others may not even consider. Due to long sales cycles and the large commitment needed from customers, successful automotive marketers operate in a way that is not too dissimilar to B2B marketing while still communicating in a way that fits a B2C audience.​…

Few people are as knowledgeable or experienced in SEO as Neil Patel. Having started his marketing career at the age of 16, back when the internet was still in its infancy, Neil knows exactly what it takes to consistently rank at the very top of Google, Bing, and other search engines.By Bassem Saber

Owning an agency isn't all it's cracked up to be, and many agency owners find themselves spending all their time working to grow their business. Jason Swenk, who has founded numerous businesses during his career, knows this struggle all too well, but he also knows the solution.​By Bassem Saber

Some social media "influencers" discredit the name. Others add enough value to their audience to become a true star. Wadih Elnajjar is the type of content creator who has been in the industry for years, and whose experience, following, and engagement rates are unmatched within the region.​ Join us as Wadih shares his story on how he achieved stardo…

Anastasia Golavatenko, Sherpa Communication Director | Lara Varlamova #onspeakingterms #podcast #interview #contentmarketing #techstartup #story #mediapresence #branding #publicrelationsagency #publicrelation #socialmedia Visit website: veelamedia.comBy Lara

The episode about Saas business growth hosted by Lara Varlamova Visit website: veelamedia.comBy Lara

SEO is one of the hardest marketing channels to master, and that is why you can't miss this episode of Masters of Marketing with James Reynolds, Founder of SEO Sherpa and a leading SEO expert both regionally and globally. ​James shares with us the tactics he uses to get his clients' websites ranking at the top of Google and other search engines, an…