Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Welcome to the Friends in Beauty Podcast, hosted by Akua Robinson, Makeup Artist, Beauty Educator, and the creator of Friends in Beauty. This podcast is a safe space for ambitious beauty industry creatives to have real talk, get real answers and practical tools to grow their businesses, learn the keys to success & longevity in the beauty industry, and most importantly have fun! The Friends in Beauty Podcast is an extension of Akua Robinson’s Friends in Beauty networking events and is an oppo ...
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Beauty Industry Tips, Inspiration, Goals, Services and Products. #beauty #beautyindustry #goals #motivation
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Founder & CEO of Spa Trouve, Courtney Anderson hosts The Glow Boss Podcast. She chats with Spa Trouve providers about skincare & injection services to help you feel 100% confident at your next spa appointment. Courtney also interviews entrepreneurs, licensed psychologists & inspiring individuals about how they've found success in life & business.
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Ep. 236: Book Clients & Streamline Your Beauty Business With The Readyhubb App - Chidi Ashley
1:07:56
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On this week’s episode of the Friends in Beauty podcast I welcome Chidi Ashley to the Friends in Beauty guest chair. Chidi Ashley is the Founder of Readyhubb a beauty marketplace designed to help beauty professionals earn more doing what they love! Readyhubb’s booking site is designed to connect beauty professionals to clients in their city & creat…
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In this episode, returning guest expert Jay Williams guides us on increasing the productivity of our team members. He shares the key foundations for creating an environment where people are open to feedback, along with practical frameworks for effective communication. There are so many actionable insights in this episode that you’ll want to share i…
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Ep. 235: Immortalizing Your Makeup Archives Through Art - Lee Will
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On this week’s episode of the Friends in Beauty podcast I welcome Lee Will to the Friends in Beauty guest chair. Lee is a multidisciplinary makeup artist with a distinct approach that seamlessly blends the worlds of painting and cosmetics. With a background in visual arts, he brings a painter's eye to every face, treating skin like a canvas and mak…
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In this episode, our founder and host, Kati Whitledge, reveals the five key habits that drive the success of top-performing business owners. We explore the powerful connection between brain, body, and behavior, and how these factors shape a winning mindset. Tune in as we discuss the critical role discipline and consistency play in achieving lasting…
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Ep. 234: Client Retention, Setting Boundaries, and Protecting Your Energy - Jeffrey Wright
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On this week’s episode of the Friends in Beauty podcast I welcome Jeffrey Wright to the Friends in Beauty guest chair. Jeff has been working as a professional Makeup Artist for the last 17 years in the Washington, DC (and surrounding) area. A graduate from Duke Ellington School of the Arts and Corcoran School of Art and Design in Washington, DC, he…
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555: Ordinary People Cultivating Extraordinary Salons
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n this episode, our founder and host, Kati Whitledge reflects on a powerful sermon she recently heard at church, drawing insightful connections to the salon and spa industry. She reveals three key principles that ordinary people can use to build extraordinary businesses, offering practical advice that every owner will find both inspiring and action…
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Ep. 233: Knowing When You’re Ready To Sign To An Agency - Bobbie Riley
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On this week’s episode of the Friends in Beauty podcast Bobbie Riley to the Friends in Beauty guest chair. Bobbie is a professional makeup artist hailing from Virginia Beach. She has been in the industry for 14 years and continues to thrive because of her knack for creativity & focus on mastering her client experience and professionalism in every r…
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In this episode, licensed clinical therapist Zelina Chinwoh opens up about the often-overlooked struggles of salon and spa ownership, shedding light on the unique challenges that no one prepares you for. Zelina’s candid and uplifting guidance offers practical coping skills and tools to help you compartmentalize your professional and personal life, …
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Ep. 232: The Hair Education Beauty Summit (HEBS) Is Shaking Up The Industry - Nicole Shuler
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On this week’s episode of the Friends in Beauty podcast Nicole Shuler to the Friends in Beauty guest chair. Nigerian born, Nicole is the CEO & Founder of PureO Natural Products, LLC, a hair care company offering all-natural hair and skincare products nationwide. Nicole is also the founder of the Hair Education Beauty Summit (HEBS). She identified c…
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Join us in this episode as we chat with Leslie Perry, Director of Membership and Education at the Professional Beauty Association (PBA). Leslie shares her industry journey, expertise, and insights on how your salon could be recognized as the Inspiring Salon of the Year at the 2025 NAHA Awards. Plus, get the scoop on the inaugural Salon Leaders Expe…
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Ep. 231: Your Circumstances Don't Determine Your Value
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On this week’s episode of the Friends in Beauty podcast I have a special treat for you because it’s JUST ME! It’s been a long time since I’ve had the chance to catch up with you so I stopped by for a little pep talk + words of encouragement and to share my newfound passion for grants. This was a quick episode but it has a special message for someon…
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In this episode, we sit down with board-certified Physician Associate, Maria Hawkins to explore the truth about med spas and medical aesthetics. Maria shares her expert insights on avoiding complications, choosing the right professionals, and integrating aesthetic services into your business. She also discusses the evolving industry landscape, the …
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Ep. 230: Glamazon Beauty Lands On Its Dream Network | HSN - Kim Baker
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On this week’s episode of the Friends in Beauty podcast I welcome Kim Baker to the Friends in Beauty guest chair, for the 2nd time! Kim is a Makeup Artist and Founder of Glamazon Beauty. Her unique background and approach to beauty is what sets her apart from her peers. For 20 years, Kim was in front of the camera, beginning as a size 4 model and t…
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In this episode, we sit down with the founder of HPSA, Jason Everett, who reveals the three keys to a profitable salon and the four ways an owner should pay themselves and their team. Jason shares the inspiring story of a High Performance Salon Academy member who, through the profit-first methodology, wrote herself a check for $450k. Tune in to dis…
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Ep. 229: Prioritizing Self Over Business - Delina Medhin
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On this week’s episode of the Friends in Beauty podcast I welcome Delina Medhin to the Friends in Beauty guest chair. Delina is a skilled makeup artist and powerful thought leader at the intersection of beauty and business. She has built her business over the past fifteen years working steadily to increase her influence as a Celebrity Makeup Artist…
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In this episode, we sit down with Billy Davison, the owner of Occipital Salon Marketing, to discuss the critical role of a premium website in the beauty industry. Billy shares insights on the importance of strong SEO and strategies to ensure your salon gets found by customers. Learn how to transform your website into a 24/7 receptionist, equipped w…
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Ep. 228: Makeup Department Head Of ‘Thelma’ On Creating Character-Driven Looks - Desiree Falcon
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On this week’s episode of the Friends in Beauty podcast I welcome Desiree Falcon to the Friends in Beauty guest chair. Desiree has been a part of the beauty industry for over ten years. As a Southern California Native, she has worked on various projects across the world, from Los Angeles to New York and Mumbai. Her freelance career has taken her th…
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549: Modern Financials for The Growing Salon
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Join first time guests, Kristi and Jolene, the salon industry's bookkeeping besties, as they reveal the most crucial financial report salons need to monitor. Discover their expert tips on ensuring salon owners and their businesses earn what they need, reasonably paying themselves, understanding employee costs, and calculating chair profitability. T…
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Ep. 227: From Undocumented Immigrant To Celebrity Makeup Artist -Shennel Patrick
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On this week’s episode of the Friends in Beauty podcast I welcome Shennel Patrick to the Friends in Beauty guest chair. Shennel, better known as Nelli, is a Makeup Artist, Beauty Educator, Content Creator and a Serial Creative whose vision extends far beyond the palette. Nelli's commitment to her Artistry is total - MIND, BODY + SPIRIT… She believe…
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548: Stages of Pain & Processing When Someone Exits Unethically & Unexpectedly
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Join Kati Whitledge, founder of mya and multi-location, award-winning salon owner, and our beloved host of the Beyond The Technique podcast. In this episode, Kati intimately shares the stages of pain and processing that occur when someone exits your business unethically or unexpectedly. Stay tuned until the end to discover a special resource design…
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Ep. 226: How to Achieve Perfect Toenail Health - Titilayo Bankole
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On this week’s episode of the Friends in Beauty podcast I welcome Titilayo Bankole to the Friends in Beauty guest chair. Titilayo is a first-generation American born into a Nigerian family where service is at the heart of everything. Growing up in her mother's salon, Titilayo quickly learned the value of hard work. While her parents dreamed of her …
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In today’s episode, we share the success story of The Headroom Salon, owned by the visionary Danielle Cherewyk. Remarkably, retail constitutes 44% of the salon's total sales, with a starting benchmark of 35% for entry-level stylists—a testament to the effective strategies Danielle has implemented. Firmly believing in elevating support over lowering…
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Ep. 225: How The Glist App Helps Clients Find & Book You - Avista
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On this week’s episode of the Friends in Beauty podcast I welcome Avista Ortiz Bari to the Friends in Beauty guest chair. Avista is the Founder of the Glist App. Glist is empowering vetted beauty professionals (hair, makeup, nail, and spray tanning artists) with a tool to list their services easily and for clients to quickly search, find, and book …
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In this episode, we dive into the unique world of salon and spa brokerage with Susan Wos, founder of the only niche brokerage specializing in these businesses on a global scale. Susan offers three tailored paths for owners looking to sell their salons or spas, drawing from her own experience as a former salon owner who successfully sold her busines…
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Ep. 224: Former Celebrity Hair Stylist Launches Ambroise-Nourishing Hair Fragrance - Amanda Ambroise
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On this week’s episode of the Friends in Beauty podcast I welcome Amanda Ambroise to the Friends in Beauty guest chair. Amanda is a seasoned stylist who has adorned the locks of elites, graced the runways of fashion week, glamorized TV screens, and serviced many in the heart of NYC. Ambroise, renowned for its custom wigs catering to a diverse clien…
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In this episode, we're thrilled to feature award-winning salon owner and first-time guest, Janet Whetston. Janet's salon has achieved an impressive 43% growth in revenue, a testament to her dedication and strategic approach. She shares how pivotal one-on-one coaching, meticulous tracking of numbers, reenvisioning her salon business model, and optim…
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Ep. 223 - Landing A Deal With Walmart With 2 Golden Tickets - Jai Ellis, 5 Star Beauty Collection
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On this week’s episode of the Friends in Beauty podcast I welcome Jai Ellis to the Friends in Beauty guest char. Jai is the Visionary, Founder, and CEO of 5 Star Beauty Collection and EllisJai Unisex Hairline. A trailblazer with over three decades of unwavering commitment to transforming lives, one strand at a time, Jai has achieved a groundbreakin…
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544: Build A Culture with A Diverse Team!
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We have award-winning salon owner Andi Wintzer here to share her insights behind her thriving salon. Andi emphasizes the importance of fostering a diverse and inclusive team culture. She dives into the environmental practices that set her salon apart, highlighting their commitment to sustainability. This year, her salon spa is focused on personaliz…
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Ep. 222: Friends Don't Ask Friends For Discounts! - Feat. Zoey Asher + Deyana Walker
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On this week’s episode of the Friends in Beauty podcast I welcome my friends that I met through beauty, Zoey Asher and Deyana Walker. I wanted to do something special to commemorate my 222nd episode of the podcast so I couldn’t think of a better way than chatting it up with my girls! You know that I always stress the importance of networking and bu…
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Join us today as we share award-winning salon owner, Amber Pope's inspiring journey from a dedicated salon owner and beauty industry leader to a visionary entrepreneur. Amber shares her personal triumphs and the pivotal realizations that transformed her career as she transitioned from working behind-the-chair to fully focusing on her business and t…
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Ep. 221: The Most Overlooked Member Of Your Money Team - Danielle Hayden
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On this week’s episode of the Friends in Beauty podcast I welcome Danielle Hayden to the Friends in Beauty guest chair. Danielle is the Co-Founder and CEO of Kickstart Accounting, Inc. a bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) female entrepreneurs so they can better understand their numbers through bookke…
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Salon business expert and returning guest, Nina Tulio, shares her deep insights into tackling financial burnout for salon owners and professionals. In today’s episode, we explore five critical areas that impact your salon's profitability, providing actionable strategies to enhance your bottom line. Nina also uncovers three essential elements to ens…
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Ep. 220: Your Creative Gifts Will Make Room & Money For You - Jeffery Glenn
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On this week’s episode of the Friends in Beauty podcast I welcome Jeffery Glenn to the Friends in Beauty guest chair. Jeffery Glenn is a renaissance man, a natural born creative and artist whose work expands across multiple facets of the entertainment and beauty industries. He is a man that is diligent, executes with passion, and performs with inte…
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In this transformative episode, we're thrilled to welcome the visionary, Leon Alexander! Dive into a riveting discussion on reimagining business models with the consumer at the forefront. Leon shares his groundbreaking insights on why thinking differently isn't just innovative—it's essential. Are your customers the same ones who line up at Starbuck…
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Ep. 219: Crafting A Six-Figure Beauty Business - Jewels Jones
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On this week’s episode of the Friends in Beauty podcast I welcome Jewels Jones to the Friends in Beauty guest chair. Jewels is a multifaceted entrepreneur and business coach. Beginning her career as a hairstylist, she eventually established her own salon suite and later expanded into multiple successful salon ventures, including a storefront locati…
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Do you love details? Great! Today we dive into the weeds with award-winning salon owner, Erika Brown. She's here to share her booking strategy that helps her experienced stylists earn six-figures in less than three days per week. You don't want to miss this conversation! JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/…
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Ep. 218: Breaking Beauty Norms: Ashley Williams On Natural Hair in Pageantry
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On this week’s episode of the Friends in Beauty podcast I welcome Ashley Williams to the Friends in Beauty guest chair. Ashley made history by becoming the first Caribbean-American, with roots in Jamaica and Turks and Caicos Island, to be named Miss Virginia USA. With years of experience as an event coordinator, she works with government contractin…
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Today we dive into tools that will make your life better, your teams' life better, and people you've never met globally--you will have a hand in making their life better. How cool?! Joining us today is industry giant, Paul Tate! Paul has an extensive background in salon technology, distribution, and sustainable business tools and practices. He's on…
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Ep 217: My Pandemic Baby Turns 4, Youthforia Get Your Act Together + Dealing With Imposter Syndrome
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On this week’s episode of the Friends in Beauty podcast I we celebrate the 4 year anniversary of the Friends in Beauty Podcast with a solo episode from Your Best Friend in Beauty, Akua. She gives a recap of the Friends in Beauty Bus Trip to the Makeup Show NYC & also talks about dealing with imposter syndrome, the Youthforia drama, and what’s next …
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What happens the next time you need to hire guest services? Maybe this time you try a different path! Today we have Founder and CEO of StyleSmart VA, Shawna Murphy, here to share why her VA company specializes in Salons and Spa and how they help owners eliminate payroll expense, off-load repetitious tasks, and so much more! WATCH ON YOUTUBE: https:…
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Ep. 216: Meet The Makeup Department Head For SXSW Select Film "Babes"
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On this week’s episode of the Friends in Beauty podcast I welcome Kristy Strate to the Friends in Beauty guest chair! Kristy is a bi-coastal Makeup Artist who splits her time between Los Angeles and New York City. Kristy began working in makeup at the ripe old age of 19, starting in the world of print, fashion, and advertising before moving into na…
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It's that time of year when we start shining a light on Top 200 Salon & Spa Honorees! Today, you'll hear from Fallon Helm--a seven-figure salon owner recognized for 23% growth in revenue! She is a force! Fallon shares her wisdom in business and what has led her to purchase three commercial real estate buildings since opening her salon and day spa o…
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Ep. 215: How StyleSeat Has Facilitated 200 Million Appointments Across 16,000 Cities
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On this week’s episode of the Friends in Beauty podcast I welcome Melody McCloskey to the Friends in Beauty guest chair! Melody is a trailblazing entrepreneur, celebrated as the co-founder and CEO of StyleSeat, a groundbreaking platform revolutionizing the beauty and wellness industry. Her brainchild, StyleSeat, stands as the foremost destination f…
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536: Revolutionize Color Formulation! How much time do your stylists color consultations take? How many other opinions are your stylists seeking for their color formulations? If you could win back the time those take, how could that affect your bottom line? Would you decrease your color call-backs? Today, we have innovative tech founders and the cr…
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Ep. 214: How Crazy Crave Cosmetics Was Built Out Of Grandma’s Kitchen
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On this week’s episode of the Friends in Beauty podcast I welcome Courtney Cheatham to the Friends in Beauty guest chair! Courtney, the creative powerhouse behind Crazy Crave Cosmetics, transforms passion into innovation. As the mastermind, she meticulously crafts each product release, shade, and website detail. Starting her makeup journey in high …
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535: Smoothing Cash Flow Turbulence Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expenses, marketing musts, and KPIs to focus on that heavily impact cash flow and profit. This is a fight to be sustainable and successfu…
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Ep. 213: Making Change In The Beauty Industry As The CEO Of Ashunta Sheriff Beauty
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On this week’s episode of the Friends in Beauty podcast I welcome Ashunta Sheriff-Kendricks to the Friends in Beauty guest chair for the 2nd time! Ashunta Sheriff-Kendricks is an illustrious figure in the beauty industry, acclaimed not only for her pioneering makeup artistry for over two decades but also as the innovative force behind Ashunta Sheri…
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Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know! WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY JOIN mya! joinmya.com LET’S CONNECT…
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Ep. 212: How BLAQ Luxury Became A Multi-Million Dollar Hair Care Brand
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On this episode of the Friends in Beauty podcast I welcome Cherice Williams to the Friends in Beauty guest chair. Blaq Luxury Hair Products is an esteemed beauty brand, owned and run by the talented Cherice Williams, a Jamaican native. Headquartered in Orlando, Florida, BLAQ Luxury has a remarkable journey that stemmed from personal experiences, un…
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533: Effectively Managing People and Priorities
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Business owners wear so many hats and this is especially true for the beauty industry. How the heck do you manage it all without losing your health and well-being? Today we have our founder and host, Kati Whitledge, here to share how she handles her life, four companies, over 30 team members, her family and her hobbies in the most effective ways po…
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