Best Beermarketing Podcasts (2024)

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Episode 072 - Geary and 1820 Brewing - Alan Lapoint 39:42

3M ago39:42

39:42

Back in March of 2017 we interviewed David Geary for Episode 019. In that episode David shared with us the unique program he had started years earlier. Each year he would run a competition at the local college where design students would compete to design the packaging for Geary’s annual Oktoberfest beer. Not only would the student who won have the…

1
Episode 071 - Call Sign Able and Baker - Able Baker Brewing Company 25:13

4M ago25:13

25:13

This episode’s brewery derives its name from the first two atomic bombs detonated at the Nevada Test Site. These two test explosions were codenamed after the military’s phonetic alphabet of the time, making them tests “Able” and “Baker”. The experimentation at the Nevada Test Site led to the refining of the Atomic Bomb and the ushering in of the Nu…

1
Episode 070 - Join The Herd - Jonathan Kowalske - Component Brewing Company 31:10

5M ago31:10

31:10

Welcome to today's episode, where we're diving into a unique and inspiring story. Our guest today has a personal connection to a rare disease that affects only 200 people worldwide—his 6-year-old son is one of them. Instead of dwelling on the challenges, our guest has chosen a different path, asking, 'How can I make a positive impact on others with…

1
Episode 069 - Lost Worlds Brewing with David Hamme & Sherri Johnson 35:31

5M ago35:31

35:31

AS THE 19TH CENTURY ENDED, THE AIRPLANE, GASOLINE ENGINE, AND OTHER ADVANCES MADE THE WORLD A BIT SMALLER. Explorers and adventurers pushed into uncharted territories and made great discoveries. Returning to their homeland, they congregated with others of a similar nature and swapped stories and shared the artifacts they’d found. In London, New Yor…

1
Episode 068 - Hop Butcher for the World - Jeremiah Zimmer 39:08

7M ago39:08

39:08

Luck number 13, that was the episode that todays guest originally joined us back on September 6th, 2016. In that episode we discuss their business model called an Alternating Proprietorship. He also joined us again on October 17th, 2017 as part of our series on Beer & Baseball. A 3-part series that looked at what is involved in developing a relatio…

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Episode 067 - Brewery in the Ballpark- Chelsea Roessler 35:10

9M ago35:10

35:10

It only makes sense for the home of the Milwaukee Brewers to have a brewery. American Family Field is now home to the J. Leinenkugel’s Barrel Tard, which is a restaurant and brewery, that overlooks the field of the Milwaukee Brewers. The Barrel Yard is open everyday, including game days. Not only can you expect to find a long list of Wisconsin comf…

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Episode 066 - Broken Bat Brewing - Tim Pauly 36:49

11M ago36:49

36:49

When his childhood dream of becoming a professional baseball player was replaced with a degree from Marquette University, he began to ask what’s next? That started the conversation with a childhood friend and eventually lead them to Milwaukee’s first craft brewery incubator. They spent time learning the fine art of brewing, along with the business …

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Episode 065 - Keg Creek - Randy Romens & Mitch John 1:03:19

11M ago1:03:19

1:03:19

Randy Romens knew his beer was good when his 6 pack sold for $100 at a fundraiser. and with their head brewer, Mitch John, constantly creating new beers, it comes as no surprise that Keg Creek has received multiple awards at the US Open Beer Championship. Listen in as we learn more about Keg Creek Brewing in Glenwood, Iowa.…

1
Episode 064 - Bridge Up Brewing - Trent Snyder 31:28

1y ago31:28

31:28

The Bridge Up Brewing story and brand is and continues to be a truly organic one. After moving back to Door County with his wife and two daughters, Trent was looking for a job that would allow him to completely immerse himself back into the culture and the community that was such an amazing part of his childhood. One day he got a call. A brief phon…

1
Episode 063 - An Uplifting Brewery 35:52

1y ago35:52

35:52

Did you know Hot Air Brewing was originally a Hallmark store? Katie took the old Hallmark store, with apartments located above the brewery, and turned it into her dream brewery. Katie Davidson wanted a place in her hometown where anyone and everyone could gather for a drink, so she created one. Hot Air Brewing in Creston, Iowa has become a popular …

1
Episode 062 - Ben & Dan Naus - Perspective Brewing 48:22

1y ago48:22

48:22

Welcome to West Allis! Perspective Brewing is a new brewery that two brothers have always dreamed of becoming a reality. They went from being high school teachers to opening their own brewery in a suburb of Milwaukee. Perspective Brewing has become the place to be on Saturday mornings for soccer fans in the Milwaukee area and with a strong lineup o…

1
Episode 059 - A Place To Gather 47:14

1y ago47:14

47:14

In Episode 059 we spend time with Joe Yeado, owner of Gathering Place Brewing Company in the Riverwest area of Milwaukee. Home to 4 other prominent Milwaukee breweries, with one literally just around the corner. Joe and his wife just purchased a small brewery located in another Milwaukee suburb call Wauwatosa (Tosa to the locals). And similar to th…

1
Episode 061B - Opening A Second Brewery Across Town - Lions Tail Brewing - Nick Leak - Post Open 26:45

1y ago26:45

26:45

The Post Opening Interview with Nick. Welcome to the last episode in our Opening A Second Brewery Location series. We hope you have enjoyed the different episodes describing the different challenges each faced as they opened a 2nd location during a global pandemic, in a different state, across town, in your existing brewery and finally todays episo…

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Episode 061A - Opening A Second Brewery Across State - Lion's Tail Brewing - Nick Leak 36:40

1y ago36:40

36:40

Welcome to the last episode in our Opening A Second Brewery Location series. We hope you have enjoyed the different episodes describing the different challenges each faced as they opened a 2nd location during a global pandemic, in a different state, across town, in your existing brewery and finally todays episode…across the state. This last episode…

1
Episode 060 - Rob Brennan - Supermoon 45:02

1y ago45:02

45:02

This brewery has been super lucky as it has grown in a Milwaukee Suburb. What started out as a house the brewer/owner and his family lived in later turned out to have been zoned as a brewery 100 plus years earlier when the house was built. This home brewer who found his passion for beer at a Friday Night Fish Fry at another Milwaukee brewery. Each …

1
Episode 058 - Craft Drinks Passport by Craft Notes - Matt Dowgwillo 48:08

1+ y ago48:08

48:08

We have all become familiar with the beer passports that many states and regions have. The process is a lot like this, stop in a brewery, order a drink, get your book stamped and head off to the next location. It is a great way to see your state, visit breweries you might not have visited without the passport, have some fun and meet some interestin…

1
Episode 057 - You Know You're Soaking In It.... 26:45

1+ y ago26:45

26:45

You might not be able to drown your sorrow at this episodes location, but you could sure soak them away, in beer! Yes, soak away your sorrows, or just about anything else. Beer, as many of you know, has for centuries been brewed not only for our drinking enjoyment, but for its medicinal properties. The Trappist monks of Belgium first began brewing …

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Episode 056 - Opening A Second Brewery In Your Existing Brewery? 43:52

1+ y ago43:52

43:52

As part of our series on breweries opening a second location, we have episodes with Mike Doble about opening a second location during an epidemic (episode 48) and recently we launched our episode with Morgan Halska and Ryan Bandy of Indeed Brewing as they share information about opening a 2nd brewery in another state. In this episode we are talking…

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Episode 055 - Opening A Brewery In A Different State - Indeed Brewing Company 55:43

1+ y ago55:43

55:43

It started out as a conversation and has evolved into a three-part series of multiple location breweries. In episode 48 we discussed with Mike Doble of the Explorium Brewpub the challenges with opening a 2nd brewery across town. Not only did Mike open a new brewery across town, but he did so during the covid shutdown. The podcast we are working on …

1
Episode 054 - Ayla & Tim Guild - The Hive Taproom 48:41

1+ y ago48:41

48:41

The Taproom is a lot like their hives. From the outside it looks pretty laid back, but when you look inside there is a buzz of activity. Many breweries talk of community and buying local, but this brewery is different in so many ways. There are few that can say they have 2 thriving communities they serve. The one they live and work in, and the one …

1
Episode 053 - Zac Triemert - Brickway Brewery & Distillery 22:44

1+ y ago22:44

22:44

If his voice and his story sound vaguely familiar it is because he was our very first guest on the Market The Brew Podcast 52 episodes ago. Since then, he has grown both professionally and personally. One of the biggest changes came recently and the podcast notes show him with his new wife as they honeymooned on the Amalfi Coast of Italy. Great wea…

1
Episode 052 - Tyler Sallee - The Nosey Neighbor Brewing Company 36:02

2y ago36:02

36:02

We have shared stories from many accomplished brewer’s whose journey started with a home brew kit they received as a gift. Many can still remember the first beer they brewed and like today’s guest, kept a journal of all the beers they have brewed since receiving that first kit. All have taken different but similar paths in their careers to get wher…

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Episode 051B - Continuation of How To Build A Successful Brewery Retail Apparel Program 44:55

2y ago44:55

44:55

This brewery is located in a county that until recently had been a dry county in central North Carolina. But in July 2008, voters decisively passed a referendum allowing beer, wine, and mixed beverage alcohol to be sold in the city for the first time in nearly sixty years. Almost 7 years later a schoolteacher and a Lowes manager who became friends,…

1
Episode 051A - How To Build A Successful Brewery Retail Apparel Program 43:20

2y ago43:20

43:20

This brewery is located in a county that until recently had been a dry county in central North Carolina. But in July 2008, voters decisively passed a referendum allowing beer, wine, and mixed beverage alcohol to be sold in the city for the first time in nearly sixty years. Almost 7 years later a schoolteacher and a Lowes manager who became friends,…

1
Episode 050 - Opening Days Before The National Shutdown - Johnnie Levin - Front Page Brewing 35:15

2y ago35:15

35:15

Front Page Brewing Company opened its doors in beautiful, historic Downtown Bartow, FL in 2020. Founded by Johnnie and Bill Levin, Front Page was created to provide a gathering place for the local and greater communities to enjoy brewed on-site quality craft beer and socialize. After semi-retiring from corporate life, Johnnie was looking for someth…

1
Episode 049 - Beer School - Kevin Wright - Third Space 29:58

2y ago29:58

29:58

The Founders of Third Space Brewing, a thriving small business in their hometown, are Milwaukee natives with a passion for creating great beer. They first met at their third space–Camp Minikani, a summer camp located along the shores of Lake Amy Belle in Hubertus, Wisconsin. Andy Gehl, Co-founder and Director of Sales and Marketing, is a recovering…

1
Episode 048 - Opening a 2nd Location during a Global Pandemic - Mike Doble - The Explorium Brewpub 38:53

2y ago38:53

38:53

In 2020 the USA Today rated Milwaukee as the 2nd best beer scene in the US second to St Louis, MO. One of the breweries that helped Milwaukee make this list is The Explorium Brewpub. Mike Doble, like the beers he brews, is deep and complex on the inside and wrapped in a playful and unpretentious exterior. If you live in the Milwaukee area you are f…

1
Episode 047 - Christian Layke - Silver Branch Brewing's Merger News 41:54

2y ago41:54

41:54

You might notice this episode’s guest Christian Layke as he and his business partner Brett were the guests on our last podcast that posted on June 14, 2018. A lot has happened in the world since that last episode, and we have invited Christian back to talk about the past 4 years and to talk about their future. Listen in as Christian shares some exc…

1
Episode 046 - A Few Minutes With Andrew Coplon 28:33

2y ago28:33

28:33

Having spent the past 20 years managing a foodservice that oversees large events at sports and entertainment venues across the country, Andrew learned that it's about more than just a baseball game or concert. It's about creating an overall exceptional customer experience. Andrew has taken this belief and combined it with his passion for craft beer…

1
Episode 045 - Meet The New Hosts - The Klevens 14:02

2y ago14:02

14:02

Living in Milwaukee has led us to discovering some great beers and even better breweries. We wanted to find a way to share all of the places we have found with our family and friends, which led us to our Instagram page @TheKlevensBrewTour. This page has introduced us to incredible people in the craft beer community and we look forward to connecting…

1
Episode 044: A Crescendo of Convergent Brewery Collaborations 49:45

6y ago49:45

49:45

This is our first Market the Brew profile of a Brewery In Planning. Our two guests, Christian Layke and Brett Robinson, are the cofounders of a brewery that will be opening in the DC area in the next 6 months. We’ll be diving into their marketing strategy to build up excitement and visibility around their opening. What’s unique about their approach…

1
Episode 043: Using Podcasts to Share Brews, Brands, and Stories 58:59

6y ago58:59

58:59

This episode is a two-parter and it’s about podcasting as a medium to promote your brew. Have you noticed that podcasting, like craft beer, has blown up in the past few years? When it comes to beer podcasts, I find that they fall into one of three categories: beer tasting and beer drinking podcasts; beer making and brewing podcasts; and podcasts th…

1
Episode 042: Crafting Successful Events to Match Successful Beers 50:34

6y ago50:34

50:34

This episode is about driving traffic – butts in barstools. Specifically, the use of events in creating a compelling reason to come and visit. We are getting the perspective on this from two different breweries. Amanda Zivkovic is the Associate Brand Manager at Heavy Seas in Baltimore, MD. She assists in consumer promotion, tap room events and char…

1
Episode 041: Craft Happiness at Foothills Brewing 39:27

6y ago39:27

39:27

Ray Goodrich has bounced around from dream job to dream job—starting his post college life as a marine mammal trainer at Sea World. Then he decided to pick up a few Emmys by producing SCC football for Fox Sports. And now? Well now he talks beer for a living. He is the Director of Marketing at Foothill Brewing in Winston Salem, North Carolina and on…

1
Episode 040: Origin Stories: the heart and soul of a brewer's journey 32:45

6y ago32:45

32:45

This is a special compilation episode. We pull the origin stories and behind the brand stories from previous Market The Brew episodes. Here we review 6 special breweries: D.L Geary Brewing Co.; Jester King Brewery; Lakefront Brewery; Our Mutual Friend Brewing Co.; Station 26 Brewing Co.; and MobCraft Beer.…

1
Episode 039: Location Hunting: Standing On the “Brink” 42:26

6+ y ago42:26

42:26

Sarah and John McGarry are a husband and wife duo and are part of a five-person ownership/leadership team that runs Brink Brewing Company in College Hill, Cincinnati. Even though Sarah and John are located in Denver, the pair both have integral roles in the brewery’s operation. With her background in architecture and design, Sarah helped design and…

1
Episode 038: 1840 and the Wild Nature of Brewing Beer in Barrels 50:27

6+ y ago50:27

50:27

Like most brewers nowadays, Kyle Vetter got his foot in home brewing. He has been the oak manager at Aspen Brewing, where his fondness for barrel aged beer started to grow. A Milwaukee native, Kyle wanted to bring what he learned in Colorado home. He is the founder of 1840 Brewing – an urban farmhouse brewery focused on barrel aging and blending. H…

1
Market the Brew 037: Diving Deep into Partnering with Designers 43:18

6+ y ago43:18

43:18

Ryan Wheaton has been a professional graphic designer for the last 15 years. He noticed that his design style catered itself nicely to the craft beer industry and started doing freelance design in the market around 5 years ago. He has been hosting the Branding Brews podcast where he interviews experts in the beer branding space. He is currently the…

1
Episode 036: Mystery Beer Drinkers Are Helping Taprooms 31:31

6+ y ago31:31

31:31

This is Market the Brew’s covert, cloak and dagger, Mystery Shopper episode. Our gest is “Sandi” – which isn’t our guest’s real name. Since the episode deals with the private topic of sending in mystery shoppers to a brewery, our guest has their voice masked to remain anonymous. Sandi is the taproom manager at a brewery that can accommodate around …

1
Episode 035: Good Ryes Wear Black at the White Sox’s U.S. Cellular Field 14:29

6+ y ago14:29

14:29

Jeremiah Zimmer is an experienced home brewer with over ten years of work history in branding marketing and sales. A few years ago, he partnered up with Jude La Rose and Jason Maxwell to launch Hop Butcher for the World in Chicago. Jeremiah was key in getting Hop Butcher for the World’s Good Ryes Wear Black IPA into the White Sox’s U.S. Cellular Fi…

1
Episode 034: 66ers and Hangar 24 - crafting a partnership that attracts fans 19:01

6+ y ago19:01

19:01

Joe Hudson is the general manager of the Inland Empire 66ers and a native of San Bernardino. He started working at the organization in 2001 in food and beverage. After attending the University of Utah, he was promoted to Assistant General Manager in 2010, and then in 2012 assumed the day to day operations of the club. His focus as General Manager i…

1
Episode 033: Third Space Brewing: In the Shadow of Miller Park 45:21

6+ y ago45:21

45:21

Andy Gehl, spent a few years bouncing around trying to find a passion to drive his life before the beginnings of Third Space Brewing came to be. Andy met Kevin Wright, Third Space’s Head Brewer and Co-founder, twenty years prior when they were camp counselors at a summer camp. Kevin went to brewing school at UC Davis and ended up at Hangar 24. Mean…

1
Episode 032: Influencer Marketing: Outreach to fans who reach out 46:00

6+ y ago46:00

46:00

Daylen Dalrymple is the Marketing and Digital Communications Manager at Stone Brewing based in San Diego where she oversees social media strategy and content, helps foster influencer and brand partnerships, and steers her team toward tools to help Stone execute their goals including being the standard bearer of independent craft beer. She was born …

1
Episode 031: Social Media Roundup 23:55

6+ y ago23:55

23:55

In this episode we are trying a different format than the usual Market The Brew Podcast. I’ve been wanting to do a Round Up Episode because I like to hear different perspectives on a topic. A Round Up is where you have different people give their answer to the same questions. I asked several friends of the show to participate by picking 2 of the 3 …

1
Episode 030: PR: Authentic Narratives for Unique Breweries 1:12:08

6+ y ago1:12:08

1:12:08

We have with us, Justin Baccary, the Founder + President. Like most entrepreneurs, Justin has served in every role at the brewery at some point, including bartender, salesman, delivery driver, assistant brewer, and of course, janitor. Currently, he is focused on the areas of operations, human resources, accounting, and managing a growing wholesale …

1
Episode 029: Beer Tourism: the Sacramento Beer Frontier 44:08

6+ y ago44:08

44:08

Aaron O' Callaghan is a Sacramento native. This dude is into travel, beer, curiosity, and conversation! He has a background in environmental biology, freshwater systems, and mapping, which you’ll find out has come in handy in his current endeavor.He is the creator of the Sacramento Beer Frontier.

1
Episode 028: The Magic of Brewery Rebranding 32:41

7y ago32:41

32:41

Matt Henderson hails from Verona, Virginia and is a graduate of Hampden-Sydney College with a B.S. in Biology. After college, Matt worked for Scott Fly Rods in Colorado for a few years. He ended up back in Virginia in 2012 working the bottling line at Blue Mountain Barrel House, where he worked his way to his current role as Assistant Director of B…

1
Episode 027: Oh Beautiful Beer: highlighting the best in craft beer design 28:52

7y ago28:52

28:52

Harvey Shepard fell in love with beer packaging as a kid after gazing upon a Coors Light bottle shaped as a baseball bat. During his college years, Harvey needed a portfolio to showcase his graphic design work. Many portfolios at the time piggybacked on blogs, so he launched Oh Beautiful Beer – a blog showcasing innovative and well-designed craft b…

1
Episode 026: Cicerone: ensuring the beer is being served as the brewer intended 30:41

7y ago30:41

30:41

Our guest today is a Certified Cicerone®. He’s a cookbook author. He’s been marketing a small lifestyle company for over 10 years, has worked in media, and is an avid home brewer. This experience lead him to Cicerone in 2015 for a newly created marketing role.

1
Episode 025: Power to the Mob - Beer Crowdsourced by Craft Enthusiasts 40:53

7y ago40:53

40:53

This episode's guest, Henry Schwartz, began his entrepreneurial career at age 13 by following his passion for skateboarding. This lead to him owning and operating, while a teenage, Board to Death Skate Shop. He had the skate shop until he went to the University of Wisconsin at Whitewater to Study Entrepreneurship and Spanish. Upon graduation, he st…

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