Episode 032: Influencer Marketing: Outreach to fans who reach out

Market The Brew

Daylen Dalrymple is the Marketing and Digital Communications Manager at Stone Brewing based in San Diego where she oversees social media strategy and content, helps foster influencer and brand partnerships, and steers her team toward tools to help Stone execute their goals including being the standard bearer of independent craft beer. She was born and raised in Washington DC, ordered her first Arrogant Bastard Ale in an east village bar in 1999, and has been dedicated to spreading the gospel of craft beer ever since.

Francesca Jasinski was born and raised in Grand Rapids and she has no shortage of affection for her West Michigan homeland. She graduated from Grand Valley State University in 2006 with a BA in Philosophy and began working in mental health with the intent to eventually pursue a Master’s degree in Social Work. Instead, after developing a strong appreciation for craft beer, she started working for Founders Brewing Co. in 2007 and never looked back. She worked as a server and a taproom manager before landing in her current role as PR & Communications Assistant.