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All organisations are fundamentally in the business of behaviour change. But how well does your organisation understand behaviour? In “The B-Word”, Deloitte’s global Behaviour First leader James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be huma ...
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Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
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Lisa Cummings helps you lead teams, build your work culture, and improve relationships with CliftonStrengths A.K.A StrengthsFinder. The "Lead Through Strengths" podcast was created for you if you're ready to stop taking the "path of most resistance" at work and in life. It sounds silly, yet it happens all the time when people get focused on fixing their weaknesses. It doesn't have to be so hard. Stop focusing on what's broken about you. Lisa Cummings, the host, is a Gallup Certified Strength ...
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Have you ever heard that we only use 10% of our brains? That the brain's right hemisphere is creative and the left hemisphere is logical? Or that we all have a lizard brain, a mammal brain, and a human brain? All of these statements have one thing in common....they're #neurobollocks. In this episode, James talks to UCL Neuroscientist Joe Devlin abo…
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Every organisation, including yours, is in the business of behaviour change. But is your organisation willing to try new ideas, test and learn, experiment? In this episode, James talks to author and behavioural science pioneer Matt Wallaert about Don Draper, Steve Jobs, actuaries, toddlers, and the power of humility. There's even a bit of David Att…
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No. Non. Não. Nein. Nej. Nie. La. It's a simple word. Why do so many of us find it so difficult to say? In this episode, James is joined by Professor Vanessa Patrick to talk about how to say "no" more effectively, whether you've been asked to work on your birthday, to marry someone live on the big screen at a football game, or indeed to shoot a ran…
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More. Faster. Sooner. The modern world of work is all about productivity. What if the secret of increasing productivity was actually the last thing youd think of? In this episode James meets Dale Whelehan, CEO of 4 Day Week global to talk about Frederick Winslow Taylor, Josef Stalin, Richard Nixon, Pink Floyd, Sisyphus, and why less really might be…
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How can organisations use experiments to get better outcomes? What role does behavioural science play in the fight against climate change? What can we learn about human nature from the movie Don't Look Up? Experimental Economist Christina Gravert joins James to discuss the benefits of trial and error and how behavioural interventions can help in th…
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Do the 5 Stages of Grief really apply to organisations? Is the Myers-Briggs Type Indicator just a work horoscope? How effective is corporate training? And what can Bob Geldof teach us about strategy? James talks all things organisational change with author and management myth-slayer, Paul Gibbons.By James Healy
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How many Facebook friends can you have? Do friends have benefits? What's the point of gossip? What does an increasingly globalised, virtual world mean for human relationships at work and for wellbeing? In this episode James is joined by Evolutionary Psychologist Robin Dunbar to discuss the profound influence of our relationships on human evolution …
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Should we be concerned about our data being used to nudge our behaviour? How can organisations ethically use behavioural data to make work more effective and more enjoyable? What does Jurassic Park tell us about behaviour change? And why are conspiracy theories so compelling? In this episode, Patrick Fagan, formerly Chief Psychologist at Cambridge …
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What does hybrid working mean for employee wellbeing? What really makes us happy at work? How do organisations maintain culture in a virtual world? What does inclusive leadership look like? And can Behavioural Science help you ask for a pay rise? As we emerge from a 2 year experiment in virtual working, the world of work looks very different. Grace…
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If you want to register directly, you can find the next CliftonStrengths training at https://leadthroughstrengths.com/events/ To stay up on the latest quarterly training events as they're posted, I recommend joining our email list at https://leadthroughstrengths.com/challenge/ Other resources from the episode: Make your More Of List - https://leadt…
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How can we make our organisations more human? Is human behaviour really just an elaborate plumbing problem? What can Depeche Mode teach us about human nature? In this episode James is joined by Dilip Soman to talk about behaviourally-informed organisations, what HR can learn from marketing and engineering, the role of psychology in better understan…
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Every organization is fundamentally in the business of behaviour change. Why do they find it so hard? What can organisations learn from an academic discipline usually associated with exotic tribes? How did an expert knowledge of Tajik wedding rituals help predict the Global Financial Crisis? What does WWE wrestling tell us about the 2016 US electio…
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How can thinking small help us achieve big things? What can organisations and individuals learn from a decade of applied behavioural science in government? Can a rival team’s football shirt really help your gym attendance? In our first episode, James talks to the Behavioural Insights Team's Rory Gallagher about how small changes can lead to really …
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In this episode, Katana Lemelin chats with one of our newest team members, Shiann Hagan, about her recent degree from ECU, how she’s settling into the Clicksuasion family, and what she’s love about her work with a few fun questions to get you thinking. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She con…
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In this episode, Katana Lemelin discusses how to craft marketing strategies for your Black Friday sales by prepping early, crafting an omnichannel approach, and enhancing your customer service and efficiency. Use consumer behavior to tailor your marketing towards expected trends and expectations for the 2021 shopping season. PODCAST HOST BIO Katana…
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In this episode, Katana Lemelin discusses three tips you can take to improve the data you receive from your website. This is more than 1’s and 0’s or your browser history. Katana explains the benefits of using Google Analytics to gather data on your consumer’s behavior, the importance of setting measurable KPIs to meet your goals, and how to use th…
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CliftonStrengths for Managers Report See your Top 10 talents, and how they might help or hinder your personal leadership https://store.gallup.com/p/en-us/14216/cliftonstrengths-for-managers Attend our Open-To-The Public StrengthsFinder Training https://leadthroughstrengths.com/events Book a Private Training Event https://leadthroughstrengths.com/st…
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3 Steps to Apply Personas to Social Media Marketing In this episode, Katana Lemelin shares three steps you can take to apply personas to your social media content. Katana discusses how to define your audience, craft buyer personas, and apply them to social media posts. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuas…
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UNCLE STEVEN CAME TO TOWN Join Katana Lemelin and four core Clicksuasion team members for a discussion about the secretive operation codenamed ‘Uncle Steven's Visit'. On the show with Katana are Anna Silverman, Catie Fromnecht, Cyndi Fifield, and Michael Barbera. This podcast is a conversation about Clicksuasion's acquisition of Novae Design Group,…
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YOUR RECAP OF FIVE POPULAR CLICKSUASION EPISODES A Clicksuasion recap of 5 previous podcasts covering behavioral constructs such as the importance of time, money management, life-work balance, and consumer marketing trends for 2021. Katana Lemelin recaps discussions from guest speakers such as Dan Pink, Dan Ariely, Michael Barbera and Crystal Suett…
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If Someone Refuses To Participate In StrengthsFinder, Invite Them To The Session Anyway Maybe it was a bad experience with another assessment tool, or the thought that another assessment is unnecessary. But if someone in your team refuses to participate in StrengthsFinder, it helps to gather insights behind the “why.” Chances are you can form or of…
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Influencing Strengths Not Part Of Your Top 5? Chill, You're Not Alone It’s totally normal for you or your team to hope for a balanced distribution of themes across all four domains of strengths: strategic thinking, relationships, executing, and influencing. You may think that you are not as productive and effective if you lack the talent themes fro…
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Catie Fromknecht discusses how consumers may change their spending habits, buyer FOMO, and marketing tactics that may help brands capitalize on this anticipated increase in consumer She shares how consumers are likely to increase their spending following the pandemic to make-up for experiences missed during quarantine. SPEAKER BIO Catie Fromknecht …
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Team Questions and Active Listening Impact Strengths Based Conversations At Lead Through Strengths, our StrengthsFinder events are designed to help you dial deep into your strengths so you can understand yourself better and strengthen team performance. What better way to launch this goal into action than through meaningful activities and strengths …
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Applying Strengths For Sales Teams Can Boost Performance If you look over those moments where you closed a deal or knocked out a killer proposal, you were likely in the zone. That whole idea of "flow" or being in the zone - it's a clue to your greatest strengths. Work feels effortless because either you were at your genuine best or you were dealing…
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In this Episode Michael Barbera shares the results of several studies that identify how people perceive yard signs at their property and the home service providers who use them. Additionally, he discusses best practices for home service providers when located at client sites. Bio Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, i…
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What's the first step after the CliftonStrengths assessment? The StrengthsFinder Test, StrengthsFinder training, and the StrengthsFinder 2.0 book are all a wealth of resources for uncovering what your top talent themes are, and how you can apply them. After your team gets their results, the next step by many teams is to focus on learning about each…
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Managing To People’s Strengths, A Simple Path To Better Performance This topic opens a series of interviews featuring Lead Through Strengths facilitator Joseph Dworak. Now this particular episode looks at the value of workplace conversations, especially when the team is remote. People have never been more hungry for human connection than today. In …
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Strengthen your relationship with customers through inspiring, clear, and relatable message framing. This webinar is designed to provide insights that could be applied to your organization’s brand with behavioral marketing, engaging visuals, and framed messages crafted to bolster brand awareness. This Clicksights webinar will focus on five current …
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