Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
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Learn from your favorite indie hackers as they share hard-earned lessons and tall tales from their data model journeys! Brought to you by Xata — the only serverless data platform for PostgreSQL.
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Benedikt and Benedicte talk about this year’s unusual summer pace, bug fixing, and more. With most people going on vacations during the summer, businesses usually anticipate things to slow down a bit for the season. But unlike previous years, it looks like businesses are not seeing much of a summer slump this year. Benedikt and the Userlist team ha…
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A summer of heat waves, tropical storms, and everything in between
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33:35
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Benedicte shares stories from their summer at the cabin. Benedikt talks about their latest product improvements. The summer brought nice summer nights and tropical storms in Scandinavia, giving Benedicte and her pirate family some memorable cabin office life experiences. She also shares that they’ve fixed up a part of their property and listed it o…
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The What, Why, & How of Data Modeling with Dan Singerman
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Today, we’re joined by Dan Singerman, founder and director of Reason Factory. He talks to us about why you should consider the user’s mental model when creating software, why it’s important to have consistent vernacular across your system, and more. Reason Factory Follow Dan on Twitter Chapters (00:36) - Dan’s background and what his consultancy do…
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Simplifying Developers’ Lives with Ivar Østhus
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Today, we’re joined by Ivar Østhus, CTO and co-founder of Unleash. He talks to us about the inspiration behind Unleash, why they have two different APIs in their platform, and more. Unleash Check out Unleash on GitHub Follow Ivar on Twitter Follow Unleash on Twitter Chapters (00:33) - What is Unleash? (01:05) - Tall tale about the inspiration behin…
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It’s another bittersweet episode as our hosts talk about wins and some sad news. Whee! wins the Oslo environmental prize Queen Raae and her family on the way to the cabin office The past couple of weeks have been a whirlwind for Benedicte: attending Lillian’s flute recital, spending a spa day with Salma (@whitep4nth3r on Twitter) in Larvik, and tra…
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Today, we’re joined by Anthony Eden, co-founder of DNSimple. He talks to us about the difference between DNS and domain registration, what ephemeral data is, and more. DNSimple How DNS Works Follow Anthony on Twitter Connect with Anthony on LinkedIn Chapters (00:35) - What is DNSimple? (01:24) - DNS versus domain registration (02:44) - DNSimple’s t…
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Benedikt shares a bittersweet update at work. Benedicte talks about Whee. Whee The Userlist team went into hiring mode these past couple of weeks as a team member will be saying goodbye soon. On the upside, Benedikt has successfully completed the drum course and will be rewarding himself with some new gear. Benedicte shares how Whee works, and the …
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Today, we’re joined by Mathias Hansen, co-founder of Geocodio. He talks to us about the challenges of dealing with geodata, how opening up data helps improve accuracy for everyone, and more. Geocodio Follow Mathias on Twitter Chapters (00:52) - What is Geocodio? (04:01) - Geocodio’s tech stack (06:46) - Data models and flexible pricing (10:13) - Ch…
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A Journey from SaaS to Self-Discovery with Shai Schechter
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Shai Schechter chats with Benedikt and Benedicte about his journey with RightMessage and what he’s been up to these days. Feelings Wheel Follow Shai on Twitter Check out Shai’s website Explore Shai’s reading list Both coming from software backgrounds and coming into the online marketing world, Shai and Brennan created RightMessage to have marketing…
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The Two Hard Things in Software Development with Benedikt Deicke
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Today, we’re joined by Benedikt Deicke, co-founder and CTO of Userlist. He talks to us about why naming things and cache invalidation are hard, why it’s a good idea to denormalize your data sometimes, and more. Userlist Real Time Analytics with PostgreSQL Follow Benedikt on Twitter Follow Userlist on Twitter and LinkedIn Visit Benedikt’s website Ch…
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Benedicte enjoys the mix of remote and in-person activities that comes with her several fractional roles. Benedikt tries to get back into the work groove. Whee Urlbox Benedicte is enjoying the mix of her fractional roles with Outseta and Whee, giving her the best of both worlds of remote and in-person work. She also shares details about their upcom…
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Today, we’re joined by Anna Maste, exited founder of Boondockers Welcome and current founder of Subscribe Sense. She talks to us about what you need to be mindful of when building two-sided marketplaces, why it’s important to make many-to-one relationships from the get go, and more. Boondockers Welcome Subscribe Sense Check out Anna’s Christmas son…
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To celebrate our 200th episode, Benedikt and Benedicte take a look back at their journey since 2019 and how these milestones have shaped where they are today. Userlist Whee POW! Queen Raae & Family on YouTube Follow Benedikt on Twitter Follow Benedicte on Twitter Follow the Slow & Steady Podcast on Twitter…
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SaaS Pricing and Data Models with Pierre de Wulf
25:54
25:54
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Today we talk to Pierre de Wulf, the technical co-founder of ScrapingBee. He talks to us about how they arrived at 36 different pricing data types, the difference between plans and subscriptions, and more. ScrapingBee Follow Pierre on Twitter Follow ScrapingBee on Twitter Chapters (00:44) - What is ScrapingBee? (03:56) - The evolution of ScrapingBe…
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Permissions, Scopes & Roles with Monica Lent
30:44
30:44
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Today, we’re joined by Monica Lent, founder of Affilimate. She talks to us about why you should always start with an array, the importance of storing data in the right format and database from the beginning, and more. Affilimate Check out Monica’s website Follow Monica on Twitter and LinkedIn Follow Affilimate on Twitter and LinkedIn Chapters (00:2…
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Benedicte enjoys her workation in Portugal. Benedikt and the team fixed two major bugs with the help of a user. Data in the Wild Subscribe to Queen Raae’s YouTube channel Benedicte has been enjoying the slow life in Portugal for the past two weeks, enjoying the beach while still able to get some work done. She’s still polishing her latest services …
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Be persistent but in a polite and non-spammy, annoying way
30:35
30:35
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The Userlist team is seeing some progress with their sales process. Benedicte has some ideas of how to refine her live streaming service. Things are moving forward sales-wise for Benedikt and the Userlist team, sending a few custom-priced enterprise quotes in the past few weeks. Benedikt also shares his takeaway from his recent chat with Monica Len…
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Benedicte is feeling playful with her latest service and project ideas. Benedikt makes it through a stressful week. Should Benedicte and Ola get the Caravan? Let them know in this thread. Mastering live streaming as a content creation flywheel for a couple of months now, Benedicte is now finalizing the details of her latest service for fellow dev f…
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Benedikt and the Userlist team celebrate a significant financial milestone. Benedicte leans into the human aspects of content creation. Join Benedicte’s biweekly live streams on YouTube Check out MixPod’s revamped web design Despite experiencing a few hiccups with their bank account and Stripe, the Userlist team celebrates a financial milestone as …
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We have Brian back on the show this week and tells us what he’s been up to. JobLens — Brian’s product The Age of Spiritual Machines — a book by Ray Kurzweil Spiritual Machines — an album by Our Lady Peace Episode 131: Brian is back in town, literally Episode 120: We Have a Contest Winner! Follow Brian on LinkedIn More than a year since he was last …
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Holidays, birthday bonanzas, and 2024 goals
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Benedicte talks about the fun during the holiday season. Benedikt shares his 2024 goals. YearCompass — reflect on the year and plan the next one Docs for Developers Despite feeling a bit all over the place, Benedicte and her family had a lot of fun during the holidays. With their newly renovated house, they were able to host about 30 people for the…
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Visual workflows is now on Product Hunt 🚀
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Benedikt and the Userlist team launch their visual workflows feature. Benedicte shares why she now enjoys collaborations. Support Userlist’s visual workflows on Product Hunt Queen Raae’s viral Ikea clip Buy Back Your Time — a book by Dan Martell After two and a half months of sprinting, Benedikt and the Userlist team finally launched their visual w…
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Benedikt remains in crunch mode. Benedicte and her pirate family are back to streaming. Still working on their visual workflow builder, Benedikt and the Userlist team are still in crunch mode. The velocity has been crazy as they were shipping stuff super fast like adding new node types in just a couple of hours. Benedicte, together with her pirate …
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Benedicte and Benedikt share updates on Userlist's upcoming visual workflow builder as well as Benedicte's new project, MixPod. Benedicte's Halloween Dinner Amazing CSS Demos Benedikt talks about the progress on Userlist's new feature, and how setting deadlines increases stress, but helps prioritizing what's important. Benedicte shares recent chall…
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Benedicte and Benedikt talk about their updates from the past three weeks, washing machines, winter preparations, and more. Sign the new letter to the U.S. Congress regarding Section 174 Buy Back Your Time — a book by Dan Martell Four Thousand Weeks — a book by Oliver Burkeman Despite crashing into her vacation, Benedicte was still able to chill wi…
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Benedicte and Benedikt talk about the old hobbies they’ve picked up and other updates from the week. Here’s Michael and Benedikt on day 1 of their drum challenge POW!, Prune Your Follows — Queen Raae’s app projects MicroConf Europe Things are going great for Benedikt and the Userlist team: they’re currently migrating to their new email service prov…
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Benedikt comes back from summer vacation. Benedicte grapples with Gatsby and Jamstack “dying”. End of summer, end of Gatsby? Jamstack is Dead…Or Is It? Coming back from his three-week vacation, Benedikt is feeling relaxed and recharged. On his first few days back, he was able to work on the proper solution for their issue with large broadcasts. Wit…
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Benedicte talks to Geoff about the marketing experiments they’re doing this fall. Outseta Follow Geoff on Twitter Watch the productive morning routine video Tailwind fake businesses Now that the business is a bit more stable, Geoff’s putting his focus back on marketing. He shares the three marketing experiments they’ll be doing later this year: “cl…
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Benedicte and Benedikt take on the challenge of #SummerofUITweaks for their products. Let us know if you’re joining the #SummerofUITweaks on this thread Currently enjoying the last weeks of the European summer, Benedicte is loving the “chilling but still getting work done” vibe. Aside from implementing UI tweaks, they’ve also been working on the We…
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Database constraints with Andrew Atkinson
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Benedikt talks to Andrew Atkinson about different types of database constraints and his upcoming book. Read the tweet that triggered this interview Learn more about High Performance PostgreSQL for Rails Check out Andrew’s blog Follow Andrew on Twitter Andrew Atkinson is a staff software engineer at Fountain who is very passionate about Ruby on Rail…
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When do you bring out the bootcamp general?
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Benedicte thinks about the best way to update docs. Benedikt gets excited about their product development. Get a sneak peek of Benedicte’s second floor Benedicte thinks about the best way to update Outseta docs without creating a big bang project. She’s also working on a pitch for version 2.0 of Prune Your Follows. While Michael and Jane were away,…
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Benedikt shares a major life update. Benedicte gets things wrapped up before vacation. Things were slow for Benedikt last week in preparation for his big day. Despite the slower pace of things, the Userlist team accomplished a few things: they worked on their message rendering refactoring, and made progress on their trigger unification. Feeling a b…
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Benedikt and Benedicte have finally met in person in Athens. Benedikt had a great time at the recent Rails SaaS conference where he was able to meet up with his Userlist co-founder Jane, and Benedicte. Now back in Germany and fully recovered, he’s catching up with his work at Userlist. The past few weeks have been filled with travels for Benedicte:…
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Benedikt prepares for his upcoming Rails SaaS Conference talk. Benedicte visits her old university town. Rails SaaS Conference Four Thousand Weeks — a book by Oliver Burkeman Recording from Trondheim this week, Benedicte is back in town to serve as an external reviewer of the university’s IT Master Program. Her exploration of the university town fe…
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Benedicte thinks about how to move forward with Prune Your Follows. Benedikt starts working on their conversion goals feature. Prune Your Follows @levelsio’s tweet that gave Prune Your Follows more following The new Twitter API has changed the rules of the game, which makes Benedicte think about options on how to move forward with Prune Your Follow…
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Benedikt ponders on adding a now page for Userlist. Benedicte gets excited about an upcoming upgrade to their property. Check out Lillian’s mmm.page After getting feedback from churned users, Benedikt thinks about having a changelog or now page so that users could check for Userlist product developments. They’ve also just shipped their latest featu…
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Anthony Eden chats with Benedicte and Benedikt about DNSimple, marketing, how they delegate decision making in their team, and more. DNSimple Follow DNSimple on Mastodon Follow Anthony on Twitter, Mastodon, and LinkedIn When Anthony and his brother created the product in 2010, they had developers in mind from day one. And unlike other domain regist…
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Benedicte takes it easy this week as she nurses a cold. Benedikt thinks about how to market their latest feature. Search three ways with Xata: Partial Match, Fuzzy Full-text, and Semantic (AI) Let Benedicte know if you would you like a “Clean code makes Benedikt happy” sticker or shirt Now sick for a third time in recent weeks, Benedicte talks abou…
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Benedikt and Benedicte talk about her new role and the dangers of Section 174. Episode 157: Outseta with Geoff Roberts Read Michele Hansen’s thread about Section 174 Sign the Small Software Business Coalition Letter to the U.S. Congress With all her little side quests across the years, things are culminating for Benedicte as she recently became Out…
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With things now clicking, Benedikt makes great progress with their reporting feature. Benedicte pitches an old idea to some hip hop celebrities at the library. Lillylabs’ Tram Ride Audio on GitHub Check out Oslo Stories (in Norwegian) Lillylab’s Oslohistorier on GitHub See what Brian's up to on LinkedIn A total turnaround from last week, Benedikt f…
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Benedicte dreams of having a small content team. Benedikt uncovers more complications with building the reporting feature. Data in the Wild Ep. 2 with Pierre de Wulf of Scraping Bee Currently working on a couple of content projects, Benedicte’s dreams of having a small content team that can help with the editing and remixing. She also celebrates an…
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Benedicte enjoys some forced relaxation. The Userlist team launches the type support for the condition builder. Data in the Wild Ep. 1 with Monica Lent of Affilimate See the type support in action After falling at horse camp the other week, Benedicte enjoys some “forced relaxation” following her doctor’s orders. And now that the “no screen time” da…
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Benedicte brainstorms titles for their upcoming podcast series with Xata. Benedikt runs into issues with deleting large amounts of data. Add your suggestion for a podcast title on this thread Despite not being able to push through with their vacation as planned, Benedicte found a great mood booster by dancing this week. She reached another mileston…
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Benedikt and the Userlist team make more progress on their reporting feature. And with everything that’s going on with Twitter and Gatsby, Benedicte waits for the dust to settle. Know someone who can be interviewed on the upcoming data modeling podcast? Reach out to Benedicte via Twitter Benedikt feels excited about going to his first live concert …
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Benedikt and Benedicte talk about owning their identities and more. Atomic Habits — a book by James Clear Read Benedicte’s first article on the Xata blog Benedicte feels a little frustrated that a cold has interrupted her fitness habit. Despite this, she’s looking forward to bouncing back and taking ownership of this new fitness identity. She also …
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Don’t build your house on someone else’s lawn
33:27
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Benedicte and Benedikt discuss platform risk and more. Read Michele Hansen’s thread on why you shouldn’t “build your house on someone else’s lawn” The Embedded Entrepreneur — a book by Arvid Kahl Check out Userlist’s new blog design The Rails SaaS Conference With Twitter announcing that they’re discontinuing free access to their API, Benedicte is y…
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Benedicte tries out a new physical activity. Benedikt works on new features for Userlist. Prune Your Follows Check out Userlist’s message composer in action With the work on the message composer all wrapped up, the Userlist team is now focused on building new features. And despite having to take care of many small things last week, Benedikt was abl…
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Benedicte celebrates her big four-o with a spa day by the ocean. Benedikt and the Userlist team work on their blog redesign. It’s been a nice weekend for Benedicte: going to a local ski resort then celebrating her birthday at her favorite spa by the ocean. It’s also been a great week at work because of new and exciting things: upcoming content crea…
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Cheers to the new year! Benedicte and Benedikt look back at their 2022 journeys and set new goals for the coming year. YearCompass — reflect on the year and plan the next one Listen to our 2022 goal setting episode Benedicte was able to keep her 2022 slow and steady for the most part and was able to not get so distracted with shiny new things. For …
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Benedikt and Benedicte talk about their wonderful holiday breaks and upcoming plans for 2023. Prune Your Follows Read the TechCrunch feature about Prune Your Follows Send Benedicte a message to join the Yoga Pirates With things slowing down during the holidays, Benedikt and the Userlist team were able to successfully migrate their database to Crunc…
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