Most professional services firms are built on a foundation of technical expertise and relationships. But what happens when referrals stop coming in? You need to do 'business development' — a nebulous term that often conflates sales, marketing, operations, HR, and the kitchen sink. On the Breaking BizDev podcast, John Tyreman and Mark Wainwright break down, beat up, and redefine 'business development' for the modern professional services firm. This co-hosted commentary-style show shares stori ...
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This is my podcast about business development, entrepreneurship, side hustling and whatever else you want to call it. You will be hearing from me and many young CEOs and entrepreneurs about their businesses and life.
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Peter Csathy's podcast explores the future of entertainment, media and tech and features the entrepreneurs, executives, and creators leading the way - all with a healthy mix of mind, body and soul. Diverse stories, from diverse voices via Peter's expert analyses and exclusive interviews. Peter is an internationally recognized media, entertainment and tech expert and Chairman of Creative Media, a leading legal services and business advisory firm (creativemedia.biz). He is the author of severa ...
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One Hacker. One Business guy. Entirely confrontational. A weekly podcast on the topics of Business, Development, and Business Development.
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Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
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the brAIn - real AI intelligence for media & entertainment
Peter Csathy, media, entertainment, AI & tech expert (chairman of Creative Media)
All about how generative AI is transforming the world of media and entertainment - hosted by leading expert Peter Csathy of Creative Media (creativemedia.biz). "the brAIn" features Csathy's "insider" insights about the latest developments in generative AI and its impacts on media, entertainment, and the entire creative community. It also features interviews with leading artists, innovators, entrepreneurs, executives, and influencers. Each episode starts with Peter's humorous rundown of the l ...
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We are highly opinionated film and TV buffs, critics, writers, and journalists who spend every minute of our free time on all the streaming platforms. Each show, we watch a show or film and tell you whether they’re worth watching! The show is in 3 parts: Part 1: We gab about everything else we're watching Part 2: A NO-SPOILER zone about the main feature Part 3: A deep-dive, where we go into our faves, hangups and general wild card topics *BE A FAN* Subscribe, share, and comment! Find our ful ...
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Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!
Brad Costanzo
"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!" How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1. You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon. Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business ...
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Sunil Prasad is a passionate leader who is in his element when it comes to business. As an avid Entrepreneur and public speaker, Sunil believes in encouraging people to learn about themselves and work hard in order to succeed. It’s that simple.
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Welcome to The iQSnooker Podcast Experience which will deliver thoughts and ideas on improving your mindset to perform better in Snooker but also sports in general and even on a lifestyle scale basis!
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We promote and support the growth of professional Scrum. Scrum Facilitators helps the professional Scrum facilitators in their journey. In the podcast we discuss ideas, lessons and tools that can be helpful for Scrum Masters, Product Owners and Developers. Bringing forward ideas by interesting people from the community and our larger network.
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How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
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Welcome to Deathground Marketing's Retail Podcast. The Mobshow. In 2012 I walked out of prison. I began my 30th year, with £49 in my back pocket, no home, no job and little prospect of getting one. 6 years later I had founded chain of 27 stores across the UK on a shoestring and a backpack full of stock. We have multi million pound revenues each year and if I can do this, then you can achieve your own entrepreneurial dreams too. With the ease today of setting up a website, social media profil ...
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If you're an engineer, architect, advisor, or consultant, chances are at some point in your career you'll need to learn how to develop new business. On this episode, Mark explains how experts and firms can create a "sales competency matrix" that helps firms identify and then build competence in specific areas. He does this by mapping 6 sales compet…
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Interview: Ben Gottdiener, CEO of Narrativ (& His New SAG-AFTRA Deal)
46:59
46:59
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As part of his continuing generative AI and media-focused "the brAIn" series, Creative Media's Peter Csathy interviews CEO Ben Gottdiener, CEO of Narrativ - the company that enables users to create digital voice replicas (what some call "digital clones") using genAI. Narrativ's mission is to be the "marketplace for advertisers to license talent aud…
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1
Interview: Ben Gottdiener, CEO of Narrativ (& His New SAG-AFTRA Deal)
46:59
46:59
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Creative Media's Peter Csathy interviews CEO Ben Gottdiener, CEO of Narrativ - the generative AI company that enables users to create digital voice replicas (what some call "digital clones"). Narrativ's mission is to be the "marketplace for advertisers to license talent audio AI likenesses." And the big news is that the company just entered into a …
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Interview: Shara Senderoff, CEO Jen Music AI (& Why They Are "Ethically Sourced")
1:06:53
1:06:53
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Peter interviews Shara Senderoff, Founder and CEO of Jen Music AI. The two discuss how Jen Music's "ethically sourced" music ethos is fundamentally different than the ethos of Silicon Valley-backed generative AI music services Suno and Udio. Neither of those companies chose to seek consent from -- or give compensation to -- the artists, musicians a…
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Interview: Shara Senderoff, CEO Jen Music AI (& Why They Are "Ethically Sourced")
1:06:53
1:06:53
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Peter interviews Shara Senderoff, Founder and CEO of Jen Music AI. The two discuss how Jen Music's "ethically sourced" music ethos is fundamentally different than the ethos of Silicon Valley-backed generative AI music services Suno and Udio. Neither of those companies chose to seek consent from -- or give compensation to -- the artists, musicians a…
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1
From Research to Revenue: How to Apply Your Ideal Client Profile (ICP)
22:39
22:39
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Understand your buyers. Win more business. That's what an Ideal Client Profile (ICP) helps you do. In today's episode, John and Mark explore why understanding your ideal client profile is essential for aligning your sales and marketing efforts, and offer examples of how to apply your ideal client profile (ICP) in business development activities. On…
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Media Companies: To Litig-AI-te or License? How to Decide (& The State of GenAI Law)
54:12
54:12
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This episode features host Peter Csathy's recent roundtable discussion from Digital Hollywood's "AI Summer Summit" about the state and status of copyright law and litigation in the world of generative AI (and whether unlicensed scraping is infringement), the current status of the key cases, and how media companies and publishers should decide to li…
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1
Media Companies: To Litig-AI-te or License? How to Decide in Generative AI Cases (& The State of the Law)
54:12
54:12
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54:12
This episode features host Peter Csathy's recent roundtable discussion from Digital Hollywood's "AI Summer Summit" about the state and status of copyright law and litigation in the world of generative AI (and whether unlicensed scraping is infringement), the current status of the key cases, and how media companies and publishers should decide to li…
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EXCLUSIVE: Microsoft's CTO & Other Experts Discuss Where Generative AI Video Is Going
58:39
58:39
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This week's episode features host Peter Csathy's exclusive roundtable discussion with many of the leading players, experts and voices in the world of generative AI and video (including Microsoft CTO Andy Beach). The roundtable for Digital Hollywood's "AI Summer Summit" took place last week and focused on the state (and sophistication) of generative…
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1
EXCLUSIVE: Microsoft's CTO & Other Experts Discuss Where Generative AI Video Is Going
58:39
58:39
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58:39
This week's episode features host Peter Csathy's exclusive roundtable discussion with many of the leading players, experts and voices in the world of generative AI and video (including Microsoft CTO Andy Beach). The roundtable for Digital Hollywood's "AI Summer Summit" took place last week and focused on the state (and sophistication) of generative…
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1
25 Ways Media & Entertainment Use Generative AI Right Now
29:52
29:52
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In this week's companion episode of Peter Csathy's "the brAIn" podcast, Peter discusses 25 significant ways that the media and entertainment industry is already using generative AI right now -- but doing it "quietly" so that it doesn't rattle legal sabers or attract too much creative community blowback. It's kind of like "25 Things You Always Wante…
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1
Why the "Underdog Effect" is Killing Your Business
27:30
27:30
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Why do we always cheer for the underdog? Think about your favorite underdog story. Chances are, you want to see David beat out Goliath. Well, the same thing that gets you to root for Rudy or the Bad News Bears is the same thing that's killing your firm... In this episode, John and Mark break down "the underdog effect" and how it can cause you to ch…
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1
25 Ways Media & Entertainment Use Generative AI Right Now
29:52
29:52
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29:52
In this week's episode, Creative Media's Peter Csathy first discusses 25 significant ways that the media and entertainment industry is already using generative AI right now -- but doing it "quietly" so that it doesn't rattle legal sabers or attract too much creative community blowback. It's kind of like "25 Things You Always Wanted to Know About Ge…
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Is Generative AI "Training" on Unlicensed Copyrighted Works Infringement (or Fair Use)? How the Supreme Court Will Decide
17:40
17:40
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17:40
In this special bonus episode of Peter Csathy's companion "the brAIn" podcast, Peter tackles the fundamental issue now facing Big Tech and Big Media -- whether generative AI "training" on unlicensed copyrighted works is infringing (or is, instead, defensible fair use)? Peter gives a concise, non-legalese overview of the business and legal issues in…
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1
Is Generative AI "Training" on Unlicensed Copyrighted Works Infringement (or Fair Use)? How the Supreme Court Will Decide
17:41
17:41
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17:41
In this special bonus episode, Creative Media's Peter Csathy tackles the fundamental issue now facing Big Tech and Big Media -- whether generative AI "training" on unlicensed copyrighted works is infringing (or is, instead, defensible fair use)? Peter gives a concise, non-legalese overview of the business and legal issues involved in the leading ca…
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Content as AI "Seeds" with Endless Creative Possibilities: Point/Counterpoint
20:33
20:33
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In this week's episode of Peter Csathy's new companion generative AI focused podcast "the brAIn" (episode 3), Peter first discusses the concept -- promoted by Black Eyed Peas auteur will.i.am -- of the new generative AI era of artists as being "seeders." Gone are the days of "traditional artists" in will.i.am's view, and he uses himself as an examp…
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Content as AI "Seeds" with Endless Creative Possibilities: Point/Counterpoint
20:33
20:33
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20:33
In this week's episode, Creative Media's Peter Csathy first discusses the concept -- promoted by Black Eyed Peas auteur will.i.am -- of the new generative AI era of artists as being "seeders." Gone are the days of "traditional artists" in will.i.am's view, and he uses himself as an example of what he has in mind. Peter discusses both the significan…
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1
Enable Great Marketing With Revenue Clarity
27:31
27:31
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Your revenue projections are your firm's crystal ball. If your backlog, pipeline, and projections are organized, it can position your firm in a way to do healthy, proactive marketing to win highly profitable work. In this episode, John and Mark break it all down: How marketing can make both a short- and long-term pipeline impact How marketing's goa…
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Audio-Article: It’s actually OK to be a Scrum Purist, and this is why! by Chee-Hong Hsia
14:16
14:16
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In this experimental episode of the Scrum Facilitators Community podcast, Sjoerd Kranendonk reads “It’s actually OK to be a Scrum Purist, and this is why!” by fellow Scrum Facilitator Chee-Hong Hsia. The article explores the concept of being a Scrum purist, and after reading it, Sjoerd adds some of his own thoughts. The article starts off by addres…
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Fostering team growth and dealing with complexity through professional coaching - Maaike Klasen
40:08
40:08
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In this episode, Sjoerd Kranendonk and Maaike Klasen delve into the nuanced world of coaching within agile frameworks. They discuss the importance of contracting for coaching sessions and the distinctions between general coaching, professional coaching, and Agile coaching. Emphasizing the emotional dynamics within teams, they explore the complexiti…
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Brands Using Sora: Lawsuits 'R' Us? Legal Uncertainty Slows GenAI Adoption
17:53
17:53
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Recently, Toys ‘R’ Us premiered a new 66-second ad at Cannes Lion in the hopes of signaling to the world, “we’re back!” The company was the first significant brand to produce a major spot using Sora. Reviews of the ad itself were decidedly mixed, but the ad’s real impact may have been in the halls of enterprising plaintiff’s law firms. In this epis…
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Apple's AI "Intelligence": Safe, Secure & "Ethically Sourced" ... Or Is It? Welcome to my "the brAIn" podcast!
20:33
20:33
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Welcome to episode 1 of "the brAIn" - the podcast doppelganger to my newsletter of the same name that you can find at themediabrain.substack.com. Many of you would rather listen than read, so this is for you! Special thanks to DEVO's Mark Mothersbaugh for creating the fantastic original theme music. It's the perfect match of man and machine. For th…
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1
Revenue Pacing at Mid-Year: How Do Your Projections Stack Up?
31:41
31:41
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Midway through your fiscal year, any business is faced with one of three revenue pacing scenarios: You’re exceeding expectations You’re exactly where you thought you’d be You’re not meeting original revenue targets On this episode, Mark breaks down different ways to set revenue goals (revenue per employee, calculating potential revenue, and using a…
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1
How Exploring Neurodiversity Can Improve Work for Everyone - Anita Kalmane-Boot
34:54
34:54
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In the latest Scrum Facilitators Community podcast, host Sjoerd Kranendonk and guest Anita Kalmane-Boot discuss the importance of neurodiversity in teams. Anita shares insights on recognizing and leveraging the strengths of neurodivergent team members, and emphasizes the benefits for all team members in creating an inclusive and understanding work …
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CRM platforms like Salesforce and HubSpot were designed to sell SaaS products. Not professional services. And yet you find yourself face-to-face with a tech salesperson who presents a glimmer of hope: with a new CRM system, you'll grow revenue, your team will be rowing in the same direction, and you'll close deals faster. The reality? You're left w…
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1
7 Cognitive Biases That Shape New Business Development
29:49
29:49
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Your decisions are influenced by natural psychological forces. Whether that's deciding on which coffee size to select, or which firm to work with... cognitive bias is at play. On this episode of Breaking BizDev, John and Mark share 7 cognitive biases that shape new business development, and share how you can use them to help buyers make better, mor…
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1
What's Broken in Business Development Today?
30:16
30:16
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We're not the only ones who think BizDev needs a smack-down. For several months now John and Mark have beaten up and broken down various business development topics like prospecting, content marketing, pricing, events, proposals, referrals, and even job descriptions. A while back, we had this idea to go out and ask some friendly contacts what *they…
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Examples of Multi-Channel Prospecting Sequences
39:58
39:58
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How should experts and busy doer-sellers approach prospecting? On this episode, John and Mark share three specific examples of multi-channel prospecting sequences that your firm can put into practice right away using LinkedIn, email, and the phone: A two-week cohort-based prospecting sequence A 120-day, podcast-led prospecting sequence A post-confe…
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We talk about where we’re taking the show and how your feedback will impact our next steps. It's your chance to reach out (see the links below) and weigh in! LINKS Rochelle | Email List | LinkedIn | Twitter | Instagram Jonathan | Daily List | Website | Ditcherville | LinkedIn | TwitterBy Jonathan Stark and Rochelle Moulton
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7 Content Marketing Frameworks for Lead Generation
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34:09
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Whether you believe it or not, lead generation is possible for your firm. On this episode of Breaking BizDev, John and Mark break down 7 content marketing frameworks that can be used to generate leads in professional services: The Email Newsletter The Podcast Flywheel Original Research Influencer Co-Creation Content Darwinism Demand Capture Funnel …
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Do you know how to position your product or service? Talking Points April’s background Why positioning is important What positioning is Email for lawyers Problems caused by weak positioning How solos can identify positioning problems Choosing criteria that ensures clients will be happy in the end Positioning the business itself versus individual of…
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1
The Passion Economy with Adam Davidson REPLAY
53:17
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Why passion alone isn’t enough—we also need rigor and hard work to build a successful Passion Economy business. Rethinking your client base as a very tight, intimate group, because fewer passionate clients beat a lot of indifferent ones. How to get clear on the unique value you bring to your clients—and weave that into your business model (and mark…
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1
Benefits of Working with Fractional Consultants
25:53
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Do you really need to hire a full-time role for sales, marketing, HR, finance, or other internal business functions? In this episode, John and Mark break down the benefits of working with fractional consultants in professional services. They discuss the different scenarios in which it makes sense to work with a fractional consultant, and examples o…
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How niching down—think of it as repetition—gives you the opportunity for focused practice. Why we refer to consulting and coaching as practices. Giving yourself permission to suck—while you gradually improve. How to reframe repetition (think continual upward spiral) as practice. LINKS Rochelle | Email List | LinkedIn | Twitter | Instagram Jonathan …
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Why it’s tempting to conflate productivity with working in your genius zone (and how to think about it instead). Finding joy in “brain dead” activities (or anything necessary, but not strictly in your genius zone). The difference between light lift and deep dive genius zone activities. How to handle resistance to entering your genius zone. Why you …
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1
Roles & Skills Needed to Win New Business
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In this episode, John & Mark explore the variety of roles and skills needed for professional services firms to develop new business today. Having strengths across both marketing and sales is essential for driving business growth. This conversation covers: Key marketing roles like digital marketing specialist, web developer, graphic designer, and ma…
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1
The Pros And Cons of An Application Process
40:35
40:35
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When you want to use an application process to screen potential clients and group members. The particular challenges applications present (and a few work-arounds). Why conversion rates are much higher when using applications to “gate” your service. How to use an application process to enhance the experience of your ideal clients and buyers. LINKS R…
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How to use pricing as a tool to niche down your audience. Why engaging clients BEFORE they have the big problem you solve seldom works. Becoming aware of the stories you tell yourself about money—and how they impact your pricing and packaging. Why it’s not unethical to charge top dollar for your services (and one solution if you balk at increasing …
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1
Prospecting for Doer-Sellers: Targets, Tools, and Techniques
36:05
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John and Mark provide an in-depth look at effective prospecting targets, tools, and techniques for doer-sellers in professional services firms—a critical part of the lead generation toolkit. Here are the key points covered in this conversation: Prospecting involves proactive outreach to uncover new opportunities and lies on the sales side of market…
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How the books you read as a child can help chart the course of your life. The business and leadership books we found at EXACTLY the right time for each of us. Why the right biographies, self-help and inspirational books (and other non-conventional business books) can lead to business break-throughs. How the personal nature of what we get from books…
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1
10 Ways to Suck at Conferences/Events, and How to Do Better
34:33
34:33
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On this episode, John and Mark share 10 ways to suck at conferences and events for professional services firms: Just show up Write a big check for a sponsorship and then send a couple people to “network” Don’t set goals Never try to speak or present at a conference Do zero pre-event outreach or post-event follow-up Never, ever research the event au…
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Why this is not “slimy selling,” but genuinely providing value to the people you want to serve. The role of business development in “whale” B2B models (and how it fuels high-end consulting practices). Using LinkedIn to discover your ideal people and leverage your interactions. A handful of examples using in-person conferences as part of your busine…
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