Best Bizdev Podcasts (2024)

1
Mastering BizDev in Your Career: From Junior Practitioner to Managing Partner 31:06

7h ago31:06

31:06

The role you play in developing new business changes as you grow throughout your career. Whether you're a junior practitioner, mid-career professional, or seasoned industry veteran, this episode is for you. John and Mark explore how firm employees—regardless of tenure—can (and should) contribute to developing new business. In this conversation, we …

1
Incorporating Founder-Led marketing & Sales Into Your BizDev Strategy | Megan Bowen on Becoming a Hiring Machine 49:12

18d ago49:12

49:12

From Becoming a Hiring Machine “In this episode, Sam is joined by Megan Bowen, CEO at Refine Labs, to talk about the power of founder-led marketing and sales. Refine Labs is the definition of a founder-led company, with founder and former CEO Chris Walker's persona being the building block. Throughout the conversation, Sam and Megan discuss founder…

1
Snacks 29: Remarketing Experimentation 12:14

3h ago12:14

12:14

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Experimentation - how to stay ahead of the game, create new campaigns with existing content, playing with format and where they see things heading in the future. See the video on our ⁠⁠…

1
The CEO LinkedIn Playbook | Megan Bowen on The Founder-Led Marketing Show 50:04

3d ago50:04

50:04

From the Founder-Led Marketing Show: “Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs. In this episode we are talking about: - The Biggest Challenge from COO to CEO - The CEO LinkedIn Playbook - How to Co…

1
Snacks 28: Remarketing Measurement & Budget Allocation 15:39

2d ago15:39

15:39

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Measurement - how to keep an eye on analytics and what trends to learn from, Budget allocation - what percentage to typically invest in each ad type, and Experimentation - different tes…

1
Do This Before Starting Paid Ads in B2B| Megan Bowen on Breaking B2B 45:08

4d ago45:08

45:08

From Breaking B2B: ► Is it really possible to start paid ads too soon as a b2b company? Sam talks to Megan Bowen, CEO @ Refine Labs. They cover: 👉 5 milestones to nail before investing in paid ads 👉 How to nail each with a step-by-step 👉 Setting yourself up for success with b2b paid ads See full videos and more on our YouTube channel Stay on top of…

1
Part 3. Contract Revenue Like a Pro 38:42

7d ago38:42

38:42

Mitigate risk and navigate the contracting phase effortlessly In Part 3 of this deep dive into the "Create, Choreograph, Contract" framework, John and Mark break down what happens between a verbal agreement and a signed contract. They look at the emotional and practical aspects of risk in decision-making processes, how both clients and consultants …

1
Part 2. Choreograph Your Sales Activities 49:31

14d ago49:31

49:31

Make your sales process look effortless and feel frictionless. In Part 2 of their deep dive into the "Create, Choreograph, Contract" framework, Mark and John explore the importance of deliberate and structured interactions with buyers, like how mirroring and reflecting can establish trust, and how seeking permission at each step ensures both partie…

1
Snacks 27: Remarketing Objectives & Process 12:46

9d ago12:46

12:46

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to talk about Remarketing campaigns. They cover the main objectives to consider when launching a campaign, and how to tailor your audiences most effectively. They also cover the basic process on building the campaign. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube…

1
Part 1. Create New Business You Actually Want to Win 37:13

9d ago37:13

37:13

Yes, it is possible to get off the RFP hamster wheel. In Part 1 of their deep dive into the "Create, Choreograph, Contract" framework, John and Mark uncover the secrets behind creating the firm you want by breaking down different market segments, leveraging your network, and the power of proactive opportunity creation. In this conversation, you'll …

1
Create, Choreograph, Contract: A Business Development Framework 33:32

10d ago33:32

33:32

Is your BD process disorganized? Disjointed? Nonexistent? Consider using this 3-part framework to get your sales back on track. In this episode, Mark introduces his three-part business development framework, "Create, Choreograph, Contract", aimed to help doer-sellers and dedicated business developers create a cyclical process for winning new busine…

1
The Great AI Debate: Are We (Or Are We Not) In An AI Bubble? (Hosted by Streaming Media) 1:01:24

14d ago1:01:24

1:01:24

This week's episode features Creative Media's Peter Csathy participating in Streaming Media's recent "Great AI Debate" hosted and moderated by expert and media cartographer Evan Shapiro - and also featuring AI experts and entrepreneurs H. Schuster of HUSSLUP and Chris Giliberti of Avail. The debate's central question was a simple one -- are we (or …

1
The Great AI Debate: Are We (Or Are We Not) In An AI Bubble? (Hosted by Streaming Media) 1:01:24

14d ago1:01:24

1:01:24

This week's episode features Creative Media's Peter Csathy participating in Streaming Media's recent "Great AI Debate" hosted and moderated by expert and media cartographer Evan Shapiro - and also featuring AI experts and entrepreneurs H. Schuster of HUSSLUP and Chris Giliberti of Avail. The debate's central question was a simple one -- are we (or …

1
Snacks Episode 26: Copywriting Dos & Don'ts 4:49

27d ago4:49

4:49

Senior Copywriter Erik Sena joins Steph Crugnola on Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In this episode Erik digs into the do's and don'ts of copywriting, how to approach a style guide, and staying ahead of the competition without sacrificing your why. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠…

1
Interview: Ben Gottdiener, CEO of Narrativ (& His New SAG-AFTRA Deal) 46:59

23d ago46:59

46:59

As part of his continuing generative AI and media-focused "the brAIn" series, Creative Media's Peter Csathy interviews CEO Ben Gottdiener, CEO of Narrativ - the company that enables users to create digital voice replicas (what some call "digital clones") using genAI. Narrativ's mission is to be the "marketplace for advertisers to license talent aud…

1
Interview: Ben Gottdiener, CEO of Narrativ (& His New SAG-AFTRA Deal) 46:59

23d ago46:59

46:59

Creative Media's Peter Csathy interviews CEO Ben Gottdiener, CEO of Narrativ - the generative AI company that enables users to create digital voice replicas (what some call "digital clones"). Narrativ's mission is to be the "marketplace for advertisers to license talent audio AI likenesses." And the big news is that the company just entered into a …

1
Stop Wasting Money on Marketing | Megan Bowen on the Unpolished MBA Podcast 34:55

29d ago34:55

34:55

From Unpolished MBA Podcast: Megan Bowen, CEO of Refine Labs, joined us to discuss innovative marketing strategies. Megan, a recognized figure in the marketing industry with a 17-year career in B2B SaaS companies, shares insights on common marketing leadership mistakes under pressure for revenue targets, the necessity of organizational alignment, a…

1
6 Sales Competencies for Professionals 37:31

25d ago37:31

37:31

If you're an engineer, architect, advisor, or consultant, chances are at some point in your career you'll need to learn how to develop new business. On this episode, Mark explains how experts and firms can create a "sales competency matrix" that helps firms identify and then build competence in specific areas. He does this by mapping 6 sales compet…

1
Interview: Shara Senderoff, CEO Jen Music AI (& Why They Are "Ethically Sourced") 1:06:53

28d ago1:06:53

1:06:53

Peter interviews Shara Senderoff, Founder and CEO of Jen Music AI. The two discuss how Jen Music's "ethically sourced" music ethos is fundamentally different than the ethos of Silicon Valley-backed generative AI music services Suno and Udio. Neither of those companies chose to seek consent from -- or give compensation to -- the artists, musicians a…

1
Interview: Shara Senderoff, CEO Jen Music AI (& Why They Are "Ethically Sourced") 1:06:53

1M ago1:06:53

1:06:53

Peter interviews Shara Senderoff, Founder and CEO of Jen Music AI. The two discuss how Jen Music's "ethically sourced" music ethos is fundamentally different than the ethos of Silicon Valley-backed generative AI music services Suno and Udio. Neither of those companies chose to seek consent from -- or give compensation to -- the artists, musicians a…

1
Snacks Episode 25: Staying Consistent in Your Brand Voice 6:07

1M ago6:07

6:07

Senior Copywriter Erik Sena joins Steph Crugnola on Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In this episode Erik covers how to stay consistent with your brand's voice while finding ways to stand out and break through the noise in saturated markets. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

1
Expert Session: Marketing in Competitive Categories with Kyle Coleman 45:56

1M ago45:56

45:56

In our June Expert Session, Chris Walker was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. The…

1
Snacks Episode 24: Finding Your Unique Brand Voice 5:42

1M ago5:42

5:42

Senior Copywriter Erik Sena joins Steph Crugnola on this episode of Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In the episode Erik covers how to find your voice as a brand - the factors to consider, strategies to employ, the importance of finding your 'why', and the research that will help support your journey. See the …

1
Expert Session: Demand Creation that works requires Messaging Validation with Peep Laja 48:22

1M ago48:22

48:22

Chris was joined by Peep Laja for an in-depth conversation on messaging. Dedicated to unraveling the significance of target customer insights, the discussion digs into the tangible impact that effective messaging and validation can have on demand generation strategies and sales velocity. This session is a deep dive into the processes and methodolog…

1
From Research to Revenue: How to Apply Your Ideal Client Profile (ICP) 22:39

1M ago22:39

22:39

Understand your buyers. Win more business. That's what an Ideal Client Profile (ICP) helps you do. In today's episode, John and Mark explore why understanding your ideal client profile is essential for aligning your sales and marketing efforts, and offer examples of how to apply your ideal client profile (ICP) in business development activities. On…

1
Media Companies: To Litig-AI-te or License? How to Decide (& The State of GenAI Law) 54:12

1M ago54:12

54:12

This episode features host Peter Csathy's recent roundtable discussion from Digital Hollywood's "AI Summer Summit" about the state and status of copyright law and litigation in the world of generative AI (and whether unlicensed scraping is infringement), the current status of the key cases, and how media companies and publishers should decide to li…

1
Media Companies: To Litig-AI-te or License? How to Decide in Generative AI Cases (& The State of the Law) 54:12

1M ago54:12

54:12

This episode features host Peter Csathy's recent roundtable discussion from Digital Hollywood's "AI Summer Summit" about the state and status of copyright law and litigation in the world of generative AI (and whether unlicensed scraping is infringement), the current status of the key cases, and how media companies and publishers should decide to li…

1
Snacks 23: Inbound Buying Experience - Increasing Conversion Rates 13:10

2M ago13:10

13:10

Our host, Steph Crugnola, is joined again this week by Sidney Waterfall to talk about The Inbound Buying Experience! In this episode they focus on working with sales to increase conversion rates, including nailing the first meeting, making your research count, and making your CRM the source of all truth. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You…

1
EXCLUSIVE: Microsoft's CTO & Other Experts Discuss Where Generative AI Video Is Going 58:39

2M ago58:39

58:39

This week's episode features host Peter Csathy's exclusive roundtable discussion with many of the leading players, experts and voices in the world of generative AI and video (including Microsoft CTO Andy Beach). The roundtable for Digital Hollywood's "AI Summer Summit" took place last week and focused on the state (and sophistication) of generative…

1
Expert Session: Marketing Ops - Pipeline Sources and Funnel Tracking with Crissy and Charlie Saunders 57:41

2M ago57:41

57:41

On the April Expert Session, Chris Walker was joined by CS2’s Crissy and Charlie Saunders to do a deep dive into Marketing Operations to support measurement of Demand Strategies and Programs. They discuss key requirements to set up a measurement framework to measure the effectiveness of demand programs including pipeline sources and how to think ab…

1
EXCLUSIVE: Microsoft's CTO & Other Experts Discuss Where Generative AI Video Is Going 58:39

2M ago58:39

58:39

This week's episode features host Peter Csathy's exclusive roundtable discussion with many of the leading players, experts and voices in the world of generative AI and video (including Microsoft CTO Andy Beach). The roundtable for Digital Hollywood's "AI Summer Summit" took place last week and focused on the state (and sophistication) of generative…

1
Snacks 22: Inbound Buying Experience - Process, People, Technology 12:16

2M ago12:16

12:16

Our host, Steph Crugnola, is joined again this week by Sidney Waterfall to talk about The Inbound Buying Experience! In this episode they walk through how to refine your website conversion process, how to leverage the people involved on all sides, and use technology to streamline the customer experience. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouT…

1
25 Ways Media & Entertainment Use Generative AI Right Now 29:52

2M ago29:52

29:52

In this week's companion episode of Peter Csathy's "the brAIn" podcast, Peter discusses 25 significant ways that the media and entertainment industry is already using generative AI right now -- but doing it "quietly" so that it doesn't rattle legal sabers or attract too much creative community blowback. It's kind of like "25 Things You Always Wante…

1
Expert Session: Leveraging Influencers & Advisors as part of your Marketing Strategy, with Natalie Marcotullio 51:44

2M ago51:44

51:44

In our March Expert Session, Chris Walker was joined by Navattic’s Natalie Marcotullio to explore the nuanced strategies around leveraging influencers and advisors within marketing strategies. As a topical issue amidst the dynamic terrain of B2B marketing, particularly within LinkedIn circles, their conversation sheds light on the practical impleme…

1
Why the "Underdog Effect" is Killing Your Business 27:30

2M ago27:30

27:30

Why do we always cheer for the underdog? Think about your favorite underdog story. Chances are, you want to see David beat out Goliath. Well, the same thing that gets you to root for Rudy or the Bad News Bears is the same thing that's killing your firm... In this episode, John and Mark break down "the underdog effect" and how it can cause you to ch…

1
25 Ways Media & Entertainment Use Generative AI Right Now 29:52

2M ago29:52

29:52

In this week's episode, Creative Media's Peter Csathy first discusses 25 significant ways that the media and entertainment industry is already using generative AI right now -- but doing it "quietly" so that it doesn't rattle legal sabers or attract too much creative community blowback. It's kind of like "25 Things You Always Wanted to Know About Ge…

1
Is Generative AI "Training" on Unlicensed Copyrighted Works Infringement (or Fair Use)? How the Supreme Court Will Decide 17:40

2M ago17:40

17:40

In this special bonus episode of Peter Csathy's companion "the brAIn" podcast, Peter tackles the fundamental issue now facing Big Tech and Big Media -- whether generative AI "training" on unlicensed copyrighted works is infringing (or is, instead, defensible fair use)? Peter gives a concise, non-legalese overview of the business and legal issues in…

1
Snacks 21: Inbound Buying Experience 12:45

2M ago12:45

12:45

Our host, Steph Crugnola, is joined again this week by Sidney Waterfall to talk about The Inbound Buying Experience! In this episode they define the inbound buying experience, talk about ways to optimize the process for your buyers, and cover core KPIs and measurement tools. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on …

1
Is Generative AI "Training" on Unlicensed Copyrighted Works Infringement (or Fair Use)? How the Supreme Court Will Decide 17:41

2M ago17:41

17:41

In this special bonus episode, Creative Media's Peter Csathy tackles the fundamental issue now facing Big Tech and Big Media -- whether generative AI "training" on unlicensed copyrighted works is infringing (or is, instead, defensible fair use)? Peter gives a concise, non-legalese overview of the business and legal issues involved in the leading ca…

1
Content as AI "Seeds" with Endless Creative Possibilities: Point/Counterpoint 20:33

2M ago20:33

20:33

In this week's episode of Peter Csathy's new companion generative AI focused podcast "the brAIn" (episode 3), Peter first discusses the concept -- promoted by Black Eyed Peas auteur will.i.am -- of the new generative AI era of artists as being "seeders." Gone are the days of "traditional artists" in will.i.am's view, and he uses himself as an examp…

1
Expert Session: Scaling a Demand Engine, with Alice de Courcy 45:03

2M ago45:03

45:03

In our February Expert Session, Chris Walker was joined by Cognism’s Alice De Courcy to talk about the transformative journey of marketing strategies from lead generation to demand generation. The dialogue revolves around the pivotal shifts in B2B Go-to-Market and digital demand tactics, revealing the forward-thinking practices leading today's mark…

1
Content as AI "Seeds" with Endless Creative Possibilities: Point/Counterpoint 20:33

2M ago20:33

20:33

In this week's episode, Creative Media's Peter Csathy first discusses the concept -- promoted by Black Eyed Peas auteur will.i.am -- of the new generative AI era of artists as being "seeders." Gone are the days of "traditional artists" in will.i.am's view, and he uses himself as an example of what he has in mind. Peter discusses both the significan…

1
Snacks 20: Building a Unique Paid Search Strategy 13:15

2M ago13:15

13:15

Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about how to craft your headlines and images to stand out, how to effectively manage budget, and how to balance other programs to make the most of your paid search. See the video on our ⁠⁠⁠…

1
Expert Session: Leveraging Social and Community to Create Demand 46:57

2M ago46:57

46:57

For our first Expert Session of 2024, Chris Walker was joined by Exit Five’s Dave Gerhardt to talk about how Social and Community can help create demand. The conversation kicks off with an overview of how companies can leverage communities and influencer partnerships to diversify their marketing strategies beyond LinkedIn and Google paid budgets. T…

1
Enable Great Marketing With Revenue Clarity 27:31

2M ago27:31

27:31

Your revenue projections are your firm's crystal ball. If your backlog, pipeline, and projections are organized, it can position your firm in a way to do healthy, proactive marketing to win highly profitable work. In this episode, John and Mark break it all down: How marketing can make both a short- and long-term pipeline impact How marketing's goa…

1
Audio-Article: It’s actually OK to be a Scrum Purist, and this is why! by Chee-Hong Hsia 14:16

2M ago14:16

14:16

In this experimental episode of the Scrum Facilitators Community podcast, Sjoerd Kranendonk reads “It’s actually OK to be a Scrum Purist, and this is why!” by fellow Scrum Facilitator Chee-Hong Hsia. The article explores the concept of being a Scrum purist, and after reading it, Sjoerd adds some of his own thoughts. The article starts off by addres…

1
Fostering team growth and dealing with complexity through professional coaching - Maaike Klasen 40:08

2M ago40:08

40:08

In this episode, Sjoerd Kranendonk and Maaike Klasen delve into the nuanced world of coaching within agile frameworks. They discuss the importance of contracting for coaching sessions and the distinctions between general coaching, professional coaching, and Agile coaching. Emphasizing the emotional dynamics within teams, they explore the complexiti…

1
Snacks 19: Paid Search Audit - Results, Insights, Next Steps 13:28

3M ago13:28

13:28

Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about the results typically seen in an audit, what to do with those insights, and next steps to take to make sure your data stays clean and efficient. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y…

1
Brands Using Sora: Lawsuits 'R' Us? Legal Uncertainty Slows GenAI Adoption 17:53

2M ago17:53

17:53

Recently, Toys ‘R’ Us premiered a new 66-second ad at Cannes Lion in the hopes of signaling to the world, “we’re back!” The company was the first significant brand to produce a major spot using Sora. Reviews of the ad itself were decidedly mixed, but the ad’s real impact may have been in the halls of enterprising plaintiff’s law firms. In this epis…

1
Snacks 18: Running a Paid Search Audit 13:48

3M ago13:48

13:48

Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about the foundations of a paid search audit, the steps of the process, and who should be involved. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Lab…

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