Best Brad Luttrell Podcasts (2024)

1
A Little Hiatus 36:16

5M ago36:16

36:16

On today’s show Sponsored by GunBroker.com Brad, Arica, and Dan talk about how much longer radio will be a relevant media source, Dan's fantastic recent fishing vacation, Arica's turkey encounter, and the changes happening with the Uncensored Podcast. In this show: · Is Radio Dead? · Dan's Fishing Vacation Trip · The Turkey Hunting Woes · Arica Alm…

1
The Mid-Year Lull 32:02

5M ago32:02

32:02

On today’s show Sponsored by GunBroker.com Jacob, Derek, and Dan talk about the upcoming Total Archery Challenge, how the crew spends the mid-year lull, and GoWild's ongoing fishing sale. In this show: · The Upcoming Total Archery Challenge · The Mid Year Lull · Derek's Recent Weekend Turkey Hunting · GoWild's Ongoing Fishing Sale · Derek's Upcomin…

1
Turkey Season Opener 40:38

5M ago40:38

40:38

On today’s show Sponsored by GunBroker.com Brad, Jacob, Arica and Dan talk about their recent exploits in the great outdoors, chasing turkeys on opening weekend, and foraging for mushrooms. In this show: · Dan’s Opening Weekend Turkey Hunt · How Crazy Public Land Hunters Can Be · Jacob’s Success Mushroom Foraging · Brad’s Fishing, What’s Working & …

1
Wishy Washy Weather 26:54

5M ago26:54

26:54

On today’s show Sponsored by GunBroker.com Brad and Jacob talk about their recent fishing expenditures, how the recent back and forth weather has impacted fishing, and turkey season opening this weekend! In this show: · Jacob's Recent Fishing Expenditures · Temperature's Effect on Fish · Brad's Upcoming Cub Scout Fishing Trip · Opening Weekend of T…

1
The Total Solar Eclipse 33:18

6M ago33:18

33:18

On today’s show Sponsored by GunBroker.com Dan, Derek, Arica and Brad talk about the upcoming solar eclipse, searching for turkeys, and how unusually slow the fishing has been so far this season! In this show: · The Upcoming Solar Eclipse · Dan's Plan For The Eclipse · How To Safely View The Eclipse · It's Prime Fishing Time, Maybe?? · Dan's Search…

1
Turkeys Don't Stand a Chance! 29:20

6M ago29:20

29:20

On today’s show Sponsored by GunBroker.com Dan, Derek, Chris and Brad talk about spring turkey scouting, how easily turkeys die, and Derek's new role with Kentucky's Backcountry Hunters & Anglers. In this show: · Scouting For Spring Turkeys · Turkeys Roosting Patterns · How Logging Affects Turkeys · Derek's New Role with Kentucky's BHA · GoWild's H…

1
Kentucky’s Senate Bill 3, Major Statewide Game & Fish Implications 36:29

6M ago36:29

36:29

On today’s show Sponsored by GunBroker.com Arica, Jacob, Derek and Dan talk about fixing older firearms, planting spring gardens, and Kentucky's Senate Bill 3. In this show: · Building Your Firearm with Parts from GunBroker.com · Planting Spring Gardens · Jacob’s Recent Day Out Fishing · Senate Bill 3 in Kentucky If you like what you’re hearing, pl…

1
Voyage in Carving Out a Learning and Skill Development Category w/ Hywel Carver 57:11

6M ago57:11

57:11

In this podcast episode, Hywel Carver, CEO of Skiller Whale, shares his company's category design journey after attending a workshop by Category Design Advisors, sponsored by Concept Ventures. He discusses the challenges they faced in defining their offering and how the workshop, along with the book "Play Bigger," helped them create a new category …

1
Spring Is In The Air 32:41

6M ago32:41

32:41

On today’s show Sponsored by GunBroker.com Arica, Jacob, Derek and Dan talk bowhunting, bass fishing, and turkey hunting gear, as well as the do’s and don’ts of turkey decoys! In this show: · We Discuss Different Forms of Bowhunting · Bassmasters Classic and Bass Fishing Season · Dan & Jacobs Recent Weekend Fishing · Dan’s New Turkey Hunting Decoy …

1
Designing a Category In an Old School Industry w/ Frederik Hendriksen 48:28

6M ago48:28

48:28

Commercial real estate isn’t usually a place that is associated with technological innovation, neither is the HVAC industry, but that makes it ripe for category design. Meet Frederik Hendriksen, the founder of Rensair. Explore their groundbreaking smart ventilation system, seamlessly integrating hardware and software to optimize energy efficiency a…

1
Sleeping with The Fishes 31:10

7M ago31:10

31:10

On today’s show Sponsored by GunBroker.com Arica, Jacob, and Dan talk Springtime fishing, fish tales, and the fast approaching spring turkey season. In this show: · Jacob & Dan Talk Planning an Upcoming Fishing Trip · Anesthesia and Fish?? · Arica’s Camping & Fishing Trip · The Crews Plans for Spring Turkey Season If you like what you’re hearing, p…

1
Fishing Trip or Honeymoon?? 35:15

7M ago35:15

35:15

On today’s show Sponsored by GunBroker.com Derek, Jacob, Arica and Dan talk about fishing on your honeymoon, turkeys, and bears in yellowstone! In this show: · How to Keep Your Wife Happy During Your Fishing Trip or What Others May Call a Honeymoon! · Derek Talks the First Trip Out on His Boat. · Looking for Whitetail Antler Sheds · Weather Impact …

1
How to Right-Size the Problem You’re Solving w/ Lauren Pufpaf 44:30

7M ago44:30

44:30

In this episode, John Rougeux interviews Lauren Pufpaf, the President, COO, and co-founder of Feed Media Group. Lauren’s company was founded on the insight that apps need the right music experience to fully engage users. But as the company grew, they learned that they weren’t going after a big enough problem. Listen in to learn how Lauren and her t…

1
NWTF Recap & Trapping Muskrats 30:27

7M ago30:27

30:27

On today’s show Sponsored by GunBroker.com Brad, Jacob, and Dan talk about turkeys, trapping, and upcoming plans for a fishing trip! In this show: · Jacob talks this year’s NWTF Convention · Calls in the NWTF Turkey Call contest · The crew talks about planning a fishing trip, and possibly hunting turkeys! · Derrick talks trapping muskrats for a pop…

1
Keeping Your Point Of View Unique In A Wave Of Competition w/ Brian Schiff 54:38

7M ago54:38

54:38

A.I. has created a massive shift in context, and with that comes massive opportunities for category designers, but it also means a flood of competitors into the same space. Brian Schiff had capitalized on this shift, focusing on leveraging A.I. to take customer support from a cost center to a profit center, and is now using category design to avoid…

1
New Turkey Decoy Tactics 30:56

7M ago30:56

30:56

Today’s show opens up with a trivia question from Dan. A trivia question that stumped everyone on Jeopardy during Dan's nightly ritual of watching, he couldn't wait to ask the group to see if they would get it correct. Listen in to see if you know the answer! We talk music, trivia, and a whole host of things out the get go. We then dive into Jacob’…

1
Al Ramadan of Play Bigger – Category Design Beyond Tech Startups – Changing the World 1:03:35

7M ago1:03:35

1:03:35

Al Ramadan is the CEO of Play Bigger, LLC and one of the co-authors of “Play Bigger,” and a dedicated board member of Save The Waves Coalition. In this replay of our live AMA event, we’ll dive deep into the art of category design. Discover how shifts in context—ranging from environmental changes to global events like pandemics, wars, or financial c…

1
116: Running Towards Turkey Season 38:02

7M ago38:02

38:02

Today’s show opens up with Brad talking about an interesting topic he read about before hopping on the podcast today. The topic is about merchant codes, and how states like California and New York are potentially looking at tracking them for firearm retailers so they can track that you bought a firearm. The problem with this is with retailers like …

1
How Category Design Reveals Buyer Problems w/ Rebecca Kirstein Resch 51:41

8M ago51:41

51:41

In this episode, we interview Rebecca Kirstein Resch, the founder and CEO at inqli. Rebecca’s company is dedicated to helping workplace teams tap into the power of ‘tacit knowledge.’ She’s been using category design as a framework for uncovering new problems and now has a clear story about why a new type of solution called ‘social knowledge sharing…

1
The Post SHOT Show Whirlwind 20:46

8M ago20:46

20:46

Today’s show opens up with the crew breaking down their crazy week recording episodes for The No Lowballers Podcast at the GunBroker.com booth during SHOT Show. With thirty-six episodes recorded it was a heck of a week! Some of the guests included people such as Donald Trump Jr., Jim Shockey, Tim Kennedy, and much more! It was an absolutely awesome…

1
Why Vertical SaaS is Fertile Ground for Category Design w/ Nick Tippmann 47:09

8M ago47:09

47:09

In this episode, Nick Tippmann, former CMO of medtech company Greenlight Guru, joins Pablo, Damp, and John to break down his journey as a marketer turned investor. Nick shares why vertical SaaS companies should think like category designers and how he evaluates the category potential of early-stage startups. We discuss: How Greenlight Guru tipped f…

1
114: SHOT Show Shenanigans 41:27

8M ago41:27

41:27

Today’s show opens up with the crew hanging out with Logan Metesh from the No Lowballers Podcast in Vegas at SHOT Show to get ready to record a ton of episodes for the No Lowballers Podcast! We discuss how the No Lowballers podcast came to be and how excited we are for the guest list that we have slated during SHOT Show. We discuss how cool the boo…

1
How a Gartner Analyst Looks at Categories 51:27

8M ago51:27

51:27

In this episode, we’re joined by Dan Gottlieb, a Senior Director Analyst at Gartner. Dan shares his take on how analysts like him define categories and when to establish a new one. He also unpacks how startups can stand out in crowded categories by defining their “critical capabilities” and shares how and when startups should educate analysts like …

1
113: Stormy Day Duck Hunting 46:16

8M ago46:16

46:16

Today’s show opens up with Brayden & Derrick talking about their recent duck hunting trip out at Ballard WMA. The crew ended up getting their number one blind from the draw so everyone was pumped to get out there. Unfortunately, like most duck hunters have experienced this year it was a fairly slow day. Unseasonably warm weather has kept the migrat…

1
Sangram Vajre’s Events and Community Playbook 1:03:24

8M ago1:03:24

1:03:24

Sangram Vajre is one of the best-known category designers in B2B SaaS, with community and events being critical parts of his playbook. Not only did Sangram bring the account-based marketing category to life during his time at Terminus, but he's also used the same playbook to launch a successful paid community (Peak), and now a service business (GTM…

1
112: The Famous Towles Family Boat 35:32

8M ago35:32

35:32

Today’s show opens up with Derek telling an interesting story about his grandfather’s bass tracker boat. After his grandfather’s passing his uncle ended up with his boat in Maryland. Fast forward a few years later and a movie studio was looking for this exact type of boat for their movie! You won’t believe what movie it is, make sure to listen to t…

1
Do You Need Category Design (Or Is It A Choice)? w/ Brad Luttrell 54:33

9M ago54:33

54:33

In this episode, Brad Luttrell joins us to talk through how he discovered category design a year and a half ago, why it was the strategy Holler Commerce needed to adopt, and what he has done to design social commerce as a service category ever since. He speaks with our co-founder, John Rougeux and Damp, about: Whether category design is a choice or…

1
111: The Worst Hunting Pocasters 30:07

9M ago30:07

30:07

Today’s show opens up with Brad diving into his recent ground hunting adventures. He saw 8 deer in a couple hours but unfortunately most of them were outside of bow range. The odd thing is the two small bucks were fighting in January, which is definitely odd for this part of the country! He thought about making a stalk on them while they were tied …

1
How Category Memetics Can Help A New Category Stick w/ Ken Rutsky 53:18

9M ago53:18

53:18

In this episode, Ken Rutsky joins us to explore a concept he calls ‘category memetics.’ It’s the idea that new categories can act like memes – they can enter the mind, replicate, and rapidly spread to others. Ken shares his insights on how to create a successful category meme and unpacks some of the research he uncovered that led to these insights.…

1
110: This Hunt Stinks! 35:48

9M ago35:48

35:48

Today’s show opens up with Brad going over his recent weekend hunting. It’s been quite slow with only one older mature buck on camera, and hardly any deer moving during daylight hours! He decided to give a hunt a go anyway but unfortunately it was very slow, besides the fact that a whole bus load of squirrels decided to play tag around his stand. H…

1
3 Tools for Category Concepts w/ Josh Lowman 1:04:40

9M ago1:04:40

1:04:40

It takes a lot of time and commitment to write a great strategic narrative, but if you can use battle tested frameworks, they will save you time, money and even heartbreak. Strategy and brand design expert Josh Lowman walks us through the three tools he uses to quickly pitch and vet new category ideas, and engages with our community in our monthly …

1
109: Kentucky Public Land Cell Camera Ban 52:46

9M ago52:46

52:46

Today’s show opens up with Brad telling us about his recent hunts out at his suburban hunting spot. He went out in some real rough weather with a tornado watch incoming hoping the deer would be moving beforehand. He got into the stand and then unfortunately the lighting started raining down and headed in his direction quickly! A small window opened…

1
Getting Analysts To Buy Into Your Category Design w/ Scott Albro 53:23

9M ago53:23

53:23

Scott Albro, co-founder and CEO of Goldie shares his insights on why analyst buy-in is crucial for category success, strategies for effectively communicating your category vision, and real-world examples from his time at TOPO. For those unfamiliar, TOPO, Inc. was a research and advisory firm that provided insights and consulting services to high-gr…

1
E108: Public Land Hunting Woes | [UNCENSORED] by GoWild 50:22

9M ago50:22

50:22

Today’s show opens up with Brad talking about finding all your Christmas needs for the gun enthusiast in your life over at GunBroker.com! We talk about firearms and hunting related items we’ve received for Christmas throughout the years and Brad tells us a story about a firearm related Christmas tradition. Brad then dives into his recent hunting tr…

1
How to Condition The Market w/ David West, CEO of Proscia 51:21

10M ago51:21

51:21

Innovative companies must convince buyers and analysts why their solutions differ from the status quo, and why that difference matters. But sometimes, developing the right narrative can be a challenge. This is where a well-crafted point of view (POV) can help. In this episode, we’re joined by David West, co-founder and CEO of Proscia. After attendi…

1
107: Guided Bucks & Awesome Luck | [UNCENSORED] by GoWild 59:56

10M ago59:56

59:56

Today’s show opens up with Brad diving into his recent trip to Kentucky to visit family and do a little gun hunting. He starts out with his morning headed up the mountain in his car, where he quickly ran out of cell reception. He headed in and took a separate route than he normally would, when all of a sudden he started getting a no oil warning on …

1
"When Should You Design a Category?" w/ Jonathan Gandolf 44:54

10M ago44:54

44:54

Category design principles can be applied in different ways, for different outcomes. And while sometimes it’s clear that your business needs to act like a category designer, other times the answer is less straightforward. In this episode, we’re joined by Jonathan Gandolf, founder and CEO of The Juice. Jonathan was introduced to category design earl…

1
106: Draw Hunts & Deer Camp, Season’s in Full Swing 1:04:18

10M ago1:04:18

1:04:18

Today’s show opens with Dan diving into his recent camping and hunting trip to Land Between the Lakes. He has been scouting this place all Fall leading up to the opener of rifle season with quite a few really nice bucks on camera. He covers his entire trip including what deer he saw and why he passed on certain ones. He put some Tink’s Bombs out to…

1
How Community & Category Design Go Hand in Hand w/ Jared Robin, Founder of RevGenius 55:16

10M ago55:16

55:16

In this episode, Jared Robin, founder of RevGenius, shares his take on how category design and community can mutually reinforce each other. In 2020, Jared took a small LinkedIn group and turned it into a community that now has over 40,000 members. In our conversation, you’ll hear all about Jared’s journey and how he plans to build community going f…

1
105: Crazy Deer Adventures! | [UNCENSORED] by GoWild 58:47

10M ago58:47

58:47

Today’s show opens with Arica’s recent hunting expenditures. It’s been a little slow go but on a recent hunt for the first time ever she heard a buck grunting coming through the woods. Heart pounding excitement kicked in as she heard him coming closer through the woods. A doe walked right past her so she’s super excited waiting on this buck to come…

1
Minimal Viable Category Design w/ Pietro Bezza 46:13

10M ago46:13

46:13

In this episode, we’re joined by Pietro Bezza, co-founder and managing partner at Connect Ventures. Pietro shares a framework he calls “minimal viable category design,” which focuses on helping early stage startups have the right conversations about the problem they’re solving and their plans for evangelizing it. Listen now to find out: The challen…

1
104: Public Bucks & Mysterious Trucks | [UNCENSORED] by GoWild 39:49

10M ago39:49

39:49

Today’s show opens with Dan’s scouting trip for his upcoming hunt on Land Between the Lakes. He started out telling us his first experience ever hearing an elk bugle, what would’ve been a perfect moment kind of got ruined a bit, you’ll have to listen in to see how! On his scouting trip he ran into a few new trail cameras on the part of the public h…

1
After 7 Years, Why Did Category Design Advisors Rewrite Their Own Point of View? 52:28

10M ago52:28

52:28

After Kevin Maney co-authored the book Play Bigger in 2016, he and Mike Damphousse founded Category Design Advisors to guide CEOs in implementing category design. That was seven years ago. Now, after over 40 client engagements and joined by John Rougeux, the team decided it was time to rework its own category Point of View. In this recording of a l…

1
103: Social Media’s Place in The Hunting Industry | [UNCENSORED] by GoWild 38:12

10M ago38:12

38:12

Today’s show opens with us talking about the upcoming cold front creeping in. We all can not wait until the weather is dropping and we’ll all be in the woods as soon as possible. Hopefully the coming dip in temperature makes the big deer move. We then pivot to Brad telling us about his recent podcasting experience with Matt Rinella. Him and Matt si…

1
Designing A Category As A Bootstrapped Service Agency w/ James Carbary 38:39

11M ago38:39

38:39

In this podcast episode, James Carbary, founder of Sweet Fish Media, discusses how he went from running a blog writing agency to becoming the category king of B2B podcasting, thanks to category design. He debunks the myth that category design is only for VC-backed companies or those with large budgets and shares his pivot into designing a new categ…

1
102: Suburban Hunting Adventures | [UNCENSORED] by GoWild 39:53

11M ago39:53

39:53

Today’s show opens with us talking about you guess it, hunting! Brayden delves into his recent weekend hunting a new parcel of public land. A brief scouting trip showed a few promising spots for his hunt around a real nice CRP field. He gets set up in an absolute sweet spot with fantastic views, looks around and notices something in the field next …

1
Taking Advantage of a Context Shift Through Category Design w/ Doug Camplejohn 41:20

11M ago41:20

41:20

In 2020, Doug Camplejohn was working at Salesforce when a global pandemic suddenly changed the world. He soon realized that there might be an opportunity to address the new ways in which people found themselves working. That’s when he decided to start Airspeed, a family of apps that helps employees feel connected and celebrated. Through the lens of…

1
101: Down In The Holler | [UNCENSORED] by GoWild 28:04

11M ago28:04

28:04

Today’s show opens with us talking about wild game meat. We discuss what we all have stockpiled in our freezers and ways to extend the life of something like deer hearts in the refrigerator. We also dive into a hunter’s delicacy – spam and Vienna sausages. Dan goes into how to this day he still enjoys cooking spam with some of his meals. We’ve defi…

1
Founder Clarity Through Category Design for Fundraising, Product, and Culture w/ Lauren Dunford, CEO of Guidewheel 43:20

11M ago43:20

43:20

In this episode, Lauren discusses the importance of category design for startups. We delve into startup challenges that are addressed by category design. Lauren shares how they've used Guidewheel’s FactoryOps category point of view to attract the right people, investors and customers. We talk about the evolution of sustainability as a priority, the…

1
100: Artisanal Deer Scrapes | [UNCENSORED] by GoWild 50:26

11M ago50:26

50:26

Today’s show opens with us talking about the group's most recent outdoor adventures. We go over our recent weekend fishing with Charles Wesley Godwin. While he may have left us thinking that none of us know how to fish, he let us know it was a much needed break from touring and interviewing after releasing his most recent album Family Ties. Dan div…

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