Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Founder Clarity Through Category Design for Fundraising, Product, and Culture w/ Lauren Dunford, CEO of Guidewheel
Manage episode 380742321 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Lauren discusses the importance of category design for startups. We delve into startup challenges that are addressed by category design. Lauren shares how they've used Guidewheel’s FactoryOps category point of view to attract the right people, investors and customers. We talk about the evolution of sustainability as a priority, the impact of AI on data-driven companies, and the impact of category design on a startup's valuation.
Listen in to unpack…
- How category can provide the type of clarity founders often struggle with when deciding what to say "no" to
- Which order of problem prioritization will allow you to create the biggest impact
- How she used languaging to speed up market adoption
This episode was moderated by Mike Damphousse andPablo Gonzalez.
This episode is sponsored by:
40 episodes
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Manage episode 380742321 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Lauren discusses the importance of category design for startups. We delve into startup challenges that are addressed by category design. Lauren shares how they've used Guidewheel’s FactoryOps category point of view to attract the right people, investors and customers. We talk about the evolution of sustainability as a priority, the impact of AI on data-driven companies, and the impact of category design on a startup's valuation.
Listen in to unpack…
- How category can provide the type of clarity founders often struggle with when deciding what to say "no" to
- Which order of problem prioritization will allow you to create the biggest impact
- How she used languaging to speed up market adoption
This episode was moderated by Mike Damphousse andPablo Gonzalez.
This episode is sponsored by:
40 episodes
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Similar to Category Thinkers
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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continue reading
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…
continue reading
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continue reading
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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