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Welcome to The Omnichannel Roundtable, the essential podcast for industry leaders and innovators in the CPG space. Join hosts Bryan Alston and Yemeni Mesa, seasoned veterans in e-commerce and retail strategy, as they dissect the strategies of thriving in both brick-and-mortar and digital marketplaces. Each episode serves up in-depth discussions and tactical insights aimed at one goal: helping excellent founders and products win in store and online. From unearthing the secrets of getting more ...
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Nick Robinson on Revolutionizing Marketing: Lessons from Quest Nutrition & Zero Longevity's Rise
54:43
54:43
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54:43
This week, we're thrilled to welcome Nick Robinson, former Chief Marketing Officer at Quest Nutrition and current VP of Marketing at Zero Longevity, join us to dive deep into the transformative strategies behind some of the most explosive growth stories in the CPG and tech industries. Topics Covered Include: The Quest Nutrition Success Story: Nick …
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The Ozempic Economy w/ Dr. Ryan Lowery: Thoughts On Dieting, Wellness & Ethical CPG In 2024
59:02
59:02
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59:02
Join us in this enlightening session as we sit down with Dr. Ryan Lowery, a world renowned expert in health, longevity, and human performance. We dive into a lively discussion that spans the intricate connections between diet trends, CPG product innovations, and the science behind emerging health solutions. Topics Covered Include: Insights from a L…
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Cracking Open The Non-Alc Market w/ Thomas Angel of Altitude Beverage Group
1:05:45
1:05:45
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1:05:45
Welcome to the first interview episode of The Omnichannel Roundtable! Join us in a lively session where we dive into the world of non-alcoholic craft cocktails with Thomas Angel, CEO and co-founder for Altitude Beverage Group. Discover the unique challenges and innovative strategies behind creating drinks that are not only alcohol-free but also del…
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Retail Channels 101: How To Prioritize, Focus, And Win The CPG Growth Game
41:25
41:25
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41:25
Welcome to another insightful episode of "The Omnichannel Roundtable." In this session, Bryan Alston and Yemeni Mesa unravel the complexities of channel strategy for retail brands, providing a roadmap for navigating expansion from the first channel to multiple. Topics Covered Include: Channel Strategy Basics: Defining distribution channels and thei…
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Avoid "Growing Broke": How To Balance Contribution Margin And Revenue Growth As You Scale
36:40
36:40
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36:40
Welcome to week 5 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the importance of contribution margin in retail businesses and how to few businesses optimize all of their actions and budgets towards this key metric. They highlight the need for alignment between finance and marketing departments to op…
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Beyond The Shelf: In-Store CPG Success Tips from Packaging to Placement & More
28:53
28:53
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28:53
Welcome to week 4 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa tackle the critical aspects of enhancing in-store performance for CPG brands. From navigating the nuances of account management to the importance of packaging translation across channels, they provide actionable insights based on real-world experience. …
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CPG's Secret Weapon: Harnessing The Power Of Community Marketing To Scale Sales
39:00
39:00
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39:00
Welcome to another engaging session of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the essence of community: what it means, its importance, and actionable strategies for brands to foster and monetize community engagement. Topics Covered Include: Defining Community: Unpacking the true meaning of commun…
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Brand Building On A Budget: Maximizing Revenue With Minimal Marketing Spend
40:24
40:24
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40:24
Welcome back to "The Omnichannel Roundtable," where this week, co-hosts Bryan Alston and Yemeni Mesa dive into the art and science of marketing your CPG product on a bootstrap budget. Sharing a wealth of experience and innovative strategies, this episode is a treasure trove for anyone looking to make a big impact with limited resources. Topics Cove…
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How To Sell More Units Online and On-Shelf: Specific Tactics For CPG Growth
34:13
34:13
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34:13
Welcome to the pilot episode of "The Omnichannel Roundtable," where co-hosts Bryan Alston and Yemeni Mesa dissect the critical elements of scaling unit velocities in the competitive CPG landscape. In this episode, we unpack the challenges and strategies for achieving success both in-store and online. Grab your seat at our table as we delve into the…
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