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Beyond The Shelf: In-Store CPG Success Tips from Packaging to Placement & More
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Welcome to week 4 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa tackle the critical aspects of enhancing in-store performance for CPG brands. From navigating the nuances of account management to the importance of packaging translation across channels, they provide actionable insights based on real-world experience.
Topics Covered Include:
- Effective Account Management: Unveiling the underestimated complexity of in-store success.
- Packaging Across Channels: Ensuring your brand's packaging translates effectively from online to in-store.
- Optimal Product Assortment: Mastering the art of product selection for retail success.
- Merchandising Strategies: From shelf placement to in-store promotions, strategies that drive sales.
- Pricing and Promotion: Balancing cost and visibility to maximize retail performance.
Key Takeaways:
- The pivotal role of strong retailer relationships in driving in-store success.
- The critical importance of strategic product assortment and merchandising in enhancing brand visibility and sales.
- Insights into how packaging and promotional strategies need to adapt from online to in-store contexts.
Thank you for tuning in. If today's discussion sparked new ideas or provided you with valuable insights, don't forget to subscribe and leave us a star rating!
Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:
Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min
Website: www.brandcastle.co
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