Best Brander Podcasts (2024)

1
More Than An Acronym with David Steiner 37:40

18h ago37:40

37:40

We used to say that “Armies run on their stomachs.” But every business owner knows that your business runs on technology. Without the right technology, you’re way behind your competitors.Some of the trouble starts when you fall down the rabbit hole of buying and maintaining tech for your business. But you don't need to be tech geniuses to figure ou…

1
The E Word with Matthew Rivera 30:35

6d ago30:35

30:35

You know our least favorite word of all time? It’s entrepreneur. We can’t stand it. We tell everyone that on this podcast, we speak to owners and founders. And we always avoid using the E word. According to the dictionary, an entrepreneur is “a person who organizes and operates a business or businesses, taking on greater than normal financial risks…

1
Raising The Law Brand Bar with Timothy Wan 33:16

13d ago33:16

33:16

There is a word that strikes fear in the heart of every founder and business owner, no matter the size of your business — Lawyer.Did you get a chill just now?It’s like seeing a cop on the side of the road when you know you’re driving a little too fast. We hate seeing cops sitting beside the road when we’re driving a little too fast, but we love see…

1
Three Branders Talking Turkey 32:10

1M ago32:10

32:10

We're not fans of what’s often called “inside baseball” — the details and minutia of an industry. It can be fun talking shop and spilling the tea about others in your industry, but people outside your industry are not always as interested. Having said that, we *are* going to talk a little inside baseball about branding, marketing and websites — foc…

1
Positive News (For A Change) with Gregory Zeller 31:37

1M ago31:37

31:37

If you're a founder, owner or entrepreneur there is a good chance that you've considered whether your business offers something unique and different. But how many of us think about whether our product or service is actually "innovative?"And what does it mean to innovate anyway?That’s what we’re going to discuss on today’s episode of The Brandtellin…

1
Who’s Conducting Your House Brand with David and Samantha Colon 25:27

2M ago25:27

25:27

If you live with your partner, there’s more than a 50/50 chance you’ve worked on some type of home construction or decoration project together. There’s also more than a 50/50 chance that you and your partner argued during the project. What if your brand depended on strong collaboration with your partner to achieve your client’s vision? How do you p…

1
First To The Party with Justin Baliunas 33:37

2M ago33:37

33:37

When is the last time you attended a wedding, a corporate event or a big backyard party? They’re fun, your friends and family are there — it can be a little loud and chaotic — and at the end of the night you go home, with a lot of great memories and the designated driver behind the wheel.But guess who got there way before anyone else and left after…

1
Connecting Families and Flavors with Edwin Gutierrez 21:45

2M ago21:45

21:45

You probably have a special memory of going to a grocery or supermarket as a kid growing up. Maybe you went with your mom, dad or grandmother. But what if you actually grew up in the family business?That’s what we’re going to discuss on this episode of The Brandtelling Podcast.Today’s guest is Edwin Gutierrez, vice president of Gala Supermarkets, a…

1
Realty Game Changer with Shaughnessy Dusling 37:26

2M ago37:26

37:26

You dream of owning your own home. We all do. But buying or selling your home is second in joy only to working with a used car salesman. You feel pressured. You feel unsure. You feel like this should be someone else’s job. And that’s why you work with a real estate broker who you like and trust — whichever side of the buying/selling table that you …

1
When Your Brand Takes A Left Turn with Tiffany Rivera & Fr. James 35:49

3M ago35:49

35:49

Every brand has twists and turns as a founder or owner. You might find that you've expanded or narrowed your target audience. You might change your service or product offerings. Maybe you're representing a new set of vendors that need you need to explain to your audience. Or you've taken on a new partner or expanded your footprint. But what happens…

1
How Does Perspective Impact Your Brand? 8:46

3M ago8:46

8:46

A lot of what we do is think about ourselves. We wonder how something in our world will impact us, our families, our friends, our employees and our businesses. It’s natural. But as a business owner or founder, a lot of your day is probably spent thinking about the impact your business and brand has on your customers and employees — or your other bu…

1
Expediting the Brand with Mitch Brendle 38:41

3M ago38:41

38:41

In this episode of The Brandtelling Podcast, co-hosts Arthur Germain and Asaf Bochman speak with Mitch Brendle, president and founder of Integrity Expediters. Mitch discusses the challenges of explaining to customers, partners and employees how to understand what his business does and how it is different and absolutely necessary for homeowners. We …

1
Welcome to The Brandtelling Podcast 2.0 15:44

3M ago15:44

15:44

Welcome to The Brandtelling Podcast 2.0 where we are taking branding discussion to the next level. The Brandtelling Podcast is brought to you by the team at Brandtelling with your host Arthur Germain, Principal & Chief Brandteller at Brandtelling, and co-host Asaf Bochman, Brand Chef at Boch Creative. This podcast is for business owners, founders a…

1
Why isn't your brand getting any love? 4:46

9M ago4:46

4:46

Why ain't your MSP brand getting the love it deserves? I've got some thoughts. === 01 - You think brand strategy and storytelling are luxuries. If you’re focused on hiring BDRs and salespeople to “bring their book” instead of building a compelling story for them to tell customers, you may be missing out. 02 - You don’t think that a strong brand mat…

1
Why isn't your brand turning heads? 4:30

9M ago4:30

4:30

Ever wonder why your brand isn't turning heads? I've got some thoughts. === 5 thoughts about why your business brand isn’t turning any heads. 01 - Lost in Translation Is your brand echoing the same messaging as your competitors? Differentiation is crucial in a crowded market. Develop a unique selling proposition and brand voice to avoid being anoth…

1
How can you get your brand name out there? 4:11

9M ago4:11

4:11

Ever wonder how to "get your name out there?" I've got some thoughts. === Most brands tell me the single most important brand objective they have is to "get our name out there." But that is often a challenge for five reasons. 01 - Not sure what you want to say. Your own unique and differentiated perspective should be the foundation for every articl…

1
Why is your brand struggling to connect? 3:57

9M ago3:57

3:57

Ever wonder why you're struggling to connect with your copy? I've got some thoughts. Hint: Me, me, me, me. === Many brands struggle to overcome the instinct to talk about themselves. That is a challenge for five reasons. 01 - Your copy feels self-congratulatory. You like you, and that’s ok. But if all your blog posts, news releases and LinkedIn sha…

1
5 Thoughts on Telling Your Brand Story 3:57

9M ago3:57

3:57

Ever wonder if your brand is telling a powerful story? I've got some thoughts. === 5 thoughts about telling your own powerful brand story. 01 - Define your unique value. Take the time to identify what sets your business apart from your competition. Your “unique value proposition” should be clear, concise and compelling, and it should resonate with …

1
Brandtelling Podcast - What do you do? 4:35

1y ago4:35

4:35

"What do you do?" It's the cocktail question -- some may say the $64 million question. And even experienced business owners and business leaders can find themselves umm-ing and ahh-ing when asked this simple question. In this episode of The Brandtelling Podcast I offer a simple suggestion for formatting your answer to help people understand what yo…

1
Alex Palmer - Cyclist, Marketer, Podcast Host, and Mental Health Advocate 47:07

2+ y ago47:07

47:07

My guest today is Alex Palmer, a Londoner living in Austin, Texas. He's an accomplished cyclist, marketer, and men's mental health advocate. He's also the creator of the Black Dog Cast Podcast that he started after a group of cyclists started talking about their mental health struggles after a group ride. We cover a wide range of topics today and i…

1
Kyle Duford - Author, Brander, Thought Leader, and an Old Friend 48:19

2+ y ago48:19

48:19

Our next guest is Kyle Duford. He is an author, brander, speaker, thought leader, and advocate for men’s mental health. We met 17 years ago in the Triathlon Universe and have been friends ever since. He cut his teeth with Carmichael Training Systems, Retül, Inside Triathlon, and SKI Racing magazines. We delve right into the heart of mental health w…

1
Brandtelling Podcast - What is the Impact of Your Brand in a Volatile Economy? 2:37

2+ y ago2:37

2:37

The mistake many brands make is to feed the brand when times are good and starve the brand when times are not so good. That's a little backward. In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain offers some perspecitve on investing in a seaworthy brand during turbulent times.…

1
Brandtelling Podcast - The Voice of Your Brand with Rob Carbone 33:36

2+ y ago33:36

33:36

What is the voice of your brand? Not just the tone of the brand and the words you are using, but what does the actual voice sound like? What is the quality of that voice? This is what we explore in the latest episode of my Brandtelling Podcast. In this episode, "The Voice of Your Brand," I am pleased to be joined by Rob Carbone, President of Rob Ca…

1
Brandtelling Podcast - Content Transformation for Story Leadership 28:29

2+ y ago28:29

28:29

Content marketing is how savvy B2B companies build and share their stories with prospects and customers. But how can you repurpose, reuse and recycle stories as authentic and meaningful new content? In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain is joined by Jaclyn Schiff, CEO of PodReacher, a…

1
Brandtelling Podcast - Dump the Marketing Funnel 4:24

2+ y ago4:24

4:24

Today we bust a common marketing myth: The Marketing Funnel -- and we provide something else to replace it that works a lot better. What's wrong with the Marketing Funnel? It's broken. It assumes everything is a lead that comes into the top and that all your leads will glide out of the bottom as prospective customers. But we know it doesn't really …

1
Brandtelling Podcast - LI News Interview with Jay Oliver & Arthur Germain 5:04

2+ y ago5:04

5:04

Jay Oliver of LI News Radio interviewed Arthur Germain of Brandtelling live on the show floor of the 2022 HIA-LI Business-to-Business Trade Show where they discussed what it's like to be back live and in-person again. (audio only)

1
Brandtelling Podcast - A Quick Introduction to Arthur Germain and Brandtelling 1:32

2+ y ago1:32

1:32

A Quick Introduction to Arthur Germain, Principal & Chief Brandteller at Brandtelling

1
Brandtelling Podcast - Strategy, Objectives & Tactics 2:19

2+ y ago2:19

2:19

What's the difference among strategy, objectives and tactics? Lot's of marketers and agencies veer off into tactics before ever discussing strategy or selecting objectives. It's easy to be lured by the bright and shiny lights - but don't be fooled! In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germai…

1
Brandtelling Podcast - 7 Secrets to Brandtelling Success 2:03

2+ y ago2:03

2:03

In just seven steps, you can build a stronger brand story for your growth-oriented professional services business to gain trust, win new customers and increase sales. Brandtelling Principal & Chief Brandteller Arthur Germain introduces 7 Steps for Brandtelling Success in this episode of Brandtelling Podcast.…

1
Brandtelling Podcast - 3 things to keep in mind when sharing your brand story 3:27

2+ y ago3:27

3:27

Stories are incredibly powerful.. they're emotional and they connect us to one another. But can you improve the way you tell your brand story for greater impact? Sure you can! Brandtelling Principal & Chief Brandteller Arthur Germain details 3 things to keep in mind when sharing your brand story in this episode of Brandtelling Podcast.…

1
Brandtelling Podcast - Place, Space or Face 5:03

2+ y ago5:03

5:03

Is your B2B brand represented by a place, a space or a face – or something else? When you think about your brand, what comes to mind? Is it your headquarters place of business, the spaces where you work with customers or is it the faces of you and your employees? Brandtelling Principal & Chief Brandteller Arthur Germain details three ways to think …

1
Brandtelling Podcast - Three Times to Refresh Your Brand 4:23

2+ y ago4:23

4:23

How do you know when it's time to refresh your brand and brand story? Brandtelling Principal & Chief Brandteller Arthur Germain details three times when you should consider refreshing your brand in this episode of Brandtelling Podcast.

1
Brandtelling Podcast - Selecting a Brand Name 3:01

2+ y ago3:01

3:01

Most professional services companies start with their name. And then they feel stuck with it. But you don't have to be. Brandtelling Principal & Chief Brandteller Arthur Germain tackles the topic of selecting a name for your brand in this episode of Brandtelling Podcast.

1
Brandtelling Podcast - Who is Your Customer? 2:51

2+ y ago2:51

2:51

Without a well-defined ideal customer, your professional services business isn't hitting the mark. It doesn't matter what your business offers or how well your product of service works -- if you don't have a clear idea about who you serve! Brandtelling Principal & Chief Brandteller Arthur Germain tackles this topic in this episode of the Brandtelli…

1
Brandtelling Podcast - What is a Brand? 4:27

2+ y ago4:27

4:27

Simple question, so many answers. Brandtelling Principal & Chief Brandteller Arthur Germain tackles this question in our inaugural video podcast on the Brandtelling Podcast.

1
Dr. Kay Porter - Mental Performance Coach and Speed Walker 36:37

2+ y ago36:37

36:37

Welcome to the Mental Healthlete podcast! In this episode, we catch up with Dr. Kay Porter, a mental performance coach from Eugene, Oregon with a Ph.D. in psychology. You may recall from our episode with running great Melody Fairchild, that Dr. Kay was instrumental in the trajectory of Melody's life and running career. In this engrossing conversati…

1
Tyler McCandless - P.h.D Meteorologist, Data Scientist, Dad, and World Class Runner 38:35

2+ y ago38:35

38:35

Welcome to another episode of the Mental Healthlete. I'm your host, Bill Garrels and I am excited to share my talk with Tyler McCandless. Tyler is a world-class, professional runner with a world-class resume. When I caught up with him, he had just set the Course Record at the Colfax Marathon after qualifying for his 4th Olympic Trails only a few we…

1
Esra Kellermans - P.h.D, Dog Walker, Athlete 47:45

2+ y ago47:45

47:45

Hey everybody, welcome to the Mental Healthlete podcast. Thank you for listening. I'm excited for you to hear my conversation with Esra Kellermans. We had a great time hanging out and I know her story will resonate with many of you. We all evolve as people over time and many of us can look back over the years and almost see ourselves as different p…

1
Melody Fairchild - Oregon Ducks Hall of Fame Runner and Boulder Mountain Warriors Director 39:39

2+ y ago39:39

39:39

Welcome to the Mental Healthlete podcast. My guest this week is Melody Fairchild. If you're into running, there is a good chance you've heard of Melody. She's arguably the best high school distance runner in US history. She was the first high school girl to break 10 minutes for 2 miles. She was the NCAA indoor 3000-meter champ while running at Oreg…

1
Will Murray 45:00

3y ago45:00

45:00

My guest today is Will Murray. Will is a ten-year USA Triathlon Level 1 coach with specialties in mental conditioning, youth coaching, and trauma treatment. He works with athletes in his coaching with D3 Multisport in Boulder, CO and he is a certified administrator of the Reconsolidation of Traumatic Memories Protocol. Will is co-author, with Craig…

1
Michael Garfield Levine 40:08

3y ago40:08

40:08

I'm so thrilled to visit with my good friend, Michael Garfield Levine, and hear some of his stories, struggles, and triumphs in dealing with his mental health. We go back a long way and this was a good opportunity to hear how cycling played a role in his health and how he ultimately found the help he needed. Michael Garfield Levine has appeared in …

1
303 Endurance invited me to be on their podcast! 1:08

3y ago1:08

1:08

I've known Rich Soares and Bill Plock for a while and I was excited and appreciative when they invited me to be a guest on their 303 Endurance podcast. We had a great time talking about racing, how I got my start in triathlon, why athletes often have a hard time talking about their mental health, and what led me to start the Mental Healthlete podca…

1
Ok, we'll go first. 31:10

3y ago31:10

31:10

The interest in the Mental Healthlete podcast has been incredible. So much support from so many people. Yet, when it came to actually getting people to agree to be on the podcast and tell their mental health stories, there has been a little bit of reservation. I get that. It's a scary thing to talk about our own mental illness in such a public foru…

1
Introduction of the Mental Healthlete Podcast 1:41

3y ago1:41

1:41

The Mental Healthlete podcast is a place to hear from athletes and coaches on how we can build positive strategies to live with our depression, anxiety, and other mental illness. We will be hearing stories from other athletes on how they could not OUT TRAIN or OUT RACE their Mental Illness and find out where they turned to for support. We'll learn …

1
Brendan McCaskell, designer of the forthcoming Stars of Akarios

3+ y ago

—

In this special live stream episode for TCTC 2021, we speak to Brendan McCaskell, lead designer of the forthcoming Stars of Akarios from OOMM Games. Brendan tells us all about what's in his big-box space game and the steps that led to its million dollar Kickstarter campaign! TestCoastGames-033-Brendan-McCaskell.mp3…

1
Cat Quartet Games

4y ago

—

We speak to Victoria Caña and Alex Uboldi, Seattle-based designers of Gladius, a card game where you bet on competing gladiators and attempt to rig the outcome. Victoria and Alex tell us about their journey co-founding Cat Quartet Games and running a highly successful Kickstarter campaign to launch Gladius. They also give insights into the game des…

1
Jeremy Rozenhart

4y ago

—

We speak to Jeremy Rozenhart, Vancouver-based designer of forthcoming Wild Wings, a fantasy-themed game where you pilot a dragon to collect and spend magical rings. Jeremy tells us about his unusual route into game design and how his Dev Support role at Electronic Arts informs his board game designs. He also shares valuable insights for indie desig…

1
Quinn Brander, designer of 'Rebuilding Seattle.'

4y ago

—

We speak to Quinn Brander, Vancouver-based designer of the forthcoming boardgame 'Rebuilding Seattle,' a polyomino engine-builder seven years in the making. Quinn tells us about his journey into game design, how his role as a mobile game designer informs his board game designs and the approaches that have helped him through ups and downs on the roa…

1
Panel - How To Build A Crowd

4y ago

—

Representatives from Meeple Leaf, Rain City Games, Test Coast Games, and Vancouver Playtest Group discuss the topic of How To Build A Crowd. Twitch Panel Featuring: Andrea Robertson, Glen Dresser, Mark Ellis, Mark Yuasa, Nick Angiers, and Noe Escobar. TestCoastGames-029-Panel-How-To-Build-A-Crowd.mp3…

1
Indie Spotlight - Glen Dresser of Wheelhouse Games

4y ago

—

In "Indie Spotlight" we speak to designers who are taking the first steps towards publication. Glen Dresser is a Calgary, Alberta-based designer behind the upcoming boardgame 'The TransContinental.' Watch for the Kickstarter campaign coming in the Fall of 2020. IS-006-glen-dresser.mp3 https://wheelhousegames.com/…

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