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Brendan Kelso Podcasts

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Better Law Firm Marketing

Brendan Kelso

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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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Kate Toon (Copywriting 101 and SEO quick wins) 31:34

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Kate Toon is an award-winning entrepreneur, copywriting expert, digital marketing coach, business mentor, author, keynote speaker, podcaster and a Brit living in Australia. She was kind enough to be a guest on my podcast. In this episode, we'll learn about Kate, copywriting 101 for law firms and SEO quick wins. Her website: https://www.katetoon.com…
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Zoe Whetham (Getting criminal law clients with Google Ads) 35:28

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Zoe Whetham is a criminal lawyer from Newcastle. She launched her law firm (W & Co Lawyers) at the ripe age of 28 in the midst of the Covid pandemic. Zoe is also a client of mine. In this episode, we'll chat about her story, what it's like being a female criminal lawyer and how she gets clients with Google Ads. W & Co Lawyers: https://wcolawyers.co…
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Harrison Dell (Tax Lawyer with 36,000 Tik Tok Followers) 33:33

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Harrison Dell is a tax lawyer with over 36,000 followers on Tik Tok. He's amassed over 7 million views in 2 years. It's simply astonishing what he's achieved. In this episode, we'll explore his Tik Tok strategy, how he gets clients, what type of work he does at Cadena Legal and more. He's also a client of Legalsites. Don't miss this one! As usual, …
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Clarifying a few things (e.g. keyword stuffing, swapping links, paying for links and the real reason blogs help SEO....) 13:08

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I want to clarify a few points raised in a recent episode. It was the presentation I did for the Scalable Business Lounge. In this episode, I'll clarify what I mean by "writing for Google", swapping links, paying for links and the real reason blogs help SEO... *** Download our free law firm marketing plan (PDF) Apply for a coaching call with Brenda…
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10 proven steps for optimising practice area pages (webinar with BD Roundtable) 49:39

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Once again...you're in for a treat! About 12 months ago, I did an online presentation for BD Roundtable. I've obtained the video file and ripped the audio (with permission!) In this episode, I provide 10 practical tips for optimising your practice area pages. This is a core element of law firm SEO. Don't neglect your practice area pages! See the li…
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SEO presentation for the Scalable Business Lounge 1:12:34

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You're in for a treat! I did a presentation for an exclusive group of law firm owners. It's called the 'Scalable Business Lounge'. I spoke mostly about SEO. Topics include why SEO matters, 5 SEO tips, which website platforms work best, what to look for in an agency, how much you should pay, etc. Once I was finished talking, I opened the floor to qu…
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The #1 reason why some websites don't get traffic 10:44

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This could be the reason why your website isn't getting traffic. But not many people are talking about it. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au…
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3 red flags when hiring an agency 10:49

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I'm sick of agencies doing the wrong thing by law firms. Please listen to this episode. I'll explain 3 red flags to look out for. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au…
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Please listen to this BEFORE paying for a new website 7:14

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You need the option to edit your own website. In this episode, I'll discuss a recent client email and the advice I gave. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au…
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10 realistic ways to get backlinks 20:15

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A 'backlink' is when a website links to another. It's generally considered very good for SEO. There are many ways to get links. Many of them don't work well and are a huge pain in the ass. In this episode, I'll give you 10 realistic ways to get backlinks. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coa…
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Why you don't need a "fancy" website 7:03

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Some of the worst websites are "fancy" websites. Mostly due to poor user experience (e.g. hard to navigate, loads slowly, looks crap on mobile, etc). Some web designers don't even optimise for the mobile layout...which is insane! Your SEO performance is heavily influenced by your mobile layout. In this episode, I'm going to rant for a bit. Get read…
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How to increase brand awareness 9:01

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Lawyers often tell me, "I convert most prospects into a client. I just need to get them on the phone". If you want more opportunities, you need to increase brand awareness. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brou…
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How to never run out of content ideas 5:55

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Do you struggle to think of content ideas? (e.g. blog posts, social media, video, podcasts, email newsletters, etc). What do people ACTUALLY want? Listen to this episode for an easy strategy. It's 100% free and very easy. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visi…
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The #1 reason most law firms give up 6:04

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Do you struggle to consistently implement a marketing strategy? Maybe this is why. Sure, you need to see results. But I think there's another reason many law firms give up so quickly. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podc…
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What if you HATE marketing? 4:21

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I was talking to a lawyer today. He said he should probably post on social media. But he's never been consistent. I asked him if he actually enjoys social media. He said no. So I gave my advice. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' pag…
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The smart way to convert more clients (Hint: it's email marketing) 9:47

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Most law firms should probably have a system for following up with prospects. But have you considered email marketing? This can be a really easy and passive way to convert more leads. Listen to find out how. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recomme…
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How to market a new law firm 15:46

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A client booked a coaching call recently. She was starting a law firm and needed a roadmap (e.g. online marketing, websites, getting referrals, etc). Here's a summary of my advice. Obviously, I won't be giving away any personal information. But I'm hoping this episode will help people who need clarity. *** How's your law firm going? Download our fr…
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How law firms can edit their website (no coding required) 17:04

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Want to edit your website? (e.g. add/remove team members, add blog posts, update your address, etc.) But you're not a web developer? Find out how in this episode. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you…
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Sarah Thapa (The Migration Agency): How her law firm gets clients, investing in people and launching an NFP 39:58

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Sarah Thapa is a lawyer, the managing director of The Migration Agency and a co-founder and investor in FONA. In this episode, we discussed how her law firm gets clients, how to build a referral network, why investing in people is so important, what types of digital marketing have worked well for her law firm, and her non-profit organisation FONA. …
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Refreshing your brand (w/ Adrian Corbould from Turnbull Hill Lawyers): website, logo, branding, tv ads, videos, bus ads, radio, etc. 53:49

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Adrian Corbould is a partner at Turnbull Hill Lawyers, NSW Accredited Specialist in Wills & Estates Law, master of LinkedIn, Simpsons nerd, pop-culture enthusiast and meme maestro. In this episode, we discuss many things. But we focussed on the brand ‘refresh’ for Turnbull Hill Lawyers. Including a website refresh, new logo, bright colours, tv ads,…
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Stacey Brown Randall (Author and Podcast Host): How to get referrals without asking 50:10

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Stacey Brown Randall (USA) is an award-winning author and podcast host. In this episode, I speak with my first American. But we also chat about how law firms can get more referrals (without asking). How do you identify good referral sources? How do you get referrals (without being ‘that’ guy)? What are the common mistakes people make when trying to…
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Social Media 101 (w/ James d’Apice): Facebook, Instagram, LinkedIn, TikTok and Twitter - Which is best for law firms? 53:10

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James d’Apice is a lawyer at Chamberlains Law firm and the man behind Coffee and a Case Note. He’s also a social media wizard (my words, not his). In this episode, James talks about the pros and cons of the main social media platforms, from a lawyer’s perspective. Including Facebook, Instagram, LinkedIn, TikTok and Twitter. This is the 2nd time Jam…
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Kaushik Prakash (Valeo Legal Marketing): Best ROI content marketing for law firms on a budget 46:26

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What's the point of content marketing? How does it generate clients? Which types of content marketing work best for law firms? What should you do if you're time-poor? Why am I asking so many questions? In this episode, Kaushik and Brendan engage in a savage debate over content marketing. Just kidding. But seriously... Our Links Law firm marketing a…
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How does SEO help law firms? (10 points) 16:19

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What is SEO? And how can it help your law firm? Find out in this episode. Our Links Law firm marketing agency https://legalsites.com.au/ Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/ Coaching call: https://legalsites.com.au/services/consulting/ Start your own podcast: https://www.buzzsprout.com/?refe…
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Jahan Kalantar (Lawyer and TEDx Speaker): Why you don't have to be a d*ck to be a successful lawyer, how to get media opportunities and finding your niche 37:45

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Topics Getting over 240,000 Youtube views for a TEDx talk. Why you don’t have to be a d*ck to be a successful lawyer. Building a personal brand. How to get media opportunities. Finding your niche. Pursuing a less traditional career path. Being an entrepreneur. LinkedIn marketing for lawyers. And more. Our Links Law firm marketing agency https://leg…
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1 easy way to get more backlinks 19:13

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Want more backlinks? Steal this easy strategy. It could help your SEO. Good SEO can get you more website traffic and more clients. Episode topics: What is the strategy? What is a backlink? Why are backlinks good for SEO? How to check you're getting 'good' backlinks My tips for implementing the strategy Our Links Law firm marketing agency https://le…
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Amy Burton-Bradley (BD Consultant): How law firms can get more referrals 45:19

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Episode topics: How law firms can get more referrals (without being annoying) Do I have to attend networking events? What is the right way to ‘ask’ for referrals? Giving a lot of referrals but not getting many in return? What should you do? And more! About our guest Amy Burton-Bradley is an experienced business developer, marketer, and copywriter w…
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Paul Evans (Managing Director of Toro Digital): Should law firms bother with content marketing? 42:48

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Paul Evans is the managing director of Toro Digital. A law firm digital marketing agency based in Melbourne. In this episode we discussed: Is there any point to content marketing? Will it bring in work? Or is it mostly a waste of time? Guest Links https://www.torodigital.com.au/ https://www.linkedin.com/in/paulevansmelb/ Our Links Law firm marketin…
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Ashley Kelso (Lawyer and Legal Tech Co-Founder): Saving time, doing what you love and career changes. 51:51

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Ashley Kelso is a lawyer (LK Legal) and legal tech co-founder (Lawlite) Topics Include Battling adversity (e.g. ADD and a neurological disorder) Career changes (e.g. engineering, law and legal tech). What is Lawlite? Why is Lawlite so important? How Lawlite saves you time so you can do what really matters Thoughts on Legal tech And more Guest Links…
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Sascha Moore (Marketing Director): Should lawyers use Tik Tok, best social media platforms, creating a winning marketing strategy & more. 36:51

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Sascha is a marketing director. She has extensive experience in developing and directing highly effective campaigns in the US and Australia. Topics Include What she does Best social media platforms for lawyers Should law firms use Tik Tok? How to use keywords to discover what people want Why you should stop obsessing over marketing tactics. (And wh…
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Caralee Fontenele (Lawyer and Business Coach): Spending over $100K on Facebook Ads, marketing budgets, email marketing, landing pages, measuring results & more. 31:39

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Caralee Fontenele is a lawyer, law firm director, podcast host, author, business coach and more. Topics Include Spending over $100K on Facebook Ads Facebook Ads vs Google Ads. What’s the difference? Pros and Cons? How to use them? Budget? Retargeting? etc... Should you boost a Facebook post? Lead magnets Email marketing Creating a sales funnel Nurt…
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Alistair Marshall (Business Development Consultant): Standing out in a crowded market, selling results (not services) and offering discounts. 27:19

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Alistair Marshall is a business development consultant. He's helped 100+ professional services firms create more profit and achieve their goals. Topics Include People don't buy products & services, they buy results & outcomes Should your law firm offer discounts? How to stand out in a crowded marketplace And more Alistair Marshall Links Website: ht…
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Let’s talk about the podcast (was it worth it?) 31:02

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Yey! 50 episodes! Let's talk about the podcast. So, was it worth it? Topics: How podcasting has grown my business Why I started What I've learned How I make the episodes And what's next? This podcast was brought to you by Legalsites We're an Australian law firm marketing agency. Providing web design, SEO, Google Ads and more. Free law firm marketin…
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Why I didn’t become a lawyer 22:33

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I get asked this question a lot. So here's a podcast episode about it! This podcast was brought to you by Legalsites We're an Australian law firm marketing agency. Providing web design, SEO, Google Ads and more. Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/ Coaching call: https://legalsites.com.au/se…
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