Online legal marketing demystified for solos and small firm lawyers.
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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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An Adviatech Company
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Learn the steps of how to patent your invention, from initial concept to issued patent. Host and registered patent attorney, Adam L. Diament, J.D., Ph.D., guides you through the complicated process of patenting your invention. This podcast starts from the beginning of what to do when you first have an idea, all the way through the steps that lead to an issued patent. Other intellectual property areas will also be covered, such as trademarks, copyrights, trade secrets, and licensing. Adam Dia ...
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Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
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Guy Alvarez, the Founder and Executive vice president of Strategy at Good2bSocial, offers a fresh perspective on the latest legal digital marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.
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TheeDigital's GrowthCast covers digital marketing, its production, strategy, and the challenge of growing a business's online presence. A podcast for digital marketers by digital marketers and the team at TheeDigital.com
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In law school, we're taught the basic principles of law, i.e., contracts, torts and constitutional law that we need to pass the bar exam. Fun and interesting? Well, maybe (and yes, we need this stuff to pass the bar exam), but our cranky old law school professors never bothered to teach us how to operate a law practice, get clients and make money. But it's too late to get your tuition back from law school, so what can you do? Just throw up your hands and just keep doing what all of the other ...
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Welcome to Trial Stories, an informative discussion of civil justice with a focus on the human story. I'm your host, Arkady Frekhtman, a New York City trial lawyer passionate about helping serious injury victims and their families. I am the founder of Frekhtman & Associates. We have offices in Brooklyn, Queens, Manhattan, and the Bronx. You can find me on my website https://866attylaw.com.
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Scott Limmer and Oscar Michelen, lawyers who watched their once thriving solo (Scott) and small firm (Oscar) law practices lose direction, discuss how based on the principals of being authentic, giving value and building business relationships & networking they were able to analyze, reboot, and grow their law practices and offer practical advice on how you can grow your solo or small law practice too. Join them each week to discuss topics such as legal marketing, personal & professional grow ...
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How to manage cyber security risks and regulations without losing your sanity . Discussing that magical intersection between IT security and financial services regulations. No jargon, no scare stories. Just Plain English news and advice.
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Can You Patent Indigenous Knowledge and Genetic Resources? EP144
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A new treaty was adopted by the World Intellectual Property Organization about using knowledge and resources from indigenous people. This may have an effect on drug patents, where the initial knowledge of the drug comes from indigenous cultures, and the plants they use to treat ailments. Listen to this episode to learn more about the treaty and how…
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SEO Myths Busted! Special Guest: Patrick Stox
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In this episode of TheeDigital's Growth Cast, Keri Rosemond and Christopher Lara discuss common SEO myths with special guest, Patrick Stox. They address the misconception that backlinks are no longer relevant, emphasizing that links still matter and can impact rankings. They also debunk the myth of an optimal keyword density, explaining that while …
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Marketing agencies frequently tout hits, clicks, or impressions as the ultimate indicators of marketing success. However, solo attorneys and small law firms typically need a more specialized marketing approach that doesn't fit the standard digital marketing strategies. Focusing on localized, targeted marketing while maintaining a modest budget is u…
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Should My Law Firm Buy Google Advertising?
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Acquiring new leads consistently, affordably, and reliably is one of the biggest challenges facing lawyers today. Most potential clients turn to search engines such as Google to find legal services and conduct legal research, yet it can be difficult to know exactly how to get in front of your ideal client online. Enter: The promise of Google’s paid…
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Generative AI Can't Do This for Legal Marketing
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OpenAI’s ChatGPT remains the front-runner in AI tech and has been hailed as a game-changer across industries as the ultimate tool many lawyers can’t live or work without. From assisting in legal tasks to generating law blogs in seconds, ChatGPT has made its mark on the workplace. However, generative AI is not perfect. In fact, one critical thing it…
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The New Design Patent Application Obviousness Test. EP143
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There is a new standard for determining whether a design is obvious (and not patentable). The "old" rigid test called the Rosen-Durling test has been supplanted by a more flexible approach under the recently decided case of LKQ Corporation vs GM Global Technology Operations LLC. In this episode, learn how this new test is applied and why more of yo…
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Preventing Pedestrian Accidents in the Bronx
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Learn how to stay safe as a pedestrian in the Bronx with our comprehensive guide. Discover the most dangerous intersections, common injuries, and crucial safety tips to prevent accidents. Plus, find out how Sammy's Law can help make NYC streets safer for everyone. ▶▶ CLICK BELOW TO GET A FREE CONSULT NOW https://bit.ly/atty-free-consultation ▶▶ GIV…
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What is the Printed Matter Doctrine and Why You Can't Patent Your Book. EP142
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In this episode I go over a doctrine in patent law called the "Printed Matter Doctrine." You generally can't get a patent on something if the only difference is that you provided some written instructions on your product, even if those written instructions are new and non-obvious. Learn what kinds of printed matter is and isn't patent eligible in t…
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5 Steps to Better Work-Life Balance for Attorneys
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Our obsession with efficiency has skyrocketed in recent years with the help of technology, hustle culture, and various “life hacks” shared on social media. While these are all tools designed to save time, society as a whole only seems to get busier and busier. Regardless of the industry, it’s a common goal among business owners to find a harmonious…
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Who Owns Your Strawberries? A Plant Patent Conversation with Dr. Dale Hunt. Bonus Episode 7
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Optimizing Your Law Firm Website for AI Searches
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As a solo attorney or small law firm, you can use AI to assist with tasks like reviewing, creating, proofreading, organizing, and analyzing contracts and other legal documents. It’s also used to conduct legal research and review documents for discovery, referred to as technology-assisted review also known as (TAR). When AI is employed properly and …
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Why I Like Phone Calls From The 571 Area Code - Patent Examiner Amendments. EP141
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In this episode of the "Patenting for Inventors Podcast" I discuss why I get excited when I see a phone call coming from the 571 area code. Usually it means a patent examiner is calling me to make an "Examiner's Amendment." Why is that good and what are examiner amendments about? Listen to the latest episode and learn! Links: E-mail: adiament@nolan…
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New tech and tools for attorneys and business owners are released yearly, and it’s true that it can be difficult and expensive to keep up. But while every new technology may not be the best fit for your law practice, it’s important to your firm’s growth to stay up-to-date on tech that can help you streamline your processes and boost productivity. I…
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Your patent application can be rejected because your so-called invention is "obvious." But how is obviousness determined? What's the difference between "prior art" that can be cited to reject your invention for lack of novelty, and "analogous art" which is the requirement to reject your invention based on obviousness? Listen to this episode and fin…
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Scrollers versus Multi-Page Law Firm Websites
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What's the difference between a scroller and a multi-page law firm website? Oftentimes, agencies will offer attorneys a "free" website in exchange for buying into their marketing or legal management services. These websites are typically scrollers, which are one-page websites, and they are pretty common on the Internet. The question then becomes: D…
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How Do I Know if My Design Is Patently Obvious? Episode 139
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The law may be changing soon on how to determine whether your new design is patentable. Learn what the controversy is behind the patentability standard for design patent obviousness. Does the case of KSR v. Teleflex apply to design patents like it does for utility patents. Or will the Rosen/Durling Test still reign supreme! --- E-mail: adiament@nol…
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Do I Need Digital Badges for My Law Firm Website?
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What is a digital badge, and do I need one for my law firm website? This is a question we’re often asked by our attorney-members. Typically, the badge signifies a type of honor or membership in a group. Some of the badges are available for purchase (even though they are technically awards), and others are available for free. In this episode of the …
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How to Search the New Trademark Search Website. EP138
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The United States Patent and Trademark Office (USPTO) recently got rid of their old trademark searching website called TESS. In this episode learn how to use the new and improved government trademark search website to see if the name of your product, business, or service has already been taken! -------- E-mail: adiament@nolanheimann.com Website: ht…
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3 Types of Legal Blog Prompts to Try with ChatGPT
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Brainstorming, writing, and editing blogs for your law firm website can take a significant amount of time – especially if you’re also running a business. That’s why many attorneys are turning to tech to help them save time creating high-quality content for their website. With its ability to generate large amounts of human-like text in a conversatio…
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Top Causes of Fatal Construction Accidents - And How Companies Can Prevent Them
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Construction work is now the deadliest job in America. In NYC, immigrants make up over 50% of construction workers, facing grave dangers without adequate safety regulations. Falls, electrocutions, falling objects and scaffolding accidents are among the top killers. Common life-altering injuries include spinal and head/brain trauma, PTSD, depression…
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Summary In this episode, the hosts from TheeDigital and guests from Pennock discuss TikTok ads and how they can be used effectively for brands. They cover topics such as what makes TikTok special compared to other social platforms, the challenges brands face with TikTok ads, and the types of content that work well on TikTok. They also discuss the i…
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What Google Wants from Your Website in 2024
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For many attorneys, achieving a digital presence that actively works to drive business to their practice feels like a far-off goal. However, there are a few tried and tested web design practices that make a significant difference – without significant effort. In this episode of the Law Firm Marketing Decoded podcast, we’re going to take a look into…
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What is Search Generative Experience (SGE)?
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In this episode, Keri Rosemond and Christopher Lara from TheeDigital discuss Google's Search Generative Experience (SGE). They explain that SGE is an experimental search experience that uses generative AI to provide users with quick and clear overviews of search topics. The conversation covers examples of SGE, how website owners can be featured in …
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The most successful lawyers know it’s important to strategize their firm’s growth and set their business goals each year. It’s not too late to hit the ground running in 2024, and now is an excellent time to assess the current state of your law firm’s web marketing and set your goals for the remainder of the year. In this episode of the Law Firm Mar…
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Unlocking the Secrets of Personal Injury Cases
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▶▶ CLICK BELOW TO GET A FREE CONSULT NOW https://bit.ly/atty-free-consultation ▶▶ GIVE A REVIEW: https://bit.ly/review-fa ▶▶ HOW CAN WE HELP YOU?: https://866attylaw.com/ ▶▶ CALL US NOW - FREE EVALUATION (212) 222-1111 or (866) ATTY LAW ▶▶ READ THE FULL ARTICLE https://866attylaw.com/unveiling-the-tactics-of-defense-medical-experts-in-personal-inju…
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Should My Firm Accept Electronic Payments On My Website?
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The way we all pay for things has changed. From apps that split our lunch bills to touchless payments using our cell phones, every modern consumer has experienced the luxury of choice when it comes to payments. Solo attorneys and small law firms can capitalize on this trend by offering online modern payment options, too. In turn, you may just boost…
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Unveiling the Tactics of Defense Medical Experts in Personal Injury Cases
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Today I reveal shocking strategies used by defendants in legal cases. In his insightful video, I discuss a curious practice observed through the New York trial attorney's list serve, where defendants often employ independent medical examining physicians (IMEs) to challenge plaintiff claims without thorough examination. This eye-opening narrative ex…
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Advanced Strategies for Successful Legal Blogging
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Blogging presents a powerful opportunity for attorneys to showcase their expertise, build credibility, and connect directly with their target audience. Countless potential clients are searching for answers to their legal questions every day, and a well-written, robust blog can greatly impact your firm’s ability to stand out from the competition. In…
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New York City Subway Derailment: Insights From The January 2024 Incident
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In a startling turn of events, New York City's subway system faced a moment of crisis on January 4, 2024, when a No. 1 train derailed following a collision. This incident, occurring at the West 96th Street station, resulted in over 20 minor injuries and disrupted vital subway lines. Delve into our comprehensive article for an in-depth analysis of t…
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Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms and partnerships, Al Biedrzycki has been instrumental in scaling startups, and pre- and post-IPO organizations. One of his most notable achievements is growing HubSpot’s platform product ecosystem to …
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Traumatic Brain Injury Verdicts and Settlements in New York
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Traumatic brain injuries can devastate victims and their families. But obtaining fair compensation is tremendously difficult and outcomes vary widely across New York State. Coming up on Arkady Podcast: I analyze recent traumatic brain injury lawsuit verdicts and settlements across different New York counties. If you or a loved one suffered a devast…
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10 Reasons an Agency Puts Your Law Firm Website at Risk
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It has been said over and over again how important a website is to the success of a business. This reality applies to a hair salon as much as it does to a law firm. For small law firms specifically, a website allows you to show off your legal credentials, target potential clients, build your brand, grow your law practice, and grab a larger share of…
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How to Estimate the Value of Your Personal Injury Case
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This episode discusses how insurance companies evaluate and calculate settlement amounts for personal injury claims, typically aiming to minimize payouts through various formulas that work in the company's favor. It outlines factors affecting case value, methods insurers use for estimation, issues of comparative negligence, and dispels common misco…
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This week: In the last episode of the show in 2023, I find a way to connect internal auditors, pigs, and Ronseal. Links to all articles mentioned this week are available at https://codeinmotion.ie/cyber321-20231217/. ---------------------------------------------------------------------- Hi, I'm Sam Glynn, founder of Code in Motion. Code in Motion h…
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In this episode of Growth Cast, we'll uncover what's trending in web design and how these trends can impact your online presence in 2024. Guests on this episode: Keri Rosemond - VP of Operations Christopher Lara - SEO Manager Melissa Read - Lead Project Manager Garrett Johnson - Project Manager Want more? Top Web Design Trends to Dominate 2024 Top …
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What have a nuclear plant, water treatment plants, and 80 law firms have in common?
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This week: A few stories to bring cyber security a little closer to home: 3 – Cyber security concerns at the world’s largest store of plutonium. 2 – Cyber security attacks on our water supply. 1 – One cyber attack that impacted at least 80 law firms, and delayed house purchases. Glass Half Full: To put a positive spin on all of these stories: If th…
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What To Do In Case Of Forklift Accident In The Bronx
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In our next episode, "Lifting the Veil on Forklift Safety," we delve into the startling statistics and personal stories behind the forklift accidents that impact thousands each year. Tune in as we explore the crucial balance between efficiency and safety, dissect the latest OSHA mandates, and offer life-saving tips for workers and companies alike. …
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Podcast Episode 198: How Technology and AI Can Effectively Address Pain Points in the Legal Intake Industry
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Josh Hostilo. Josh Hostilo, is a current Product Owner at Filevine and oversees the legal intake product, Lead Docket. Josh was a previous VP of Operations at a personal injury law firm and is truly an expert in legal intake best practices. He has recently been involved in the dev…
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Your Guide to ChatGPT for Legal Blog Writing
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With recent advancements in AI-powered software, business professionals have flocked to AI tech such as ChatGPT for their digital marketing content needs. With its ability to generate large amounts of human-like text in a conversational manner, ChatGPT has become a popular choice for efficiently creating digital marketing assets such as website con…
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This week: 3 – Backups are important even when you use the cloud. 2 – You need to check all of your doorways. 1 – Why the pain of DORA will be worth it. Links to all articles can be accessed from https://codeinmotion.ie/cyber321-20231203/ ---------------------------------------------------------------------- Hi, I'm Sam Glynn, founder of Code in Mo…
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Using Google’s People Also Ask (PAA) to Boost Your Legal Marketing
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How can I increase my law firm’s online presence? It’s a question we hear so often from attorneys. This question is on the minds of many small law firms and solo attorneys who are either starting out or trying to grow their practice. It’s also a question that requires a thoughtful, strategic response because the answer is multi-faceted and includes…
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Income generation strategies from the cyber world.
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This week: As many of you may currently be finalising your income generation strategies for 2024, here’s the Top 3 from the world of cyber crime: A new entry at #3: Using the regulators. Back at #2: Using cyber attacks. But still at #1, for the 1197th week in a row: Using your staff! Links to this week's articles are accessible from https://codeinm…
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