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The Travel Marketing Podcast

Propellic, Brennen Bliss

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Monthly
 
You’re a marketer in one of the most competitive industries. You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle? We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale? The Travel Marketing Podcast is about sitting down with suc ...
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The Art Of Hospitality

The Art Of Hospitality Podcast

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Weekly
 
Welcome to "The Art of Hospitality," where the Operator meets the Philosopher to unravel the intricate tapestry of the vacation rental industry. Led by Conrad O'Connell, the Digital Strategist who turns clicks into bookings, and hosted by Scott Fasano, the "Operator," and Adam Norko, the "Philosopher," our podcast presents a trinity of perspectives that uniquely positions us at the intersection of practical operations, philosophical depth, and digital innovation. We tackle the gamut—marketin ...
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In this episode, we break apart the changes happening in marketing, AI, search, brand discovery and a TON more with expert Brennen Bliss. Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Brennen Bliss Propellic The 2025 StudyBy The Art Of Hospitality Podcast
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In this episode, we're joined by Jeremy Udovich to talk about breaking into the vacation rental space from outside of it, being in a "small" market, properties that can make $300k+ per year, growth, leaving a 9-5, the golf industry and how it relates to vacation rentals and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Jere…
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In this episode, we're solo to break down the Sonder death, master leasing, shifting tides in our industry, demand going down and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Skift - Sonder Shuts Down After Marriott Termination, Marking the End of a Hospitality ExperimentBy The Art Of Hospitality Podcast
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In this episode, we're joined by Amy Hinote to preview the upcoming DARM (Data and Revenue Management Conference) 2025 conference in Sandestin, Florida. Buy your ticket TODAY to see us there. Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Amy Hinote DARMBy The Art Of Hospitality Podcast
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In this episode, we break down what many hosts miss when it comes to the in-property experience, how product placement works in vacation/short term rentals, building a business while hosting and a LOT more. Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell UpClose Marketing Rachel VigilBy The Art Of Hospitality Podcast
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In this episode, we chat about PR, brand, building trust, AI and a LOT more with Jessica Gillingham. Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Jessica Gillingham Abode PR Jessica's Book: Tech-Enabled Hospitality: Strategies to Elevate Guest Experience and Operational EfficiencyBy The Art Of Hospitality Podcast
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In this first ever in-person recording, Conrad O'Connell and Adam Norko pack the mics and go to Las Vegas for VRMA 2025! A HUGE thank you to VRMA for hosting us at the conference and allowing us to cover this critical moment in the industry for our events. We interview four amazing industry experts across OTA, property management and more. Another …
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In this episode, we deal with a tough one: we say goodbye to Scott Fasano, our original co-host as part of the trio. Scott shares about his new non-vacation-rental journey and what he's working on now. It's not goodbye. It's bye for now, Scott! ♥️ ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Scott Fasano Scott's Substack…
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In this episode, we're chatting with Zach Arko from Breezy Vacays to talk investing, areas to consider, buying islands, New Mexico and a LOT more. Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Zach Arko Ruidoso Cabins Little Raccoon Key Missing HotelBy The Art Of Hospitality Podcast
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In this episode, we're chatting with Michael Vialpando of Renjoy to talk all things operations, scaling, growing and headed to the next level in their vacation rental company. Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Michael Vialpando RenjoyBy The Art Of Hospitality Podcast
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In this episode, we're solo dolo again to chat all things marketing, Airbnb changes (taking more of your $$), the four box framework for marketing and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'ConnellBy The Art Of Hospitality Podcast
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In this episode, we're back with two awesome guests from "Stay" (https://staywithstay.com/): Paul Buonopane & Jeffrey Manheimer to talk all things marketplaces, OTA, direct vs control, platforms, growth, marketing and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Paul Buonopane Jeffrey Manheimer Stay…
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In this episode, we're joined by newly minted "Pioneer" Jodi Refosco of Deep Creek Lake to talk across a wide variety of topics including growing to 500+ units, selling her business, building something new in DCL, previewing VRMA 2025 and a LOT more. Awesome bonus: use promo code ART100 to save $100 on your VRMA Registration if you purchase before …
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In this episode, we're joined by Mark Lumpkin of STR Cribs to talk all things, design, returns, performance of commodity listings vs designed listings, where most property managers fail, winning on Airbnb, how to get more bookings with design and a LOT more. Buckle up. Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell STR Cribs Mark Lumpkin…
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In this episode, we're joined by Amber Knight from BookingsCloud to talk advertising, marketing teams, budget, AI/ML, targeting and a LOT more! Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Amber Knight BookingsCloud Editor's note: we had some minor audio issues during recording.By The Art Of Hospitality Podcast
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In this episode, we're joined by Sarah Stahl to talk all about her experience growing a unique stays brand in Alabama, using content creators, generating brand awareness and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Sarah Stahl Website Sarah Stahl LinkedInBy The Art Of Hospitality Podcast
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In this episode, we're joined by Marisa Grover to talk all things "markets", systems, Airbnb vs direct, working in your own backyard, and a LOT more. Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Marisa Grover Follow Marisa on Instagram Home On The RangeBy The Art Of Hospitality Podcast
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In this episode, we're joined by Alex Husner AND Chad Blankenship to talk all things growth, marketing vs ops, revenue, pricing, brand building, consulting services for VRMs and a LOT more! Enjoy! ⭐️ Links & Show Notes Adam Norko Conrad O'Connell Chad Blankenship Alex Husner Alex & Annie Podcast Directly Alex…
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In this episode, we're joined by Simon Seroussi from SuiteOp to talk all things operations, software, PMS vs bolt-on tools, running a PM company, tech, investor software companies and more! Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell SuiteOp About SimonBy The Art Of Hospitality Podcast
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In this episode of "Trailblazing Tactics," hear from Barbara, Global Director of Marketing and CRM at Summit One Vanderbilt, as she reveals the strategies that have driven success for world-class attractions. Discover how to balance innovative tactics with data-driven results, and why looking "behind the curtain" of your analytics is crucial. Key t…
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In this episode, we're joined by advertising expert Anthony Chiaravallo of Vallo Media to talk all things paid ads, industry experts, growth, focusing on the right channels, data collection and a LOT more. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Vallo Media Anthony Chiaravallo…
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In this episode, we're joined (again) to chat again with Matt Landau on his new ventures, Here Goes Nothin, growth, new horizons, focus, investments into people, leadership and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Matt Landau Here Goes NothinBy The Art Of Hospitality Podcast
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In this episode, we chat with Shawn Moore of Vodessey on picking the right properties, spending on guest experience, and why the top investors love using property managers... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Vodessey Shawn Moore Vacation Rental Revolution Podcast What the Hell Is a Lifestyle Asset?: How To Build…
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In this episode, we chat with North Carolina's very own Caleb Hannon on all things growth, scaling a business, partnerships, AI, local hospitality vs service and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Caleb Hannon Stay Lake NormanBy The Art Of Hospitality Podcast
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In this episode, we bring back Lorraine Woodward to give us an update on all things accessible travel, how the vacation rental industry is embracing accessible properties, how Vrbo is helping and a LOT more! Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Lorraine Woodward Becoming rentABLE Vrbo - More Travel…
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In this episode, we're joined by industry legend Michelle Marquis and Jessica Singer to talk all things franchise, growth, brand awareness, the future of the industry and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Michelle Marquis Jessica Singer Grand Welcome Franchise…
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In this episode, we're joined by Mike Sebastian who tells us his story on selling his digital marketing agency, investing into Vacation Rentals, moving to better serve guests and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Mike Sebastian Build Your HideawayBy The Art Of Hospitality Podcast
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In this episode, we're thrilled to have both Ginger Harrelson & Hunter Harrelson to about their unique path to success in Alabama, regulations, OTAs vs "the little guys" and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Hunter Harrelson Ginger HarrelsonBy The Art Of Hospitality Podcast
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In this episode, we're thrilled to be joined again by Pierre-Camille Hamana of Hospitable to talk about product features, new pricing tools, building for Vacation Rental hosts and managers and a LOT more... Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Pierre-Camille Hamana Hospitable…
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In this episode, we chat with Jonathan Fonvielle from Atlantic Vacation Homes on growth, marketing, brand, a long company and local history and a lot more. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Jonathan Fonvielle Atlantic Vacation HomesBy The Art Of Hospitality Podcast
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In this episode, Brennen Bliss sits down with Savvas Georgiou, Co-founder and Chief Product Officer at Welcome Pickups, to unpack how the company scaled from a scrappy marketplace for local tours into a global leader in airport transfers across 100+ destinations. They dive into performance-driven marketing, short booking windows, the value of botto…
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In this episode, we chat with Nathan Woods - formerly of Bolt Farm Treehouse and now certified training specialist of "Unreasonable Hospitality" from our favorite author Will Guidara. Nathan shares his story, journey into short-term rentals and a LOT more. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Ministry of Welcome Bel…
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In this episode, we dive into Contiki’s dynamic travel marketing strategies, exploring how the brand transforms content into bookings. We uncover Contiki’s approach to engaging young travelers, leveraging storytelling, social media, and influencer partnerships to drive conversions. Tune in to learn about the creative tactics and data-driven insight…
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In this episode, we chat with Allison Bayley from Bayley Vacation Rentals about all things focus, team management, building a tight geo collection of inventory and a LOT more! Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Allison Bayley Bayley Vacation RentalsBy The Art Of Hospitality Podcast
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In this episode, we go "guestless" and focus on the news, industry trends and changes happening to our space so far in 2025. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell SCOOP: VTrips' Steve Milo Is Out as CEO Vacasa Accepts Revised Acquisition Offer, Turns Down Rival's Higher Bid…
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Lauren shares insights into navigating the acquisition process, maintaining brand authenticity, and balancing creativity with corporate structure. She shares insights on SEO, short-form video, influencer marketing, and paid media strategies across Google, Meta, and Bing. They explore data-driven decision-making, attribution challenges, and analytic…
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In this episode, Simon Lehmann joins to chat all things growth, industry trends, his advice to new property managers, international market differences and where things are likely headed into 2025 and beyond. Enjoy! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Simon Lehmann AJL Atelier…
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In this episode, Tanya Rooney joins the discussion to explore the concept of "unreasonable hospitality" and how even minor acts can greatly enhance guest experiences. The conversation emphasizes the significance of regularly evaluating business operations. Rooney shares her personal journey into short-term rentals, along with her preferences regard…
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In this episode, we're joined by Eli Pritykin of Hudson Creative Studio to talk all things product, direct bookings, building solutions, data lakes, and a LOT more... ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Eli (Alexey) Pritykin HomeRunner Hudson Creative StudioBy The Art Of Hospitality Podcast
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In this episode, we're joined by Ben Wolff Cofounder of Onera and Oasi on his focus of unique stays, marketing, organic social growth, experience-focused stays and a LOT more... ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Onera Oasi Ben WolffBy The Art Of Hospitality Podcast
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In this episode, we're joined by Jamey King from eviivo on PMS growth, awareness in a new market, the history of VRMA, sales, people and a lot more! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Jamey King eviivoBy The Art Of Hospitality Podcast
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Travel Marketing Podcast by Propellic features an insightful discussion with Kevin Indig, a leading SEO expert, on the state of travel industry SEO. Kevin shares key findings from his deep-dive research into travel search trends, highlighting the role of AI, organic growth strategies, and shifting consumer behaviors. Tune in for actionable insights…
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In this episode, we're joined by Michael O'Connell & Ben Coleman who are on the Founding team of Happy Guest to talk about growth, solutions and a LOT more! ⭐️ Links & Show Notes Adam Norko Scott Fasano Conrad O'Connell Michael O'Connell Ben Coleman Happy GuestBy The Art Of Hospitality Podcast
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