You’re a marketer in one of the most competitive industries. You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle? We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale? The Travel Marketing Podcast is about sitting down with suc ...
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In this episode of the Travel Marketing Compass Podcast, SEO expert Kevin Indig shares deep insights into the travel industry's search dynamics. From Google's dominance in travel searches to the importance of visual content and programmatic SEO, Kevin explores how travel brands can optimize their strategies for better visibility and engagement. Thi…
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In this episode of the Travel Marketing Podcast, brought to you by Propellic, we're diving deep into the intersection of travel and marketing with Matthew Barker, founder of Horizon Guides. Matthew's unique approach to content marketing and zero-commission advertising offers valuable insights for travel businesses looking to navigate today's compet…
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In this insightful episode of the Travel Marketing Podcast, hosted by Propellic, we sit down with Janette Roush, the Executive Vice President of Marketing and Digital at New York City Tourism and Conventions. Janette, a leader in the Destination Marketing Organization (DMO) space, shares her innovative approaches to integrating AI into her team's m…
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Brennen interviews Allyson Carpenter, an industry veteran with experience at Brand USA, Virgin Australia, Qantas, and more. Allyson shares insights on driving traffic and visitors to destinations, focusing on data, creativity, and actionable strategies. This episode is packed with valuable lessons for travel marketers looking to elevate their game.…
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Ever wondered how to effectively market multiple travel brands? Jamie Storrs, VP of Marketing at Chenmark, shares his expertise on managing diverse marketing strategies across various travel companies. Learn from his innovative approach and boost your marketing game!By Propellic, Brennen Bliss
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First Half Flashback: Must-Listen Moments
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Our latest podcast episode is a compilation of the best insights from the first half of the year! This special episode features standout moments and expert perspectives that you won't want to miss. Cynthia Huang / Building a Decentralized Travel Ecosystem Travis Tallent / Peak Performance: Insights into Mountain Travel Kelsey Tonner / Empowering To…
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Marketing Strategies for Multilocation Travel Companies
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In this episode, Brennen delves into the world of multi-location marketing with Justin Buzzi, founder and CEO of Get Up and Go Kayaking. Justin shares insights into their success with organic social media. They discuss the challenges of marketing multiple locations, the importance of community building, and innovative strategies for customer retent…
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In this episode, Brennen and Rebecca, discuss the recent upheaval in search caused by the introduction of AI overviews by Google. They explore its impact on travel marketing.By Propellic, Brennen Bliss
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With a foundation built on real-world expertise rather than theoretical jargon, Kelsey's advice is tried, tested, and proven effective. From marketing tactics to operational efficiency, this episode is packed with actionable tips to help tour operators navigate challenges and capitalize on opportunities.…
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Building a decentralized travel ecosystem
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In this episode we dive into the innovative world of vacation rentals and the revolutionary approach of Dtravel, a community-owned travel ecosystem. Our guest, Cynthia Huang, the dynamic CEO of Dtravel, shares her insights into how the platform is solving the biggest challenges in the vacation rental industry.…
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Peak Performance: Insights into Mountain Travel
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Welcome to "Peak Performance: Insights into Mountain Travel," where we scale the heights of travel marketing with industry experts. In this episode, we're thrilled to be joined by Travis Tallent, a Mountain Travel Marketing Expert. Travis brings a wealth of experience in digital marketing, particularly within the realm of mountain travel destinatio…
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Reimagining Destinations: The'Inspired by Iceland' campaign Success Story
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Discover the magic behind the "Inspired by Iceland" campaign! Led by Sveinn Birkir Björnsson, Director of Marketing Communications at Business Iceland, this initiative showcases Iceland's unique beauty and culture to the world. Learn how innovative marketing strategies and captivating content have propelled Iceland's tourism industry to new heights…
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Innovating Exploration with Action Tour Guide
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In this episode of the Travel Marketing Compass Podcast, Brennen interviews Ushma Shah, founder of Action Tour Guide, a tour company revolutionizing exploration with audio-guided tours through a user-friendly app. They discuss the company's innovative approach, leveraging technology to enhance traditional tours, their distribution strategy, marketi…
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The podcast "Transforming Travel Experience With AI" features John Lyotier, founder and CEO of Travel AI, discussing the integration of AI in the travel industry. Lyotier shares insights on leveraging data and AI to personalize travel experiences, optimize marketing strategies, and rapidly launch new travel brands. He highlights the significance of…
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We've crafted the ultimate podcast episode, showcasing the best insights from 2023's most influential travel marketing voices. Dive into the wisdom of TicketingHub, The Travel Coach Network, Intrepid Travel, CELITECH, Zoftify, WeSki, Belvera Partners, Clio Muse Tours, and DuVine Cycling. Learn about innovative technology, emotional storytelling, di…
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The Story Behind DuVine's World-Class Recognition
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Mia Liefeld, the Director of Marketing Communications & Content of DuVine Adventure Co. shares her expert insights on travel marketing in this episode. With over seven years at DuVine, she discusses the intricacies of crafting a unique brand identity, effective content strategies, and the challenges of marketing in the luxury travel sector. Mia als…
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Blending Culture, Storytelling, and Technology
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Dive into the captivating world of travel marketing with Brennen Bliss and Daphne Tsevreni in this must-listen episode of the Travel Marketing Podcast. Discover how Clio Muse Tours, co-founded by Daphne, revolutionizes the travel experience by blending technology, culture, and storytelling into immersive tours. Learn about their journey from a univ…
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In this insightful podcast episode, we engage with Roman Townsend, the strategic mastermind at Belvera Partners PR, where cutting-edge B2B marketing in the travel and tourism industry comes to life. Dive into a discussion filled with rich marketing strategies, emergent B2B communication trends, and a behind-the-scenes look at how Belvera Partners P…
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In this episode of Propellic's podcast, Brennen Bliss sits down with Yotam Idan, the visionary behind WeSki, a game-changing platform in the world of skiing and outdoor adventures. Dive deep into the world of WeSki, a recent winner of the Phocuswright award for innovation, and discover how they're revolutionizing the ski booking process. From seaso…
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Personalized Tech in Tourism: Alexander Ragin's Take on the Future of Travel
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Alexander Ragin, the innovative founder of Zoftify, a digital product agency that has carved a niche in transforming travel companies with bespoke digital solutions. Alexander, with his rich background in technical design and enterprise project management, brings to the table a wealth of knowledge in developing cutting-edge solutions. Zoftify, unde…
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In the upcoming episode of "The Future of Connectivity," listeners are in for a treat as host Brennen Bliss sits down with Lauren A. Koenig, a prominent figure in the eSIM technology world. Lauren is the CMO and Co-founder at CELITECH, a pioneering force in the realm of global connectivity. With partnerships that include industry giants like Kayak,…
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Beyond Borders: Championing Inclusion and Diversity with Intrepid Travel in the Tourism industry
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In this episode, Brennen has an enlightening conversation with Mikey Sadowski, the VP of Global Communications from Intrepid Travel which isn't just any travel company. They've been at the forefront of responsible tourism, setting a benchmark by becoming the first adventure travel company to attain carbon neutrality back in 2010. But they're not st…
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Transformative Travel: Emotional Appeal in Tourism Marketing
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Welcome to a new episode of the Travel Marketing Compass Podcast by Propellic, your go-to platform for cutting-edge insights in the ever-evolving world of transportation and tourism marketing. Episode Overview: Brennen Bliss, the dynamic founder and principal of Propellic, a leading travel and tourism SEO agency, invites Sahara Rose DeVore, a trail…
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TicketingHub: A Success Story of Customer-Centric Growth & SEO Mastery
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In this engaging podcast episode, Brennen Bliss and Carl Pihl delve into the intricacies of user experience, marketing strategies, and the future of digital platforms. They discuss the importance of data-driven decisions, the challenges and successes of various marketing campaigns, and the evolution of user interfaces. Carl shares insights from his…
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Growing your Tour Business with Mitch Bach
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Description: Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today, I am joined by Mitch Bach, who has been in the tourism industry for over 20 years. As a previous tour operator, Mitch has built two organizations: Campfire and TripSchool, two of the most significant resourc…
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Getting Corporate Tour Bookings with Joe Martin
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Description: Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today I am joined by Joe Martin. Joe has been helping tourism break free from its dependence on online travel agencies. Joe has just been featured on TEDx and Fox News, as well as several other Publications. Today …
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Photo Marketing: Memory Keeping to Increase Referrals with Ryan O’Grady
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Description: Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today, I am joined by Ryan O Grady, president of Fotaflo. Fotaflo is a photo and video marketing solution that simplifies and automates how tour, activity, and attraction businesses capture and distribute photo mem…
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Optimize Your Tour Business with Jeff Woelker
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Description: Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today, I am joined by Jeff Woelker, founder of The Underground Donut Tour - an ingenious tour concept with 13 locations across the US. He's also the CEO of Ixperimint. In today's episode, Jeff and I discuss topics …
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Content Marketing to Travelers through the Pandemic with Jared Kamrowski
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Welcome to the inaugural episode of The Travel Marketing Podcast brought to you by Propellic. I am, Brennen Bliss, your host, and in each episode I will share the news and insights on what is and what isn’t working in today’s competitive travel and tourism marketing landscape, from emerging brands to the most established professionals, to make your…
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The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing.By Propellic, Brennen Bliss
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