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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The #1 Podcast for Sales and Revenue enablement professionals. Each week our host Kieran Smith brings you an interview with an expert and thought leader from the world of sales and revenue enablement.
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Inside: Sales Enablement

Scott Santucci, Brian Lambert, Erich Starrett

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SEASON 3: Enablement History w/Erich Starrett and Special Guests Together we will hop (take a leap!) into the Enablement Time Machine and... - Have a look back with those who had a role in / contribution to Enablement history. - Pause in the present, to hit on a few "modern" themes - And then shift our focus to the future of the Enablement function / profession, and what it may bring for Enablement teams. SEASONS 1 + 2: Scott Santucci & Brian Lambert Explore the dynamic world of elite B2B Sa ...
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We’re thrilled to announce the release of the grand finale of Inside Sales Enablement Season 3, featuring none other than Sheevaun Thatcher, the Godmother of the global Enablement community, whose fun-lovin fancy shoes, servant's heart, and ear-to-ear smile have brightened every Enablement Society Experience from the very beginning. 🎙️ In This Epis…
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We're thrilled to bring you episode 19 of Inside Sales Enablement, Season 3 - Enablement History, featuring the one and only SES O.G. Jen Marie Jacober, or as some of you might know her, Bacon. Join us as we dive deep into the origins and growth of the Sales Enablement Society with someone who was right there from the start! 🧠 5 Keys You'll Learn i…
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In the season finale of The Enablement Edge, hosts Steve and Amber chat with Stephanie Middaugh, Founder & CEO of Phoenix GTM Consulting, about where to succeed in enablement in 2025. Together, they tackle the industry's current challenges, including burnout and exhaustion among professionals, while highlighting the need to sustain passion and empa…
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In this episode of The Enablement Edge, hosts Steve and Amber are joined by Sally Ladrach, Director of Enablement at SavATree, a full-service tree, shrub, and lawn care company with more than 100 locations across the US and Canada. The topic for today is how enablement teams can leverage agile methodologies found in product and marketing to enhance…
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A Seat at the Table? A Voice at the Table? Or Build Your Own Table? In this very special episode of The Enablement Edge, join Steve & Heather as they host a live panel discussion from Seismic Shift 2024 with panelists Victoria Sanchez, Micah Jacobson, and Eric Mingorance. Throughout their discussion, our experts share insights on how to strategical…
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On this episode of The Enablement Edge, Steve and Amber are joined by Ashton Williams, Director of Slack Enablement at Salesforce. Ashton shares the success story of Slack AI and how her team led a momentous kickoff amidst strenuous circumstances. Faced with tight deadlines, executive transitions, and mounting pressure, Ashton shares how her team f…
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In this episode of The Enablement Edge, Steve and Heather sit down with Jen Bullock, an expert in the field of enablement who has worked with industry giants like ADP, Motorola, TransUnion, and Forrester. The topic today is the art of crafting a winning enablement structure. Jen highlights the critical roles needed for success and how to strike the…
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WELCOME to ISEs3 Episode 18 where The Leader of The Rebellion Dale Dupree joins Erich Starrett in the OrchestrateSales.com studios in anticipation of the first ever face-to-face event of The Sales Rebellion - Totality. Dive into the world of sales, art, and rebellion as Dale shares his insights on disrupting the status quo to choose legendary and c…
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JOIN us for Episode 17 where, in anticipation of finally meeting each other face to face at The Sales Rebellion / Dale Dupree's inaugural Totality the following week, ISE Season 3 host Erich Starrett gets WAY into the W.E.E.D.S. with THE Irrepressibly Optimistic Stu Heinecke. Dive into the world of competitive advantages and growth strategies with …
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In today’s episode of The Enablement Edge, hosts Steve Watt and Heather Cole interview Kunal Pandya, VP of Global Revenue Enablement at Corsearch, and Founder & CEO of Sales Velocity Labs. Kunal is a seasoned expert in global revenue enablement, and he helps to explore how enablers can transform their roles and prove their strategic value within an…
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In this week’s episode of The Enablement Edge, hosts Amber Mellano and Steve Watt are joined by Seismic’s own Irina Soriano and Meganne Brezina. The conversation revolves around their must-read book, "Tomorrow’s Enablement for Today’s Leaders," which introduces the transformative Enablement Value Chain (EVC) framework. The EVC approach underscores …
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In this episode, Steve Watt and Amber Mellano are joined by Nicole Ward, Senior Director of Revenue Enablement at OneSource Virtual (OSV), to learn why she joined the organization as their first enablement hire and how she and the team found so much success. Nicole is an industry expert and thought leader who joined OSV after a decade of managing a…
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In this episode of The Enablement Edge, Steve and Amber sit down with Jonathan Kvarfordt, Founder of GTM AI Academy, to explore the dynamic intersection of AI and enablement in the modern business landscape. Jonathan is an industry leader and an enablement expert. And in this episode, he reveals what originally fueled his fascination with AI and it…
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In the debut episode of The Enablement Edge, hosts Steve and Heather chat with Nate Vogel, VP of Global Sales & Partner Enablement at Databricks, the world's first data intelligence platform powered by generative AI. Nate shares insights into his career journey, highlighting what sparked his passion for data, the skills and experiences that have pr…
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Traditional go-to-market motions are a thing of the past, and one key function will shape the future of revenue generation: Enablement. The Enablement Edge – powered by Seismic – is bringing you the secrets, strategies, and tactics for enablement that drive meaningful impact. You’ll get valuable insights and expertise from enablement leaders to pow…
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Join Erich Starrett in the Orchestrate Sales Studios as he interviews Jonathan "Coach K" Kvarfordt on the transformative power of AI in Enablement. Delve into Jonathan's insights on evolving the role of enablement professionals and the strategic impact of AI. Jonathan's journey from survival-focused to strategic thought leadership in sales enableme…
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This week we have the world-renowned sales thought leader and author of GAP Selling Keenan . on the podcast. Keenan is someone who has worked with Enablement departments a lot through his company A Sales Growth Company and through those experiences, and frustrations, Keenan has created the Revenue S.P.E.E.D Model. The model is aimed at enablement d…
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Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On ISEs3 Ep15 host Erich Starrett is joined in the Orchestrate Sales studios by new friend Danny Wasserman, whom he finally met F2F at Corporat…
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Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. Mark Twain - the PIONEER of Sales Enablement who empowered a LITERAL customer facing frontline of 10,000!?!!! On ISEs3 Episode 14, Erich Starre…
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Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On a superfun ISEs3 Episode 13, Erich Starrett is joined in the Orchestrate Sales studios by Meganne Brezina, CCMP™. Meganne is not only the Se…
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Welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On ISEs3 Episode 12, Erich Starrett is joined by Dr. Shawn Fowler, whom he originally met when Shawn was VP, Sales Enablement (a true cross-fun…
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We’ve spent 13 episodes uncovering key insights from experts in enablement, sales, marketing, customer success, revenue operations, and more. To celebrate the growth, learning, and invaluable wisdom we’ve heard along the way, we’re gathering the best of the best all into one episode. So whether you’ve tuned into every minute or are new to the Go-to…
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This week Kieran is joined by Phil Putnam. Phil, who has over 10 years of enablement experience, is now the founder of PhilPutnam.com a coaching and enablement consultancy. In this episode, Phil and Kieran discuss work life balance, performance challenges and motivation. This is a profound and very interesting episode that should be a must listen f…
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Welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 11, Erich Starrett hosts Bob Perkins, the Founder AAISP, the American Association of Inside Sales Professionals (now Emblaze) in the…
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In Episode 10 Dr. Brian Lambert is back in the Orchestrate Sales Studios with Erich Starrett, for part two of a two-part interview. Dr. Lambert is a Digital Value Architect at Elastic, co-founder of OSC, SES, and co-host of Inside Sales Enablement seasons one and two. In this segment we pivot from past to present and future, with an emphasis on the…
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In this week's episode, Kieran is joined by Paul Butterfield. Paul is a huge figure in the enablement world and not only brings decades of experience being a VP of enablement, but also a massive passion for the development of the enablement profession through his previous role at the Revenue Enablement Society. In this episode we discuss Customer J…
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In this week's episode, Kieran is joined by Ellie Salicetti. Ellie is a fantastic enabler that is transitioning from cyber security enablement to construction software enablement. Ellie was recently voted a 'One to Watch 2024' by the Sales Enablement collective and she come on to talk to us about all things onboarding. Ellie has built 3 onboarding …
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Erich Starrett hosts Dr. Brian Lambert - co-founder of OSC, SES, and co-host of Inside Sales Enablement seasons one and two, back in the Orchestrate Sales Studios, for part one of two. A treat to have the epitome of past, present, and future enablement back on the property. And yes, of course he was there at the original founding and one of the ~hu…
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On the eve of the Sales Management Association's annual Sales Force Productivity Summit right here in the ATL at Emory University (NEXT week! March 12-13th ...use promo code TAGFAM for nearly half off at salesmanagement.org) SMA founder and commander-in-chief @Bob Kelly joins me to discuss the past, present and future of enablement through the lens…
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In this Episode, Kieran is joined by the VP of Revenue Enablement at Procore Technologies, Sara Gross. Sarah has been in the enablement world for a decade and has worked for the likes of Gartner and Ring Central before her current role. Kieran and Sarah discuss the evergreen topic of who enablement should report into and does is make a difference? …
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Tim Riesterer - From Sales Enablement Origins to Orchestrating the Future of Revenue: On Episode 7, host Erich Starrett hops in the OSC Studios time machine with Tim Riesterer - Chief Strategy Officer, Corporate Visions + Chief Visionary, Emblaze. Tim shares his wealth of experience in sales enablement, spanning from the early days of automated RFP…
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Hello and welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 6, Erich Starrett hosts Christopher Kingman M.S., Global Head of Digital Sales Enablement at TransUnion, in the OSC Studio…
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Enablement is expanding beyond sales, especially as AI gains traction. But as AI integrates into the enablement landscape, how can you preserve and enhance your teams’ human strengths in customer interactions? We switched things up by inviting two guests to this roundtable episode to hear from companies both big and small. So, we’re talking with St…
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Hello and welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 5 Sales Enablement Society Fore-founder and Entrepreneur Craig Nelson joins Erich Starrett in the OSC Studios to go in the…
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Hello and welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 5 we begin in the present as Erich Starrett is joined in the OSC Studios with Gail Behun who was announced just last week …
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When was the last time you involved executive leadership in your sales process? If it’s something that feels daunting, nerve-wracking, or like too much work, this episode is for you. When leveraged correctly, you set your executive team up to come into the sales process swinging (and they’ll probably knock down that sale if you get our analogy). So…
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ISE Season 3 is focused on the past, present and future of Enablement History. And timed perfectly as we just celebrated the seventh anniversary of the official signing of the Sales Enablement Society into reality by the ~100 SES Fore-founders in Palm Beach, November of 2016. For Episode 3, Paul Butterfield, President of the Executive Board of the …
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Welcome to Inside Sales Enablement, Season three, where we take a leap into the enablement time machine and... > Take a look back with those who played a part in enablement history. > Pause in the present and hit on a few modern themes > And then shift our focus to the future and what it may bring for enablement teams. Hello and welcome! I'm Erich …
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In this week's episode Kieran is joined by the Senior Director of Enablement at Seismic, Meganne Brezina. Kieran and Meganne discuss the leadership role in enablement and also how that role has changed in the last year or so. Meganne also tells us about her new book on Enablement leadership that she co-authored with Irina Soriano.…
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What are the best and brightest minds in enablement talking about these days? In this special episode, we’re taking a pulse on the enablement industry and hearing directly from enablement professionals at Seismic’s annual Shift conference — including leaders from Loopio, Sands Capital, Bank of America, UPS, Experian, Proofpoint, and more. Along wit…
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Episode 64: ISE Season 3#1: BSES Welcome to "season three" of Inside Sales Enablement ...ISE - focused on Enablement History. I'm Erich Starrett. I started out in the ISE audience listening to SES Founding Father Scott Santucci and Trailblazer Dr. Brian Lambert', and then collaborated with them to build OrchestrateSales.com to be the global home fo…
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It's time to stop focusing on pipeline growth. Yes, you read that right. In this episode, Mark Kosoglow, CRO at Catalyst Software, shares his perspective about why you should be focusing on customer success instead of inbound pipeline. It's shaking up the industry by encouraging revenue leaders to truly focus on the incremental value — and revenue …
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In this episode Kieran is joined by Mark Garrett Hayes who is the founder of Sales Coachr and the author of the book Sales Coaching Essentials. Kieran and Mark discuss the benefits of coaching sales teams, the common pitfalls of trying to rollout a coaching operating model, and what the main elements enablement teams should focus on when it comes t…
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There’s a lot of talk about how AI can be utilized for content creation and productivity, but how about leveraging it to train your organization? Juliana Stancampiano, CEO of Oxygen Experience, shares her perspective and proposes new ways to harness intellectual resources from subject matter experts. You’ll also learn the importance of creating saf…
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In this episode Kieran is joined by Jonathan Mahan and Lawrence Wayne O'Connor of The Practice Lab. We have a great discussion on deliberate practice, what it is, and how it can help enablement professionals can use deliberate practice to make their programs more effective. The Practice Lab guys also give an exclusive offer to all listeners at the …
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Sales enablement ensures your sales teams are well-prepared and efficient in their efforts. Sales evangelism taps into the power of customer advocacy and word-of-mouth marketing. Both are essential for a business's success by driving sales growth, enhancing brand reputation, and fostering customer loyalty. Paul Norford, a seasoned enablement expert…
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