The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The #1 Podcast for Sales and Revenue enablement professionals. Each week our host Kieran Smith brings you an interview with an expert and thought leader from the world of sales and revenue enablement.
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Welcome to Plus Five, where we make perfection real again.
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SEASON 3: Enablement History w/Erich Starrett and Special Guests Together we will hop (take a leap!) into the Enablement Time Machine and... - Have a look back with those who had a role in / contribution to Enablement history. - Pause in the present, to hit on a few "modern" themes - And then shift our focus to the future of the Enablement function / profession, and what it may bring for Enablement teams. SEASONS 1 + 2: Scott Santucci & Brian Lambert Explore the dynamic world of elite B2B Sa ...
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ISEs3 Ep20: Sheevaun Thatcher - Gaining Gravitas from the Get-Go
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31:23We’re thrilled to announce the release of the grand finale of Inside Sales Enablement Season 3, featuring none other than Sheevaun Thatcher, the Godmother of the global Enablement community, whose fun-lovin fancy shoes, servant's heart, and ear-to-ear smile have brightened every Enablement Society Experience from the very beginning. 🎙️ In This Epis…
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We're thrilled to bring you episode 19 of Inside Sales Enablement, Season 3 - Enablement History, featuring the one and only SES O.G. Jen Marie Jacober, or as some of you might know her, Bacon. Join us as we dive deep into the origins and growth of the Sales Enablement Society with someone who was right there from the start! 🧠 5 Keys You'll Learn i…
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Tactics for Elevating & Optimizing Your Teams in 2025 with Stephanie Middaugh, Founder & CEO of Phoenix GTM Consulting
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37:20In the season finale of The Enablement Edge, hosts Steve and Amber chat with Stephanie Middaugh, Founder & CEO of Phoenix GTM Consulting, about where to succeed in enablement in 2025. Together, they tackle the industry's current challenges, including burnout and exhaustion among professionals, while highlighting the need to sustain passion and empa…
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Enhancing Adoption and Impact with an Agile Approach Featuring Sally Ladrach from SavATree
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37:54
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37:54In this episode of The Enablement Edge, hosts Steve and Amber are joined by Sally Ladrach, Director of Enablement at SavATree, a full-service tree, shrub, and lawn care company with more than 100 locations across the US and Canada. The topic for today is how enablement teams can leverage agile methodologies found in product and marketing to enhance…
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Strategies for Influence, Alignment, and Future Success from Shift 2024
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43:35A Seat at the Table? A Voice at the Table? Or Build Your Own Table? In this very special episode of The Enablement Edge, join Steve & Heather as they host a live panel discussion from Seismic Shift 2024 with panelists Victoria Sanchez, Micah Jacobson, and Eric Mingorance. Throughout their discussion, our experts share insights on how to strategical…
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Unlocking Secrets for High-Stakes Product Launch Success with Ashton Williams from Salesforce
37:28
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37:28On this episode of The Enablement Edge, Steve and Amber are joined by Ashton Williams, Director of Slack Enablement at Salesforce. Ashton shares the success story of Slack AI and how her team led a momentous kickoff amidst strenuous circumstances. Faced with tight deadlines, executive transitions, and mounting pressure, Ashton shares how her team f…
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Crafting a Winning Enablement Structure with Jen Bullock
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42:51In this episode of The Enablement Edge, Steve and Heather sit down with Jen Bullock, an expert in the field of enablement who has worked with industry giants like ADP, Motorola, TransUnion, and Forrester. The topic today is the art of crafting a winning enablement structure. Jen highlights the critical roles needed for success and how to strike the…
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ISEs3 Ep18: Dale Dupree - Enabling A Sales Rebellion in Totality
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49:20WELCOME to ISEs3 Episode 18 where The Leader of The Rebellion Dale Dupree joins Erich Starrett in the OrchestrateSales.com studios in anticipation of the first ever face-to-face event of The Sales Rebellion - Totality. Dive into the world of sales, art, and rebellion as Dale shares his insights on disrupting the status quo to choose legendary and c…
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ISEs3 Ep17: Stu Heinecke – Enabling Growth and Meetings with ANYbody …in Totality
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42:35JOIN us for Episode 17 where, in anticipation of finally meeting each other face to face at The Sales Rebellion / Dale Dupree's inaugural Totality the following week, ISE Season 3 host Erich Starrett gets WAY into the W.E.E.D.S. with THE Irrepressibly Optimistic Stu Heinecke. Dive into the world of competitive advantages and growth strategies with …
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Changing the Perception of Enablement with Kunal Pandya, VP Global Revenue Enablement with Corsearch
37:32
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37:32In today’s episode of The Enablement Edge, hosts Steve Watt and Heather Cole interview Kunal Pandya, VP of Global Revenue Enablement at Corsearch, and Founder & CEO of Sales Velocity Labs. Kunal is a seasoned expert in global revenue enablement, and he helps to explore how enablers can transform their roles and prove their strategic value within an…
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Tomorrow’s Enablement for Today’s Leaders with Irina Soriano and Meganne Brezina
37:23
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37:23In this week’s episode of The Enablement Edge, hosts Amber Mellano and Steve Watt are joined by Seismic’s own Irina Soriano and Meganne Brezina. The conversation revolves around their must-read book, "Tomorrow’s Enablement for Today’s Leaders," which introduces the transformative Enablement Value Chain (EVC) framework. The EVC approach underscores …
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How to Build an Enablement Function from Scratch with Nicole Ward from OneSource Virtual
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34:13In this episode, Steve Watt and Amber Mellano are joined by Nicole Ward, Senior Director of Revenue Enablement at OneSource Virtual (OSV), to learn why she joined the organization as their first enablement hire and how she and the team found so much success. Nicole is an industry expert and thought leader who joined OSV after a decade of managing a…
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AI and Enablement Unleashed with Jonathan Kvarfordt, Founder of GTM AI Academy
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36:31In this episode of The Enablement Edge, Steve and Amber sit down with Jonathan Kvarfordt, Founder of GTM AI Academy, to explore the dynamic intersection of AI and enablement in the modern business landscape. Jonathan is an industry leader and an enablement expert. And in this episode, he reveals what originally fueled his fascination with AI and it…
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Using Data to Secure Your Voice at the Table with Databricks' Nate Vogel
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43:36In the debut episode of The Enablement Edge, hosts Steve and Heather chat with Nate Vogel, VP of Global Sales & Partner Enablement at Databricks, the world's first data intelligence platform powered by generative AI. Nate shares insights into his career journey, highlighting what sparked his passion for data, the skills and experiences that have pr…
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The Enablement Edge Podcast Trailer | Powered by Seismic
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0:53Traditional go-to-market motions are a thing of the past, and one key function will shape the future of revenue generation: Enablement. The Enablement Edge – powered by Seismic – is bringing you the secrets, strategies, and tactics for enablement that drive meaningful impact. You’ll get valuable insights and expertise from enablement leaders to pow…
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ISEs3 Ep16: Jonathan "Coach K" Kvarfordt - GTM AI + Enablement on the RISE
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46:33Join Erich Starrett in the Orchestrate Sales Studios as he interviews Jonathan "Coach K" Kvarfordt on the transformative power of AI in Enablement. Delve into Jonathan's insights on evolving the role of enablement professionals and the strategic impact of AI. Jonathan's journey from survival-focused to strategic thought leadership in sales enableme…
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This Kieran is joined by Laura Wheeler, CEO on founder of Renegade Operations. Laura joins us to discuss the importance of the relationship between enablement and operations, how easy enablement is to work with and how to make that relationship strongerBy Kieran Smith
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This week we have the world-renowned sales thought leader and author of GAP Selling Keenan . on the podcast. Keenan is someone who has worked with Enablement departments a lot through his company A Sales Growth Company and through those experiences, and frustrations, Keenan has created the Revenue S.P.E.E.D Model. The model is aimed at enablement d…
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ISEs3 Ep15: Danny Wasserman - Gong! Tableau and Databricks
37:16
37:16
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37:16Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On ISEs3 Ep15 host Erich Starrett is joined in the Orchestrate Sales studios by new friend Danny Wasserman, whom he finally met F2F at Corporat…
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In this week's episode, Kieran is joined by Leann Leone. Leann is the Director of GTM Enablement at Megaport. We discuss one of her passions which is stakeholder and manager alignment and how to maintain that alignment during changes to priorities. We also discuss how data is an important factor in enablement in 2024…
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ISEs3 Ep14: Todd Caponi - Sales History Nerd + Transparency Evangelist @ Sales Melon
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39:09Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. Mark Twain - the PIONEER of Sales Enablement who empowered a LITERAL customer facing frontline of 10,000!?!!! On ISEs3 Episode 14, Erich Starre…
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ISEs3 Ep13: Meganne Brezina CCMP™ - Seismic
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31:46Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On a superfun ISEs3 Episode 13, Erich Starrett is joined in the Orchestrate Sales studios by Meganne Brezina, CCMP™. Meganne is not only the Se…
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ISEs3 Ep12: Dr. Shawn Fowler - Salesloft and RevenueReady
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35:12Welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On ISEs3 Episode 12, Erich Starrett is joined by Dr. Shawn Fowler, whom he originally met when Shawn was VP, Sales Enablement (a true cross-fun…
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We’ve spent 13 episodes uncovering key insights from experts in enablement, sales, marketing, customer success, revenue operations, and more. To celebrate the growth, learning, and invaluable wisdom we’ve heard along the way, we’re gathering the best of the best all into one episode. So whether you’ve tuned into every minute or are new to the Go-to…
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This week Kieran is joined by Phil Putnam. Phil, who has over 10 years of enablement experience, is now the founder of PhilPutnam.com a coaching and enablement consultancy. In this episode, Phil and Kieran discuss work life balance, performance challenges and motivation. This is a profound and very interesting episode that should be a must listen f…
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ISEs3 Ep11: Bob Perkins, Founder - AAISP (now Emblaze)
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41:27Welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 11, Erich Starrett hosts Bob Perkins, the Founder AAISP, the American Association of Inside Sales Professionals (now Emblaze) in the…
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ISEs3 Ep10: Dr. Brian Lambert Pt 2 – Co-Founder, Orchestrator, and Value Architect
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30:05In Episode 10 Dr. Brian Lambert is back in the Orchestrate Sales Studios with Erich Starrett, for part two of a two-part interview. Dr. Lambert is a Digital Value Architect at Elastic, co-founder of OSC, SES, and co-host of Inside Sales Enablement seasons one and two. In this segment we pivot from past to present and future, with an emphasis on the…
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In this week's episode, Kieran is joined by Paul Butterfield. Paul is a huge figure in the enablement world and not only brings decades of experience being a VP of enablement, but also a massive passion for the development of the enablement profession through his previous role at the Revenue Enablement Society. In this episode we discuss Customer J…
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In this week's episode, Kieran is joined by Ellie Salicetti. Ellie is a fantastic enabler that is transitioning from cyber security enablement to construction software enablement. Ellie was recently voted a 'One to Watch 2024' by the Sales Enablement collective and she come on to talk to us about all things onboarding. Ellie has built 3 onboarding …
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ISEs3 Ep9: Dr. Brian Lambert Pt 1 - Co-Founder, Orchestrator, and Value Architect
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30:53Erich Starrett hosts Dr. Brian Lambert - co-founder of OSC, SES, and co-host of Inside Sales Enablement seasons one and two, back in the Orchestrate Sales Studios, for part one of two. A treat to have the epitome of past, present, and future enablement back on the property. And yes, of course he was there at the original founding and one of the ~hu…
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ISEs3 Ep8: Bob Kelly - Sales Management Association
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25:39On the eve of the Sales Management Association's annual Sales Force Productivity Summit right here in the ATL at Emory University (NEXT week! March 12-13th ...use promo code TAGFAM for nearly half off at salesmanagement.org) SMA founder and commander-in-chief @Bob Kelly joins me to discuss the past, present and future of enablement through the lens…
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In this Episode, Kieran is joined by the VP of Revenue Enablement at Procore Technologies, Sara Gross. Sarah has been in the enablement world for a decade and has worked for the likes of Gartner and Ring Central before her current role. Kieran and Sarah discuss the evergreen topic of who enablement should report into and does is make a difference? …
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ISEs3 Ep7: Tim Riesterer - Chief Strategy Officer, Corporate Visions + Chief Visionary, Emblaze
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24:47Tim Riesterer - From Sales Enablement Origins to Orchestrating the Future of Revenue: On Episode 7, host Erich Starrett hops in the OSC Studios time machine with Tim Riesterer - Chief Strategy Officer, Corporate Visions + Chief Visionary, Emblaze. Tim shares his wealth of experience in sales enablement, spanning from the early days of automated RFP…
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ISEs3 Ep6: Christopher Kingman - SES Fore-founder, RES + Emblaze Exec Board Member
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37:05Hello and welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 6, Erich Starrett hosts Christopher Kingman M.S., Global Head of Digital Sales Enablement at TransUnion, in the OSC Studio…
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AI and the Expanding Scope of Enablement at Enterprises and Startups Alike
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40:56Enablement is expanding beyond sales, especially as AI gains traction. But as AI integrates into the enablement landscape, how can you preserve and enhance your teams’ human strengths in customer interactions? We switched things up by inviting two guests to this roundtable episode to hear from companies both big and small. So, we’re talking with St…
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ISEs3 Ep5: Craig Nelson - SES Fore-founder and Entrepreneur
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42:40Hello and welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 5 Sales Enablement Society Fore-founder and Entrepreneur Craig Nelson joins Erich Starrett in the OSC Studios to go in the…
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ISEs3 Ep4: Gail Behun – President, Revenue Enablement Society (2024)
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32:03Hello and welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 5 we begin in the present as Erich Starrett is joined in the OSC Studios with Gail Behun who was announced just last week …
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How to Effectively Engage Your Executive Team to Win More Deals
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38:19When was the last time you involved executive leadership in your sales process? If it’s something that feels daunting, nerve-wracking, or like too much work, this episode is for you. When leveraged correctly, you set your executive team up to come into the sales process swinging (and they’ll probably knock down that sale if you get our analogy). So…
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ISEs3 Ep3: Paul Butterfield - President, Revenue Enablement Society (2023)
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45:33ISE Season 3 is focused on the past, present and future of Enablement History. And timed perfectly as we just celebrated the seventh anniversary of the official signing of the Sales Enablement Society into reality by the ~100 SES Fore-founders in Palm Beach, November of 2016. For Episode 3, Paul Butterfield, President of the Executive Board of the …
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ISEs3 Ep2: Scott Santucci Pt2 - The Birth of the Sales Enablement Society
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44:21Welcome to Inside Sales Enablement, Season three, where we take a leap into the enablement time machine and... > Take a look back with those who played a part in enablement history. > Pause in the present and hit on a few modern themes > And then shift our focus to the future and what it may bring for enablement teams. Hello and welcome! I'm Erich …
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In this week's episode Kieran is joined by the Senior Director of Enablement at Seismic, Meganne Brezina. Kieran and Meganne discuss the leadership role in enablement and also how that role has changed in the last year or so. Meganne also tells us about her new book on Enablement leadership that she co-authored with Irina Soriano.…
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The Pulse of Enablement: Hot Topics and Insights from Industry Leaders
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27:36What are the best and brightest minds in enablement talking about these days? In this special episode, we’re taking a pulse on the enablement industry and hearing directly from enablement professionals at Seismic’s annual Shift conference — including leaders from Loopio, Sands Capital, Bank of America, UPS, Experian, Proofpoint, and more. Along wit…
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ISEs3 Ep1: Scott Santucci Pt1 - Before the Sales Enablement Society
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42:48Episode 64: ISE Season 3#1: BSES Welcome to "season three" of Inside Sales Enablement ...ISE - focused on Enablement History. I'm Erich Starrett. I started out in the ISE audience listening to SES Founding Father Scott Santucci and Trailblazer Dr. Brian Lambert', and then collaborated with them to build OrchestrateSales.com to be the global home fo…
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In this episode, Kieran is joined by none other than the VP of Sales Enablement and Proposal Management at EXL Health, Stephanie Benavidez, to discuss whether enablement deserves a seat at the executive leadership table.By Kieran Smith
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Forget Pipeline and Focus on Customer Success with Mark Kosoglow
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41:35It's time to stop focusing on pipeline growth. Yes, you read that right. In this episode, Mark Kosoglow, CRO at Catalyst Software, shares his perspective about why you should be focusing on customer success instead of inbound pipeline. It's shaking up the industry by encouraging revenue leaders to truly focus on the incremental value — and revenue …
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In this week's episode Kieran is joined by Sally Ladrach who is the enablement manager over at Thoughtbot. Sally is leading the charge on the subject of enablement teams using the agile framework more when planning their programs.By Kieran Smith
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In this episode Kieran is joined by Mark Garrett Hayes who is the founder of Sales Coachr and the author of the book Sales Coaching Essentials. Kieran and Mark discuss the benefits of coaching sales teams, the common pitfalls of trying to rollout a coaching operating model, and what the main elements enablement teams should focus on when it comes t…
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The Impact of AI in Learning and Development with Juliana Stancampiano
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39:32There’s a lot of talk about how AI can be utilized for content creation and productivity, but how about leveraging it to train your organization? Juliana Stancampiano, CEO of Oxygen Experience, shares her perspective and proposes new ways to harness intellectual resources from subject matter experts. You’ll also learn the importance of creating saf…
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Enablement Evolved - Jonathan Mahan & Lawrence Wayne O'Connor
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46:42In this episode Kieran is joined by Jonathan Mahan and Lawrence Wayne O'Connor of The Practice Lab. We have a great discussion on deliberate practice, what it is, and how it can help enablement professionals can use deliberate practice to make their programs more effective. The Practice Lab guys also give an exclusive offer to all listeners at the …
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Bridging the Gap between Enablement and Evangelism with Paul Norford
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40:48Sales enablement ensures your sales teams are well-prepared and efficient in their efforts. Sales evangelism taps into the power of customer advocacy and word-of-mouth marketing. Both are essential for a business's success by driving sales growth, enhancing brand reputation, and fostering customer loyalty. Paul Norford, a seasoned enablement expert…
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