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Streamlined Solopreneur: Tips to Help Busy Solopreneurs Free Their Time
Joe Casabona, Podcast Systems Coach
What if you could save 12+ hours per week in your business? Being a solopreneur sometimes focuses too much on the “solo” part: doing all the jobs, figuring things out yourself, and spending too much time in your business. But we didn’t start out own solo business to spend all of our time at our desk. We did it because we want freedom: to travel; to spend time with our family; to watch a movie in the middle of a week day. That’s why Streamlined Solopreneur exists. Each week, host Joe Casabona ...
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The official podcast for SoundStage!, featuring host Jorden Guth for seasons 2 and 3, plus hosts Brent Butterworth and Dennis Burger for season 1
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How to Create a Winning Content Calendar with Kaitlyn Merola
51:10
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Tell me if this sounds familiar: you know you need to publish a blog post, video, or newsletter, but you have no idea what you’re going to talk about. And this isn’t the first time it’s happened. You definitely have ideas, but you can’t think of anything at the moment. That’s why you need a content calendar – and why I’ve brought on Kaitlyn Merola …
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Why We’re Not Doing Summer Camp (and How it’s Affecting my Business)
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If you have kids and you’re a solopreneur, you know how tough summer care could be — especially if you have small children. Today, I'm diving into why my wife and I decided to skip summer camp for our kids and how this big decision is changing how I’m structuring my business for the summer. Discussion Topics: Financial and Family Considerations: Th…
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The History of Bryston According to CEO James Tanner - Medical Origin | Expanding Products | To Present Day
57:36
57:36
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This week, host Jorden Guth is joined by James Tanner, CEO of Bryston Ltd., to discuss the company’s origins in the medical industry, the design of its original amplifiers, how the company has evolved over time, and how he eventually joined forces with Axiom Audio’s Ian Colquhoun. Sources: “Canadian Hi-Fi Trilogy: Axiom Audio, Bryston, and Magnum D…
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Solopreneur’s Guide to SEO in 2024 with Lauren Gaggioli
54:08
54:08
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One day in March I started getting regular inbound requests from my coaching form – I had no idea why. When I looked into it, it turns out that I was ranking at #2 on Google for “Podcast Coach.” Not to sound like a broken record…but I had no idea why. I didn’t feel like I was doing anything special. I didn’t do keyword research. I didn’t write cont…
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Make Your Website a Team Member with Monica Pitts
59:51
59:51
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Context is everything. It’s easy to think that if you have a salesperson who’s actively frustrating potential clients to the point where they never consider hiring you, you’d fire that salesperson. But what if your website is doing it? Would you fire your website? You should. That’s why I’m SO excited to have Monica Pitts on the show today. She’s g…
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Sound Engineer/Educator Marcela Rada on Immersive Audio - Education | Experimentation | Mix Maxing
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This week, host Jorden Guth is joined by sound engineer, educator, and content developer Marcela Rada to discuss her obsession with sound, her personal history, how she became involved with the recording industry, and what’s different about mixing for immersive formats like Dolby Atmos. Sources: Marcela Rada: https://marcelarada.com/ “Audiophile At…
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Forget the Tools: Focus on Mindset with Rashelle Isip
54:46
54:46
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I know this is going to sound like an Italian stereotype, but my mother makes the best chicken cutlets. They are thin cuts of chicken, perfectly breaded and seasoned, and taste amazing hot and cold. I’d watch her in hopes of learning how to make them as well (or at least close to it). She’d tell me things like, “You just know how much breading to u…
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There's an old adage in construction that you should measure twice and cut once. The idea being that cutting is a permanent action. If you cut a piece of wood, you can't put it back together. So you should measure where you're cutting, make sure you're measuring it right, and double-check your work before you take that permanent action. Now on the …
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Axiom Audio’s Ian Colquhoun and NRC - Origin | Dr. Floyd Toole | Music Types | Twin Tweeters | Measurements
1:11:36
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This week, host Jorden Guth is joined by Ian Colquhoun, founder of Axiom Audio and now also the owner of Bryston and Magnum Dynalab, to discuss the origins of the company, its connection with the National Research Council, his own relationship with Dr. Floyd Toole, and how the company’s speakers evolved after the legendary NRC research wound down. …
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Can AI Change What and How We Repurpose With Greg Wasserman
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I’m currently reading Stories that Stick by Kindra Hall. In it, she mentions that “story” has become such a common term that people use it for everything, even if it’s not a story. I feel the same thing has been done to the term “repurposing.” See, when you repurpose something in the real world, you take it, you make changes to it, and you give it …
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How I Built It is now Streamlined Solopreneur!
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After 8 years, I'm changing the name of this podcast from How I Built It to Streamlined Solopreneur. Here's why. You can learn more at https://streamlined.fm ★ Support this podcast ★By Joe Casabona, Podcast Systems Coach
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Building Native Apps using Nocode as a Team of One with Karla Fernandes
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The first documented parachute jump happened in the late 1700s, when André-Jacques Garnerin just from balloons at “only” 2000 feet. He no doubt prepared for this moment, testing his parachute and doing everything he could to mitigate risk. Today, skydiving is a sport and a recreational activity, with a lot of safety measures and technology to furth…
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Dr. Peter Schuck: Room-Correction Pioneer (Part 2) - Anthem Room Correction | FIR and IIR Filters | In-Room Response
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This week, host Jorden Guth continues his conversation with Dr. Peter Schuck, technical director at Paradigm Electronics Inc. The two cover the birth of Anthem Room Correction, the pros and cons of IIR and FIR filters, side quests, diversions, why flat in-room response isn’t actually the goal, and how ARC has evolved in response to market pressures…
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From Doubt to Determination: Pushing Through the Podcasting Dip [Podcraft]
1:01:43
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Today we have a good old fashioned feed drop from my friends at The Podcast Host, and their show, Podcraft. What really makes someone a successful podcaster? Is it a certain number of episodes, downloads, or reviews? Is it whether content creation has become their full-time job? Or could it be because they’ve been recognised with a prestigious awar…
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My Be Everywhere Strategy was an Incredible Failure (Which is Good)
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26:09
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I love shuffling poker chips. In fact, I love playing poker…but there’s a fallacy in gambling that can get you into a lot of trouble. It’s the fallacy of sunk cost. Basically, you think you should continue what is ultimately a losing battle because you’ve already invested some amount of money in the pot. The same thing can be applied to lots of stu…
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Discovering What Customers Really Want with Georgiana Laudi
58:07
58:07
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I remember touring a Murano Glass factory on my honeymoon to Italy. Basically as soon as we stepped foot into the place, a man giving us the tour had us pegged. So when it came time to sell us something, he didn’t just ask us if we wanted to buy some glass art. He painted us a picture of a unique conversation piece that we can put in our home, to h…
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Dr. Peter Schuck: Room-Correction Pioneer (Part 1) - Education | NRC | DSP | Athena Project
53:42
53:42
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This week, host Jorden Guth is joined by Dr. Peter Schuck, technical director at Paradigm Electronics Inc., to discuss his history in hi-fi, how he ended up at the NRC, how his work with Dr. Floyd Toole evolved into the pioneering Athena project, and exactly what sorts of tests he and others constructed and conducted to determine listener preferenc…
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Tools Check-in: What am I using so far in 2024?
26:06
26:06
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My grandfather came to the United States from Italy in 1949 and worked in New York City for much of his life — primarily in construction. For as long as I can remember, he had this big, metal toolbox. And when he passed away, he gave it to me, and I still have and use it to this day. Pop had that toolbox for decades. When he found something that wo…
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Rethinking Our Relationship with Time and Money with Khe Hy
57:18
57:18
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I abhor hustle culture. Telling someone to work a full-time job, then go home and work more all for some goal that keeps changing is, in my opinion, how to lead an empty life. I’m worried that, even in 2024, we continue to fetishize making money and hustling. So I decided to take it to Khe Hy. Khe, if you don’t know, worked hard – as he puts it, he…
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PSB's Paul Barton (Part 2) - Measurements | Diffraction | Waveguides | Diminishing Returns
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43:58
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This week, host Jorden Guth continues his conversation with Paul Barton, founder of PSB Speakers. If you haven’t listened to season 3, episode 1 yet, do check that out first! In this second half of their conversation, the two discuss how the research at NRC contributed to the evolution of PSB speakers. Along the way, Paul gives the most cogent expl…
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Aligning Your Values to Set the Right Goals with Tanya Alvarez
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52:36
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What do you want your life to look like? Last week I talked about how not being intentional is kind of like driving a car without the GPS. But goal setting without knowing what you want – that’s a bit like driving a car without having a destination in mind. Well, today, Tanya Alvarez is going to help us figure out the destination – you can think of…
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Not being intentional in your business is a bit like getting in your car and driving without the GPS. Sure…you generally know where you’re going. But what if a road is closed? What if there’s avoidable traffic? A GPS can help you navigate around those things. When you’re intentional about your business, you go from wandering aimlessly, taking any w…
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PSB's Paul Barton (Part 1) - Music and Violins | Starting Making Speakers | Dr. Floyd Toole and NRC
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Welcome to season 3! This week, host Jorden Guth sits down with Paul Barton, founder of PSB Speakers, to discuss his personal history, his love of music, his passion for violin, and the origin story of PSB Speakers—all as a lead-in to a discussion about his time at the NRC doing research with Dr. Floyd Toole. Sources: PSB Speakers: https://www.psbs…
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Why Every Business Owner Needs a Podcast with Krystal Proffitt
1:06:42
1:06:42
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Do you really need social media to build a following? To build expertise? To be successful? It’s something I’ve been thinking about a lot. I think lots of creators are too. The rote advice that you see from the ultra successful people just doesn’t work for most of us. And it doesn’t have to. What if I told you there was a better way. As it turns ou…
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Solopreneurs Need to Sell Strategy as a Service with Maggie Patterson
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During the pandemic, we were told one thing seemingly over and over again: You need to start a membership. You need a community. That’s the only way you can scale your business. And to be honest, I fed into it. I believed that a membership was the key to stop trading for hours for dollars. But the truth is I was trading more hours for fewer dollars…
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Selling Emotions: Conradin Amft on T+A's History and Future - Then to Now | Hi-Fi Tomorrow
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For the final episode of season 2 of the SoundStage! Audiophile Podcast, host Jorden Guth is joined by T+A COO Condradin Amft to discuss the company’s history and heritage, its entry into the headphone market, and how hi-fi will evolve into the future. Sources: “44 Years of T+A—Germany's Hi-Fi Giant in Detail”: https://youtu.be/lzW18SuAJW0?si=SUjQk…
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Taking a bet on Substack’s Network Effect with Nathalie Lussier
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Choosing the right platform can feel like an impossible task sometimes. There are so many options, from services to creating your own website and owning everything – how do you choose? Well, Nathalie Lussier and I have both been around the block. She owns a popular WordPress-based LMS called AccessAlly, and I’ve tried dozens of platforms for member…
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One of my favorite Disney+ shows is Loki. It’s a truly fascinating look at time travel, predetermined events, and controlling your own destiny. And now I’m going to give you a major (if not very simplified) spoiler, if you haven’t seen it. In the finale, Loki masters the ability to “time slip,” or transport to any time, any place, in any timeline (…
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Sonus Faber Suprema Speaker System Deep Dive - Technical Highlights | Trickle-Down Technologies
1:11:01
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When Sonus faber introduced its massive new flagship loudspeaker system, Suprema, at this year’s CES, most of the press responded by asking about the price and finishes and little else. In this episode of the podcast, host Jorden Guth and SoundStage! founder Doug Schneider ask the real (and really tough) questions about the design and technical spe…
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It was Christmas Eve, and I was waiting in line for bagels. As someone who grew up in New York now living close to Philly, I’m admittedly a snob about the quality of the bagels I eat. But there’s a bagel shop not 5 minutes from my house that makes the best bagels I’ve ever had outside of NY/NJ. And they offer preorders for Christmas Eve. It’s becom…
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My Experiment with Substack and Being “Everywhere”
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I sweat bullets over finding the right tools. Some might say I am an Overthinker. And that is an asset to me. But occasionally, it causes crippling analysis paralysis. I’ve spent every day of this very young year, thinking about the implementation for my membership, even though I know the simplest solution is to use Substack. And last week, I would…
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The Tao of the Reviewer - Hi-Fi Reviewers' Systems and Needs | Writing a Hi-Fi Review
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This week, host Jorden Guth is joined by SoundStage! Access editor and producer of the podcast Dennis Burger to discuss his recent article about how reviewers’ reference systems are often necessarily different from the systems they wish they could own. Dennis also gives Jorden some tips on writing a good review. Sources: “The Needs of the Many vers…
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Why LinkedIn's "Best Practices" Might Be Your Downfall in 2024 with Matt Clark
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It was a wild year for social media in 2023. Twitter turned into X. Meta launched Threads. And LinkedIn started off the year as a promising platform for engagement and growth before tweaking the algorithm and tanking all of that. Matt Clark, founder of The Virtual Edge, host of the Rainmaker Show, and expert in sales argues that we shouldn’t treat …
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The word 'Control' evokes various thoughts and emotions, many of which are negative. Control is often associated with an excessive desire to dominate or dictate every aspect of a situation.The bad guys in movies and in real life desire control at almost any cost. Emperor Palpatine in Star Wars said the only way to improve life in the galaxy was for…
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2023 SoundStage! Awards - Products of the Year | Outstanding Achievements | Choosing
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This week, host Jorden Guth is joined by SoundStage! founder Doug Schneider and SoundStage! Australia editor Edgar Kramer to discuss their respective 2023 year-end awards. Sources: “The 2023 SoundStage! Network Awards for Outstanding Achievements and Products of the Year” by Doug Schneider: https://www.soundstagehifi.com/index.php/opinion/1843-the-…
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From Wilson Audio to T+A , then Back - InSight Videos | The Two-Day Rule | The Filming Approach
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This week, host Jorden Guth is joined by SoundStage! founder Doug Schneider to tell the origin story of SoundStage! Network’s InSight video series, how they’ve evolved, and the details of their most recent globetrotting trip to Wilson Audio and T+A. Sources: Muraudio's Domain Omni Series Speaker | SoundStage! InSight: https://youtu.be/VkHQC8pz2H8?s…
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How to be a Scrappy Researcher (to Actually Sell Products) with Becky Pierson Davidson
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Over the last few weeks, you’ve heard from multiple guests about the importance of research – Dappz talking about calculated risks and doing research for the actual calculation. Nikki Rausch talking about speaking your potential customer’s language. Adriana tells us to do research when we’re guesting on a podcast. But that begs the question: how? H…
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You're Using AI All Wrong with Bryan McAnulty
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A few weeks ago, I ruffled some feathers on social media. I said, “Telling people you wrote your book with AI is like telling people you ran a marathon with your car.” Wow. People took umbrage with that statement. And while I stand by what I said, I thought it would be a good idea to talk to an AI expert. So I reached out to Bryan McAnulty of Heigh…
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Simaudio’s North Collection: The Future of Hi-Fi? - Development | BRM-1 | Reception and Reviews
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This week, host Jorden Guth is joined by Simaudio product director Dominique Poupart and marketing director Étienne Gautier to discuss the company’s new North Collection, how it was developed, what it means for the future of hi-fi, why the remote control is the best in the world, and how the lineup has been embraced by audiophile press and customer…
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How to be Prepared (and Reach More People) as a Podcast Guest with Adriana Baer
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Imagine that you’re going to give a talk on a topic you know really well. You spend time on the presentation, rehearse it 100 times, dial in the slides, and you’re feeling great. You get the conference, deliver the talk, and you think you nailed it. But when you ask for questions, one person raises her hand and says, “Nous ne parlons pas anglais.” …
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Stop doing "Sales" and Start Having Conversations with Nikki Rausch
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Recently, I sat down to dinner with my family when the doorbell rang. It was a door-to-door HelloFresh salesman, who wanted to make dinner easier for us (while ironically preventing me from eating dinner). I immediately got frustrated for two reasons: It was dinner time and the interruption was unwelcomed I had already told this guy’s partner “no” …
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How SVS Built a Hi-Fi Community - History | Products | Community Building
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This week, host Jorden Guth is joined by SVS president Gary Yacoubian and VP of marketing Nick Brown to discuss the company’s history, its unique approach to hi-fi and home theater, and how it actively engages with its customers. Sources: SVS: https://www.svsound.com/ “The Only True Currency in This Bankrupt World” by Audio Unleashed: https://audio…
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Turning the Table: How do I Find the Right Lead Magnet for my Podcast with Zach Swinehart
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Social media advice these days reminds me a bit of the parable of the Emperor with no Clothes. See, it's easy for anyone to display how smart and successful they are. They say things like, "Here's your content strategy for 2024: Post three times on X daily, post one thread on X daily. Create three LinkedIn posts per day and one LinkedIn carousel pe…
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Should We Use AI to Write for Us? (Debate with Alastair McDermott)
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How much help is too much help? When do you go from the actual worker to the visionary? And where does AI fit into all of this? Over on LinkedIn, I said using AI to write your book is like using a car to run a marathon. People took issue with that. So my friend Alastair MeDermott and I decided to have a good old fashioned debate. You’ll hear a nuan…
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Why You NEED to Take Calculated Risks to Grow Your Business with Matt "Dappz" McGuckin
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Imagine making $70,000…from your bedroom…in one night. That’s exactly what Matt “Dappz” McGuckin did with his online trading cards shop. He got his start “breaking” – that is, buying and opening boxes of cards live online, and selling the contents…all on TikTok. Sounds risky? It is! But today, Dappz Sports is the Live Shopping Company on TikTok in …
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Audio Video Show 2023 Highlights - Warsaw Vibe | Good and Bad Shows | Bringing Matt | Best and Worst Products
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This week, host Jorden Guth is joined by SoundStage! founder Doug Schneider and SoundStage! Ultra senior editor Jason Thorpe to discuss Warsaw 2023, why it’s such a special show, what it’s like to be there, and what it was like to see it through the eyes of a young audiophile. Sources: SoundStage! coverage of Audio Video Show 2023 - Warsaw, Poland:…
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Over the years, I’ve published a great many gift guides on my blog. From freelancers, to podcasters, to working from home, and even my hobbies — like pens and cigars. And this year is no different. But given my relatively new focus on helping solopreneurs (and the fact that the “Work from Home” guide is starting to feel a little stale), I’ve decide…
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Why Awkwardness Is Your Competitive Advantage in Content Creation with Henna Pryor
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Do you remember the most awkward moments of your life? One for me was definitely the day I was defending my master’s thesis. I was explaining a complex algorithm, when my advisor interrupted me and said, “Well…that’s not really how it works.” In front of my classmates, other faculty, and a number of friends who showed up out of support. As you can …
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Dan Laufman on the Value of Emotiva - Origin | Hi-Fi Manufacturing | Profits | Ethics
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This week, host Jorden Guth is joined by Emotiva’s Dan Laufman to discuss the origins of his passion for hi-fi, the history of electronics manufacturing in the neoliberal era, how to make an profit in the audio business ethically, the long hard road to revitalizing North American manufacturing capabilities, and the virtues of being inclusive instea…
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A family walks into a talent agency, and says, “Have we got the act for you…” If you’re familiar with this opening to a joke, you may have had a visceral reaction to it — either you think it’s hysterically funny, shamefully disgusting, or both. It’s the opening to the joke, The Aristocrats, and if you have a weak stomach, I don’t suggest you look i…
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