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Turning the Table: How do I Find the Right Lead Magnet for my Podcast with Zach Swinehart
Manage episode 384735824 series 1862512
Social media advice these days reminds me a bit of the parable of the Emperor with no Clothes. See, it's easy for anyone to display how smart and successful they are. They say things like, "Here's your content strategy for 2024: Post three times on X daily, post one thread on X daily. Create three LinkedIn posts per day and one LinkedIn carousel per week."
People read that and think, "That's easy to understand," without realizing that just posting content is not a strategy at all.
I often think about how people perceive me and my show because I consider myself a successful podcaster. But I also feel conflicted – I don't feel I've done a good job of leveraging this show to grow my audience. So, I've decided to have my friend, Zach Swinehart, come on to talk about how I can improve my conversions for this show.
However, it almost feels a bit like the emperor has no clothes. Am I putting myself out there? Am I letting myself be too vulnerable? I guess you’re about to find out.
Top Takeaways
- When it comes to determining your lead magnet, you should test a few to see which resonates.
- When you're testing calls to action or lead magnets in a podcast, you should try a few different spots with a few different links.
- Know who you're talking to and try to understand your audience by looking at their pain points and objections.
Show Notes
- Double Your Email List Growth Rate in 29 minutes
- Check out the full interview over on Zach's podcast, Full Time Creator
- Personalization is the Path Forward with Brennan Dunn
Sponsored by: Sensei
Sponsored by:
- Sensei: Save 20% FOR LIFE with code JOECASABONA
Join my FREE Newsletter, Podcast Workflows
★ Support this podcast ★435 episodes
Turning the Table: How do I Find the Right Lead Magnet for my Podcast with Zach Swinehart
Streamlined Solopreneur: Tips to Help Busy Solopreneurs Free Their Time
Manage episode 384735824 series 1862512
Social media advice these days reminds me a bit of the parable of the Emperor with no Clothes. See, it's easy for anyone to display how smart and successful they are. They say things like, "Here's your content strategy for 2024: Post three times on X daily, post one thread on X daily. Create three LinkedIn posts per day and one LinkedIn carousel per week."
People read that and think, "That's easy to understand," without realizing that just posting content is not a strategy at all.
I often think about how people perceive me and my show because I consider myself a successful podcaster. But I also feel conflicted – I don't feel I've done a good job of leveraging this show to grow my audience. So, I've decided to have my friend, Zach Swinehart, come on to talk about how I can improve my conversions for this show.
However, it almost feels a bit like the emperor has no clothes. Am I putting myself out there? Am I letting myself be too vulnerable? I guess you’re about to find out.
Top Takeaways
- When it comes to determining your lead magnet, you should test a few to see which resonates.
- When you're testing calls to action or lead magnets in a podcast, you should try a few different spots with a few different links.
- Know who you're talking to and try to understand your audience by looking at their pain points and objections.
Show Notes
- Double Your Email List Growth Rate in 29 minutes
- Check out the full interview over on Zach's podcast, Full Time Creator
- Personalization is the Path Forward with Brennan Dunn
Sponsored by: Sensei
Sponsored by:
- Sensei: Save 20% FOR LIFE with code JOECASABONA
Join my FREE Newsletter, Podcast Workflows
★ Support this podcast ★435 episodes
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