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Dog Whistle Branding

IRONBOUND Media, IRON Mike Steadman

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Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!
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The Veterans Impact Radio Show is a resource for our military veterans and their families. This show is a roadmap for navigating through a new life… civilian life. The topics that are covered, help inform our nation’s heroes on the best practices for reintegrating back into our communities after their military services. Find out more at www.veteransimpact.com
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www.mikegarrigan.com - Singer/songwriter Mike Garrigan shares the fourth experiment from his Production Lab. Given the prompt "Record a song imagined as the lost outtake for 'Penny Lane' and 'Strawberry Fields Forever'" and a month in which to work, Mike produced "Space Invaders Champion." Hear the song and a detailed description of the entire crea…
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www.mikegarrigan.com - Singer/songwriter Mike Garrigan shares the third experiment from his Production Lab. Given the prompt "Record a song where everything must pass through a Fat Head ribbon mic" and a month in which to work, Mike produced "No Bunker." Hear the song and a detailed description of the entire creative process. Info on Eleanor Catton…
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www.mikegarrigan.com - Singer/songwriter Mike Garrigan shares the second experiment from his Production Lab. Given the prompt "Record a song where the hook is a sample" and a month in which to work, Mike produced "Jane's Played the Brewery Last Night." Hear the song and a detailed description of the entire creative process. Send me a Text Message.…
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What happens when design is the bottleneck? You came up with a great business idea, maybe even raised some capital for it, and then decided to hire an outside design agency, like ours at The MisFits, to build your brand identity. You had good momentum at first, but you can’t agree on the right design yet. Now what. This is a frustrating challenge f…
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When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In the book, Allan gives a step by step process for creating a marketing plan that converts warm prospects into paying customers.…
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www.mikegarrigan.com - Singer/songwriter Mike Garrigan shares the first experiment from his Production Lab. Given the prompt "Record a song using a 2000s approach (LCD Soundsystem)" and a month in which to work, Mike produced "The Jugger." Hear the song and a detailed description of the entire creative process. Send me a Text Message.…
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How do you drive traffic to your website? I know this is a question that I’ve been pondering lately as we continue to grow the MisFits and think of ways to help our clients. One way is through Killer Creative, badass videos, and other forms of content that catch your perfect customers' attention, leading them down a rabbit hole that eventually conv…
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If you’re afraid to invest in your brand, in the words of Logan Roy from the HBO show Succession, You are not serious people. I’m all about staying lean, driving sales, and maximizing profitability. I’m a bootstrapper and proud of it. Truth be told, you can start a business these days with a Google Doc, a menu of products and services, and a hit li…
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Drew and I chop it up with fellow veterans and video storyteller extraordinaire Sean Bell, Founder of Loud Media, which helps brands tell epic stories through video content. On the show, Sean shares how he thinks about storytelling, why he’s so passionate about video, Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.do…
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I share what a local bar and barbershop taught me about brand loyalty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Checkout our new website: www.IRONBOUNDMedia.comBy IRONBOUND Media, IRON Mike Steadman
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I discuss IRONBOUND Media’s rebrand and category expansion to serve ‘Underdogs & Misfits’ (Challenger brands led by Veterans, Black women, and anyone else use to being one of one). Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3…
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Do you ever come across a founder with an idea that makes you think to yourself, “damn, I really think they’re onto something here.” That’s how I feel about today’s podcast guest, Shante Frazier, Founder of WellCapped, a data-driven beauty company that provides online wig rentals through a monthly subscription. I’m not a venture capitalist yet, but…
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Today on Dog Whistle Branding, my boy Drew O’Brien, from the design company “We Make Cool Shit,” chop it up with Legendary designer and studio owner, Dan Janssen, Owner/Creative Director of Lincoln Design Co., a Portland-based branding and design studio that represents the gold standard for modern designers, whose clients include Nike, Hot Wheels, …
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What does it take to build a billion-dollar company? If you’re like most people, you probably assume it requires raising venture capital, building some sort of SAAS product, and scaling it to millions of users. The last thing you’d probably think of us is maxing out your credit cards to start a manufacturing company that produces supplements stocki…
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In this episode of Dog Whistle Branding, I discuss the problem with focusing on marketing when you should be focusing on sales. Trust me, this problem is more common than you think. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/…
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With another year in the books and another one head, have you thought long and hard about what you’re hoping to accomplish in the next twelve months? Either way, today’s episode is for you. Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Learn More about Bunker Labs by visiting: www.BunkerLabs.org…
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In this episode of DWB, I reflect on my goal for the new year goal of acquiring 10,000 True Fans, as opposed to 1,000 as recommended by Kevin Kelly in his essay, “1000 True Fans. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gm…
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In this episode of the Transition, I catch up with Navy Veteran Lee Mills, Founder & CEO of Pixly, a visual documentation & collaboration platform for Construction, Insurance, Facilities and Field Service Professionals. In 2022, Lee won the Veteran Funds 100k Pitch Competition at the Military Influencer Conference. Since then, Lee and I frequently …
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At JPMorgan Chase’s eighth annual Women's Leadership Day, Byna Elliott, the firm’s Global Head of Advancing Black Pathways, sits down with Alicia Boler Davis, CEO of Alto Pharmacy and JPMorgan Chase Board Director. They discuss Alicia's extraordinary career, from her engineering roots at GM to her pivotal decision to join Amazon, and eventually, le…
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In this episode of DWB, I discuss why “painstorming” is the new brand storming. Before we jump into the show, make sure you subscribe to my newsletter at the link in the show notes and also Download the official Dog Whistle Branding playbook at ironboundmedia.com Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhis…
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As head of community and business development at Chase, Diedra Porché has a deep passion for understanding the needs of the people the bank is seeking to serve. In this week’s episode of Women on the Move, she joins host Sam Saperstein to discuss her role and how she empowers local communities and helps individuals build financial security and weal…
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In this episode of the Transition, I sit down with Patrick Mate, Army Veteran and Founder of Patriot Jean Company, An Arizona-based American-made apparel company that produces 100% grown, sewn, and built Jeans. Manufacturing is a hard business, but that’s not stopping him. Although he’s still in the startup phase, Patricks invested over six-figures…
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Today on DWB, I share my thought process for creating an authority machine at IRONBOUND Media, a process for sharing thoughts and ideas in a systematic way that positions us as an authority on brand building. I share a framework I came up and hopefully, you can apply it in your own business. Before we jump into the show, make sure you subscribe to …
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In Today’s Founder’s Feature of the Women on the Move podcast, we’re speaking with Erin Croom, co-founder of Small Bites Adventure Club. Sam and Erin talk about Erin's mission to revolutionize food education for children and instill a love for fruits and vegetables. Erin shares her vision for the Small Bites Adventure Club, aiming to empower teache…
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In this episode of the Transition, I share a simple framework to set you and your team up for success heading into the new year. Be sure to subscribe to the Transition Newsletter on Substack here: https://bit.ly/37Bb8Ne Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgBy Bunker Labs, IRON Mike Steadman
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In this inspiring Founder’s Feature of the Women on the Move podcast, Kate Verlaan, the founder of Oz's Front Door, a business dedicated to reducing plastic waste and promoting sustainability. During the interview, Kate shares how she started her journey as an entrepreneur, inspired by her background in addressing large, complex global challenges, …
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Today on the Transition, I challenge conventional wisdom by challenging you to build a better mouse trap (i.e. build upon an existing product or service already in the marketplace) rather than trying to come up with market a new idea out the gate, especially if you’re a first-time founder or find yourself in a bit of a revenue lull. Apply for the n…
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Today on DWB, I’m joined by Navy Veteran and retired Firefighter, Luke Schneider, Founder & CEO of Fire Department Coffee, a veteran-owned and firefighter-run coffee company that is dedicated to roasting high-quality coffee while giving back to first responders and other heroes in need. Inspired by the vital role that coffee plays in helping firefi…
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The world’s first Chief Futurist wants us all to embrace the metaverse—even if we don’t call it that. Cathy Hackl, founder and Chief Futurist of Journey, a global design and innovation studio, sits down with Women on the Move Podcast Host Sam Saperstein to talk about how she helps companies and individuals envision and build their virtual brands, a…
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One topic that consistently comes up in my conversations with aspiring entrepreneurs is pursuing entrepreneurship through acquisition, a fancy way of saying buying a business as opposed to building one from scratch. There’s an old saying that, “There are multiple ways to skin a cat,” and as great as it is to start a business, buying one can be just…
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In honor of Veterans Day, in this special episode of Women on the Move Podcast Host Sam Saperstein talks with Lenore Karafa, Marine Corps veteran, venture capitalist, and chair of Bunker Labs. Lenore discusses her military career and her transition into the finance industry, and describes why a military background provides an excellent mix of skill…
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Almost a year ago, I had an opportunity to teach a branding workshop to the Founders Institute, The World’s Largest Pre-Seed Accelerator. After the workshop, one of the participants reached me on Linkedin, asking for advice and to keep me updated on his journey. The founder, Blake Berman, was in early stages of launching a San-Diego based premium s…
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www.mikegarrigan.com - Singer/songwriter Mike Garrigan examines the media he consumed in 2023. This episode considers "the nature of evil" and "dystopia." A piano version of the Collapsis song, "Radio Friendly Girlfriend," is shared. For a complete list of media referenced in this episode, click here. Send me a Text Message.…
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In this Founder’s Feature of the Women on the Move podcast, host Sam Saperstein introduces Shante Frazier, the visionary founder of WellCapped, a groundbreaking wig rental subscription company. Shante’s unique path to entrepreneurship started with her participation in a venture studio and a deep-rooted ambition to disrupt the haircare market. She d…
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Today on DWB, I share what stop drinking alcohol taught me about competitive alternatives and pricing. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgBy IRONBOUND Media, IRON Mike Steadman
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In this episode of the Transition, I’m joined by Marine Corps Veteran and Chicago Bunker Labs Ambassador, Patryk Stanczak, Founder & CEO of GeekHeros, a digital marketing agency providing a plethora of services from website and logo design, to SEO support and beyond. I met Patryk a few years ago online and we finally caught up in-person at the Bunk…
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In this Founder’s Feature of the Women on the Move podcast, host Sam Saperstein introduces Paula Ilonze, the founder of Chilon Industries Paula discusses her journey with her own textured hair to founding Chilon Industries and her plans for 2024, which include launching new products like their Curl-eeze brush, a revolutionary hairbrush that dispens…
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In this episode of the Women on the Move Podcast, host Sam Saperstein talks with Debbie Isaacs, founder and president of Unshakeable, a nonprofit that serves women offenders by addressing their trauma and needs. Unshakeable’s mission is to guide women survivors in recovery from traumas that include domestic and sexual violence, trafficking, homeles…
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Today on DWB, I’m going to teach you how to close your perfect customer, by taking all the risks off the table and giving them a brand guarantee. Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistl…
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During a special event for JPMorgan Chase managing directors in honor of Women's History Month, Women on the Move host Sam Saperstein talks with Randi Braun, author of Something Major: The New Playbook for Women at Work, and the CEO and founder of the women's leadership firm Something Major. Randi discusses her mission to empower women at work to c…
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In the following episode of the Transition, I’m joined by Army Veteran, Published Author, and Serial Entrepreneur, Mike Erwin, Founder & Executive Director of Team Red, White, and Blue. Founded in 2010, Team RWB is a nonprofit organization with chapters all across the country, that delivers consistent, local opportunities for veterans and the commu…
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A few years ago, I met an inspiring young female officer, Haley Marie McClain Hill, who was building an apparel line specifically for female warriors. She was still in the early days of launching her venture, while also preparing to transition out of the military. From the moment I met her, I knew that given her background as an Air Force Officer, …
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Today on DWB, I’m joined by Army Veteran Neil Whitney, CEO of Plankk, a tech company helping today's fitness brands turn their following into revenue with custom fitness & wellness apps. Prior to becoming CEO of Plankk, Neil founded and exited, Menud’s, which provided personalized & curated meal plans, allowing users to shop for a week's worth of g…
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Today on the Transition, I talk about the importance of getting back to “why.” When you get caught up in the day to day of running your business, and all the blocking and tackling that comes with chasing revenue, managing your team, and dealing with your personal life, it can start to wear on you. It’s all fun and dandy the first few months, when y…
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In this Women on the Move Podcast episode, host Sam Saperstein sits down with Melissa Jun Rowley, founder and CEO of Warrior Love Productions. Melissa shares her journey as a storyteller and how she came to realize her power and start her company. Along the way, she’s had a big impact on the Web3 space and has helped drive change at the intersectio…
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I get hit up by countless veteran entrepreneurs seeking advice on their entrepreneurial journey. Some take my advice and run with it, others not so much. All I try to do is point people in the right direction. Today’s guest, Dominique Wright reached out to me over two years ago, in order to discuss her idea for an app serving collegiate athletes. W…
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Women on the Move Podcast host Sam Saperstein talks with two leaders who support Latinos in building strong futures: Rocky Egusquiza, executive director of the Latin GRAMMY Cultural Foundation, and Silvana Montenegro, global head of Advancing Hispanics and Latinos at JPMorgan Chase. Silvana and Rocky talk about the partnership they’ve created, whic…
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