Best Bunker Labs Podcasts (2023)

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Dog Whistle Branding

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Addressing an Unmet Need In The Nonprofit Sector By Leveraging Technology with Jack Fanous, CEO of Mission Plus 41:40

1d ago41:40

41:40

I know it’s been a while since I’ve been on the Mic, but make no mistake, I’ve been work hard behind the scenes on all things IRONBOUND and DWB. I launched a new series FRAGO Friday, which I drop each week via our newsletter. I got a fellowship to the Fund For New Leadership, a social impact fellowship supporting change makers across the country, a…

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Dog Whistle Branding

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Build A Damn Email List 16:06

2M ago16:06

16:06

Today on DWB, I discuss why you need to build a damn email list. In case you haven’t noticed, Social Media is rented and if you want to own your audience, you better start building the last. Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/ Be sure to subscribe to the Dog Whistle Bra…

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Dog Whistle Branding

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Don’t Be Afraid To Start Ugly 12:49

2M ago12:49

12:49

When it comes to creating content, implementing a new marketing strategy, or wanting to try something new in general, the biggest hindrance business owners have is perfectionism. Rather than trying to be perfect and hit a home run out of the gate, I want to challenge you to start ugly, which I discuss in today’s show. Be sure to subscribe to the Do…

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Dog Whistle Branding

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FRAGO: Your Smallest Viable Audience (Think Big, Start Small) 4:06

3M ago4:06

4:06

Who already has a reason to know, like, and trust you? Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgBy IRONBOUND Media, IRON Mike Steadman

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Dog Whistle Branding

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Food Trucks On A Mission with Jordan Foley, Founder & CEO of Let’s Chow 52:31

3M ago52:31

52:31

Today on DWB, I’m joined by fellow Naval Academy grad turned culinary entrepreneur, Jordan Foley, Founder, CEO, and Head Chef at Let’s Chow, a nonprofit Nonprofit providing vocational training in the culinary arts for veterans & military spouses using food trucks. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhi…

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Dog Whistle Branding

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FRAGO: How Does Your Perfect Customer Self-Identify? 3:12

4M ago3:12

3:12

Everyone who has worked with or heard me speak at workshop knows my favorite question to ask when it comes to building a Dog Whistle Brand, Who's Your Perfect Customer? If you’re having trouble answering this question, what if instead, you asked yourself, How does my perfect customer self-identify? Be sure to subscribe to the Dog Whistle Brand News…

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Dog Whistle Branding

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Ruffling Feathers Through Streetwear with Ruben Ayala, Co-Founder & CEO of Triple Nikel 1:02:17

4M ago1:02:17

1:02:17

One of my frustrations for the longest time in the veteran space was a lack of agency. That’s one of the reasons’ I wrote the book Black Veteran Entrepreneur, and also why I’m excited about today’s guest Ruben Ayala, An Army Veteran, Green Beret, and Co-Founder of Triple Nikel, a veteran-owned streetwear brand promoting unity and honoring veterans …

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Dog Whistle Branding

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A New Type of Footwear For The “Everyday Elite” with Mason Hamlett, CEO of Woobies Inc. 47:57

4M ago47:57

47:57

You know how much I love to geek out on Category Design, and most of the time, I find myself focusing on creating new types of markets, not new kinds of humans. Which is why on today’s show, I’m excited to chop it up with Mason Hamlett, CEO of Woobies Inc, a veteran-owned shoe company serving the protectorate class, you know, the kind of guys and g…

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Dog Whistle Branding

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American Made Apparel with Dean Wegner, Founder of Authentically American 45:16

5M ago45:16

45:16

Everyone knows that Veterans love Swag, there’s a reason you constantly see us wearing hoodies and T-shirts of the brands we love. Here in Newark, I’m constantly rocking my IRONBOUND Boxing hoodie, not only to bring more visibility to the IRONBOUND brand, but also to symbolize that I’m part of the team and a movement. Apparel is a hard business mod…

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Dog Whistle Branding

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Keeping Privates Clean with Fred Soule, Founder of SGT Suds Soap! 36:24

5M ago36:24

36:24

Today on DWB, Bill and I are joined by Navy Veteran and former Special Warfare Combatant Craft Crewman, Fred Soule, Founder of Sgt Suds which provides high-quality,all-natural, honest Soap and hygiene items for dudes, and in their own words "Keeping privates clean." After connecting with Fred and his brand on social media, I wrote him a tentative b…

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Dog Whistle Branding

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Creating Badass Photos For E-Commerce Brands At The World’s First Virtual Content Studio with Liz Giorgi, Co-Founder and CEO of Soona Studios 37:38

5M ago37:38

37:38

Today on DWB, I’m joined by Liz Giorgi, Co-Founder and CEO of Soona Studios, the world’s first virtual content studio, helping e-commerce merchants sell more online. For early-stage e-commerce brands, organizing photo shoots can be a pain in the ass, between selecting a location, having the right equipment, and moving products. What I like about So…

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Dog Whistle Branding

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Combining Food, Fitness, and Function To Create A New Category of Coaching with Paul Reily, Founder & CEO of Midstrong 48:24

5M ago48:24

48:24

In this episode of DWB, I’m joined by West Point Grad, Army Veteran and Lions Pride Alumni, Paul Reily, Founder of Midstrong, an online fitness company helping busy men and women in midlife, make food, fitness, and function the priority that powers the best years of life. I met Paul a few years ago through the Lions Pride and instantly became a fan…

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Dog Whistle Branding

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Super Consumers: A Simple, Speedy, and Sustainable Path to Superior Growth with Eddie Yoon, Strategy Yoda and Co-Founder of Category Pirates. 57:55

5M ago57:55

57:55

I’m fired up for the following episode of DWB, as I get chance to sit down with the one of original Category Pirates and Business Author, Eddie Yoon, a self-described Strategy Yoda, Category Designer, and Author of the book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth.I take pride in being an intellectual capitalist, wh…

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The Ambitious VET Show

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218: Finding Meaning Behind Failure with Marine Corps Officer Chris Pavlak 35:48

6M ago35:48

35:48

When you chase things with the wrong motives, the end result has a funny way of teaching you something. Especially when it ends in devasting failure. Chris Pavlak attended law school for all the wrong reasons, though he wouldn’t realize this until years after he repeatedly failed the Bar exam. Versus allowing the failure to beat him, he used it to …

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Dog Whistle Branding

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Building Brand Identities for Microbusiness Owners with Nick Edlin, Independent Designer & Illustrator 39:30

6M ago39:30

39:30

I don’t know about you all, but I have an affinity for microbusinesses, typically these are bootstrapped businesses earning less than 100k in revenue, started from a hobby or passion. You can find them at your local farmers market, selling homemade honey, soap, and other CPG products. I serve a lot of these entrepreneurs, whether in my local commun…

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Dog Whistle Branding

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Giving Brands A Voice with Steve Pratt, Founder of the Creativity Business 58:31

6M ago58:31

58:31

Today on DWB, I’m joined by Steve Pratt, founder of The Creativity Business, a firm focused on content strategy for brands and business strategy for the creative industries. Steve is a podcasting OG. Prior to starting the Creativity Business, he co-founded one of the world’s first and leading branded podcast agencies, Pacific Content. For those of …

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Dog Whistle Branding

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The Hub-and-Spoke Framework 22:04

6M ago22:04

22:04

Today on DWB, Bill and I discuss how to drive leads using the Hub and Spoke Framework. Hubs are networks of impacts, such as trade associations, chambers of commerce, or MBA classrooms, for example, that have access to multiple spokes, which represent your perfect customer. If you can visualize a bicycle wheel, create a list of your perfect custome…

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Dog Whistle Branding

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DEFCON Brand Strategy 34:52

6M ago34:52

34:52

Today on DWB, I catch up with my main man and business coach, Mr. Bill Watkins, to talk about how to prepare and navigate challenging times ahead, through some DEFCON Branding. What the heck is DEFCON Brand Strategy? Find out on today’s how. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order …

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Dog Whistle Branding

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Return on Brand with Scott Roslyn, Co-Founder & CEO at We Are Bill 41:36

7M ago41:36

41:36

Today on DWB, I’m joined by Scott Roslyn, Co-Founder and CEO of We Are Bill, a boutique brand creation & reinvention consultancy based in New York, that connects strategic thinking, thoughtful design, and commercial impact to create new futures for ambitious brands. I invited Scott on the show to talk about his approach to brand strategy and share …

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The Ambitious VET Show

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217: Bunker Labs 23A Veterans In Residence Dallas/Fort Worth, Texas Cohort Spotlights 1:02:27

7M ago1:02:27

1:02:27

In this episode, I dive into the trenches with four veteran entrepreneurs based in the Dallas, Texas area who were accepted in the most recent cohort of Bunker Lab's Veteran in Residence Program, sponsored by USAA, WeWork, and Pilot/Flying J. These entrepreneurs share their backgrounds, what they learned about themselves during the military transit…

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Dog Whistle Branding

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Debriefing More Than A Decades Worth of Entrepreneurial Experience with Justin Nassiri, Founder & CEO of Executive Presence 57:34

7M ago57:34

57:34

Today on DWB, I’m joined by fellow Naval Academy grad turned serial entrepreneur, Justin Nassiri, Founder & CEO of Executive Presence, which provides a fully managed Linkedin presence for CEO’s and business leaders. I originally came into this interview expecting to talk about Justin’s podcasts and his new company executive presence, which we do ge…

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The Ambitious VET Show

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216: The Four Fundamentals to Live a Strong Life Post-Military with Dr. PJ Maykish 41:13

7M ago41:13

41:13

How do you find that internal compass to guide yourself from where you are to who you want to become post-military? In this episode, PJ Maykish unpackages his four pillars to living a strong post-military life. Impactful moments in the show: 4:00MM: PJ’s background 8:00MM: How he found passion in tech and its ability to be a warfighting superpower.…

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Dog Whistle Branding

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Building a 21st Century Online Jeweler with Andrew Wolgemuth, Co-Founder and CEO of Wove 41:29

7M ago41:29

41:29

Today on DWB, I sit down with Army Veteran and West Point Graduate Andrew Wolgemuth, Co-Founder & CEO of WOVE, a 21st century online jeweler, bringing the jewelry design experience directly to couples for custom engagement ring creation. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my b…

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Dog Whistle Branding

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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It with April Dunford, World-renowned Positioning Badass 59:28

7M ago59:28

59:28

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Checkout April’s book here: https://amzn.to/3x4sJd4By IRONBOUND Media, IRON Mike Steadman

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The Ambitious VET Show

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215: SOFA Agreement, Professional Development, and Military Spouse and Veteran Career Advancement with Kasie Valenti 36:38

7M ago36:38

36:38

For many military spouses, moving overseas and trying to find employment can be almost impossible. The consequences of not finding employment negatively impact employment history gaps and long-term retirement plans for the whole family. In this episode, Kasie Valenti, Army veteran, military spouse, and Founder and CEO of Sigma Forces shares her sto…

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Dog Whistle Branding

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Customers Want An Experience and Relationship with the Brands They Purchase From Feat. Doug Minter, Marine Veteran and Business Advisor 39:19

8M ago39:19

39:19

Today on DWB, I’m joined by Marine Veteran and Business Advisor, Doug Minter, Head of Canada’s Black Chamber of Commerce and a serial entrepreneur. Like my own business coach, Bill Watkins, Doug has worked with hundreds if not thousands of entrepreneurs and knows more than a thing or two about branding, and the importance of creating experiences an…

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The Ambitious VET Show

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214: Networking, Building Relationships, and Podcasting with Travis Johnson 47:26

8M ago47:26

47:26

When we get out of the military we can forget how to make friends, develop, and nurture those relationships. In this episode, Travis Johnson shares his relationship-building best practices, how to build a solid personal brand, and his podcasting journey to becoming one of the top veteran podcasters in the community. Impactful Moments of the Show: 4…

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Dog Whistle Branding

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Creative Ways To Attract Customers With Andre Truss, Co-Founder of Teller Truss Reality 43:03

8M ago43:03

43:03

Today on DWB, I chop it up with my fraternity brother and fellow Marine, Andre Truss, a serial entrepreneur based in Jacksonville, NC.Truss talks about his omnipresent social media strategy to stay top of mind with prospects, how he uses teaching to drive his lead generation, and his plans for his new restaurant. Be sure to subscribe to the Dog Whi…

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The Ambitious VET Show

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213: Three Reasons Why You Need to Breakthrough Your Barriers in Attaining the Benefits you Deserve Post Military 17:52

8M ago17:52

17:52

The majority who serve in the military are patriots, people down on their luck looking for another chance to make something of themselves, or for economic advancement. What we forget when we transition is the long-term thinking that it takes to realize how much our benefits would increase the overall quality of our life. In this masterclass, Chris …

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Dog Whistle Branding

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Poor Positioning Kills Revenue 18:59

8M ago18:59

18:59

Today on DWB, I discuss why poor positioning can kill your revenue. If your sales and marketing isn’t working, then your positioning is broken. Luckily, we’re going to discuss how to fix it. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https:/…

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Dog Whistle Branding

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The Hawke Method (Awareness, Nurture, Trust) 21:04

9M ago21:04

21:04

Today on DWB, I go over a simple marketing framework called The Hawke Method, coined by Hawke Media CEO Erik Huberman. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Purchase “The Hawke Method” here: https://amzn.to/3W20A…

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The Ambitious VET Show

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212: Getting Out of Your Own Way, Seeking Mentorship, and Career Advice with Eric Brew 33:18

9M ago33:18

33:18

One of the most consistent things we hear from veterans at AVN is "I am in my own way", but it becomes a blanket statement over a deep wound when you don't know what that means or how to overcome it. In this episode, Eric Brew (Manager of Military Engagement at American Corporate Partners) and retired Army 1stSgt shares his transition struggles, wh…

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Dog Whistle Branding

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New Years Resolutions Are For Losers (Winners Build Scoreboards) 37:27

9M ago37:27

37:27

Today, we interrupt your regularly scheduled programming, to talk about execution with Bill Watkins, in particular scoreboards, because this is my show and there are no rules in audio. But in all seriousness, at IRONBOUND, we like to teach you how to bridge the gap between brand strategy and execution, and measuring your performance with scoreboard…

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The Ambitious VET Show

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211: Overcoming the NO Self Promotion Hurdle Military Veterans Carry, Setting Up an Attractive LinkedIn Profile, And How to Build a Thriving Network On LinkedIn and in Life with Amy Forsythe 26:54

9M ago26:54

26:54

If you have gone through any transition program or leveraged a veteran service organization to set up a LinkedIn profile, you have most likely already learned about the FREE 12-month premium subscription. With that said, just because you have a door open doesn't mean you know how to walk through it, am I correct? Meaning, some of you who will read …

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Dog Whistle Branding

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The Law of Category 18:12

9M ago18:12

18:12

On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to…

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The Ambitious VET Show

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210: Identifying Your Trusted Confidants in the Trenches of Everyday Life, Doing Wellness Checks, and Thinking Through Impossible Situations as a Struggling Veteran with Chris Roness 30:31

9M ago30:31

30:31

What if you had your top five trusted agents in the trenches with you whom you could rely on to share your plans, goals, challenges, and fears on a regular basis vs posting on social hoping that someone cares enough to comment for you to feel supported? It would feel good right? In this episode, Chris "Switch” Roness, USAF (Retired) Colonel of 27 y…

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Dog Whistle Branding

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A Veterans Guide To Category Design 25:02

9M ago25:02

25:02

On this episode of DWB, I dive into Category Design and why it needs to be an integral part of your brand strategy. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgBy IRONBOUND Media, IRON Mike Steadman

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The Ambitious VET Show

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209: All New Resilience Book "Cleared Out" and Tactics From an Apache Gunship Pilot on How to Overcome Trauma Post Military with Brian Slade 34:13

10M ago34:13

34:13

We can easily play defense with the invisible wounds that come back with us after experiencing combat, i.e. PTSD and other trauma. With that said, you do have a choice in the matter, you may just not be aware of the tools on how to play offense. In this episode, Air Force Lt. Col. Brian Slade shares his learned lessons from learning how to think fa…

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Dog Whistle Branding

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Growing Wealth Through Multi-Family Real Estate Investments with John Reeves & Henry Russell, Founders of Russell Reeves Capital 40:18

10M ago40:18

40:18

Today, on DWB, I’m joined by John Reeves and Henry Russell, Founders of Russell Reeves Capital, a real estate investment firm that specializes in multi-family and apartment syndication, helping their investors create rapid wealth for financial freedom. Both John and Henry attended the Naval Academy together and launched their firm, to help more vet…

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The Ambitious VET Show

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208: Building a Story That Sells for Veteran Entrepreneurs and Active-Duty Transitioning Service Members with Dan Manning 25:43

10M ago25:43

25:43

We have been telling stories for over 100,000 years as a species to influence and connect with one another. However, when we get out of the military we can often forget this lost art as someone looking for a job, someone looking to raise money from investors, or someone looking to gain customers. In this episode, you will learn the history of story…

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Confessions of a Native Son

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Contradictions 1:01:31

10M ago1:01:31

1:01:31

Alana and I catch up on all things BVE, while also discussing why I feel like a walking contraction, amongst other things :) Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Follow me on Twitter here: https://bit.ly/38CkyZf If you like this type of dialogue and are interested in booking me to speak at your organization, jus…

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Dog Whistle Branding

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FRAGO: Be A Sniper 5:58

10M ago5:58

5:58

Advice for maintaining focus in a world of constant uncertainty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgBy IRONBOUND Media, IRON Mike Steadman

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Dog Whistle Branding

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The Things They Don’t Teach You in Business School with LeAnn Darland, Co-Founder of Talea Beer 46:57

11M ago46:57

46:57

You’re in for a treat today on DWB, as I sit down with LeAnn Darland, a fellow Naval Academy graduate and Co-Founder of Talea Beer Company, a women owned-brewery & taproom in Williamsburg, Brooklyn. LeAnn started the company along with her Co-Founder, Tara Hankinson, after seeing a market opportunity for more women friendly branding and flavors, in…

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The Ambitious VET Show

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207: Military Influencer Conference Takeaways for Aspiring Veteran Entrepreneurs, Corporate and Personal Leaders 19:46

11M ago19:46

19:46

Last week (Oct. 26-29, 2022), I attended the Military Influencer Conference in Las Vegas, NV- what others in the military community describe as the place for all things entrepreneurship, transition, social impact, entertainment, and culture in the military community. In this episode, I share my core takeaways from attending key breakout sessions, k…

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Dog Whistle Branding

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Investing In The Future of Pop Culture with Mario Mitchell, Co-Founder & General Partner at Mech Ventures 48:23

11M ago48:23

48:23

On this episode of Dog Whistle Branding, I sat down with Mario Mitchell, Co-Founder and Managing Partner of Mech Ventures, an early stage venture capital fund that invests in the future of pop culture. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” he…

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Dog Whistle Branding

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Fire Bullets, Then Cannonballs 15:13

11M ago15:13

15:13

I discuss Jim Collin’s concept of “Firing Bullets, Then Cannonballs” Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgBy IRONBOUND Media, IRON Mike Steadman

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The Ambitious VET Show

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206: Overcoming Your Post Military Career Fears with Andrew Arbogast 36:28

11M ago36:28

36:28

Fear is a real thing that all active duty service members and veterans deal with as we navigate the murky water of finding our ideal career pathway post-military. In this episode, Andrew Arbogast, Army retired officer, former apache helicopter pilot, and founder of Arbo's Cheese Dip shares his journey of finding his passion after climbing up a pape…

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Dog Whistle Branding

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Getting the Best Bang For Your Buck When It Comes To Digital Marketing with Kristin McFarland, Founder of The Source Marketing Group 32:06

11M ago32:06

32:06

I first met Kristin in the Lions Pride back in either 2019 or 2020, and let me tell you, she’s a digital marketing ninja. Earlier this year, we had a chance to tag team at one our tactical advances, where each gave a talk on branding and marketing. Kristen’s been in the game a long time, working with a variety of small and medium sized businesses i…

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The Ambitious VET Show

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205: A Simple Framework Called "MRBWA" to Hit Black In Landing Your Ideal Career Post Military with Rob Arndt 32:11

11M ago32:11

32:11

We veterans can become reactive to the market narrative that we are victims, broken, or even charity cases. AND we both know that if you listen to the show you are looking to use your military experience and benefits as stepping stones to achieving more in your life post-military. Rob Arndt, enlisted Marine Corps veteran and CEO and founder of Buff…

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Dog Whistle Branding

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A Chief Marketing Officer's Guide To Marketing & Branding with Aaron Saari, CMO at OP2 Labs 1:17:41

12M ago1:17:41

1:17:41

In the following episode of DWB, I’m joined by Army Veteran & West Point Graduate, Aaron Saari, CMO at OP2 Labs which develops, manufactures and sells innovative nutritional supplements under two brand names; FrogFuel and ProT GOLD. OP2 Labs produces the only nano hydrolyzed collagen® protein supplements in the world. Find Frog Fuel at: https://fro…

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