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What if you could get the insider’s perspective behind running a multi 7-figure online course business—talk about the successes and failures, the mindset shifts and limiting beliefs—and then learn a thing or two to apply to your own course business? Caitlin Bacher, CEO & Founder of Scale with Success®—is on a mission to help course creators like you, grow your business in a way that’s profitable and scalable, while also staying sane. In Scale with Success®: The Podcast, you’ll hear the gritt ...
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Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with ...
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Reach

Val Geisler | ConvertKit

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Reach is a podcast built by bloggers, with bloggers, and for bloggers. Unlike most shows about building a blog and successful online business, Reach is focusing on the specific steps taken and hurdles overcome by thriving business owners making the most of their reach. Tune in weekly as Val Geisler, your fellow blogger and marketer at ConvertKit, dives in with each guest to learn how they achieved their reach… and how you can too.
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In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover cruci…
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In this episode, I delve into how to create content and products that resonate with your audience, even if you currently don't have one. I outline four key strategies: using your former self as a target market, leveraging feedback from your friends and family, gradually growing and engaging with a small audience, and analyzing other creators' audie…
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Imagine what it would feel like to make multiple sales of your online course day after day, again and again - all without ever having to launch… Sounds like a dream, right? Well, I’m here to tell you that it’s 100% possible to achieve this kind of success. And while it may feel like rocket science trying to figure out how to get there - especially …
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In today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she lau…
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In this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creatin…
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Do you ever feel like you have to “settle” for fewer sales just because your course is evergreen? Maybe you made the switch from launching to evergreen, but aren’t quite seeing the kind of success you’ve seen other course creators celebrate. Maybe you’ve even started to think that evergreen simply won’t work for your audience… I don’t blame you for…
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Today, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels. We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert.…
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In this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll a…
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In this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which e…
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In this episode, Gabe Cox and I delve into efficient strategies for growing a YouTube channel and generating business leads, all while dedicating just a few hours each week. We tackle the common misconceptions that YouTube is overly time-consuming and too competitive, offering actionable advice for beginners who want to maximize their video marketi…
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In today's episode, I’m being interviewed by Nicole Baker Holleman from Life Coach Baker. We’ll delve into overcoming perfectionism and strategically growing a YouTube channel. I'll share my journey, from launching multiple businesses to falling in love with entrepreneurship and marketing. Discover how I found success on YouTube by decoding the alg…
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What if I told you that there was a little project you could do in, oh... about 4 hours... that could DOUBLE your business's monthly income? Sounds too good to be true, doesn't it? Well, in this episode I’m explaining how you can do just that with my “Double your Sales Email Sequence.” I’ll share detailed insights into this sequence's structure, ut…
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So… you already know you don’t like launching. I totally get it. As someone who’s been there, done that - the intensive time commitment and unpredictable revenue that launching brought wasn’t sustainable for my family and I. BUT you’re also not sure if you’re “ready” to sell your course on auto-pilot… Maybe you’ve seen other course creators who see…
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As promised, today I'm excited to share with you the webinar strategy that has directly earned me multiple six figures. Let's face it, webinars often get a bad rap... I understand the struggle and I'm here to help. In this episode, I'll teach you how to craft webinars that are engaging, beneficial, and definitely not salesy. I'll break down my four…
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Selling my online course on auto-pilot wasn’t always easy - but, not for the reasons you might think. The truth is, there was a lot of emotional baggage I had to let go of in order to create and sustain a profitable course business. One that was strong enough to generate millions in revenue per year. 🤯 That’s why in today’s brand new podcast episod…
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In this episode, I'll confess something—I really enjoy checking out how other businesses set up their sales funnels. It's like solving a mystery for business enthusiasts! I always say, don't copy, just observe. There's a lot to learn by watching others. Now, let's chat about these automated 100k sales funnels. They're like having a sales team that …
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In today's episode, Jay Clouse shares his secrets for landing interviews with big internet stars, all while building his brand, Creator Science. He shares his secrets to writing effective cold emails, using social proof, and sending personalized messages. We talk about landing chats with big names like Pat Flynn, Amy Porterfield, and Seth Godin. Pl…
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In today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation…
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I can’t be the only one who used to sit around and think about what kind of magic someone would need to sprinkle on their course to turn it into a million-dollar money maker. I used to think that making $1M from selling a course was something only “famous” or “fancy” people were able to do. So while I knew it was possible to create a course that wo…
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In today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions. I'll walk…
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The biggest difference between a course that flops and a course that rakes in millions in revenue… is connection with your audience. ➡️ But the key is that that connection has to be genuine. When you are able to start selling your course on autopilot AND form genuine connections with your audience, that momentum becomes like a snowball over time, c…
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In this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch. We discussed the rational…
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Have you been searching for new ways to bring in more attention to your business and increase your online course sales? And even better - how about a method that doesn’t require you to spend a dime on paid advertising? 👀 Well grab a pen and paper because in this week’s brand new podcast episode, I’m spilling The #1 Way to Double Your Course Sales I…
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In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Centr…
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In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company. Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $…
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Want to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at https://www.growtheshowlive.com/gillian In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for en…
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In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real. Anu walked us through the challenges she faced and h…
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Most people think that in order to make more money, you need to DO more. And there is some truth to that… After all, that's how we get better at doing something - more practice means more mistakes, more failures, more lessons learned, and more wisdom earned. But making more mistakes and having more failures (sometimes publicly) isn't exactly a walk…
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In today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business. We cover everything from old-school methods like telling friends and going to events, to newer strategi…
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In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments. I emphasize the common habit…
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In today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how …
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In today's episode, I'm here to unveil five online gigs that pay real money—no surveys, affiliate marketing, courses, or the like. Join me as I dive deep into the realm of online entrepreneurship, revealing lucrative opportunities that can kickstart your earning journey swiftly and substantially. From the versatile virtual assistant to the creative…
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Have you ever wondered how an online course business can switch to evergreen and go from $30k to $650k in just 8 months? What about from $70k to $500k in one year? Or $50k to $400k in one year? Well, those are just a few real-life results some of our clients have experienced. 👀 And while I could sit here and spill exactly how they did it - I won’t.…
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Today, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are abs…
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Do you actually believe you can reach $1M (or more) in revenue from your online course business? I ask because there was a point where I had never heard of anyone making over $1M from their course. I remember asking my business coach years ago if that was even possible. Spoiler Alert: It IS 100% possible. And the best part? You don’t even need to k…
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In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. B…
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Most people don’t know this, but… 🚨 My first evergreen funnel was a HUGE flop. Why? Because I was making the exact same mistake I see so many other course creators make with their own evergreen funnels - a costly error that most people don’t even realize they’re making. That’s why today’s brand new podcast episode is all about Why My First Evergree…
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Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity…
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In today's episode, I’m sharing the third installment of the Business Strategy Basics series. Join me as we delve into the exciting world of finding and captivating your target market. I'll guide you through the process of identifying your audience, reaching them online, and turning them into loyal customers. We'll decode what they want and navigat…
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So you have an evergreen course and you KNOW it can help tons of people. But the problem is - nobody’s buying it. Most all course creators I know can relate to feeling like this at least once throughout their business journey… But is it truly a problem with your course? And with which parts? Or is it something else entirely? That’s exactly what we’…
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In today's episode, I'll be sharing my journey of navigating the intricate balance between running a $600K online business and homeschooling my five children. It's been a challenging yet rewarding experience. I delve into the idea that work tends to expand to fill the time available, a principle known as Parkinson's Law. However, I've discovered th…
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In this episode, I lay out seven essential rules for creating a successful business offer. The first rule emphasizes the importance of crafting the offer itself as the initial step in building a solid business foundation. Next, I highlight the significance of meeting existing market demand to ensure a genuine need for your product or service. We’ll…
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It wasn’t until I quit launching and started selling my course on auto-pilot that I was finally able to cross the million-dollar mark. 🤩 I tried launching for years, but no matter how hard I tried - I simply couldn’t get close to meeting my big revenue goals. But that doesn’t mean the journey to selling on auto-pilot was entirely smooth sailing… ➡️…
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In today's episode, I'm here to reshape the narrative around entrepreneurship. Let's acknowledge the truth – the day-to-day reality of being an entrepreneur can be quite different from the picturesque vision of absolute freedom and control over our lives. I'm not just here to talk; I'm here to share actionable strategies. My goal is to guide you on…
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In today's episode, I’m interviewing Jenny Hoyos, the YouTube Shorts sensation with over 980 million views. Jenny unravels the secrets to YouTube Shorts success in this riveting conversation. Discover the artistry behind crafting compelling Shorts as Jenny delves into the nuances of finding the perfect story and the game-changing impact of a strong…
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As you’ve likely heard me mention at some point before… → Learning from those who have been where you are now, and accomplished what it is that you wish to accomplish, is one of the best ways to grow your online course business. After all, there is so much trial and error involved in scaling your business that the most effective and efficient way t…
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Ever wonder how to create a digital course that actually sells? Today, we're breaking down the dos and don'ts for digital course creators. We'll discuss how a well-thought-out sales page can boost engagement and conversion rates, making your course creation process more effective. We'll explore why it's better to focus on specific topics rather tha…
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Have you ever heard of The Drama Triangle? Maybe not, but I guarantee you’ve been IN The Drama Triangle many times in your life - as have I. And staying out of it is one of those lessons that is much better to learn from others, than to learn the hard way. Hence why today’s podcast episode is all about The Most Expensive Mistake To Avoid In Busines…
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Today, we're going to dive deep into my 2023 journey, exploring the strategies that proved successful, the ones that didn't quite hit the mark, and those that landed somewhere in between. Throughout this episode, I'll be sharing insights into various aspects, including my approaches to content creation, making effective price adjustments, scaling u…
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Does making $1M from selling one online course in just one year sound impossible? 😳 If you answered with an immediate “yes”, well, I certainly don’t blame you. But the truth is… it’s actually much more possible than you realize. 🤯 And that’s why today’s brand new podcast episode is all about deconstructing 3 Myths About Making $1M From Selling Your…
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