Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with ...
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All about life as an entrepreneur + experiments in digital marketing.
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Online courses offer the promise of passive income, but often don't live up to the hype, leaving digital entrepreneurs disillusioned and confused about how to reach their goals. The $100K Method is here to change that, providing a roadmap for not only successfully launching your online course but scaling it to six-figure success. Host Gillian Perkins offers a fresh, effective approach for finally reaching your passive income goals.
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Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation
Faith Hanan Marketing Strategist, Copywriter, Christian Business Coach, Barrel Racer
Hey there fellow entrepreneur! Welcome to Simple SEO & Marketing. Do you want to grow your business with sustainable traffic sources? Have you heard about the power of Search Engine Optimization- and want to take advantage of it to get more traffic- more eyeballs- on your business? But when it comes down to it- does SEO feel complicated and hard to implement? Are you tired of wondering what in the heck to do with your website to get more traffic to that bad boy and more leads knocking on you ...
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New episodes every Friday! On Page One - The Writer's Podcast, we talk to writers of all descriptions (authors, screenwriters, comic writers and more) about their writing process and how they craft their next great works. We also explore their career, including how their first big break happened, and discuss the ups and downs along the way. We learn something new every episode, and we hope you do as well. Page One is brought to you by Write Gear, creators of Page One - the Writer's Notebook. ...
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Ep 246: Copywriting Tactics to Increase Your Email Open Rates w/ Megan Wisdom
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If you’ve been struggling to get your emails opened, you're not alone. That's exactly what we’re diving into in today’s episode! I’m sitting down with certified conversion copywriter Megan Wisdom to uncover some powerful strategies to boost your email open rates and drive engagement. In our conversation, Megan shares insider tips on how to write ir…
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Ep 193 // On Page SEO vs Off Page SEO and What REALLY Matters for Your Website Traffic
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We’re picking this SEO Basics/ SEO 101 series back up with the intent of helping you understand the (seemingly) little things that impact where your website and content show up in search results. I realize that some of this can feel kind of boring or monotonous (it doesn’t have to be), but it matters! Understanding how it fits into your marketing s…
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Ep. 200 - Lee Child and Andrew Child on creating and writing Jack Reacher and handing over the legacy
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Watch this episode as a full video interview on our YouTube channel! Lee Child is the author of more than two dozen New York Times bestselling Jack Reacher thrillers, with most having reached the #1 position, and the #1 bestselling complete Jack Reacher story collection, No Middle Name. Foreign rights in the Reacher series have sold in one hundred …
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Ep 245: 3 Systems to Maximize Your Productivity
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In this episode, Gabe Cox and I dive into a challenge so many of us face—feeling overwhelmed when running a small business or managing a minimal team. We discuss how to prioritize, simplify, and delegate tasks to boost productivity. I share my personal system for keeping my business on track, including how I use the 12-week year framework for goal-…
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Ep 192 // 3 Unconventional AI Hacks to Save Time & Money in Your Business
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It sounds weird to say, especially as an SEO Copywriter, but I was NOT an early adopter of AI. Mostly because it sucked at first! However, as a Mom of 3 littles, I am always looking for ways to save time AND still do a good job of things. Listen in for 3 unconventional ways I like to use AI to save time, save money, and speed up workflows in my bus…
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Thank You - and the Next Chapter of Page One!
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Watch the full video on our YouTube channel! As we get ready to launch Episode 200, we wanted to do a short thank you video for sticking with us over the past five years - and to let you know of our exciting plans to come! Please check out our newly launched Patreon (you can join for free to get access to our Discord, plus great benefits for higher…
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Ep 244: Get Your Business ORGANIZED w/ Tracy Hoth
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In today's episode, I have an enlightening conversation with Tracy Hoth, a seasoned professional organizer and certified life coach. Tracy shares her secrets to transforming chaos into order, covering essential areas of business organization. We discuss how your mindset can make or break your organizational efforts, and Tracy reveals strategies for…
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Ep 191 // Save Time, Grow Your Business, & Honor God With These 7 Powerful Tips
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One of the questions I get asked fairly often is, “How do you do it all?” Because- as a work-at-home mom of now 3 littles, homeschooling, running a client-side and content side of my biz, volunteering at church, staying fit, etc. IT IS A LOT TBH- I don’t always feel like I do a fantastic job at all the things. BUT, I wanted to drop a FEW really hel…
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Ep 243: How to Make Your First $10,000+ Online
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In today's episode, I’m interviewed by Brian Luebben. We dive into Brian's inspiring journey from being a corporate employee to becoming a successful entrepreneur with two seven-figure businesses. We discuss topics like scaling online businesses, generating passive income, and the challenges that come with rapid business growth. I also share some o…
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Ep 190 // SEO & Keyword Coaching for Small Businesses: Mastering Keywords for Growth with Lissa Figgins
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Are you using the BEST keyword strategy for your business? Listen in as I coach Time Management Coach, Lissa Figgins on how to incorporate the right keywords in her website SEO strategy and to get traffic to her lead magnets. Book Your SEO and Keywords Strategy Call Buy the course that outline my whole signature framework: The Organic Marketing Fra…
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Ep 189// SEO 101 3 Easy to Miss (but EASY to Fix) Simple SEO Tips for Better SERPS Position
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In this SEO Basics/ SEO 101 mini-series, I've decided to tackle some seemingly small things that—though little—if done wrong or left undone entirely can ruin your chances of ranking on the SERPS (Search Engine Results Page). Now- SOME of the thing I will talk about today are (hoepfully) done for yo by your website host- BUT EVEN IF you know you hav…
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Ep 242: The EASIEST Way to Sell Premium Coaching Programs (w/ John Meese)
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In this episode, I sit down with John Meese to talk about how you can sell premium coaching programs through free "serve calls." John shares his inspiring journey—from working as an economist to collaborating with Michael Hyatt, writing bestselling books, and building a successful business. He explains the idea behind serve calls, which are high-im…
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Ep 241: my plan to earn a million dollars in 2025
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In this episode, I’m sharing my plan to grow my digital brand to earn a million dollars in 2025. I’ll walk you through the strategies I’m using, including how I’m leveraging multiple revenue streams like my coaching program, membership, and courses. I’ll also break down the specific steps and calculations I’ve mapped out to reach this financial goa…
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Ep 188 // SEO 101-3 Things to Get Right From the Beginning
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I get it, starting a business, running a business, setting up a website and then trying to get traffic TO that website is a LOT. And I have made plenty of mistakes (trust me). However, there are a few things that I have found that you want to get set up right the FIRST time (or go fix stat) when it comes to your SEO. Listen in for 3 simple, basic S…
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187 // Don't Make These 10 Content Creation Mistakes- Especially No 6
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Do you feel the (seemingly) never-ending pressure to create kick-butt content? Do you ever think, “There are so many competitors.” “I have to stand out.” “I have to post frequently to keep the algorithm happy.” Listen, I get it. Content marketing is an integral part of online marketing and running a profitable business. HOWEVER- If you are making o…
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Ep 240: How to Make Selling Feel SO, SO GOOD
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In today's episode, I’m chatting with Gabe Cox about the concept of “Win-Win Marketing.” We dive into why prioritizing value for your audience, instead of focusing on quick sales, can actually help you build stronger relationships and achieve long-term success. We discuss strategies like content creation, webinars, and email sequences that nurture …
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Ep 239: How to Making Writing for Your Next Launch Almost Effortless with "Verbatim Messaging"
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In this episode, I’m joined by success coach Gabe Cox to dig deep into one of the most effective strategies for writing copy that truly resonates: verbatim messaging. We’re breaking down how using your customers’ exact words—not just guessing at what they want—can lead to major boosts in your conversion rates. I’ll also walk you through the DMO fra…
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Ep 186 // Better Funnels for Consistent Passive Income? Listen in as I Get Coached by Gillian Perkins
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Hey Pals! I don't think I have ever done an episode like this before. In today's episode, I'm not just doing an interview; I essentially got coached for a solid 45 minutes on how to set up funnels for my business. TBH, intentionally building sales funnels isn't something I've built for my business yet (why? I don't know). But I am excited to learn …
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Ep 238: How to Use "Incremental Validation" to Make Success Inevitable
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In this episode of Work Less, Earn More, I sit down with Gabe Cox to explore a game-changing strategy we use in our programs—incremental validation. This approach is crucial for ensuring the success of our students as they build their businesses. We break down why it's so important to validate each step when creating funnels and launching new produ…
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Ep 185 // 3 Easy Tips to Get Unstuck & Write Website Copy That Sells
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Are you working on your own website copy? Is DIY where you’re at in business right now? Not only do I totally get it, but I am here to help you write better SEO-friendly website copy for FREE in this podcast and blog. As a professional copywriter, I GET that sometimes words are HARD to come up with. Evean as someone who is SELDOM at a loss for word…
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Ep 237: how to get people to OBSESSIVELY ENGAGE with your content online
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In this episode, I delve into the challenges of engaging audiences with online content. I explain the delicate balance between appearing too corporate and too casual, emphasizing the importance of presenting an authentic persona that resonates with viewers. I also highlight the power of being controversial and honest to drive engagement. Additional…
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Ep 184 // SEO Basics: Understanding & Fixing Low Word Count with 5 Easy Tips
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Does the term "technical SEO" make you sweat? Do you get alerts for things like "broken links" and "low word count" and want to go hide in a hole? Well don't worry, pal, I gotchu! Listen in as I break down low word count. You'll learn 1. Why is this important 2. When is this important (hint,it might not be what you think.) 3. 5 Easy ways to fix it …
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Ep 236: How (and WHY) I've changed my COURSE PRICES over the years with Gabe Cox
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In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights …
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Ep 183 // Is Your Brand Design Holding Back Your Business Growth? A Candid Convo with My Brand Designer Emma Tedescucci
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When it comes to branding and design, I am NOT a pro. I know this. But I also know who to call. Because I believe so strongly in the power of a strong visual identity for any business, this is one area that I have invested in since the beginning of my business. Listen in to this candid convo with my brand designer turned friend, Emma Tedescucci fro…
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Ep. 199 - Deborah Harkness on accidentally becoming a best-selling author
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Deborah Harkness is the best-selling author of numerous novels. Her debut, A Discovery of Witches, was an immediate best-seller, hitting #2 on the New York Times list, and was also a bestseller in the UK, France and Germany. The initial trilogy in the All Souls series has been translated into 37 languages. Her latest book in the series, The Black B…
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Ep 235: Attracting Customers & Growing Your Audience with Jenna Colavito
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In this episode of Work Less, Earn More, host Gillian Perkins welcomes back Jenna Colavito, a successful Validate student who has recently launched her course, "Intro to Adulthood." Reflecting on her journey, Jenna discusses the validation process, her initial success, and seeks Gillian's advice on scaling her course into a sustainable and consiste…
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Ep 182 // Discouraged in Your Business? 3 Scriptures to Kick Discouragement in the Teeth
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Are you struggling to stay encouraged and passionate in your business? Or maybe you’re not there right now, but you have been at one point and you’re ALL too familiar with the “maybe I should just quit my business and go get a regular job.” Regardless of where you're at on the discouraged to encouraged scale, listen into this episode for 3 scriptur…
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Ep. 198 - Mark Lawrence on writing fantasy epics without any planning
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Mark Lawrence is a best-selling fantasy author. His first trilogy, THE BROKEN EMPIRE, has been universally acclaimed as a ground-breaking work of fantasy. Following The Broken Empire is the related RED QUEEN’S WAR trilogy. THE BOOK OF THE ANCESTOR trilogy is set on a different world and is followed by the related BOOK OF THE ICE trilogy. There is a…
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Ep 234: SEO for course creators (interview with Kate Toon)
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In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and c…
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Ep 181 // My 5 Best Tips to Come Up with Stories for Better Content
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Son of a motherless goat. The time I was trapped on top of a mountain in a lightning storm. When I got bucked off in the middle of a cornfield. Operation baby donkey rescue. What do these things have in common? They are all stories that I could use to write great content, ultimately ranking higher on Google and connecting with my audience more. But…
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Ep. 197 - Dan Malakin on honing his craft on short stories and how he constantly changes his writing process
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Dan Malakin is a crime/thriller writer and data security consultant. His short stories have been widely published both in print and online, and he has twice been shortlisted for the Bridport prize. He holds an MA in Creative Writing from Brunel University, and his debut novel, THE REGRET, was published by Bloodhound Books in Summer 2019. His next t…
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Ep 233: How to Start an Online Business in 2024
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In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover cruci…
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Ep 180 // Beat Out AI Trash Content With This 1 Powerful Content Tip
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News flash: In today's content marketing world, it can be a DOG FIGHT to stand out, especially now that AI has entered the chat and content creators are churning out content at record speeds (high quality or not). Listen in and learn my TOP tip for making YOUR content stand out (and ultimately lead to better sales) regardless of any Google updates.…
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Ep. 196 - Conn Iggulden on why he loves his characters and how his approach to historical fiction has changed
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Conn Iggulden is one of the most successful authors of historical fiction writing today, with bestselling series on Julius Caesar, Genghis Khan and the Wars of the Roses, as well as two stand-alone novels: Dunstan, set in the red-blooded world of tenth-century England, and The Falcon of Sparta, in which Iggulden returns to the Ancient World. Both i…
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Ep 232: how to "listen to your audience" when you DON'T HAVE an audience
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In this episode, I delve into how to create content and products that resonate with your audience, even if you currently don't have one. I outline four key strategies: using your former self as a target market, leveraging feedback from your friends and family, gradually growing and engaging with a small audience, and analyzing other creators' audie…
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EP 179// Don't Want to Sound Like a Jerk? Avoid These 3 Killer Website Copy Mistakes
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Fun fact- I can sometimes be very blunt... sometimes too blunt. And my very NOT blunt brother will often come in and help me soften the blow, lol. So when I say that I have had to learn some of these lessons my own self, I mean it. The problem I see with some website copy is that very NICE well-meaning business owners can accidentally sound like je…
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Ep. 195 - Ilaria Bernardini on writing in both Italian and English and the difference in novel and screenwriting
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Ilaria Bernardini is one of Italy’s leading novelists, now writing novels in the English language, and an exciting emerging screenwriter. She has film and television projects in development and in production with Lorenzo Mieli's The Apartment, Andy Harries’ Left Bank Pictures, The Russo Brothers/Amazon Studios, Francesco Melzi D’Eril's (SUSPIRIA, B…
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Ep 231: How One Woman Earns $20,000 in Just 2 Hours/Month (with Debbie Duffy)
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In today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she lau…
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Ep 178 // 5 Things I Look For When Evaluating a Client’s Website- as a Professional Copywriter & SEO
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Listen, when I get to hop on a new client’s website and do a quick website audit, I LOVEE it. Why? Well, primarily because I want to help people, but also, I’ve learned to quickly identify a few make-it-or-break-it factors to great website copy and SEO. If you’ve ever wondered what a professional copywriter and SEO would look at and analyze on your…
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Ep. 194 - Bloody Scotland Festival Director Bob McDevitt on organising literary festivals and the thorny subject of funding
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Watch this episode as a full video interview on our YouTube channel Bob McDevitt is festival director for Scotland's premier crime writing festival, Bloody Scotland, and programmer for Glasgow's Aye Write literature festival. He has also worked in both sales and commissioning roles at Headline. We had a fun chat with Bob, hearing about how he found…
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Ep 230: Meet the Scriptwriter Behind YouTube's Biggest Channels (Interview with George Blackman)
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In this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creatin…
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Ep 177 // 5 Can’t Miss Website Copy Elements to Unlock More Sales & SEO Success
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Write better website copy, have a more consistent brand voice, increase sales, and have better SEO, all with these 5 tips. I LOVE doing website copy for clients- for SO many reasons. Partly cuz I’m a wordsmith by nature- but also because sometimes people just don’t know how amazing they are/ haven’t been able to communicate it via words clearly, an…
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Ep. 193 - Gollancz Deputy publisher Gillian Redfearn on what catches her eye as an editor
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Watch this episode as a full video interview on our YouTube channel Gillian Redfearn is deputy publisher at Gollancz, publishing authors from Joe Abercrombie to Brandon Sanderson. We had a great chat with Gillian, hearing how she broke into the publishing industry, what. the day-to-day of an editor involves, and what sort of stories catch her eye w…
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Ep 229: The #1 Way To Rapidly Grow Your Online Course Business Past The Million Dollar Mark with Caitlin Bacher
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Today, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels. We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert.…
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EP 176 // Not Enough Time to Blog? 2 Hrs or Less for a High Quality Kick Butt Blog
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If you’ve been around here for more than 2.5 seconds, then you KNOW that I am a fan of doing things efficiently AND well. Like my Papa always said, “Anything worth doing is worth doing right,” BUT that doesn’t mean you have to let perfectionism creep in. What I want you to get out of this episode is this: It IS possible to create a HIGH high-qualit…
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Ep 228: what to focus on in the FIRST WEEK of starting an online business
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In this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll a…
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Ep 175 // Simple Tech Stack for Running a Profitable SEO & Copywriting Business in Less Than 20HRS/ Week
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Question, do you ever just get tired of researching ALL the tech options out there and just have someone tell you what works and what sucks? Me too. Me too. That is why I’ve put together this list of 10 things that we LOVE in my business. As an SEO consultant and Copywriter, I have a LOT on my plate and not a ton of time each week to get it done. W…
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Ep. 192 - Literary Agents of the Year Becky Brown and Norah Perkins on why authors should think about their wills
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Watch this episode as a full video interview on our YouTube channel Becky Brown and Norah Perkins are both literary agents with a twist - they founded and head up Curtis Brown's Heritage section, meaning that they represent the estates of authors such as AA Milne, Iris Murdoch and many more. They also recently won Literary Agent of the Year at the …
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Ep 227: TWO Million-Dollar Businesses in Just TWO YEARS (w/ Brian Luebben)
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In this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which e…
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EP 174 // 4 Lazy Ways to Increase Website Traffic That Work!
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I'm not lazy… I SWEAR that I am not. But when it comes to doing things the EASY way or the hard way, I’m gonna generally opt for the easy way (except for the fact that we have horses and I like to make most of my baked goods from scratch, but I digress). And as much as I really do love SEO and all the benefits that it can provide your business (did…
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