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Ep 236: How (and WHY) I've changed my COURSE PRICES over the years with Gabe Cox

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Manage episode 431548217 series 2609566
Content provided by Gillian Perkins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gillian Perkins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights on incremental validation, audience engagement, and balancing value with affordability.

Listen to the full episode to hear:

  • The reasons and context behind changes in course pricing over the years.
  • Strategies for effectively pricing digital products.
  • Insights from initial failures to successful six-figure strategies.
  • Tips on incremental validation, audience engagement, and balancing value with affordability.

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

  continue reading

257 episodes

Artwork
iconShare
 
Manage episode 431548217 series 2609566
Content provided by Gillian Perkins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gillian Perkins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights on incremental validation, audience engagement, and balancing value with affordability.

Listen to the full episode to hear:

  • The reasons and context behind changes in course pricing over the years.
  • Strategies for effectively pricing digital products.
  • Insights from initial failures to successful six-figure strategies.
  • Tips on incremental validation, audience engagement, and balancing value with affordability.

FREE Resources to Grow Your Online Business:

Work with Gillian Perkins:

  continue reading

257 episodes

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