Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with ...
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All about life as an entrepreneur + experiments in digital marketing.
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Online courses offer the promise of passive income, but often don't live up to the hype, leaving digital entrepreneurs disillusioned and confused about how to reach their goals. The $100K Method is here to change that, providing a roadmap for not only successfully launching your online course but scaling it to six-figure success. Host Gillian Perkins offers a fresh, effective approach for finally reaching your passive income goals.
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New episodes every Friday! On Page One - The Writer's Podcast, we talk to writers of all descriptions (authors, screenwriters, comic writers and more) about their writing process and how they craft their next great works. We also explore their career, including how their first big break happened, and discuss the ups and downs along the way. We learn something new every episode, and we hope you do as well. Page One is brought to you by Write Gear, creators of Page One - the Writer's Notebook. ...
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Ep 236: How (and WHY) I've changed my COURSE PRICES over the years with Gabe Cox
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In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights …
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Ep. 199 - Deborah Harkness on accidentally becoming a best-selling author
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Deborah Harkness is the best-selling author of numerous novels. Her debut, A Discovery of Witches, was an immediate best-seller, hitting #2 on the New York Times list, and was also a bestseller in the UK, France and Germany. The initial trilogy in the All Souls series has been translated into 37 languages. Her latest book in the series, The Black B…
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Ep 235: Attracting Customers & Growing Your Audience with Jenna Colavito
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In this episode of Work Less, Earn More, host Gillian Perkins welcomes back Jenna Colavito, a successful Validate student who has recently launched her course, "Intro to Adulthood." Reflecting on her journey, Jenna discusses the validation process, her initial success, and seeks Gillian's advice on scaling her course into a sustainable and consiste…
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Ep. 198 - Mark Lawrence on writing fantasy epics without any planning
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Mark Lawrence is a best-selling fantasy author. His first trilogy, THE BROKEN EMPIRE, has been universally acclaimed as a ground-breaking work of fantasy. Following The Broken Empire is the related RED QUEEN’S WAR trilogy. THE BOOK OF THE ANCESTOR trilogy is set on a different world and is followed by the related BOOK OF THE ICE trilogy. There is a…
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Ep 234: SEO for course creators (interview with Kate Toon)
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In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and c…
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Ep. 197 - Dan Malakin on honing his craft on short stories and how he constantly changes his writing process
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Dan Malakin is a crime/thriller writer and data security consultant. His short stories have been widely published both in print and online, and he has twice been shortlisted for the Bridport prize. He holds an MA in Creative Writing from Brunel University, and his debut novel, THE REGRET, was published by Bloodhound Books in Summer 2019. His next t…
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Ep 233: How to Start an Online Business in 2024
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In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover cruci…
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Ep. 196 - Conn Iggulden on why he loves his characters and how his approach to historical fiction has changed
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Conn Iggulden is one of the most successful authors of historical fiction writing today, with bestselling series on Julius Caesar, Genghis Khan and the Wars of the Roses, as well as two stand-alone novels: Dunstan, set in the red-blooded world of tenth-century England, and The Falcon of Sparta, in which Iggulden returns to the Ancient World. Both i…
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Ep 232: how to "listen to your audience" when you DON'T HAVE an audience
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In this episode, I delve into how to create content and products that resonate with your audience, even if you currently don't have one. I outline four key strategies: using your former self as a target market, leveraging feedback from your friends and family, gradually growing and engaging with a small audience, and analyzing other creators' audie…
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Ep. 195 - Ilaria Bernardini on writing in both Italian and English and the difference in novel and screenwriting
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Ilaria Bernardini is one of Italy’s leading novelists, now writing novels in the English language, and an exciting emerging screenwriter. She has film and television projects in development and in production with Lorenzo Mieli's The Apartment, Andy Harries’ Left Bank Pictures, The Russo Brothers/Amazon Studios, Francesco Melzi D’Eril's (SUSPIRIA, B…
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Ep 231: How One Woman Earns $20,000 in Just 2 Hours/Month (with Debbie Duffy)
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In today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she lau…
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Ep. 194 - Bloody Scotland Festival Director Bob McDevitt on organising literary festivals and the thorny subject of funding
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Watch this episode as a full video interview on our YouTube channel Bob McDevitt is festival director for Scotland's premier crime writing festival, Bloody Scotland, and programmer for Glasgow's Aye Write literature festival. He has also worked in both sales and commissioning roles at Headline. We had a fun chat with Bob, hearing about how he found…
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Ep 230: Meet the Scriptwriter Behind YouTube's Biggest Channels (Interview with George Blackman)
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In this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creatin…
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Ep. 193 - Gollancz Deputy publisher Gillian Redfearn on what catches her eye as an editor
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Watch this episode as a full video interview on our YouTube channel Gillian Redfearn is deputy publisher at Gollancz, publishing authors from Joe Abercrombie to Brandon Sanderson. We had a great chat with Gillian, hearing how she broke into the publishing industry, what. the day-to-day of an editor involves, and what sort of stories catch her eye w…
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Ep 229: The #1 Way To Rapidly Grow Your Online Course Business Past The Million Dollar Mark with Caitlin Bacher
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Today, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels. We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert.…
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Ep 228: what to focus on in the FIRST WEEK of starting an online business
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In this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll a…
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Ep. 192 - Literary Agents of the Year Becky Brown and Norah Perkins on why authors should think about their wills
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Watch this episode as a full video interview on our YouTube channel Becky Brown and Norah Perkins are both literary agents with a twist - they founded and head up Curtis Brown's Heritage section, meaning that they represent the estates of authors such as AA Milne, Iris Murdoch and many more. They also recently won Literary Agent of the Year at the …
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Ep 227: TWO Million-Dollar Businesses in Just TWO YEARS (w/ Brian Luebben)
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In this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which e…
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Ep. 191 - Literary agent Julie Crisp on the red flags she sees in query letters and more
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Watch this episode as a full video interview on our YouTube channel Julie Crisp is a literary agent and editor with over fifteen years’ experience working for three major houses across a broad spectrum of commercial titles within fiction, non-fiction and children’s. This also included three years spent working in the Australian publishing industry.…
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Ep 226: How to Grow on YouTube in Just 5 Hours/Week (or Even Less!)
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In this episode, Gabe Cox and I delve into efficient strategies for growing a YouTube channel and generating business leads, all while dedicating just a few hours each week. We tackle the common misconceptions that YouTube is overly time-consuming and too competitive, offering actionable advice for beginners who want to maximize their video marketi…
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Ep. 190 - Literary agent John Baker on why he likes to take big swings as an agent
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Watch this episode as a full video interview on our YouTube channel John Baker is a literary agent for Bell Lomax Moreton, focused on sci fi, fantasy and horror. He is the Secretary of the Association of Author's Agents and is co-chair of the AAA Bridge Committee. He also serves on the Kingston University MA Publishing Advisory Board. He is buildin…
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Ep 225: YouTube: What It Really Takes to Succeed (with Nicole Baker Holleman)
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In today's episode, I’m being interviewed by Nicole Baker Holleman from Life Coach Baker. We’ll delve into overcoming perfectionism and strategically growing a YouTube channel. I'll share my journey, from launching multiple businesses to falling in love with entrepreneurship and marketing. Discover how I found success on YouTube by decoding the alg…
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What if I told you that there was a little project you could do in, oh... about 4 hours... that could DOUBLE your business's monthly income? Sounds too good to be true, doesn't it? Well, in this episode I’m explaining how you can do just that with my “Double your Sales Email Sequence.” I’ll share detailed insights into this sequence's structure, ut…
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Ep. 189 - Literary agent Jonny Geller on the importance of query letters and the role of an agent
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Watch this episode as a full video interview on our YouTube channel Jonny Geller joined Curtis Brown in 1993 as an assistant after a short career as an actor. He became a literary agent in 1995 after discovering a novel on the unsolicited pile which went on to sell rights around the world. After taking part in a Management Buyout in 2001, he became…
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Ep 223: THIS webinar strategy has earned me multiple six-figures
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As promised, today I'm excited to share with you the webinar strategy that has directly earned me multiple six figures. Let's face it, webinars often get a bad rap... I understand the struggle and I'm here to help. In this episode, I'll teach you how to craft webinars that are engaging, beneficial, and definitely not salesy. I'll break down my four…
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Ep. 188 - Literary agent Francesca Riccardi on how to hook an agent - and what to avoid!
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Watch this episode as a full video interview on our YouTube channel Francesca Riccardi is a literary agent with Kate Nash Literary Agency who has over fifteen years of experience in the publishing industry, starting at RNIB where she transcribed books into accessible formats for blind and partially sighted readers. She has since worked in sales and…
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In this episode, I'll confess something—I really enjoy checking out how other businesses set up their sales funnels. It's like solving a mystery for business enthusiasts! I always say, don't copy, just observe. There's a lot to learn by watching others. Now, let's chat about these automated 100k sales funnels. They're like having a sales team that …
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Ep. 187 - Kim Sherwood on having her dreams come true when being asked to write James Bond
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Kim Sherwood is an award-winning novelist and a Lecturer in Creative Writing at the University of Edinburgh. Her debut novel Testament (2018) won the Harper’s Bazaar Big Book of the Year Award and the Bath Novel Award, was shortlisted for the Author’s Club Best First Novel Award, and longlisted for the Desmond Elliott Prize. In 2019, Kim was shortl…
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Ep 221: Meet the Small Creator Getting Interviews with All the Big Names (ft. Jay Clouse of Creator Science)
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In today's episode, Jay Clouse shares his secrets for landing interviews with big internet stars, all while building his brand, Creator Science. He shares his secrets to writing effective cold emails, using social proof, and sending personalized messages. We talk about landing chats with big names like Pat Flynn, Amy Porterfield, and Seth Godin. Pl…
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Ep. 186 - Jasper Fforde on crafting unique worlds and daring himself to develop his ideas
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Jasper Fforde is the critically acclaimed author of The Last Dragonslayer series: THE LAST DRAGONSLAYER, THE SONG OF THE QUARKBEAST and THE EYE OF ZOLTAR, SHADES OF GREY, the Nursery Crime books: THE BIG OVER EASY and THE FOURTH BEAR and the Thursday Next novels: THE EYRE AFFAIR, LOST IN A GOOD BOOK, THE WELL OF LOST PLOTS, SOMETHING ROTTEN, FIRST …
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Ep 220: Content Creation with KIDS at Home (with Lisa Bass of Farmhouse on Boone)
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In today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation…
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Ep. 185 - Eliza Chan on the differences between short and long-form storytelling, and hitting The Sunday Time No 1 slot with her debut novel
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Eliza Chan is a Scottish-born speculative fiction author. Her short fiction has been published in The Dark, Podcastle, Fantasy Magazine and The Best of British Fantasy. Her debut novel FATHOMFOLK — inspired by mythology, ESEAN cities and diaspora feels — was published by Orbit in Feb 2024 and hit number 1 on the Sunday Times bestseller list. We had…
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Ep 219: CREATORS ARE QUITTING - What's happening to the "creator economy"?
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In today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions. I'll walk…
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Ep. 184 - Gareth Brown on selling his huge debut hit, The Book of Doors, and why pragmatism and patience is so important as a writer
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Gareth Brown has been writing novels since he was a teenager. His first published novel - The Book of Doors - will be released in the UK (Bantam) and USA (William Morrow) in February 2024. Foreign language rights for The Book of Doors have also been sold to nearly twenty other territories including Germany. Spain, Italy, the Netherlands and Hungary…
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In this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch. We discussed the rational…
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Ep. 183 - Antony Johnston on the differences in writing for comics, books and video games
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Antony Johnston is one of the most versatile writers of the modern era, with a body of work spanning books, film, graphic novels, videogames, and non-fiction. An award-winning author and New York Times bestseller, his creations include Atomic Blonde, The Dog Sitter Detective, the Brigitte Sharp thrillers, and many more. We loved chatting with Anton…
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Ep 217: If I were starting a company in 2024, this is what I'd do…
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In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Centr…
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Ep 216: How to Raise Venture Capital as an Entrepreneur: Lessons Learned from $10,000,000 with Kimberly Lewis, Founder of CurlMix
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In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company. Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $…
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Ep. 182 - James Logan talks about his debut fantasy novel The Silverblood Promise
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James Logan (also known as James Long) has worked for years in the publishing industry, currently as Senior Commissioning Editor for Orbit. But for years, he harboured a secret - he really wanted to write his own fantasy epics instead of just editing them - and he has achieved that dream with his debut novel, THE SILVERBLOOD PROMISE, which is out i…
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Ep 215: Podcast Growth Strategy 2024 (with Kevin Chemidlin)
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Want to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at https://www.growtheshowlive.com/gillian In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for en…
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Ep 214: How This Coffee Subscription EXPLODED Overnight (with Anu Menon of Driftaway Coffee)
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In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real. Anu walked us through the challenges she faced and h…
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Ep 213: 15 NO-Social-Media Marketing Strategies for Your Online Business (with Cheryl Cosner)
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In today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business. We cover everything from old-school methods like telling friends and going to events, to newer strategi…
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Ep 212: How to Feel Happy with Where You Are Right Now
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In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments. I emphasize the common habit…
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Page One Extra - Agents Felicity Blunt and Gráinne Fox on the importance of literary book fairs
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This episode is also available as a full video interview on our YouTube channel Felicity Blunt has been a literary agent with Curtis Brown since 2005, and represents authors that span the literary to commercial spectrum, including Booker Prize shortlisted Claire Keegan, Women's Prize shortlisted Meg Mason, Rosamund Lupton, Renée Knight and Gillian …
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Ep 211: My Top 4 EASY Lead Generation Strategies
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In today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how …
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Ep 210: 5 Online Gigs that Pay REAL MONEY (no surveys, affiliate marketing, courses, etc.)
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In today's episode, I'm here to unveil five online gigs that pay real money—no surveys, affiliate marketing, courses, or the like. Join me as I dive deep into the realm of online entrepreneurship, revealing lucrative opportunities that can kickstart your earning journey swiftly and substantially. From the versatile virtual assistant to the creative…
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Ep 209: 5 Things that Will MAKE or BREAK Your Sales Funnel
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Today, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are abs…
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We know - we've been away far longer than we said. This is a very short explanation/apology for that and a teaser of our imminent return! Hosted on Acast. See acast.com/privacy for more information.
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Ep 208: a system that SELLS your product for you (here's how)
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In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. B…
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Ep 207: Email Deliverability is CHANGING | Here's how to comply. (w/ guest expert Alyssa Dulin)
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Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity…
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