This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams. Each episode will have: 1. A sto ...
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w/ tristan d'amours & alexander perez
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Super scary stories that are certain to scare, but they also may make you think....From 1952 to 1972 The Slanted Hallway thrilled and terrified (and sometimes aroused) audiences around most of the world and some parts of South Dakota. Presented by “The Narrator” the anthology series produced several hundred radio plays artistically crafted to frighten with horror and thrill with adventure and mystery, also they had an episode called “Doe-man”. Recovered and remastered from their extensive ar ...
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How Speargrowth increase revenue by including partners in events
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Agency: Speargrowth.com, B2B marketing, 20 employees CEO: Ishaan Shakunt Situation: In need of new leads. They were doing all inbound marketing. They decided, after learning about Partnerhub® ironically, to start turning on partnerships. Subsequently, partner-led events. Result: Hundreds of leads, lots of personal thought leadership for Ishaan, and…
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How a top enterprise salesperson and agency went to market together successfully w/ Jill Rowley and David Lewis
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Situation: It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua at the time. Result: Together they close huge deals with Eloqua - building David’s agency while makin…
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How they won a larger client together - Duo Strategy and PBLC Media
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Agencies: duostrategyla.com and pblcmedia.com CEOs: Taylor Kratz, Grant McNaughton, Jon Farah Situation: Jon needed to grow his client base, and he knew partnerships was the way to get there quickly. Result: A successful partnership between two agencies that resulted in net new business and higher client retention. Listener takeaways: Why Jon went …
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A very large rep-driven deal that led to Carabiner Group's “Cocktail of solutions” with their partner Formstack
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Situation: A high-profile customer was having a difficult digital transformation off a legacy tech stack. Carabiner and Formstack worked closely to get them through it. Result: A successful digital transformation off of a failing tech stack onto a new reliable stack which Carabiner group supported them in. The client was able to expand and grow aft…
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How the #1 Eloqua salesperson + the #1 Marketo service partner = GTM perfection
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This episode is very special. I interviewed David Lewis in 2018 on my last podcast about his success in his agency DemandGen. My guest, Jill Rowley, is a social selling evangelist who was one of the first employees at Salesforce. She met my David Lewis, our guest, while leading sales at Eloqua. David was one of their customers. Soon after their con…
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Get scrappy with Growth and Partnerships alignment - with Gauri Chawla and Mason Cosby
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When partner managers attempt to create with their strategic growth teams, it can often be an uphill battle for both sides. Misalignment, lack of understanding of the other departments objectives, processes and tribulations… And many times, it ends in failure. This episode is all about how to overcome the roadblocks partnerships teams may face when…
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What the young CEO of a $50M startup thinks about sales and partnerships w/ Mac Reddin of Commsor
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In today’s sales climate, account executives and partnerships teams need to collaborate more than ever before to win deals. Enter Mac Reddin, CEO of Commsor which is pivoting into sales enablement with their product Bronto. Mac has been an outspoken contrarian this past year (follow him on LinkedIn) and is joining me today to share his views on par…
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Efficient partner operations w/ Marco De Paulis
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Marco De Paulis began his career work at top digital agencies before joining Privy as their agency-partnerships lead. He’s now been spearheading Ryder Commerce’s partner program using little more than Google docs, sheets, and Salesforce. In this episode, Marco and I will dig through: Marco’s tech stack for managing Ryder Commerce’s partner program …
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How partnerships work between top agencies
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Today’s episode is a look into a successful agency-to-agency partnership between two top development and design agencies; Merix Studio and Wayf Digital, and their partnerships leads; Jan Kubczak and Szymon Królikowski. This is a first for us. We typically interview tech and agency partners together, or just tech teams, but it’s very important for…
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Partnerships timing and GTM - a conversation with VC Sean Kester
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In this episode, I speak to Sean Kester, Partner at In Revenue - a unique new operator-immersive capital firm obsessed with enabling founders with what their Partners have learned. I asked Sean to join me because he is a former Partnerships lead at Salesloft, Stax, and an advisor to partnerships-driven org’s like PandaDoc. So he has the ideal exper…
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What happens when a Product-Led org launches a solutions partner program…
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Today I had one of the most interesting discussions around a topic I don’t believe is discussed enough amongst product and leadership teams early on in SaaS growth - what happens when a PLG focused SaaS org launches into partnerships with service providers to support their extensive customer base or break into new markets? To answer this, I asked A…
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Partnerships learnings from Nick Thompson of The Stable - recently aqcuired by Accenture
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In this episode, we are going to focus on a very specific partner persona - a recently-acquired enterprise-focused digital agency - to learn how an acquisition presents new challenges and opportunities in partnerships, w/ Nick Thomson from The Stable. Today you will hear: What were some of the things Nick did immediately after the acquisition. How …
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How SaaS CEO’s can nurture and support a 1:1 partnerships strategy w/ Nik Sharma and Dillon Duchesne
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Welcome back, everyone! I hope you enjoyed the last episode where Will Taylor and I chatted about the viability of a partnerships-led-only growth strategy. I’m the luckiest podcast host again this week because I get to speak to an ecommerce thought leader who now runs a niche product and partnership offering supported by someone who cut her teeth i…
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What is "Partnerships-Led," and it's it viable on it's own?
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Will Taylor asked this question on LinkedIn; "Can you build a great company with a 100% partner-led approach?" Before we go into much detail about that question from my friend Will, we should first ask ourselves the question; "What does partnerships-led mean?" Is a webinar I do with another company partner-led? Or, is that just solid efficient thou…
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Enabling power-user partners W/ RevPartners and Dealhub
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This podcast is recorded at a perfect time for us with HubSpot and Salesforce Partner Tracks around the corner, we are working with our friends at Dealhub (represented today by channel leader Omer Fuchs, VP of Strategic Alliances) to prepare their partner track with the intent of finding and aligning with more solutions partners like our guests on …
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5 ways to give referrals back to your partners!
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When your solutions partners ask and need referrals back from you in order to continue sending you referrals, here are some ways to keep that reciprocity engine going, in a manageable and scalable way. Scenario 1: You are managing hundreds of partners and you cannot possibly feed them all. Scenario 2: You are new or simply do not have customer acce…
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Partner GTM with Barrett King from HubSpot
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I cannot say enough about our guest today. Barrett King, Sr. Manager - GTM Strategy, Global Partner Ecosystem at HubSpot, joins me to run through how go-to-market with solutions partners. We’ve spent some time on previous episodes (refer to the episode with Justin Graci if you like this topic) on partner GTM, but I cannot tell you the listeners we …
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Tales of yuletide wonder and low-tide horror!By slantedhallway
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Harry Beatnick wants to be the world's greatest beat poet, will his bongos help him beat the odds?By slantedhallway
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How to get into the preferred tech stack of a top digital agency w/ Malomo & Electric
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In this episode, I get to interview a newly-acquired agency’s founder Brandon Amoroso from Electriq, a top Shopify marketing agency, and one of his top partners, Noah Rahimzadeh who runs Partnerships at Malomo. This episode focuses on how to make your way into the preferred tech stack of a top digital agency. Learning about this retention-focused e…
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In the criminal justice system crimes against the swift completion of a courier’s appointed route are considered especially heinous. In Milwaukee the dedicated Agents of the Inspector General’s office who investigate these vicious felonies are members of an elite squad known as the Special Victims Unit. These are their stories.…
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When Linda Richards goes to the store she's tricked by a salesman with a devil tale and a devil beard into buying the most devilish method of heating food! And now all her precooked frozen chickens have come home to roost!By slantedhallway
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Let's talk about marketing-partnerships alignment w/ Mark Kilens and Rhonda Scher
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In today’s episode, we hear from one of the best partner-marketing leaders on the planet in Mark Kilens, and one of the most experienced partnerships people coming out of sales, Airmeet's new VP of Partnerships & Channel Sales, Rhonda Scher. Rhonda was deep into sales before working in her first partnerships role at Hopin. Mark cut his teeth buildi…
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Edmund Hadley wishes to be the first to summit Everest, but those dastardly Mountain pirates are doing their thing and it really gets in his way!By slantedhallway
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My Grandma Bit Me! (And you won’t believe what happens next!)
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Gertrude Fasola lived a simple life, its her death that's complicated! DOCTORS HATE HER!By slantedhallway
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Partner marketing 102 with Logan Lyles from Teamwork
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Logan Lyles, Head of Partnerships at Teamwork, and former VP of Revenue at a top B2B agency called Sweetfish (important context to know about him going into this), is joining us because he is having to ideat, present, gain buy-in and execute on partner marketing as we speak in his first year at Teamwork. On this episode, Logan and I will discuss: H…
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Sometimes the only way to show off how good you are is to make someone else pay for it!By slantedhallway
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A PSA to all those good-for-nothing housewives out there.By slantedhallway
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A Baron of industry comes to grips with his own mortality in the only way he knows how: throwing more money at the problem.By slantedhallway
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The what, why and how of building an Academy for your SaaS w/ Mark Kilens
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Today I definitely looked out for my audience and turned lemons into Lemonade. I had a podcast scheduled with Mark Kilens, CMO of Airmeet, and his new VP of Channel.... But, I forgot to invite his VP of Channel. Idiot move. This was Mark and my first ever call so we started to chat about his background and when we got onto the topic of his experien…
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A man who has it all, but doesn't know what he wants.By slantedhallway
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Famed sleuth, Grant Shields is at it again as he snoops around Milwaukee for the person responsible for killin all these people and whatnot.By slantedhallway
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Private investigator Grant Shields is on the hunt for answers once more. But is he asking the right questions? Boy, that'd sure be a problem if he wasn't.By slantedhallway
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Ecosystem development w/ Stripe and partner Aptitude 8 / A8 Labs
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Today, my guests are Tim Tsao, Head of Partner Programs at Stripe, and Connor Jeffers, Founder + CEO at Aptitude 8 and A8 Labs. I get to speak to these two at a very unique stage in both of their businesses. Aptitude8 launched A8 Labs recently to create products to bridge technical gaps between two products or inside HubSpot specifically. Stripe ha…
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Private Investigator Grant Shields is about to nab the greatest art thief of all time!By slantedhallway
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A west-Arkansas town finds out that their breath stinks. Listen to find out if they take it well.By slantedhallway
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A veteran chef is forced by a cruel restauranteur to flee deep into the back of house and wage an escalating one-man war against his pursuers. Jean J. Rambeaux is a former waiter/busboy who did 5 tours in a Vietnamese restaurant and won three "Pep Boys 'Does Everything for Less' Gold Stars", but his past still haunts him.…
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Staying the preferred vendor for a top digital agency w/ Andzen & Justuno
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Hey there partnerships people! Welcome back to another episode of Make Them Famous - where you hear from two sides of the partnerships equation. Today, I am interviewing Jason Anderson, Chief Operating Officer of Andzen - an ecommerce lifecycle marketing agency partnered with JustUno, Klaviyo, Loyalty Lion, and Shopify… Joining Jason is Derek Booth…
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In this particularly terrifying installment of The Slanted Hallway, a blood-drinking baron invites a political cartoonist into his big spooky mansion. What she uncovers is not that scary, to say the least. But to say the accurate amount would be to say that what she uncovers is VERY scary indeed. Join us next week for a story about either a vampire…
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How to attract and retain top digital agency solutions partners w/ Blend Commerce
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Welcome back partnerships people! Alex Glenn here, your host of Make Them Famous - the only podcast bringing you true insights from both sides of the partnership equation. Today’s episodes comes to you because of a linkedin post from the founder of a top ecommerce agency stressing the importance of incentivizing partners for retention - not just re…
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Goshen City needs a savior A.S.A.P hopefully the son of a billionaire philanthropist can figure out how to carry on his father's legacy of philanthropy.By slantedhallway
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The ultimate conclusion to the 4 part series. The entire world waits with bated breath for the answer to what's OUT THERE. See how I did that? That's how you know it's going to be good. Clever stuff. Clever stuff. Oh! Am I still typing? Whoops! Just gotta take my fingers off the keybBy slantedhallway
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In part three of this series. We follow a dedicated public servant on his quest to save his great nation from... themselves? How could that be? Listen to find out!By slantedhallway
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Part 2 of this episode? It's even more..... unusual. John Brown is still a lousy nerd who's scared so we all have to listen to him. OR DO WE????? The FBI is on the case.By slantedhallway
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How to find and enable partner your first partners, w/ Recart and Budai Media
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Today is another version of this podcast where we get to hear from two long-time partners and uncover what they are doing to ensure ROI from their partnership. With me is one of my favorite partnerships managers Nic Romaya, Head of Partnerships at Recart, and his partner Daniel Budai of Budai Media - a retention marketing agency in Europe. We go de…
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This episode? It's pretty..... unusual. John brown is a lousy nerd but he's scared so we all have to listen to him. OR DO WE?????By slantedhallway
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Edith hag is going for a typical standard completely unremarkable trip from one place to another place OR IS SHE?????By slantedhallway
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Creepy things keep happening to the livestock in America's heartland, and one man will have to step up and put his bum on the line, for America.By slantedhallway
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How to GTM with strategic marketing agencies - Simon Data & Power Digital
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How do you find, activate and enable your top-tier GTM agency partners? That’s the million-dollar question for robust platforms like Simon Data. To find out, I asked their new, but successful VP of Partnerships Sharice Siegel to the podcast along with one of her new GTM agency partners - Alex Bauer, Head of Strategic Partnerships at Power Digital. …
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Sasha Petrodollarsevitch is after his dead wife's killer. He's also an FBI agent, and he's also a karate expert.By slantedhallway
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