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How Speargrowth increase revenue by including partners in events

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Manage episode 411201897 series 3236589
Content provided by Alex Glenn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Glenn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Agency: Speargrowth.com, B2B marketing, 20 employees

CEO: Ishaan Shakunt

Situation: In need of new leads. They were doing all inbound marketing. They decided, after learning about Partnerhub® ironically, to start turning on partnerships. Subsequently, partner-led events.

Result: Hundreds of leads, lots of personal thought leadership for Ishaan, and pipeline for the agency.

Partner(s) referenced: https://www.vweby.com/

Listener takeaways:

  • Setup checklist for a partner event

  • How to ensure reciprocity from the event partners

  • Post event strategy

  • Why use these virtual summit tech platforms like Airmeet and Hubilo versus a meeting room tech like Zoom

  • Repurposing content post-event

Links:

Reveal.co/

Partnerhub.app/

  continue reading

88 episodes

Artwork
iconShare
 
Manage episode 411201897 series 3236589
Content provided by Alex Glenn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Glenn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Agency: Speargrowth.com, B2B marketing, 20 employees

CEO: Ishaan Shakunt

Situation: In need of new leads. They were doing all inbound marketing. They decided, after learning about Partnerhub® ironically, to start turning on partnerships. Subsequently, partner-led events.

Result: Hundreds of leads, lots of personal thought leadership for Ishaan, and pipeline for the agency.

Partner(s) referenced: https://www.vweby.com/

Listener takeaways:

  • Setup checklist for a partner event

  • How to ensure reciprocity from the event partners

  • Post event strategy

  • Why use these virtual summit tech platforms like Airmeet and Hubilo versus a meeting room tech like Zoom

  • Repurposing content post-event

Links:

Reveal.co/

Partnerhub.app/

  continue reading

88 episodes

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