Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation’s top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.
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What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”
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Podcast by Connect FM
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Local Youth Sports Beat - June 26, 2024 by Connect FMBy Connect FM
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#118 - Hospital Marketing: The Role of Healthcare Professionals in Building a Trusted Brand with Andrew Henderson
24:38
24:38
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In this insightful episode of Ignite, Cardinal’s CEO, Alex Membrillo and Director of Marketing Strategy at HCA Healthcare, Andrew Henderson explore the critical role of patient experience in healthcare marketing. The discussion also covers strategies for tracking campaign success, engaging and retaining nurses, navigating compliance challenges, and…
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1
Let's Talk Business - Calhoun Farm & Market - June 21. 2024
5:27
5:27
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Let's Talk Business - Calhoun Farm & Market - June 21. 2024 by Connect FMBy Connect FM
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Contact -DCC Lady Cardinals Softball Champs - June 20, 2024
25:40
25:40
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Contact -DCC Lady Cardinals Softball Champs - June 20, 2024 by Connect FMBy Connect FM
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Midweek Chat - Downtown DuBois Inc - June 19, 2024
4:02
4:02
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Midweek Chat - Downtown DuBois Inc - June 19, 2024 by Connect FMBy Connect FM
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What If Intuition Built Your Website? An Interview With Neelima Sharma of Lowe's
28:18
28:18
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Send us a Text Message. In this episode of "What If? So What?" Jim talks with Neelima Sharma, the Senior Vice President of Ecommerce, Digital, and Technology at Lowe’s. They discuss the challenges and successes of transforming the retail industry through digital innovation. Neelima highlights the importance of teamwork, trust, and a customer-centri…
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Local Youth Sports Beat - June 19, 2024 by Connect FMBy Connect FM
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Joe Sensor - Mary Poppins by Connect FMBy Connect FM
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1
#117 - Google's Performance Max: What Healthcare Marketers Need to Know
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In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp explore the intricacies of Google's Performance Max (PMAX) advertising platform. Our hosts discuss the initial challenges marketers faced, best practices for testing new media placements, and how PMAX has evolved over the past y…
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1
DuBois Chamber Update - Jodi August - June 17, 2024
2:55
2:55
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DuBois Chamber Update - Jodi August - June 17, 2024 by Connect FMBy Connect FM
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Police Positivity - Chief Shawn McCleary - June 17, 2024
2:04
2:04
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Police Positivity - Chief Shawn McCleary - June 17, 2024 by Connect FMBy Connect FM
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1
Reitz Theater - Mary Poppins - June 13, 2024
5:03
5:03
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Reitz Theater - Mary Poppins - June 13, 2024 by Connect FMBy Connect FM
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Steve Sensebaugh - Jeff Tech Digital Media Arts - June 12, 2024
6:38
6:38
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Steve Sensebaugh - Jeff Tech Digital Media Arts - June 12, 2024 by Connect FMBy Connect FM
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Local Youth Sports Beat - June 12, 2024 by Connect FMBy Connect FM
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1
#116 - Hopeful Hospice Marketing: Reimaging End-of-Life Care with Alysha Wilkins-Smith
20:27
20:27
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Cardinal’s CEO, Alex Membrillo and Director of Marketing for Home Health and Hospice at Medical Services of America, Alysha Wilkins-Smith, come together for a discussion about the importance of patient-centered care and the power of personal connections. You'll gain insights into leveraging both digital and face-to-face tactics to tell compelling p…
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1
DuBois Chamber Update - Jodi August - June 10, 2024
2:38
2:38
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DuBois Chamber Update - Jodi August - June 10, 2024 by Connect FMBy Connect FM
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1
Let's Talk Business- Steve Sensebaugh - June 7, 2024
7:00
7:00
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Let's Talk Business- Steve Sensebaugh - June 7, 2024 by Connect FMBy Connect FM
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Scott Frano -- LL Celebration by Connect FMBy Connect FM
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1
Contact - DuBois Little League 75th - June 6, 2024
25:41
25:41
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Contact - DuBois Little League 75th - June 6, 2024 by Connect FMBy Connect FM
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Midweek Chat - Downtown DuBois Inc - June 5, 2024
3:48
3:48
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Midweek Chat - Downtown DuBois Inc - June 5, 2024 by Connect FMBy Connect FM
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1
What If Your Twin Was Living In Your Computer? An Interview With Claus Torp Jensen
17:25
17:25
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Send us a Text Message. In this episode, Jim welcomes Claus Torp Jensen, a seasoned expert in digital transformation and innovation, to discuss the fascinating realms of ambient computing and digital twins. Claus shares his insights on how these technologies are transforming industries, the importance of a proper mindset for innovation, and the cri…
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Local Youth Sports Beat - June 5, 2024 by Connect FMBy Connect FM
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1
#115 - The Secrets to Building a Successful Healthcare Brand with Kelly Meigs
23:48
23:48
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Dive into the dynamic world of healthcare marketing with our host and Cardinal’s CEO, Alex Membrillo, and special guest Kelly Meigs, Vice President of Marketing Strategy and Planning at Tanner Health System. Discover the secrets of building a robust marketing team, harnessing CRM for targeted outreach, and using video and PR to elevate service line…
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DuBois Chamber Update - Jodi August - June 3, 2024
3:50
3:50
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3:50
DuBois Chamber Update - Jodi August - June 3, 2024 by Connect FMBy Connect FM
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1
Police Positivity - DuBois Chief Shawn McCleary - June 3, 2024
2:48
2:48
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Police Positivity - DuBois Chief Shawn McCleary - June 3, 2024 by Connect FMBy Connect FM
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Around PAs 75th - Rep Mike Armanini - May 31, 2024
12:29
12:29
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Around PAs 75th - Rep Mike Armanini - May 31, 2024 by Connect FMBy Connect FM
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KIDS IN THE COM. RyLynn Cressley DONE by Connect FMBy Connect FM
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Contact - Fitness Trainer Brian Duttry - May 30, 2024
25:15
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Contact - Fitness Trainer Brian Duttry - May 30, 2024 by Connect FMBy Connect FM
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Local Youth Sports Beat - May 29, 2024 by Connect FMBy Connect FM
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DuBois VFW Memorial Day - May 27, 2024 by Connect FMBy Connect FM
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1
Morningside - American Legion -- Memorial Day - May 27, 2024
35:18
35:18
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Morningside - American Legion -- Memorial Day - May 27, 2024 by Connect FMBy Connect FM
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#114 - The Power of Authenticity in DSO Marketing with Lacie Randall
22:26
22:26
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This week’s episode of Ignite is a goldmine as Lacie Randall, Director of Marketing, Pediatric Dentistry at Specialty Dental Brands joins our host and Cardinal’s CEO, Alex Membrillo. You'll learn the importance of educational content to preempt patient questions, the shift towards authenticity and personalization in dental marketing, and the signif…
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1
DuBois Area Memorial Day 2024 - Paul Sprague
10:48
10:48
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DuBois Area Memorial Day 2024 - Paul Sprague by Connect FMBy Connect FM
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1
Contact - Life Flight Pilot Chris Knarr - May 23. 2024
25:08
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Contact - Life Flight Pilot Chris Knarr - May 23. 2024 by Connect FMBy Connect FM
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1
Downtown DuBois Inc Midweek Chat - Shirley Dahrouge - May 22, 2024
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Downtown DuBois Inc Midweek Chat - Shirley Dahrouge - May 22, 2024 by Connect FMBy Connect FM
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1
The Rundown: 5 Technologies You Didn't Know You Needed
28:44
28:44
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Send us a Text Message. In this episode, Jim Hertzfeld sits down with Mike Kosiek, technology product director at a Fortune 100 retailer, to explore the technological innovations shaping 2024 and beyond. The two delve into a discussion that spans practical applications of emerging tech to speculative technologies that could redefine industries. Dis…
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Local Youth Sports Beat - May 22, 2024 by Connect FMBy Connect FM
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1
Let's Talk Business - Cohen's Purpose - May 17, 2024
4:26
4:26
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Let's Talk Business - Cohen's Purpose - May 17, 2024 by Connect FMBy Connect FM
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Under Review 5/15/24 by Connect FMBy Connect FM
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DA Sayers - Awards by Connect FMBy Connect FM
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1
Contact - Clfd Co Mature Resources - May 16, 2024
25:33
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Contact - Clfd Co Mature Resources - May 16, 2024 by Connect FMBy Connect FM
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Kruzelak - Don't Be Alarmed by Connect FMBy Connect FM
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Local Youth Sports Beat - May 15, 2024 by Connect FMBy Connect FM
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Chief Kruzelak Mock Crash by Connect FMBy Connect FM
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1
Kids In The Com. Fox Elementary Lemoade Stand DONE Mp3
3:54
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Kids In The Com. Fox Elementary Lemoade Stand DONE Mp3 by Connect FMBy Connect FM
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#113 - Revolutionizing Patient Care: The Intersection of Marketing and Technology with Ibrahim Albaba
23:45
23:45
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This week on Ignite, Cardinal’s CEO, Alex Membrillo, is joined by Ibrahim Albaba, Analytics Manager at CLS Health. The two explore the intersection of healthcare services and marketing analytics and share their insights on marketing operations (MOps) alignment and the significance of seamless patient experiences. The episode touches on the use of E…
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1
Police Positivity - Interim Chief Shawn McCleary - May 13, 2024
2:58
2:58
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Police Positivity - Interim Chief Shawn McCleary - May 13, 2024 by Connect FMBy Connect FM
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1
DuBois Chamber Update - Jodi August - May 13, 2024
3:07
3:07
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DuBois Chamber Update - Jodi August - May 13, 2024 by Connect FMBy Connect FM
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1
Kids In The Community Jeffrey And Landon Wood Medals DONE
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4:55
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Kids In The Community Jeffrey And Landon Wood Medals DONE by Connect FMBy Connect FM
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Contact - NCPA Launch Box - May 9, 2024 by Connect FMBy Connect FM
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