Are you a HubSpotter looking to take your Inbound Marketing to the next level? Would you like to stay up to date with all the latest and greatest HubSpot tools, tips, and tricks? If so, you’ve come to the right place as your hosts from IMPACT are ready to help you take your business to new heights of inbound marketing awesomeness! Friends, welcome to The Hubcast!
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Hey Hubcast listeners. We’re excited to announce the launch of a new show. Introducing But We’re Different — a podcast for sales and marketing practitioners with a different mindset. See, the way people buy has changed. In fact, it’s constantly changing. So why haven’t most companies changed the way they market and sell? The truth is, they're all t…
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A look back at 7+ years of the Hubcast, plus all of the product updates to get your 2022 started strong [Hubcast 278]
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52:30
In this episode, we take a look back at how far the Hubcast has come over the last 7 years, and prepare you for the next one with a whole slew of product updates.
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Meetings links customization, all the product updates, and the new HubSpot Video [Hubcast 277]
38:57
38:57
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38:57
It's getting to be the end of the year, but HubSpot's product teams are NOT slowing down - and we've got all the updates for you.
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All of INBOUND 2021 product updates, highlights, and takeaways [Hubcast 276]
47:04
47:04
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47:04
You knew it was coming - hear our takes on all things INBOUND 2021, plus, how excited (or not) we are for the latest product announcements.
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INBOUND is fast approaching, Google leads are syncing, and workflow actions are placeholding [Hubcast 275]
48:39
48:39
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48:39
INBOUND 2021 is all of the sudden just a few weeks away. We share our tips, tricks, and talks of interest, plus - should you hire someone to own HubSpot that doesn't have HubSpot experience?
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CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast 274]
48:41
48:41
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This month, Stephanie runs IMPACT's decade-old database through an email validator. Tune in to hear the results. Oh! And all of the product updates, of course.
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Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
46:46
46:46
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46:46
How do you create custom reports that show the performance of your email nurture campaigns? How do you send an internal notification email with a Google Maps link to a contacts city and state? This and more on this month's Hubcast!
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Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]
38:29
38:29
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38:29
Will Apple Mail's fall email update ruin everything for marketers trying to write great emails? Get our hot takes.
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Operations Hub hot takes and college degrees [Hubcast 271]
38:10
38:10
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38:10
HubSpot just announced the launch of Operations Hub - we share our hot takes - the good, bad, happy, sad.
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Introducing the first annual HubSpot WishFest 2021 [Hubcast 270]
36:15
36:15
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36:15
Did you know the HubSpot product team tells us when they have different feature requests in planning, in beta, or delivered?? On this episode of the Hubcast, we bring you our favorites.
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New custom report builder, conversation intelligence, and all the pivot tables [Hubcast 269]
41:49
41:49
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41:49
After a very long active beta, the new custom report builder is finally here, and HubSpot went and surprise us with what many have been asking for for years... pivot tables!
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Most lead nurturing these days sucks, but a few people are doing it right [Hubcast 287]
36:23
36:23
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36:23
Fewer things get us as angry these days as terrible email nurturing, but how do you actually do it right? Our thoughts, plus a slew of product updates on this episode of the Hubcast.
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Underutilized scoring properties, perfectionism in marketing, and newly discovered updates [Hubcast 267]
48:07
48:07
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48:07
Nick brings a new scoring property he's using, Steph brings a super hot "remember that one time," and Jess loves the Tasks tool. This that and more on this month's Hubcast.
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Should you really clone all of your classic HubSpot workflows before January 8th?? [Hubcast 266]
50:38
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50:38
HubSpot is sunsetting classic workflows on January 8th, 2021, but should you really just go in and clone all of your classic workflows? Maybe not...
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HubSpot Training Day highlights, hacking lead scoring, & the new Sales Analytics tools (Hubcast 265)
41:40
41:40
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41:40
Have you ever done something out of the ordinary in HubSpot that helps you use the platform better? This episode, find out how one certified dope HubSpot user did just that with his lead scoring setup.
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The Hubcast is back! INBOUND 2020 hot takes (Hubcast 264)
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49:15
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49:15
Virtual INBOUND has come and gone, and boy do we have thoughts! Carina, Marcus, Stephanie, and Nick are all back on the Hubcast mic this week.
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Special Series: The Flywheel with Tammy Duggan-Herd
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On this Special Series episode of the Hubcast, Carina interviews Tammy Duggan-Herd, Principal Inbound Strategist at HubSpot and resident flywheel evangelist.
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Special Series: Sales Hub with Elise Beck
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16:15
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16:15
On this Special Series episode of the Hubcast, Carina interviews Elise Beck, Senior Product Manager for the Sales Hub at HubSpot, on where the platform is going in 2020.
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Special Series: Attribution Reporting with Meaghan Griffith
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17:34
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17:34
On this Special Series episode of the Hubcast, Carina interviews Meaghan Griffith, Product Manager for Reporting at HubSpot, on the new attribution reporting tools.
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Special Series: Automation with Jesse Tremblay
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12:22
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12:22
On this Special Series episode of the Hubcast, Carina interviews Jesse Tremblay, Senior Product Manager for automation at HubSpot.
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Special Series: Service Hub with Dave Barron
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16:05
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16:05
On this Special Series episode of the Hubcast, Carina interviews Dave Barron, Go-to-Market Director for the Service Hub, about the future of the platform in 2020.
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Special Series: CMS with Luke Summerfield
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23:07
On this Special Series episode of the Hubcast, Carina interviews Luke Summerfield, Go-to-Market Lead for Web & CMS at HubSpot, about the future of the platform in 2020.
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Special Series: Marketing Hub with Nicholas Holland
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27:38
On this Special Series episode of the Hubcast, Carina interviews Nicholas Holland, VP of Product and GM for the Marketing Hub, about the future of the Marketing Hub Enterprise product in 2020.
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Special Series: Content Strategy with Justin Champion
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23:50
On this Special Series episode of the Hubcast, Carina interviews Justin Champion, Content Professor for HubSpot Academy, about the future on content strategy in 2020.
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Certified dope email nurturing, dependent fields for required properties, and small but mighty updates [Hubcast 263]
23:47
23:47
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23:47
See how one certified dope HubSpot user is leveraging the new workflows functionalities to create awesome and organized lead nurturing on this week's Hubcast.
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Tasks on the mobile app, audience access properties, and losing the art of sales [Hubcast 262]
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22:17
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22:17
In what might be our last episode before our Special Series airs, we dive into audience access properties for restricted content, the updated Tasks features in the mobile app, and why we are losing the art of sales.
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Dope email newsletters, fostering fandom, and 55 new data integrations [Hubcast 261]
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21:57
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21:57
What does it look like to take an email newsletter in HubSpot from drab to fab? Do we have a story for you!
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SEO Analytics beta, visual record timelines, and why podcasting might not be the answer [Hubcast 260]
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22:35
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22:35
On this week's Hubcast, we've got a few new betas coming out, a fun wishlist item, and thoughts on podcasting as a marketing and sales tactic.
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More workflows updates, clearing deal properties, and what made Carina's head explode this week [Hubcast 259]
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27:45
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27:45
Carina's fired up this week for all the reasons - good and bad! Workflows and booking meetings and sales processes oh my!
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New beta ABM properties, bad business advice, and a new workflows beta! [Hubcast 258]
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25:37
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25:37
There are a ton of new beta features out right now and we've got two we're pretty darn excited about.
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Calculated properties for forecasting, Playbook feature requests, and the new Marketing Hub Enterprise [Hubcast 257]
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37:03
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37:03
This week HubSpot made a big announcement about new features being released for Marketing Hub Enterprise. Hear our take on this week's Hubcast.
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Making it work with ROI reporting, personalization tokens in Playbooks, and more user permissions [Hubcast 256]
32:22
32:22
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32:22
It's the first Hubcast of 2020 and we are fired up and ready to go with all the product updates, wishlist items, and certified dopeness that you could have ever wanted.
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The final Hubcast of 2019, and a big announcement for 2020! [Hubcast 255]
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25:12
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25:12
We've made it to the final episode of 2019, and we can't wait to share with you what 2020 is bringing!
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Dealing with the end of the year lull, original source drill-downs, and product updates galore [Hubcast 254]
25:47
25:47
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25:47
It's the most wonderful (unproductive?) time of the year! How do you handle the end-of-the-year lull and make sure you're finishing strong?
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Meetings tool submission properties, company record tokens, and pricing transparency woes [Hubcast 253]
25:05
25:05
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25:05
Marcus is back on the mic this week and ready to rant about pricing transparency. Yes, it's still a thing!
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A special Thanksgiving mini-episode dedicated to Contact Workflows [Hubcast 252]
22:57
22:57
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22:57
This episode, we sit around the virtual table to talk about what we're thankful for from HubSpot-land this year, and spend some time diving into the new Contact Workflows engine.
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Automation for adoption, updated permissioning, and all the October updates you didn't hear about [Hubcast 251]
35:09
35:09
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35:09
It's never easy to get reps to adopt new tools and processes, but when you bleed orange, you find ways to get creative! This and more on this week's Hubcast.
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Sales & marketing alignment, multiple knowledge bases, and the biggest product update all year [Hubcast 250]
21:36
21:36
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21:36
Marcus and Carina are both back on the mic just in time for the biggest product update of the year! We can't wait to share.
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Winning with Service Hub, over-automation, and updates to HubSpot Campaigns [Hubcast 249]
26:24
26:24
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26:24
It's another action-packed episode with front-line user stories in the Service Hub, lots of great updates, and a few thoughts we want to hear from you on.
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CRM records customization, customizable templates in Knowledge Base, and calculated properties FTW [Hubcast 248]
26:05
26:05
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26:05
This action-packed episode of the Hubcast includes a ton of product updates, an exciting new beta, and an awesome story about using calculated properties.
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Sales operations wins, best HubSpot certs for beginners, and the TAYA audio version [Hubcast 247]
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30:41
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30:41
On this week's Hubcast, find out what recording the audio version of a book you've authored is like, plus recommended HubSpot certifications, dope stories, and more!
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Google Analytics reporting, new Chatflows UX, and some smart content dopeness [Hubcast 246]
25:02
25:02
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25:02
This week Marc Amigone joins the Hubcast to talk real-life hype about smart content, Google Analytics reporting, and an age-old feature request.
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Email Newsletters, NPS Survey Updates, & Certified Dope Doesn't Mean Glamorous [Hubcast 245]
25:43
25:43
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25:43
Are email newsletters for business dead? Are you sure?? Get a fresh perspective, plus all of the weekly certified dope, product update, and feature request goodness.
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Questions About Smart Content, Dope Email Strategies, & Two Beta Sneak Peeks [Hubcast 244]
24:01
24:01
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24:01
Nick Bennett joins the Hubcast this episode to talk about whether or not Smart Content lives up to the hype, some of the dopest emails we've seen, and more.
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Happy Times in Orange-town, Dope Integrators, & Two Awesome Updates [Hubcast 243]
23:19
23:19
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23:19
We are high on the Orange today and fired up about some of the recent product updates being released. Plus, we've got even more Certified Dope-ness to share.
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INBOUND Reflections, Visual Export Updates, & a New Member of the Certified Dope Club [Hubcast 242]
25:08
25:08
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25:08
We are coming off of the INBOUND high, and reflecting on each of our experiences. Plus, we've got a new story from the HubSpot user community that is Certified Dope.
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Live at the INBOUND Podcast Lounge with Stephanie Baiocchi and Nick Bennett! [Hubcast 241]
37:18
37:18
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37:18
We made have had too much with our live episode at INBOUND 2019's Podcast Lounge. Listen in for top wishlist items and product updates, plus comments from the live audience!
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INBOUND is Upon Us, Chatbot Updates, & the Grittiest HubSpotters [Hubcast 240]
27:03
27:03
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27:03
It's finally time for #INBOUND19 and we are getting all kinds of fired up. But first, we've got some great chatbot updates, and some certified HubSpot dopeness.
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HubSpot Conversations in Real Life, Owner's Mentality, & Website Throwdowns at #INBOUND19 [Hubcast 239]
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25:13
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25:13
Myriah Anderson, IMPACT's Demand Gen Manager, joins the Hubcast today to talk about how HubSpot Conversations influences her day-to-day work. And of course, the usual Hubcast updates!
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