CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.
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Candid conversations with leading CIOs.
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Over The Edge is a podcast about edge computing and those in the industry who are creating the future of the internet. On the show we talk to corporate leaders, open-source experts, technologists, journalists, analysts, and the community at large, to discuss technological innovations, trends, practical applications, business models, and the occasional far-flung theory. Over the Edge is brought to you by the generous sponsorship of Dell Technologies.
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It’s Jemma’s (Kate Mara) first day as Employee Experience Manager at Peace of Ship, an AI-powered tech startup. When her colleague Larry is electrocuted during the company All-Hands, she uncovers a terrible secret. It was murder! Now, she and her Chief People Officer, Nicholas (Brett Gelman), are tasked with finding the killer. She must use her HR skills to investigate her toxic colleagues – without becoming the next victim. Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Ge ...
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Throughout history, TLC Equation has brought to life the most extraordinary teams, leaders, and cultures the world has ever seen. From Aurelius to Roosevelt, Ford to Musk, Marriott to Airbnb, Olympians, Navy SEALs, and professional athletes. TLC Equation is timeless, industry-agnostic, and a proven blueprint used throughout history by ordinary people who went on to architect extraordinary visions impacting billions of lives. On TLC Equation, host Joe Musselman explores certain universal trut ...
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Edge Device Management and the Shifting Interaction Paradigm with Nicole Reineke, Distinguished Product Manager - AI Strategy at N-able
42:45
42:45
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How will AI at the edge reshape how we interact with our devices? In this episode, Bill sits down with Nicole Reineke, Distinguished Product Manager - AI Strategy at N-able to dive into the future of AI, discussing distributed AI, the shifting interaction paradigm and the future of large action models. Nicole argues that this is the most exciting t…
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This episode features an interview with Michael Freeman, VP of Marketing, Airbase, a procure-to-pay solution that simplifies purchasing. In this episode, Michael discusses smart SEO strategy and the importance of investing in the distribution of your content. He also talks about how, while marketers are incentivized to demonstrate that they are gen…
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This episode features an interview with Lisa Bennett, CMO at Kaltura, a company that provides live and on-demand video SaaS solutions to thousands of organizations around the world, engaging hundreds of millions of viewers. In this episode, Lisa talks about the new world of repurposing your content and how marketers can improve their content strate…
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1
4G, 5G, WiFi, and Private Wireless with David de Lancellotti, Executive Vice President - Global Head of Enterprise Campus Edge Business at Nokia
36:19
36:19
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What is the future of private wireless and what role will the edge play? In this conversation, Bill sits down with David de Lancellotti, Executive Vice President - Global Head of Enterprise Campus Edge Business at Nokia to discuss private wireless in depth. The two dive into different use cases, across stadiums and manufacturing, and discuss when p…
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This episode features an interview with Heidi Bullock, CMO at Tealium, a customer data platform that connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. In this episode, Heidi highlights the essential role of brand in B2B marketing and the effectiveness of the pod structure in marketing…
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1
If You’re Not Working with Influencers, You’re Left Behind
40:38
40:38
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This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale. In this episode, Cristy shares the do’s and don'ts of marketing, and the primary reason for failed partnerships. She also discusses the evolution and importance of using influencers in marketing, …
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1
Empowering Citizen Developers and Reshaping Business with AI with Carter Busse of Workato
40:05
40:05
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40:05
Carter Busse, CIO at Workato, explores how AI is reshaping business decisions and empowering citizen developers. With over 20 years of IT leadership experience, Carter shares real-world automation examples and advice on navigating point solution vendors. He also discusses orchestrating data across systems, democratizing automation, and future trend…
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1
AI's Role in Sustainable Building Management with Jean-Simon Venne, CTO and Co-Founder at BrainBox AI
41:45
41:45
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AI is revolutionizing building energy management. In this episode, Bill sits down with Jean-Simon Venne, Co-Founder and CTO at BrainBox AI at BrainBox AI about their cutting-edge AI solutions for energy efficiency. They dive into current AI challenges, the critical need for defining AI's purpose, and the impact of predictive and preemptive control.…
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This episode features an interview with Stephen Gold, Chief Sales and Marketing Officer at SparkCognition (Previous), a company providing AI solutions that allow organizations to predict future outcomes, prescribe next actions, empower people, and protect assets. In this episode, Stephen discusses experimenting to find the best combination of eleme…
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This episode features an interview with Tom Wentworth, CMO at Recorded Future, the world’s largest threat intelligence company, working with over 1,600 businesses and government organizations across more than 74 countries. In this episode, Tom talks about building Recorded Future News, a separate P&L that has become one of the largest cyber intelli…
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Modernizing Legacy Systems with AI with Shelia Anderson of Aflac
36:44
36:44
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In this episode, Shelia Anderson, CIO at Aflac, discusses how the company is using AI to modernize while handling legacy systems. Shelia highlights key initiatives such as digital claims processing, establishing an AI center of excellence, and transforming internal operations. She also emphasizes the importance of aligning business goals, maintaini…
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Transforming Industries with 5G and Edge Computing with Jim Brisimitzis, Founder and General Partner at 5G Open Innovation Lab
44:44
44:44
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5G technology is revolutionizing enterprise computing by enhancing data movement and connectivity. In this episode, Bill sits down with Jim Brisimitzis, Founder and General Partner at 5G Open Innovation Lab, to explore his career from Nortel to Microsoft and the transformative potential of 5G technology. Jim discusses the evolution of private 5G ne…
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1
Stop Fighting with Your Collateral and Make Better Content
46:44
46:44
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In this episode, Eric shares with us how to effectively tailor marketing messaging, why it’s important to push the boundaries of content design, and leveraging tools like ChatGPT for brainstorming ideas. Eric also talks about why fighting pieces of collateral to get to the point is often done in vain and his approach to creating better content. Key…
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1
Leveraging AI to Forecast Meaningful Project Plans
44:30
44:30
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44:30
In this episode, Chris dives into his go-to-market strategy at Wrike, and discusses how they are leveraging AI internally to become more efficient. He also discusses how their marketing strategy allows them to go after different types of companies within a very large market. Key Takeaways: Efficiency in Performance Marketing: There is no time waste…
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1
Why You Can Never Spend Too Much Time with Your Customers
40:55
40:55
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This episode features an interview with Alison Lindland, CMO at Movable Ink, a SaaS MarTech platform that empowers marketers with scalable, omni-channel personalization through data activation and AI decisioning. In this episode, Alison discusses the importance of a customer advisory board and of personally spending time with your customers. She al…
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Smart Homes, Smart Cars and a Smart Electrical Grid with Kai Hackbarth, Head of Product and Solutions at Bosch Global Software Technologies
43:24
43:24
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How will progress at the edge change our homes, cars and the electrical grid? In this conversation, Bill sits down with Kai Hackbarth, Senior Tech Evangelist at Bosch Global Software Technologies for a wide ranging discussion around Kai’s work at the OSGI foundation, and the complexities of smart homes, smart vehicles and the challenges posed to th…
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1
How CMOs Should Think About Building a Strategic Narrative
45:38
45:38
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This episode features an interview with Andy Raskin, Strategic Narrative Consultant, who aligns CEOs and their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting. In this episode, Andy shares what a strategic narrative is, how CMOs should think about it, and how to get CEO-buy-in. Key Take…
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This episode features an interview with Kelly Hopping, CMO at Demandbase, a go-to-market company for B2B brands. They help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam prospects. In this episode, Kelly talks about her strategy to make sales love the marketing team …
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Digital Infrastructure in an Emerging AI World with Greg Cudahy, Global Leader of TMT and Global Industries AI Leader at EY
43:45
43:45
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Organizations need access to digital infrastructure and communications networks to leverage AI in a cost effective way. In this episode, Bill sits down with Greg Cudahy, Global Leader of TMT and Global Industries AI Leader at EY, to discuss digital infrastructure in an emerging AI world. The two talk about the judgment calls we will have to make ab…
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1
Creating a Total Social Strategy to Hype New Products
47:40
47:40
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This episode features an interview with Katie Berg, VP of Marketing at Klue, an AI-powered Competitive Enablement platform designed to help product marketers collect, curate, and deliver actionable competitor insights to empower revenue teams to win more business. In this episode, Katie dives into all things content, discussing building high qualit…
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This episode features an interview with Clare Dorrian, CMO at SugarCRM, a CRM that helps marketing, sales, and service teams finally get a clear picture of each customer’s journey. In this episode, Clare talks about gaining clarity on your strategy and ensuring that it is not based on conjecture, advising marketing leaders not to sacrifice data-bac…
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1
Measuring the Confidence of Your Data with Steve Todd, Fellow & VP of Data Innovation and Strategy at Dell Technologies
43:50
43:50
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“How can you take the trust that you have in the data center when you deliver data, and how can you stretch that from the far edge, to a gateway, to an edge server, to the core, to the cloud?” Steve Todd, Fellow & VP of Data Innovation and Strategy at Dell Technologies, predicted 25 years ago that the problem of data trust on the edge would be impo…
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This episode features an interview with Kady Srinivasan, CMO at Lightspeed Commerce, a commerce platform that helps merchants innovate to simplify, scale and provide exceptional customer experiences. In this episode, Kady discusses the importance of understanding your segments so you can talk about the value proposition for each segment appropriate…
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1
Showing Up for Customers Through Your Product
42:00
42:00
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42:00
This episode features an interview with Smita Wadhawan, CMO at SimplePractice, a leading practice management software company for health and wellness professionals. In this episode, Smita discusses the importance of keeping your customers at the center and incorporating their voice. She also dives into educating the customer about the value of your…
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Distributed Data Solutions with Jaxon Repp, Field CTO at HarperDB
41:06
41:06
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41:06
Are we in the age of bespoke models? How long will that last? In this conversation, Bill sits down with Jaxon Repp, Field CTO at HarperDB, a globally-distributed edge application platform. They discuss solutions to managing distributed data, customized AI models and bringing the east of cloud to the edge. --------- Key Quotes: “I think that we are …
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1
Strategically Organizing Your Own Customers
46:05
46:05
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This episode features an interview with Kristin Russel, CMO at symplr, a company that offers healthcare operations solutions, anchored in governance, risk management, and compliance. In this episode, Kristin talks about not only creating a category, but also creating roles for the people who work in that category, in an effort to organize their cus…
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This episode features an interview with Shane Murphy-Reuter, CMO at Webflow, a company that offers non-coders the ability to design, build, and launch powerful websites. Shane discusses the importance of the website and the value of being able to build quickly without coding knowledge and without making sacrifices in quality. He also dives into the…
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1
Generative AI and the Factory of the Future with Jason Nassar, Senior Consultant Product Manager at Dell Technologies
39:14
39:14
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How will generative AI impact the factory floor? In this conversation, Bill sits down with Jason Nassar, who is responsible for Dell Technologies’ global strategy for manufacturing edge products and solutions as a Senior Consultant Product Manager. The two dive into the future of generative AI on the factory floor, musing about the role of robots a…
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1
Bringing Value at Every Stage of the Customer’s Journey
31:40
31:40
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This episode features an interview with Narine Galstian, CMO at SADA, an IT Services and Consulting company that helps customers move to the cloud and then innovate and explore what is possible on the cloud. In this episode, Narine discusses fostering ongoing conversations with customers and focusing on getting customers for life. She also dives in…
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This episode features an interview with Kris Rudeegraap, Co-CEO, Sendoso, the leading gift sending platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. Kris talks about the value and the future of gifting, diving into how AI will enhance gifting efforts and creative ways companies …
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1
Mirrored Consumers and the Changing Retail Landscape with Deepak Chaudhary, Lead for Intelligent Edge Solutions at Accenture
40:15
40:15
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40:15
What is a mirrored consumer and how can digital twins be used in retail? In this conversation, Bill speaks with Deepak Chaudhary, Lead for Intelligent Edge Solutions at Accenture, where he is focused on driving digital transformation, modernization, and platform development, particularly emphasizing intelligent edge computing, data analytics, and a…
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This episode features an interview with April Moh, CMO at Kyriba, leader in cloud treasury and finance solutions, delivering mission-critical capabilities for cash and risk management, payments and working capital solutions. In this episode, April shares her expertise on managing perceptions through PR and building a demand creation arm from scratc…
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1
Brand as the Hub of Your Go-To-Market Approach
48:02
48:02
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48:02
This episode features an interview with John Solomon, CMO at Therabody, the wellness tech pioneer that brought us the Theragun, among other products that optimize human performance and unlock the body's natural ability to achieve health and well-being. In this episode, John shares his strategy to overcome the “Kleenex problem”and dives into how the…
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1
Creating a Digital Nervous System with David Sprinzen, VP of Marketing at Vantiq
46:40
46:40
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How can we create a “digital nervous system” and how will this change the edge? In this conversation, Bill speaks with David Sprinzen, the VP of Marketing at Vantiq, an application development platform for real-time edge-native applications. David and Bill discuss how modern technology can pull inspiration from the human nervous system, and dive in…
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1
The Customer Journey Isn’t a Funnel - It’s a Spiral
41:43
41:43
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This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data. In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to "go big or go home on events", and the importance o…
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This episode features an interview with Gerardo A Dada, CMO at Catchpoint, a company that increases retailers' internet resilience by catching issues in the internet stack before they impact business. In this episode, Gerardo discusses his ungated content strategy and the venn diagram of content marketing. He also shares his thoughts on sticking to…
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Managing the Electrical Grid with Arnaud Langer, Global Managing Partner Edge and IoT at Atos
38:39
38:39
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38:39
This episode features an interview between Bill Pfeifer and Arnaud Langer, Global Managing Partner Edge and IoT at Atos. At Atos, Arnaud is focused on helping customers navigate their legacy-to-edge or cloud-to-edge transformations, leveraging the power of 5G, Edge, and IoT technologies. They dive into Arnaud’s work in the energy industry and the c…
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Part 10: Top Marketing Leaders Share Their Most Uncuttable Budget Items
27:41
27:41
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Every week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests which three areas of investment are most important to their marketing strategies. Tune into this special series to hear the budget items our CMO guests ca…
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This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states. In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sha…
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1
Vector Databases in the AI Tech Stack with Dr. Vivien Dollinger, CEO at ObjectBox
38:28
38:28
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Why are vector databases important at the edge? In this episode, Bill sits down with Dr. Vivien Dollinger, CEO at ObjectBox, to discuss the growing significance of vector databases in the AI tech stack and how this will impact the future of edge computing. They dive into the future of edge AI data management and why more data isn’t yet stored at th…
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This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts. In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She al…
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1
EP-02A: The Aftershow with Michael Palank and Nelson Mills - Visionary Leadership from Brett Adcock
1:31:11
1:31:11
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This is TLC Equation: The Aftershow. Simply defined, an Aftershow is when we gather together immediately after a meaningful performance. Each aftershow, we'll highlight moments from our main episode conversations and what ideas resonated deeply with our founders. The founders that appear on our Aftershows are currently in build mode. They have take…
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This episode features an interview with Dana Barrett, VP of Marketing at Tremendous, a company that offers a simple way to send rewards and payouts around the world. In this episode, Dana discusses the ways that incentivizing your ideal customer provides impact across use cases, whether you are looking to build pipeline, drive sales, get participan…
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1
Where Multi-Cloud and Edge Intersect with Jeff DeVerter, Chief Technology Evangelist at Rackspace Technology
46:44
46:44
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Where do multi-cloud and edge intersect? What is the dividing line between them? In this episode, Bill sits down with Jeff DeVerter, Chief Technology Evangelist at Rackspace Technology, to dive into relationships between edge, multi-cloud, managed hosting, and colos. They discuss the never-ending decisions that have to be made regarding where to ho…
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This episode features an interview with Riikka Söderlund, CMO at Katana Cloud Inventory, a company that provides SMBs with easy-to-use inventory management software, to get them the real-time data that they need. In this episode, Riika discusses staying accountable for intentional experimentation, how she invests in talent and why she dislikes the …
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This episode features an interview with William Tyree, CMO at IntelligenceBank, a platform that helps marketing teams get brand and legal approved content out the door faster. In this episode, William discusses his focus on being the easiest company to buy from, the importance of empathizing with buyers, and how customer buying behavior has changed…
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1
Digitizing Our Cities with John Lockhart, Lead Sustainability Technologist, Global Digital Cities at Dell
47:16
47:16
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47:16
How will edge technologies and AI shape the future of our cities? In this episode, Bill sits down with John Lockhart, Lead Sustainability Technologist, Global Digital Cities at Dell, to discuss all things digital cities. They dive into how city leaders can approach digital transformation and tackle the problems in their cities, and discuss digital …
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This episode features an interview with Celia Fleischaker, CMO at isolved, a trusted HCM leader that provides software and services to meet the needs of HR professionals. Through their partner network, they reach more than 5 million employees and 145,000 employers across all 50 states. In this episode, Celia shares with us how they are investing in…
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1
Being the “Voice of” and “Voice to” the Market
41:06
41:06
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This episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe. In this episode, Kimberly shares with us how she built an end-to-end market…
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1
Space: The Ultimate Edge Use Case with Elizebeth Varghese, Partner / Principal, Space Economy Acceleration Leader at Deloitte
38:19
38:19
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38:19
What is the future of edge computing in the space age? In this episode, Bill sits down with Elizebeth Varghese, Partner / Principal, Space Economy Acceleration Leader at Deloitte to discuss her work on bitcoin and the spacefaring economy, and how it relates to the future of edge computing. They dive into space as the ultimate edge computing use cas…
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