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Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society ...
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1
Differentiate From Your Competitors — with Catherine Maley, MBA (Ep. 262)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to differentiate from your competitors. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine Maley, autho…
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Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS (Ep. 263)
47:38
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about going from having a med spa to a 50K square ft mansion. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine …
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Demand for Non-SX vs SX Increases — with Kay Durairaj, MD (Ep. 261)
42:04
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the demand for non-SX vs SX increases. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine Maley, author of …
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Practicing in the City and Suburbs — with Anna Petropoulos, MD, FRCS (Ep. 260)
42:30
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the challenges of practicing in the city and suburbs. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. I’m your host, Catherine Maley, author…
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Patient-Focused vs. Ego-Focused — with Jae Kim, MD (Ep. 259)
54:14
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to become patient-focused vs. ego-focused. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, autho…
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SEO Leads are Declining — with Catherine Maley, MBA (Ep. 258)
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about why SEO leads are declining, and how to stay ahead of the curve. To be sure, we'll also discuss the business and marketing side of plastic s…
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Safeguard from Irrational Patients — with Nabil Fanous, MD, ORL, FRCS(C) (Ep. 257)
47:33
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to safeguard from irrational patients. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. In…
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1
What Patients Want from You — with Catherine Maley, MBA (Ep. 256)
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in genera…
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Making Major Career Shifts — with Allison Pontius, MD (Ep. 255)
40:15
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1
Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS (Ep. 254)
1:02:20
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What Should I Pay My Coordinator? — with Catherine Maley, MBA (Ep. 253)
9:53
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in genera…
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How to Hire and Train RNs —with Joseph A. Russo, MD (Ep. 252)
49:24
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss how to hire and train RNs. To be sure, we'll also discuss the general business and marketing side of plastic surgery. Indeed, I’m your host, Ca…
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1
Private Practice Inside Group Practice — with Kian Eftekhari, MD (Ep. 251)
42:47
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1
Marketing a Young Practice — with Victoria Givens, MD (Ep. 250)
35:02
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss marketing a young practice. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host…
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1
MAX Your Practice Worth — with Catherine Maley, MBA (Ep. 249)
19:56
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to max your practice worth. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m yo…
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1,247 Reviews & B/A Photos — with Anil R. Shah, MD (Ep. 248)
1:03:03
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A Scarless Facelift? — with Harvey ‘Chip’ Cole, III, MD (Ep. 247)
53:25
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1
Why Private Equity Fails — with Edwin Williams, MD (Ep. 246)
1:00:18
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1
Live Off of Referrals — with Babak Azizzadeh, MD (Ep. 245)
46:48
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1
Practicing in The Netherlands — with Dr. Capi Wever (Ep. 244)
1:04:00
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1
New Buildout Without Help — with Lauren Umstattd, MD (Ep. 243)
54:06
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Hiring Staff Tips and Challenges — with Stephen Weber, MD (Ep. 242)
1:11:39
1:11:39
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz as we discuss hiring staff tips and challenges. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley,…
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1
Customer Service Wins — with Catherine Maley, MBA (Ep. 240)
19:13
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz as we discuss customer service wins. In addition, we’ll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of …
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Fine-Tune Your Follow-Up — with Catherine Maley, MBA (Ep. 241)
22:14
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1
One-Stop Shop for Cosmetic Patients — with James Newman, MD (Ep. 239)
42:57
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz as we discuss having a one-stop shop for cosmetic patients. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Cath…
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1
4 Years Out and Busy — with Michael J. Stein, MD (Ep. 238)
34:08
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How to Set Up Your 2024 Marketing Plan — with Catherine Maley, MBA (Ep. 237)
36:21
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A Leads Checklist for Surgeons — with Catherine Maley, MBA (Ep. 236)
9:25
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1
Botched, Dr. Oz & Anderson Cooper PR — with John Martin, MD (Ep. 235)
45:40
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1
3 Surgeons plus 33 Staff — with Brenton Koch, MD (Ep. 234)
1:05:31
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Using Influence to Convert More Consults — with Catherine Maley, MBA (Ep. 233)
7:44
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Attracting and Converting Cosmetic Patients — with Catherine Maley, MBA (Ep. 232)
41:37
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and therefore, attracting and converting cosmetic patients. I’m your host, Catherine Maley,…
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1
Get More Leads for Free — with Catherine Maley, MBA (Ep. 231)
17:03
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What’s Your Competitive Advantage — with Catherine Maley, MBA (Ep. 230)
12:24
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz, where we delve into the intricacies of the plastic surgery industry, and talk about what's your competitive advantage. Here, we explore the business and marketing…
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1
Slow Down or Double Down — with Steven J. Pearlman, MD (Ep. 229)
48:51
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Busy Without Advertising — with Scott R. Miller, MD (Ep. 228)
48:04
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The Successful Practice Triad — with Catherine Maley, MBA (Ep. 227)
19:32
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Painless & Drainless Tummy Tuck — with Daniel Gould, MD, PhD (Ep. 226)
1:18:35
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1
Transgender Niche — with Regina E. Rodman, MD (Ep. 225)
38:13
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Adding an Associate — with Ivan Wayne, MD (Ep. 224)
42:12
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1
Born in Iran but Made in America — with Kevin Sadati, DO (Ep. 223)
58:40
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Buying Your Mentor’s Building — with Behrooz A. Torkian, MD (Ep. 222)
1:02:38
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and trends affecting your growth. I’m your host, Catherine Maley, author of Your Aesthetic …
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Is Architect Optional? — with Mohsen Ghoreishi, M.Arch & Marzi Emami Ghoreishi, Ph.D (Ep. 220)
53:46
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1
Faster Way to Scale Your Cosmetic Revenues (Ep. 219)
21:15
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Commodities Trader to Surgeon — with Lavinia K. Chong, MD (Ep. 218)
47:09
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1
Booked Out 2 Years — with Jerry Chidester, MD (Ep. 217)
1:11:40
1:11:40
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1:11:40
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how Doctor Jerry Chidester is booked out 2 years. I’m your host, Catherine Maley, autho…
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1
Fellow to Partner — with Dr. Erin Smith (Ep. 216)
51:14
51:14
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, going from fellow to partner. I’m your host, Catherine Maley, author of Your Aesthetic Prac…
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1
Interview with AACS President — Dr. Alexander W. Sobel (Ep. 215)
55:45
55:45
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55:45
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and my interview with AACS President — Alexander W. Sobel, DO. I’m your host, Catherine Mal…
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1
Solo Practice, No Debt. — with Philip Robb, Jr., MD (Ep. 214)
58:48
58:48
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58:48
Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how to be in solo practice with no debt. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients, more profits and stella…
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