show episodes
 
Gather round the campfire as Counselor Shawn and Counselor Chandler (and sometimes some guests) get together and talk about all things horror related. Do you have the guts to stay the night at Creepy Camp? Grab some snacks and get spooky with us! and always remember, don't go into the woods alone Intro music by: GentleBruce
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show series
 
To get better at copywriting, you need to practice. But how do you get the right kind of practice (and perhaps a few portfolio samples in the process)? Copywriter Wendy Ann Jones joins us for the 404th episode of The Copywriter Club Podcast to share a new resource that helps you get the practice you need. We covered a lot more than that… you’re goi…
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What’s possible as a content creator? If you don’t want to be a CMO or VP of marketing, how high can you rise? Amanda Natividad joined us for the 403rd episode of The Copywriter Club Podcast and shared her thoughts about how writers can carve out a role as an individual contributor and what that looks like. She also talked about research, growing a…
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What is good content? How is A.I. impacting the creation of content? And what are the opportunities for content writers in the near future? All good questions that we didn’t have answers to. Until we invited Ross Simmons to join us for the 402nd episode of The Copywriter Club Podcast. This is a good one. Click the play button below, or scroll down …
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Finding clients is hard. And it might even be getting harder. But that doesn’t mean you can’t do it. In fact, there are lots of copywriters who don’t struggle to book clients for weeks or months into the future. So how do you do it? On the 401st episode of The Copywriter Club Podcast, Kira and Rob talk with client acquisition specialist, Ryan Guthr…
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*Boom* This is the 400th episode of The Copywriter Club Podcast. And our guest for this episode is the CEO of The Nonfiction Authors Association, Stephanie Chandler. She recently published the Nonfiction Book Marketing and Launch Plan and we thought it would be great to find out more about how to write, publish and launch a book into the world. Ste…
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When you start writing copy at age 16, you’ve got to connect with prospects and stand out or you won’t be able to compete with more experienced copywriters. And that’s exactly what Emilia Tanase, our guest for the 399th episode of The Copywriter Club Podcast did. Rob and Kira asked Emilia about how she launched her business, how she connected with …
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The number of people who have listened to all 400+ episodes of The Copywriter Club is likely small. Probably fewer than 100. But today’s guest on The Copywriter Club Podcast is trying to add to that number. Copywriter Lauren Esmay has been listening to every episode and posting about them on LinkedIn. We talked about that as well as how she’s built…
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Over the past few years the ways we work have changed. And the work we do has changed too. In the 397th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter and regenerative business designer Helen Tremethick about navigating the changes and creating a business that works for you. Click the play button below, or scroll down for…
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We’ve been talking a lot about email on the podcast lately (see the last four or five episodes). But getting your emails opened takes more than good copy. So for the 396th episode of The Copywriter Club Podcast, Rob spoke with copywriter and email deliverability specialist, Matt Brown about all the non-copy things you need to know about getting you…
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The demand for emails is enormous. And there are probably more copywriters writing emails than any other product. But that doesn’t mean those emails are great. Some are barely readable. Others go straight to the junk folder—where they belong. There’s never been more need for better emails than today. So for the 395th episode of The Copywriter Club …
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Someone's got to be the best. And at least a few people believe that Daniel Throssell is Australia's best copywriter—even if only because Daniel told them he was : ). In the 394th episode of The Copywriter Club Podcast, Kira and Rob brought Daniel into the studio to talk about his email strategy, world building, and how he turned a children's book …
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What is the difference between showing up as a copywriter and showing up as a strategist? In the 393rd episode of The Copywriter Club Podcast, Kira and Rob talk with Eman Ismail about how she changed her title and the work she does to reflect a new and more satisfying role of "email strategist". Click the play button below, or scroll down for a ful…
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When it comes down to it, the thing most copywriters want to build is a business that is high-margin (it makes money) and fun to run (it's enjoyable). But achieving that goal is harder it appears. So we invited Ian Stanley to join us for the 392nd episode of The Copywriter Club Podcast. We asked Ian about how he did it—created a business that is pr…
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We've talked a lot about building your authority and finding clients on LinkedIn on this podcast. But I don't think we've ever spoken with anyone who built a six-figure copywriting business entirely on that platform—without a website or any other social media presence. On the 391st episode of The Copywriter Club Podcast, we spoke with Alefiya Khora…
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Want clients to find you instead of always having to pitch and find them? Then you need to be where they are. And in most cases, that means somewhere online—Twitter, Instagram, Tiktok, LinkedIn or in your own newsletter. In the 390th episode of The Copywriter Club Podcast, Kira and Rob talk with former dentist turned copywriter Kieran Drew about ho…
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You've heard the saying: slow and steady wins the race. Well, that's exactly the approach our guest for the 389th episode of The Copywriter Club Podcast built her business. Today we're talking with copywriter Kim Kiel about getting better month and month, and year after year—and not getting caught up in the hustle. And we covered a lot more. You'll…
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What does it take to become a copywriter? How do you learn the skills you need? What are the best ways to "get in the game' so to speak? In the 388th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Eddie Shleyner about the process of becoming a copywriter—and how he made the jump from literature student to booked-out-copyw…
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Most copywriters and content writers don't give much thought to the client experience beyond getting the information you need to start a project and handing off the copy at as you wrap up. But that's a mistake. The client experience you create can be a huge differentiator for you and your business. Our guest for the 387th episode of The Copywriter …
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Some people just get stuff done while others get to the end of the day, look back, and wonder what they did all day. On the 386th episode of The Copywriter Club Podcast, Rob's talk with brand builder, prolific content creator, and fractional CMO Amanda Goetz. Amanda revealed her secrets for getting stuff done, creating fly wheels (instead of funnel…
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Is marketing unethical? What about tactics like scarcity or significance? Should copywriters be using these persuasive elements in their copy? If not, why not? And when is it acceptable? Our guests for the 385th episode of The Copywriter Club Podcast are Maggie Patterson and Michelle Mazur, hosts of their own podcast called Duped where they talk ab…
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At some point in your business journey, you will hit a snag. An obstacle. A bump in the road. These bottlenecks hold you back from the kind of growth or results you want. In the 384th episode of The Copywriter Club Podcast, Kira and Rob talk with business consultant Josh Long about the various bottlenecks that hold us back and what to do to breakth…
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Success in business isn't easy. But finding success requires you to do things you may not love—like creating relationships with potential customers daily, working on your business (not your client's) every day, or even going all in on a daily writing habit. In the 383rd episode of The Copywriter Club Podcast, Kira and Rob spoke with copyhackers Joa…
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A lot of copywriters talk about building a "real" business, that is a business that isn't solely built on writing copy for clients. In the 382nd episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Joel Klettke who used his writing and sales expertise, developed as a copywriter, to build a team and service business bigger than …
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Want to make your copy better? More persuasive? More conversion-oriented? The way to do it may be understanding the psychology of your reader. In the 381st episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Csaba Borzasi who explained how he uses psychology to make his copy better. And maybe more importantly, Csaba also expla…
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Is writing for non-profit organizations any different from writing for other businesses or clients? It turns out, the answer is "yes". Because most of the time your "customer" won't receive a product or service when they "buy". And that means you need to be very good at providing the experiences and stories they want in the copy you write. Our gues…
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Brainstorming and creativity are often forgotten in the world of online marketing. We often jump straight into what will convert at the expense of the creative tools used by copywriters working in Ad Agencies around the world. In the 379th episode of The Copywriter Club Podcast, Kira and Rob talk with freelance advertising copywriter Shlomo Genchin…
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How do you get stuff done? What can you do to make sure your goals for the new year don't fall by the wayside. In the 378th episode of The Copywriter Club Podcast, Kira and Rob talk about their strategies for accomplishing goals and resolutions and what they plan on getting done in the coming year.Click the play button below, or scroll down for a f…
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How do you stand out in a world where more than a million people are calling themselves copywriters or content writers? You've heard all the "expected" ways to do it: find a niche, develop a personal brand, create a unique framework or unique mechanism. Those are all great ideas, but in this the 377th episode of The Copywriter Club Podcast, Kira an…
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Too many of us get caught up in the doing of our business instead of thinking about our business. So for this 376th episode of The Copywriter Club Podcast, we are flashing back to another one of our best interviews... this one from business strategist Jereshia Hawk who went deep on selling to high ticket clients as well as what it takes to truly gr…
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For the 375th episode of The Copywriter Club Podcast, we brought back Seth Godin. But maybe not quite the way you think. We talked to Seth more than five years ago about creating art, freelancing, and the story you create for yourself. It's such a great discussion, but because it happened so long ago, not very many listeners find it. So for our ver…
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Copywriter and Publisher of Freelancer magazine, Sophie Cross, is the guest for the 374th episode of The Copywriter Club Podcast. Kira and Rob asked Sophie why she decided to publish a print magazine in a time when many printed magazines seem to be struggling to find readers and advertisers. She shared what it takes to accomplish such a Herculean t…
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We're talking all about online business myths and what to do when you're struggling in your business on the 373rd episode of The Copywriter Club Podcast. This episode is a Kira and Rob only show—no guest. And they delve into the realities of running a business today. The path is seldom up and to the right (always growing) and often so challenging, …
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