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Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We'll share channel management insights on how to navigate partnerships, support your partners, id ...
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Hear from and connect with industry leaders sharing a variety of topics relevant to our partners including the latest Dell Technologies strategies and how they align with our partners, listen to thought-leadership topics that are of interest to the tech world, as well as learn about trends we are seeing in the industry at large. Play all the podcast episodes here. For news on the latest episodes, please follow @DellTechPartner on X and Dell Technologies Partner on LinkedIn.
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The HubSpot Partner Broadcast is your monthly news hour covering the stories that matter to members of HubSpot's Partner Program. Produced at the end of the month, every month. "If it matters to HubSpot Partners, it matters to the Partner Broadcast."
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Tenego provides international sales execution services, Sales Channels and Direct, to growing and established software companies. Through Tenego's Global Network covering many key markets, we provide programmes and hands-on services in Sales Channel Planning and Development, Direct Sales Execution and Sales Channel Execution. We will help you grow faster, become more scalable and enter new markets across the world through a range of services including: Sales Channel Execution (Partner Search ...
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Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
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Join Producer Jared Fuller & Co-Host Isaac Morehouse for the world's first official podcast on Nearbound, the fastest-growing and most effective motion in B2B SaaS today. Nearbound is the Go-To-Market strategy that taps into those buyers trust at every stage of the journey for intel, intros, and influence. It impacts Sales, Marketing, Success, and Partnership teams. It’s not a department, but a strategy that overlays every department with a series of motions and tactics. Volumes of knowledge ...
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Fusion News

The Fusion Industry Association

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A summary of recent fusion energy news stories presented by young fusion researchers. Keep up to date with all the recent news in the industry in this one easy, fortnightly package. And look out for the bonus "Extra" deep-dives. Fusion News is also available as a video version for those who like pictures: https://www.youtube.com/channel/UCQSc-BFbCpFJjhZldM3BOcQ Artwork provided by Davis & Musgrove Ltd.
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All your questions answered for SaaS Partnerships & Leaders. From zero to hero, we will help you meet your revenue and other goals as you build an ecosystem to win your market. Brought to you by the Cloud Software Association, the 4000+ SaaS partnership leaders who are building the market for cloud software distribution. Join us free at https://www.cloudsoftwareassociation.com/join Join us in person this November 9-10 in San Francisco for the one and only conference for SaaS partnership lead ...
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A&W Restaurants was founded in 1919 as a root beer stand in Lodi, California, to welcome the troops home after World War I. As America’s oldest franchise restaurant chain, today, there are nearly 450 locations across the U.S. and another 450 in Asia spanning four markets. The chain is 100% franchisee-owned. The brand ensures franchisees have a voic…
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Addtowallet.io offers a mobile wallet marketing platform that lets brands create, manage, and distribute digital offers and pass them on to Apple Wallet and Google Pay. Traditional coupons, loyalty cards, gift cards, and event tickets can be made visible and accessible to customers no matter where they are—dynamically updated in real-time and track…
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Peter Caputa explores building successful partnerships and the unique value partners bring. He talks about differentiation, customization, network effects, joint value propositions, unique data access, and turnkey marketing campaigns. Pete also discusses collaborative growth, leveraging customers and partners for effective marketing, and the shift …
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Jeff Cheal joins Isaac and Jared to explain how Optimizely has grown in a competitive market and the importance of partnerships in their success. Optimizely, a leading optimization and experimentation platform, recently announced crossing $400 million in revenue. The company's growth can be attributed to its diversified business model and focus on …
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Founded in 1982 in Minneapolis, MN, Great Clips, Inc. counts more than 4,400 salons in the U.S. and Canada. The brand is 100% franchisee-owned and is the largest salon brand in the world, employing over 28,000 stylists. The brand prides itself on fast and convenient walk-in haircare services and allows online check-in to minimize the time customers…
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A part of Xponential Fitness, a large global franchise group of boutique fitness brands across verticals including pilates, barre, cycling, rowing, dance, yoga, and more, Pure Barre is a barre-focused franchise boasting over 600 wellness studios across the U.S. and Canada. Thousands of members of all fitness levels enjoy Pure Barre’s low-impact cla…
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Scott Wueschinski from HTEC, a digital consulting and software engineering company, discusses the unique perspective of being on the consulting side of partnerships and the importance of delivering outcomes for clients. Scott emphasizes the need for transparency, collaboration, and a client-first approach in partnerships. He also touches on the cha…
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The brainchild of Adam Breeden (All Star Lanes, AceBounce, and Flight Club) and brothers Steven and Dave Jolliffe (Topgolf), Puttshack is a high-tech mini golf concept where technology has been injected into the traditional game to make it even more exciting and fun. The 9-hole mini golf games feature Puttshack’s proprietary TrackaballTM technology…
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Daniel Zarick explains the benefits and challenges of building a product on a platform, specifically on the HubSpot ecosystem. He shares how Arrows, an onboarding tool, chose to build on HubSpot and how they focused on creating valuable content for HubSpot users to capture their attention and build trust. Daniel also highlights the value of creatin…
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In 1965, a mail-order veterinary supplies business named UPCO was founded in San Diego, California. By 1979, it became Petco, and in 1980, the first Petco store located outside of California opened in Tigard, Oregon. Petco’s significant growth began in the late 1980s after acquiring two pet supply chains, WellPoint and the Pet Department. The purch…
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Tim Cermak discusses the evolution of marketing strategies, stressing the importance of authentic content to build trust and brand recognition. Tim explains "fuzzy ROI" and the challenges of measuring digital marketing effectiveness. The conversation covers the shift from traditional marketing to community-focused approaches, emphasizing partnershi…
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Capillary Technologies is a managed SaaS solution powering 500+ loyalty programs with its best-in-class loyalty technology platform and expert services. Founded in 2012, Capillary has a strong global presence across the United States, Asia, Europe, and the Middle East, working with 400+ brands like Tata, PUMA, Shell, Petron, Domino’s, Kanmo Group, …
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Capillary Technologies is a managed SaaS solution powering 500+ loyalty programs with its best-in-class loyalty technology platform and expert services. Founded in 2012, Capillary has a strong global presence across the United States, Asia, Europe, and the Middle East, working with 400+ brands like Tata, PUMA, Shell, Petron, Domino’s, Kanmo Group, …
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SheerID is an identity verification company serving commerce brands and working with globally recognized names like Walmart, Target, Nike, T-Mobile, AT&T, Spotify, and YouTube. The SheerID verification platform is built on a foundation of 200K+ authoritative data sources, which power instant consumer verification, establishing whether a person is p…
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With a clientele spanning across the U.S. and Canada, nventive specializes in crafting impactful mobile, web applications, and software solutions that increase engagement and enhance the user experience for brands. From strategy to delivery, nventive’s approach seamlessly blends creativity, technology, and strategic thinking. The core of nventive’s…
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Ansira is an independent, global marketing technology and services company with clients across B2B, B2C, and B2B2C industries that leverage the company’s suite of proprietary technology platforms across website, media, and channel partner marketing. Ansira guides clients operating in distributed ecosystems to connect with their customers, fostering…
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Rodney Strong Vineyards was founded in 1959 when Rodney Strong chose Sonoma County in California as the ideal place to produce some of the best-known wines in the world. Three decades after its founding, Rodney Strong Vineyards’ management shifted to the Klein family, and today, their leadership continues the tradition of developing premium wines w…
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Jared Fuller properly defines Nearbound in this snippet of the Nearbound audiobook. Why Nearbound, why now? Listen to the full audiobook available on Amazon now. Chapters: 00:00 What is Nearbound? 01:19 Nearbound in a Word 07:00 Building Up from First Principles 11:06 Why Nearbound, Why Now? 20:05 Network Effects Explained 27:28 A Brief History of …
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From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement and outlet stores in the U.S. With more than 16M customer transactions every week, the brand celebrated $86.4…
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Let us know what you think of the podcast. Have you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, and we had the privilege of delving into it with Kameron Olsen, a leading expert with over 15 years of experience. So, what exactly is a fractional channel chief? Unlike a full-time in-house channel leader,…
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April 17, 2024 Fusion News Leigh Ann Kesler, fusion consultant specializing in science communications, gives today’s Fusion News update. Watch for a summary of the latest in fusion energy worldwide. Links to the stories mentioned are included below.1. Korea’s Artificial Sun Just Shattered a Fusion Recordhttps://www.popularmechanics.com/science/ener…
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Jared and Isaac discuss the internet's re-platforming towards AI and GPU tech, and potential challenges for SaaS due to automation and consolidation. Listen in to learn how to navigate the "Who Economy" through strategic partnerships and build resilience in a changing market. Takeaways The book 'Nearbound and the Rise of the Who Economy' has been w…
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Clint Oram, CSO of SugarCRM, dives into the origins of the company as an open-source CRM platform and explains the importance of building an ecosystem and community around a product. Clint shares insights on the challenges and benefits of embracing open source and API-first approaches, as well as the value of creating loyal customers through partne…
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Nelson Wang, the Global Head of Partnerships at Airtable, talks about the importance of transitioning from tactics to principles in building successful partner programs. Nelson shares his experience in building partner programs and emphasizes the value of customer interviews and first principles. He also addresses the challenge of long-term thinkin…
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Join Max Traylor, Isaac Morehouse, and Jared Fuller on a rollercoaster ride through the agency ecosystem, where AI looms large. In this episode, Max unpacks the future of consulting, shares tales from the trenches, and offers a preview of his upcoming book, 'The World's Worst Book for Consultants.' This episode is a MUST listen for those eager to c…
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Let us know what you think of the podcast. How does one begin to integrate AI into their partner programs? Alden Hultgren provides practical advice, from mapping out automation opportunities to designing partner experiences that are not just functional but delightful. She envisions a future where digital workers become integral to partnership teams…
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March 20, 2024 Fusion News Dr. Leigh Ann Kesler, engineer and fusion consultant specializing in science communication, gives an update on the global development of fusion energy. Links to all the stories mentioned are given below.1. Inverting Fusion Plasmas Improves Performance https://phys.org/news/2024-03-inverting-fusion-plasmas.html2. Tests sho…
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As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP) into their martech stack or better leveraging the one already in place. While a CDP houses disparate data gathered by various technologies used in an organization, u…
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In this episode, Jacco van der Kooij joins Jared and Isaac to discuss the importance of selling customers what they want and helping them succeed. He emphasizes the role of recurring revenue in driving impact and the need to focus on long-term profitability. They also explores the tension between AI and trust, with Jacco highlighting the need for t…
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The Coca-Cola Company’s global initiative, the ‘Best Coke Ever?’ debate, is using artificial intelligence (AI) to create a truly unique experience for consumers and Coca-Cola fans. One of the key elements in the campaign includes allowing Coke Zero Sugar to “speak for itself” to engage consumers through visual and auditory experiences. Partnerships…
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As today’s brands continue to seek ways to improve their customer loyalty programs, marketers and loyalty professionals are challenged to provide enhanced experiences and authentic personalization that can lead to greater brand affinity. Emotional loyalty is not built overnight; brands must commit to knowing their customers and preferences, leverag…
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In this episode, Jared and Lizzie Chapman discuss the success of the book 'Nearbound and the Rise of the Economy' and the changes happening in the MarTech and advertising industry. They delve into the concept of collaborative go-to-market (GTM) and RevOps Venture, highlighting the need for a cohesive strategy that brings together product, sales, ma…
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The first Melting Pot restaurant, established in 1975 by businessmen Bruce Knoechel and Roy Nelson in Maitland, FL, offered a simple menu of only three items — Swiss cheese fondue, beef fondue, and a chocolate fondue dessert. In 1979, with the support of two siblings, Melting Pot employee Mark Johnston opened another location in Tallahassee, follow…
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In 1963, Consumer Value Stores was founded in Lowell, MA, providing customers with health and beauty products. The company name changed to CVS by the end of its first year in business, and by 1967, pharmacies began to appear within its stores. The brand focused on healthcare, and huge growth followed through multiple acquisitions and the establishm…
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Mark Johnson, CEO of Loyalty360, spoke with Mladen Vladic, General Manager, FIS Loyalty Engagement Solutions, about looking at the holistic enterprise value of the consumer, the value in looking inside the organization to determine friction at touchpoints, and the challenges and opportunities in customer loyalty in the year ahead.…
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Today's discussion teases an upcoming industry report on partnerships by Albound, Reveal, and Superglue. The focus is on businesses shifting to relationship-based co-selling, marking a deliberate change in strategy from traditional inbound and outbound methods. Tune in as industry leaders talk about the buying landscape is evolving…
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Calen Holbrooks, VP of Integrated and Partner Marketing at Zoom Info, discusses the role of integrated and partner marketing in driving growth and profitability. She explains how integrated marketing orchestrates all marketing activities and channels, while partner marketing focuses on creating win-win scenarios with external businesses. Takeaways:…
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Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants and retailers operate in an increasingly competitive space, seeking to create a better customer experience to win greater loyalty and frequency while also increasing sale…
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Jared Fuller's new book "Nearbound and the Rise of the Who Economy" launches today! In today's episode, Isaac and Jared talk through the power of influencer partnerships, with Snoop dogg and Solo Stoves as an example, the future of partnerships, and the cover more detail on the Nearbound book. Takeaways: The official launch of Nearbound and the Ris…
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Jay McBain and Jared Fuller discuss the decade of the ecosystem, highlighting the shift towards partnerships that are more strategic in nature as opposed to transactional. Jay explains the transformative power of Nearbound strategies, backed by compelling statistics and real-world examples. Explore the shift from transactional to strategic partners…
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Jared, Isaac, and Chris Walker discuss the shift from the how economy to the who economy, where buyers are more interested in finding trusted individuals to help them rather than searching for the best solutions. They highlight the importance of becoming a trusted voice in the industry and how it can drive business growth. They also discuss the lag…
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