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Conscious VC

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Conscious VC

Navin Chaddha & Christopher Lochhead

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To support human and planetary evolution, we need to adapt as a venture capital industry to become conscious capitalists, building business for better rather than for business as usual. In this podcast, Mayfield Managing Director Navin Chaddha and legendary podcaster Christopher Lochhead spotlight leaders including Sal Khan/Khan Academy, Kim Scott/Radical Candor, Manish Chandra/Poshmark and more to illustrate different aspects of conscious capital.
 
The Growth Leadership Show is a straight-to-the-heart marketing podcast. Sandro Meyer sits down with growth leaders from around the world for an honest conversation about the successes, struggles, and decisions that have shaped their lives. Together, we dig deeper and peel back the layers of their career-choices, growth strategies and leadership philosophies, so you can apply their hard-earned lessons to your own life and career.
 
Compelling stories change the world. Stories connect us, personally and in business. At our core, we’re all storytellers and we crave story to make sense of our worlds. Our mission at The Storytellers Network is to bring the craft of story to the masses and inspire you. Whether you're in marketing or sales, you're an entrepreneur or you're developing your own personal brand, telling your story effectively can make the difference between celebrating an anniversary and collecting unemployment. ...
 
Welcome to the Create, Launch, Monetize Podcast, where we show you step-by-step how to create programs, products, and services, podcasts, and businesses from scratch, launching and monetizing them. You become the crowned authority in your category. Think about this show as a life boat for your business in this ever-changing digital age that allows you to grow at rapid speed to navigate the open waters of the current industry. When you leverage the CLM Strategy for your business, podcast, boo ...
 
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show series
 
Today on Christopher Lochhead: Follow Your Different, Morgan Wright is back to talk about all things Security: new geopolitical threats, the new domains of warfare, and how they look at evil crimes through the eyes of the legendary public servants who solve them. This is a very fun, insight-packed real conversation with one of America’s highest pro…
 
In this episode, let’s talk about Sales Kick Off. Since it’s that time of the year where most sales, marketing, and executive teams are working on sales kickoff events for the new year and/or a company kickoff event. While most people work on the practical and tactical aspect of things, there’s a strategic question that we need to address. If we ge…
 
As we all know, Context is everything. Around here, we believe that thinking about thinking is the most important kind of thinking. So if you want to design a different future, the context of your thinking matters. In this episode of Christopher Lochhead: Follow Your Different, we discuss context and much more with Kevin Maney. Kevin Maney is the c…
 
Topics Discussed: Louis describes his transformation from following the herd into a radical marketer How Louis Grenier defines no bullshit in his marketing practice What it takes to be radically different Louis process for radical differentiation What makes it so hard to articulate our uniqueness How to find the triggers that identify your ideal cu…
 
In this special solo episode of Christopher Lochhead – Follow Your Different, I just want to share with you an element of conversation around the most recent Kyle Rittenhouse case. What I wanted to talk about is America’s biggest problem when it comes to situations like this. That is, the lack of any authentic dialogue about the matter. Too Much Ye…
 
In this episode, let’s talk about the problem with most marketing plans, and what you can do about it. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Planning Based on the Past Let’s talk about the problem with most marketing plans: mainly, most…
 
Almost everything academic ever written about drinking and alcohol is centered on why it is bad for us. In this episode of Follow Your Different, we have the audacity to ask, “How does drinking and getting drunk make a difference to humanity?” And to answer that question, we have Edward Slingerland with us. A bit of a disclaimer before we proceed: …
 
On this episode of Lochhead on Marketing, we go on a deep dive into category design, community building, to starting a company and becoming a category leader with Sangram Vajre. Sangram Vajre is the co-founder of Terminus. He is also the author of a WSJ bestselling book called MOVE: The 4-Question Go-To-Market Framework. We touch on the different s…
 
Welcome to part two of our Native Digitals series here at Follow Your Different. On this episode, we have a conversation with Hannah Grady Williams on how your business can tap into the Native Digitals workforce. For those who are not familiar of what Native Digitals are, give part one of this series a quick listen (FYD 250). Hannah Grady Williams …
 
Topics Discussed: How to manage a team of content writers Deciding what content to keep in-house and what to outsource How to interview experts to build thought-leadership content On hiring VA’s to scale your content operations What is product-led content and how to implement it How to produce content that links back to your business results Why fo…
 
Originally published in 🏴‍☠️ Category Pirates: It’s not a weekly newsletter. It’s a weekly mini-book. Lately, there has been a fundamental, dare I say, seminal change in the category design of human beings. That is to say, the definition of what a human is has changed. You see, if you’re 35 and up, you are the last of a dying breed called Native An…
 
This episode is based on the top 1% Category Pirates 🏴‍☠️ newsletter. On this episode, let’s talk about at least three Meta problems with Facebook. How, in light of their recent situation, they managed to launch a new category out of nowhere. The question is, was it a legendary move? Welcome to Lochhead on Marketing, the number one charting marketi…
 
Most people want to have a great life and do great work. But we are told that the way to achieve legendary results is either to have talent, or “practice” 10,000 hours a day. In this episode of Follow Your Different, Dr. Ron Friedman talks about a different, more proven way to achieve greatness that even mere mortals can embrace. Dr. Ron Friedman i…
 
Topics Discussed: Kindness is the best community "strategy" The importance of a crossover between marketing and community How to transform an audience into a community Selling community building to executives and investors How to make your community less "businessy" Building communities around a unifying purpose How to integrate events into the com…
 
Have you been feeling burned out over the last handful of months? Well, you are not alone. We live at a time that is extraordinarily challenging, yet exciting. This has caused many to freak out, or feel blown out or burned out. Our guest today, Jennifer Moss, calls what has been happening a “Macro Stress Event”. In this episode of Follow Your Diffe…
 
On this episode, let’s talk about what might be the most important equation in business and in marketing. Welcome to Lochhead on Marketing, the number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Maybe The Most Important Equation Ever I want to share with you a little bit of math that I …
 
Our ability to communicate and collaborate is core to our humanity. Yet we live in a time where many of us seem to have a very tough time having real, powerful dialogues. In this episode of Follow Your Different, Celeste Headlee shows us how it’s done. Celeste Headlee is the author of the bestselling book; We Need to Talk: How to have conversations…
 
In this episode of Follow Your Different, we are joined by Brittany Fuisz, the founder of Malibu Mylk. She is an entrepreneur and a friend who I respect and admire deeply. When Brittany was trying to have a baby for the first time, she was having some difficulty. So she went to work, specifically on improving her diet. She then discovered some huge…
 
In this episode of Lochhead on Marketing, let’s talk about why thinking about thinking is the most important kind of thinking. Context Matters More Than Content This might be obvious, but it bears repeating: context matters more than content. In any strategy discussion, the context of which is what leads to some kind of outcome or content. Most peo…
 
Do you know what it feels like to be duped, or lied to in an extraordinarily manner? Imagine falling in love, and having a whirlwind romance with a doctor, who also serves in the military, claimed to have been stationed at Guantanamo Bay for a time, and claim many other extraordinary things about his life and career. Imagine being proposed to and e…
 
Topics Discussed: What is category creation How can a company differentiate itself Dealing with a boss who doesn’t believe in radical differentiation The distinction between missionaries and mercenaries in business Category creation for small businesses Focus on one thing and be the best at it Category designers change the world to their image The …
 
Most businesses are now a hybrid of analog and digital. The question is, how do we get the right mix? Also, how do we know what and when to digitally transform, or keep parts of our business analog? These are just some of the questions that board CEOs and executive teams are grappling with. In this episode of Follow your Different, Robert Siegel wi…
 
If you’re a regular listener, you know that we have very few guests on this podcast. That is because I believe that 90% of what we get taught about marketing and entrepreneurship is either wrong or not very helpful. So I want to make sure that whoever we have is legendary, and also very helpful. Well, today at Lochhead on Marketing, you not only ge…
 
Frederick Nietzsche was one of the most important philosophers of all time. In this episode of Follow Your Different, Dave Jilk and I talk about a new book that fuses Nietzsche and modern entrepreneurship in a fascinating, provocative, and very thought-provoking way. The new book is called Entrepreneur’s Weekly Nietzsche, and Dave co-authored it wi…
 
Welcome to the first of two episodes that we are doing on the new work paradigms that are emerging. In this episode of Follow Your Different, I talk with Joe Sanok about designing a life that works for you by in part, making Thursday the new Friday.Joe Sanok is the opposite of many hustle porn stars, who’ve been screaming at entrepreneurs, marketer…
 
All of you have probably heard about Theranos by now, and the huge impact it made in the industry. Though no matter the outcome of the trials of Elizabeth Holmes ( Theranos founder & CEO) and Sunny Balwani (Theranos COO), their actions represent a demarcation point for Silicon Valley, startups, VCs, and marketers. If by chance you don’t know this s…
 
In this episode of Follow Your Different, let’s talk about food. On the base level, food is about survival, sustenance, and safety. Yet it is also a centering point for life and culture, and even expressing love. Joanne Molinaro joins us today to talk more about it.Joanne Molinaro is a lawyer-turned-author and Tik Tok info-tainer, as well as a soci…
 
Nothing is more important than your health. Though learning to make smart, complex health care choices is hard and is getting harder, especially in a world of massive healthcare information, and disinformation. In this episode of Follow Your Different, Talya Miron-Shatz aims to help us make the right health choices.Talya Miron-Shatz has her doctora…
 
Topics Discussed: The role of the marketing department at Teamwork.com How to structure a marketing team Hiring a marketing team with the future in mind RevOps and it’s role in the company Things to consider when moving into a CMO role Leveling up your career by seeking out and learning from your peers Vulnerability: Leading your team by example Ho…
 
The electric vehicle category is a giant new mega category that is completely changing the transportation landscape. Rivian is a startup who has yet to ship a product, yet somehow is pioneering a differentiated category in EVs. It is also on the verge of what will likely be a massive, multi-billion dollar IPO. In this episode of Lochhead on Marketi…
 
We hear a lot of talk about courage, grit, and being mission-driven. Well, imagine being a young man who decides to serve his country and become a US Army paratrooper, only to become homeless after his active duty. Now imaging finding a way out of complete desperation to become a successful entrepreneur, and now bestselling author. That is Jaime Ja…
 
Is peace really possible? Our guest today says it is. In this special episode of Follow Your Different, Prem Rawat talks about how to find peace in a noisy world.Prem Rawat has been teaching peace since he was a little boy in India. He became a counterculture icon in the 60s and the 70s, as Americans sought out different ideas and beliefs. He’s bee…
 
In this episode of Lochhead on Marketing, let’s talk about how to spot a legendary startup / new category idea. It turns out there are a few secret hiding places where these ideas hide, but they’re in plain sight. One of these ideas was shared by Avram Miller in a recent episode of Follow Your Different (FYD 234) when we were discussing his new boo…
 
In this episode of Follow Your Different, we talk about all things creativity, innovation, and design. Our guest today is Sarah Stein Greenberg, the Executive Director of Stanford’s Design School, aka the d.school.She has a new book out called Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways. They have taken y…
 
Imagine the life you love, the freedoms you enjoy, and the opportunities you have. All the safety and security you take for granted, vaporized in a matter of days. Imagine that many in your family, friends, and loved ones are now hostages. Noorullah Akbari doesn't have to imagine any of that.In this episode of Follow Your Different, Noorullah Akbar…
 
In this episode of Lochhead on Marketing, let us talk about something that I get asked about all the time. That is, can service firms do Category Design? Simple answer, Yes.I would even say that the most legendary services companies are almost always created or led by a legendary Category Design.Long answer? Well, listen to this episode to find out…
 
If you’re a long-time listener, you know that we do not have many celebrities as guests on Follow Your Different. We take a pass on most of them because frankly, they're not that interesting. However, Moby is not your typical celebrity or Hollywood type.Moby is a breakout musician, DJ, and songwriter. He's sold over 20 million records worldwide, an…
 
Welcome to a very special episode of Lochhead on Marketing. This episode is based on a recent Category Pirates newsletter that we wrote, which was about Big Brand Marketing and why it doesn’t work.It is also available as a mini eBook here.Think of this episode as more of an audiobook than a podcast, as I will be reading the article for you. Without…
 
A few companies have had the impact in the technology industry that Intel has had. Without Intel, the personal computer might never have happened the way that it did. In this episode of Follow Your Different, we go inside Intel, and inside the life of one of the tech industry’s true living legends, Avram Miller.Avram Miller is best known as the co-…
 
David Spinks is the founder of the largest network of community professionals, CMX. In 2019 David sold CMX to Bevy.com and became their VP of community. His book, The Business of Belonging, is described as an "epic journey into the world of community building." This episode discusses the drive towards using community as a marketing tool to grow bus…
 
In this episode of Lochhead on Marketing, let’s talk about the two categories of Problems and Opportunities that we face, and the questions that we need to ask to figure out what we’re dealing with when an issue or an opportunity arrives.Know the Category of Problems / Opportunities FirstIf you're a business leader or marketing leader, you're an en…
 
Homelessness is a daunting, heartbreaking, and complex problem. There are currently about half a million Americans experiencing homelessness to this day. So in this episode of Follow Your Different, let’s dig into what we can do to make a difference with our guests Linda Gibbs and Muzzy Rosenblatt, two of the authors of a powerful new book called H…
 
In this episode of Lochhead on Marketing, let’s talk about newsletters. Particularly, how to create a successful newsletter.Lately, we’ve been getting a lot of questions regarding newsletters: how to create a successful newsletter. With the success we are having on Category Pirates, I would like to share some of my thoughts on how you can create a …
 
In this incredibly special episode of Follow Your Different, we have a person that is like no other that has ever been on this podcast. We know the names of many of the legendary innovators and category creators of the modern era: people like Henry Ford, Steve Jobs, Bill Gates, Elon Musk, and many others are rightfully celebrated worldwide. Yet mos…
 
Liam Booger is the VP of marketing at Scaleway, a cloud infrastructure provider. Previous to that, he led brand and marketing teams at 360learning MadKudu and Algolia. In this episode, Liam talks about the importance of those first 90 days in a new marketing role, including establishing credibility when you are still learning the ropes, coaching yo…
 
In this episode of Lochhead on Marketing, let’s talk about how to be more creative and two beats ahead of the rest.I’ve been inspired of late by a new book called Two Beats Ahead by Panos Panay and Michael Hendrix. What I love about this book is these guys are musicians who teach entrepreneurship and how to have an entrepreneurial mind in the music…
 
In this episode of Follow Your Different, we’ll have a dialogue that just might change how you think about aging, and maybe even life itself. Who better to have this dialogue than with Sergey Young, author of the book called The Science and Technology of Growing Young.Sergey believes that entrepreneurs and startups are already creating the longevit…
 
In this episode of Lochhead on Marketing, let us talk about the 14 reasons why you should not create a category. You believe in hustling – If you are one of those hustle porn believers, then you believe it’s all about hard work and more hard work. Hamsters in wheels hustle, but they never get anywhere. You Believe that the best brand wins – Microso…
 
In this episode of Follow Your Different, Dr. Avi Loeb makes a return to give us an update about his work after he released his book, Extraterrestrial. If you are not familiar with Dr. Avi Loeb and his work, you can check out our previous conversation with him (FYD episode 202).Dr. Avi Loeb is the most credential scientist and astronomer ever to sa…
 
Are you constantly searching for events to speak at? Having trouble marketing yourself as a Speaker? Do you want to be booked and paid to speak consistently? In this episode, Sean Douglas and Anthony Franck teach you exactly how to find events, get booked to speak, and how to market and monetize your speaker business. This guide has been proven ove…
 
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