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This is a podcast that will empower and encourage anyone to get stronger. Talk about personal experiences and troubles, and how we overcame them. We talk about all the hard topics such as bullying and bodyshaming. Support this podcast: https://podcasters.spotify.com/pod/show/chubbyandstrong/support
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Brought to you by the founders of Chubbies (9 figure exit and 10-figure IPO) and Loop Returns, Tom Montgomery and Preston Rutherford have a single goal with this podcast: Give you new information, lessons and learnings, translated into specific tactics you can employ TODAY at your brand to help you build the strongest brand possible, which if you build that strong emotional connection, ALWAYS translates into more profit, if done well. It's our job to help you do brand building well. You can ...
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If I Were To Start A Brand Again, What Would I Do Differently? From Co-Founders of Chubbies | The Brand Builders Podcast #12
40:25
40:25
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Summary In this episode of the Brand Builders podcast, Tom and Preston discuss how to rethink the process of building a brand. They emphasize the importance of focusing on the things you need to be excellent at and investing your resources there. They highlight the significance of storytelling, creative content, and product differentiation. They al…
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Brand Building Case Studies That Led to Quantifiably More Profits | The Brand Builders Pod #11
50:20
50:20
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50:20
Summary In this episode of the Brand Builders Podcast, Tom and Preston continue their exploration of the book 'Kellogg on Branding.' They discuss the branding makeover of Ulta Beauty as an example of how to balance short-term performance with long-term brand building. They highlight the importance of taking the time to understand your brand and its…
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Brand vs Finance | Quantifying the Financial Value of Brand, Past & Present | Brand builders podcast # 10
50:08
50:08
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50:08
Summary In this conversation, Preston and Thomas discuss the connection between brand building and financial results. They explore the short tenure of CMOs and the transition to Chief Revenue Officers (CROs), highlighting the importance of financial alignment for marketers. They review different methods of valuing brands, including intangible asset…
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The 3 Secrets to Mastering Storytelling in Brand Content | Brand Builders Podcast #9
54:12
54:12
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Summary In this episode, Tom and Preston discuss the key themes from the book 'Kellogg on Branding' and how to architect and craft a brand. They explore the importance of connecting brands to consumers' self-concepts and the primary motives that drive consumer behavior. They also discuss the principles for building strong self-brand connections, su…
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#8 Dissecting the Most Influential Textbook on Brand Building | Brand Builders Pod #8
1:06:15
1:06:15
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Summary In this episode, the hosts discuss the first section of the book 'Kellogg on Branding' and share their insights and takeaways. They cover topics such as brand positioning, leveraging brand purpose, building a brand portfolio, and the advantages of being a pioneer, fast follower, or late mover. They also emphasize the importance of testing y…
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Most Marketers Misunderstand What Brand Building Means. Here's the Truth. #7
34:05
34:05
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34:05
Summary In this episode, Preston and Tom discuss the misconceptions surrounding brand building and the importance of baseline revenue. They highlight the need to focus on immediate responses and behaviors that drive revenue, rather than relying on traditional brand marketing methods. The conversation emphasizes the value of revisiting fundamental s…
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Rapid Fire Q&A: The Biggest Misconceptions in Brand Building & Marketing in General. #6 of the Brand Builders Podcast
45:07
45:07
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45:07
Summary In this episode of the Brand Builders podcast, Preston Rutherford and Tom Montgomery discuss the importance of building a strong brand and transitioning from conversion-based tactics to brand building. They explain the concept of brand and its impact on business performance, highlighting the need to focus on memory structures and emotional …
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Reversing 3 Brand Building Misconceptions, Aided by the Best Book On Brands Ever
39:46
39:46
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Summary In this episode, Tom and Preston discuss Chapter 10 from Kellogg on branding in a hyper-connected world. They explore the topics of insights, creative, and distribution in building strong brands through advertising strategy in the online age. They emphasize the importance of understanding consumer perceptions and aligning with their motivat…
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The Biggest Misconception Around Brand Marketing (#4)
41:51
41:51
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41:51
Summary The conversation explores the difference between brand and brand marketing, emphasizing the importance of building a strong brand. It highlights the misconception that brand building requires expensive advertising campaigns and showcases how any business can build its brand authentically. The discussion also delves into the impact of behavi…
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How to Turn Brand Building into Direct Response (#3)
24:30
24:30
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24:30
Summary In this episode, Tom and Preston continue their discussion on Les Binet's 'The Long and Short of It.' They explore the concept of brand response and the value of brand actions. They also discuss the evolution from share of voice to share of actions, emphasizing the importance of measuring and understanding customer behaviors. The episode co…
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How Brands Can Balance Short Term (Direct Response) and Long Term (Brand Building) (#2)
45:03
45:03
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45:03
Summary In this episode of the Brand Builders Podcast, Tom and Preston discuss the paper 'The Long and The Short of It' by Les Binet and Peter Field. They explore the tension between short-term sales and long-term brand building, and the importance of finding the right balance. They discuss tactics for both short and long-term marketing, including …
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The 7 Unchanging Laws of Creativity (# 1)
49:07
49:07
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In a world of change, what doesn't? When building brands, the relationship we build with our customers exists in the mind. The human brain is essentially exactly the same as it was millions of years ago. Therefore, in a sea of change, some things never do. Today we cover the 7 unchanging laws of creativity. You can apply these laws immediately at y…
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Hey this is the first podcast ever! Just a quick intro of who I am and what we will be talking about. This is going to be a podcast for anyone who feels like an outsider. We get stronger and uplift each other together. --- Support this podcast: https://podcasters.spotify.com/pod/show/chubbyandstrong/support…
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